Exploiting Hollywood 1980

  Chapter 818 also ranked first in the album sales chart

  The editing of the two versions of the commercial was completed quickly. In that version, Pierce Brosnan and Diane acted together to imitate the 007 scene. Ronald asked CoreyYuen to edit and cut Demi Moore's version by himself.

  In the screening room, Ronald and two martial arts stuntmen from Xiangjiang watched the demo.

   "Very well, this is an action scene that Hollywood has never seen before. You guys have done it very well and with high efficiency, which amazes me. There is a great need for stunt guides like you here. Have you ever thought about staying in Hollywood to develop?"

   "I'm already married, and this time I came here to earn some money. Director Luo, you are very kind to us, but I still have to go home to take care of my husband." Yuen Qiu said that he should return to the family.

   "Why? Women can work even when they are married? Look at Hollywood's stunt guides. Many couples work together."

   "My husband is also the director, I have to go back to take care of him." YuenQiu replied.

  Ronald shrugged. He knew that the director had been filming for a few months, so he really couldn't persuade this rare female stunt performer to continue working.

   "They are very loving husband and wife." Corey Yuen explained next to him.

"What about you, Corey? Are you interested in staying in Hollywood? My company will soon be shooting some low-budget movies, one or two million dollars each. You can submit the script to me if you want." Luo Nader turned around and threw an olive branch with CoreyYuen.

   This time I saw him directing, action design, and post-editing, all of whom are highly efficient. Ronald has a love for talent.

   "Corey is one of the top five or six action directors in our place, and he is nominated for the best action design at the Academy Awards every year." This is YuenQiu's introduction to Ronald.

  CoreyYuen certainly wants to break into Hollywood. Small productions here also have a budget of several million dollars, which is more than the big productions over there.

   He pondered for a moment, and said, "I have to go back to help Brother Long. He will come back to film this year, and there are many places where I will be used."

   "Okay, when you are free, I welcome you to try it with the script at any time." Ronald knew that he had ambitions to be a director, and his knowledge and experience were sufficient.

   "Thank you Brother Luo, people value you so much. When the sequels of Plan A and Police Story are finished, you can try it out." YuenQiu was quick to say, seeing that CoreyYuen wanted to come over and try it, so he took up the conversation.

"If you have an idea, just call me and I'll talk to Brother Long." Ronald smiled at them and made a promise to himself, "And you, Sister Qiu, if you want to come back to relieve your boredom, or give it to you in the future. Remember to find me if your child earns some pocket money, Hollywood is short of good female stuntmen."

   "Thank you Director Luo for your appreciation." The two stuntmen are considered literate, and Ronald can win over them.

"Wait today, let my company's assistant, Miss Chen, accompany you to go shopping in Los Angeles, take some photos, buy some souvenirs, and put them on the company's account." Ronald called to translate Miss Chen, explained it, and took it. She took out a credit card and handed it to her.

   The two of them happily went out with the translator, and the moment they opened the door of the theater, a strong man walked in.

   "Hi, Ronald, see you again."

   turns out to be Bruce Willis.

   "Bruce, Demi isn't here today. Her scenes are all done." Ronald wanted to hide when he saw him coming.

   This Bruce Willis, during the filming, fully demonstrated how much a male star wants to pursue an actress.

When    was filming, hundreds of roses were sent to the shooting site every day, and there was a special person serving Demi Moore, who used the mineral water and food that he specially ordered.

   And because he is a TV star, he broke the rules and went to the shooting site by himself to tip the staff at the scene. Especially for the dragon and tiger warriors who helped protect Demi Moore, Willis gave each of them several hundred dollars in tips.

   "You all have to work hard to protect Miss Moore, and don't let her get hurt. I'm here to watch you..."

   In the end, Ronald couldn't stand it anymore, so he acted like a director and drove him away.

  Today, he broke the rules again and came to the theater where neither the director nor the editor could come, and he didn't know what excessive demands would be made in order to please Demi Moore.

   "Say, what do you want?" Ronald knew what he wanted to do when he saw Bruce Willis' smirk.

   "Hey, I want to see Demi's finished film."

  Ronald licked his head, this Willis is not familiar with himself, but has a thick skin. But the commercial is actually very short, unlike the movie that needs to be kept secret, it doesn't matter if you show it to him.

   "Oh, she's really very attractive, what do you think?" Bruce Willis looked at Demi's image on the screen, his eyes lit up.

   "Who said no?" Ronald pouted.

   "Brother, I've never been like this before, she's so charming, can I..."

   "I'll give you a copy." Ronald hurriedly called the editing assistant to make a copy of the tape for Bruce Willis.

   This person is fascinated by girls, and it feels a little bit turned upside down, as if he really fell into Demi's trap.

   "Thanks, Ronald. I have to go back, Sybil has been slowing things down in Blue Moonlight, I have to go to the studio."

   "Bye..." Ronald hurriedly sent the simple-minded TV star away.

  …

  The finished film of the two commercials was screened in front of Coca-Cola's marketing director Mellett.

   "Put that version like 007 aside." Maillet liked Brosnan's commercial better and watched it again and again.

This is a bit unexpected for Ronald. From the storyline, action scenes, and performance of the protagonist, Demi Moore's version is more complete and smooth, and it is more in line with Diet Coca-Cola's products, but Merlet seems to be Save the male version of the ad for the Super Bowl.

"I like this version of the commercial very much, James Bond vs. Ninja, 007 should actually be played by this actor. Take this version of the commercial as the version of the Super Bowl halftime commercial. The version of the actress, we will next It starts playing in a month.”

   "You're the boss." Ronald was very happy to know that both versions of the ad had passed.

   "If you can get it, I would like to ask, why did you choose the version of the male protagonist and save it for the Super Bowl?"

   "Coke's main customers are all men. Although the heroine in that version played very well, I'm afraid it won't arouse the reaction of many customers." Mellett was in a good mood and explained two sentences to Ronald.

   "Thank you," Ronald thanked Coca-Cola's marketing director, sending him out.

   "Is his idea real?" Back in the screening room, Ronald found the creative director of the advertising agency Darcy Maguire for advice.

  "It's not true", Darcy Maguire curled his lips, "Many six-packs of Coke are purchased by housewives. They are the decision makers of family purchases.

   This kind of fast-moving consumer goods with large shipments, in fact, the most important objects of influence are mothers and wives. So I think the Demi Moore version should still be used. "

   "Gender?" Ronald asked Darcy Maguire.

“Almost, the industry has been dominated by men in America for 80 years, and there are many rules in the industry that were handed down at the time. Now that working women and housewives in America have more and more power, some old rules have arrived. It's time for correction."

   "Maybe next time, but this time the male version has the upper hand."

  …

   A meeting was soon held on the Coca-Cola side, and Ronald's commercial was approved as a film. The Coca-Cola payment was easy, and Ronald was looking under the lamp with the check.

   As long as you go to the bank to cash the check tomorrow, the dilemma of having no money for this year can be greatly alleviated. In the first half of 1987, I just spent normal expenses, and I didn't buy myself any expensive toys.

   was enjoying the presentation of his creativity when Ronald heard the phone ring.

   "Hello, Ronald."

   "Ronald, I'm Demi."

   On the other end of the phone was Demi Moore's hoarse and **** voice.

   "Demi, I was about to call you. Coca-Cola has passed the commercial. You contact your agent. He should get the check soon."

   "Thank you, Ronald, thank you." Demi was excited on the other end of the phone. She has not received a new film for a long time, so she has to borrow money to buy new clothes. With this advertising income equivalent to half of the salary, her financial situation will be greatly eased.

   "I didn't call to talk about this." After Demi thanked her, she resumed her lazy voice, "I can't thank you in the old way this time."

   "Don't worry too much, we are friends." Ronald thought, did he have any inappropriate hints? Originally, this matter has been cleared up, and there is no need to hold Demi Moore again. He's not the kind of producer who takes over an actress with a single favor.

   "Yeah, I know, I know, you are very good to me..." Demi still said what she wanted to say.

   "Today, Bruce showed me the video he got from you, and he took the opportunity to ask me to live in his house."

   "Are you sure?" Ronald thought to himself, how come the woman is going to live in the man's house for a few days?

   "I'm pretty sure. On the one hand I like Bruce, on the other hand, he's the kind of man I've always dreamed of. I don't have anyone in this line of work, and that's the kind of man I dream of every day."

   "Uh, then, congratulations?" Ronald didn't know what to say.

   "Thank you, I only have a close friend of you in Hollywood who can talk about these things." Demi Moore has been camping up and down in Hollywood, and she really doesn't have any real friends.

   "Don't say that, I'm happy for you.

   "Thanks...well, I have one more thing...the ones we used to..."

   "Your secret is with me, it's safe with me." Ronald heard Demi Moore's overtones. She abused drugs before, kept changing boyfriends, and secretly became her own mole, taking the secret of her ex-boyfriend Emilio Estevez to herself.

  These things are big minuses for a simple-minded macho like Bruce Willis.

  Ronald is cautious about this kind of thing, except for the agent who has not told anyone, not even his family. So in order to reassure each other and keep their secrets safe, the two tacitly agreed to keep each other's secrets.

  …

   On Monday morning at six o'clock, Ronald was on the phone with Michelle Cannold while cooking breakfast.

   The box office results of the second week were also aggregated to Daydream Pictures. The screening scale has been expanded to 1,400 theaters, and the box office of a single venue has only dropped by 5%, and the total box office has exceeded 15 million. "Dancing Hot" continued to top the box office charts.

"CinemaScore's analysis came over, and female audiences accounted for the majority of the audience, more than 60%, of which female audiences over the age of 23 also exceeded 17-23-year-old female audiences, and they said this was an unprecedented phenomenon. ."

   "Great for us."

  Ronald clipped the phone to his neck, then cut the sandwich in half into a triangle and brought it into the living room with the milk.

   "Yes, the effect of word of mouth is very obvious. In the Midwest of the Great Lakes, the Deep South, and some western states, the number of box office stars is better than the box office ratio of other movies in these places. Our word of mouth strategy has succeeded."

   "Spicy Dance" is contrary to the rule that musical films are not good in big cities but not in small cities, and if they are good in small cities, they are not good in big cities, no matter in big cities or small towns.

   Originally, the values ​​and tastes of these two groups of people are very different, or even opposite. But the female audience aged 23-58 has smoothed out all the urban-rural gaps.

  Older, watching "Spicy Dance" is a memory of youth. Younger people appreciate the seductive mambo dance.

   And the underage audience is purely to see Patrick Thwaites, the **** dream lover.

Therefore, although the box office results are very poor among the adult male audience, the female audience group, those housewives who usually go to the cinema with their families to watch family movies once or twice a year at most, tell each other crazy, about Going to the cinema to see this rare good movie.

   There are also many families, and mother and daughter are dispatched together.

   While these data surprised CinemaScore, they also began to make them review their own evaluation criteria. No matter from which point of view, "Spicy Dance" is a movie that breaks the rules.

   In Hollywood over the past two decades, almost no film's box office has been propped up by adult female audiences.

   Their usual entertainment is to watch TV dramas broadcast during the day to relieve their boredom. Over time, Hollywood studios, relying on data analytics, have increasingly stopped making films for these female audiences to suit their tastes.

   The result of looking at the rearview mirror and driving like this is a vicious circle. Fewer and fewer movies are available to adult women, and female audiences are less likely to want to go to the cinema.

But those cravings for a good story are still there, and Ronald's film, "Dancing Hot," seems to unravel a basement that has been dusty for decades. .

   After accumulating desires for so many years, they all of a sudden let them run and tell each other and contact their high school and college classmates. The best friend of the year, the handkerchief hand, and all the women in the current social circle, everyone has to go and see this beautiful film that tells the story of women.

  Patrick Schwytz, and Cynthia Rhodes, the fan meeting schedule also began to add a lot of stops. Even Jennifer Gray, ignoring the injured neck, began to travel in some cities around New York in the east.

   Everyone was an unknown actor before "Spicy Body Dance". This opportunity pushed them to the brink of A-list stars all at once. Everyone was very excited and wanted to seize this rare opportunity to add a kick to their star status.

   With the ad pay, Ronald began to have a little more money. The loan from Bannon's side has also been received, and it has begun to invest in the production of video tapes, additional copy costs, and advertising and marketing on TV stations and various places.

   The first factory videotapes, and records, have been sent to the Nashville fan club by Ronald's assistant. Those lovely female movie fans, who received Ronald's gift, also wrote back to thank them. Their progress of watching 100 times of Hot Body Dance has begun to move towards 30 times.

   In short, the situation is not generally good, but unexpectedly good. Make it clear that for every dollar invested now, you can get back three to five dollars in income next year.

   Ronald finished his breakfast, drove to the office, and started working on some papers.

   "Morning, Ronald."

  Michelle Cannold came to the office early at half past eight.

   He knew that Ronald had a lot of things to do. Usually, he would come to the office two to three hours in advance to deal with his job as the boss of Daydream Pictures. When everyone came to work at nine o'clock, he would go home and work as an artist.

   "Morning, Michelle."

   The two greeted each other and started chatting about the production of the videotape.

   "We are now accumulating a lot of inventory. After three months of release, our first batch of goods can be sold to those video rental stores. After that, we will enter retail channels such as supermarkets, department stores, and grocery stores."

   "Very good, you are an expert in this area, so I will entrust it to you." Ronald listened to the release plan of the videotape, and felt that there was no problem.

   "Then I'll go first..." Ronald said goodbye to Michelle Cannold.

   Just in time to see Jimmy Reiner, who was in charge of the record work, rush in.

   "Ronald, congratulations, the first."

   "I know, we're number one at the box office." Ronald wanted to give him a high five to celebrate.

   "No no...not the box office, it's your record selling at number one on the best-selling albums chart."

  Jimmy Reiner turns on the radio and tunes to KAMP in Los Angeles, (97.1FM).

   "Ok, just now is a song 'DoYouLoveMe?' from the soundtrack of the movie 'Dancing Hot', I strongly recommend all of our listeners to buy a record, it sparked my desire to dance.

The    movie was also a really good one, my mom went to see it with my aunt too, and guess what, she started dancing today while she was making scrambled eggs for me in the kitchen.

  This movie, this record has an amazing magic that can make the soles of your feet itch.

   Let's take a look at today's #1 single, MJ's 'Bad'. His new album of the same name also hit No. 2 on the sales chart..."

   "Shxt! Our album sells better than MJ's new album just released?"

  …

   "Yes, yes, this is also completely beyond our RCA expectations."

  A few hours later, the senior vice president of RCA rushed to Ronald's office with new materials.

   "MJ will call me to trouble me...hahahaha..." Ronald laughed.

   "No no, although our sales are very good, but the songs in it, except the theme song, and the one sung by Mr. Schwytz are all old songs, so it is impossible to challenge the status of MJ on the charts."

   "Oh?" Ronald thought to himself, no wonder the DJ on the radio just touted MJ's new songs in the second half of the program.

   "Our album sales have actually surpassed MJ's new albums. After all, our movies are crazy to attract audiences to watch in the market. However, after MJ's new song promotion started, it is normal for our sales to be surpassed by them."

   "No problem, with this sales, can we get a platinum record?" Ronald thought happily.

   During a visit to RCA's headquarters in New York, he found many certified metal medals for platinum albums hanging on the walls. If your own film company can have a piece of this thing, that would be awesome. Who would have thought that film companies could also create miracles by selling records?

   "There is no problem at all. I expect to reach the sales standard of 1 million copies soon. With time, double platinum, or even triple platinum is also possible."

The vice president of   RCA is very happy that this movie soundtrack record will soon make up for the big shortfall caused by the company's new record for Diana Ross in the past two years. The stock price will look much better at the end of the year.

"cheers!"

  Ronald took out a good wine and poured it on for the people who were sitting.

"cheers!"

  Everyone raised a glass to celebrate the miraculous moment when this rare movie record doubled to the top.

   (end of this chapter)