Exploiting Hollywood 1980

   Chapter 816 We have to do better advertising than Pepsi

   "The Super Bowl ad you did for Pepsi was so successful that the new president of Coca-Cola is now taking your ad out in their senior management meetings every day.

   'Only people who drink Coca-Cola can get girls. This is the essence of the marketing spirit that Coca-Cola has adhered to for decades. This advertisement should belong to us. ' These are his exact words. So this time, Coca-Cola will invite you to shoot commercials for them anyway. "

   Ronald's old friend, the creative director of the advertising agency Darcy Maguire, led a team to visit Ronald and told him why Coca-Cola had named him to direct the commercial.

   "I think, why are you recommending me in front of them? Coffee? Tea?" Ronald interviewed Darcy Maguire in his office. The strong woman is now more and more of a Madison Street elite.

"Coffee, black," Darcy said to the assistant with a smile, "Actually, my recommendation is superfluous, they came up and showed us the Michael J. Fox and Helen Slater commercials for last year's Super Bowl. , In order to meet the new female neighbor, I climbed down the fire escape, walked through the traffic, and sold Pepsi Diet Coke after all the hard work under the watchful eye of the motorcycle gang... Ah, thank you, my black coffee."

Darcy Maguire took the coffee, took a sip, and said, "Ah, I need this. How about it? The Coca-Cola guys said, you gotta do a couple of better ads for them. So they can give it to you willingly. subsidy for videotape.”

   "How many?" Ronald was surprised, isn't it an advertisement?

"No, Coca-Cola spends the same amount of money on advertising as Pepsi every year, and they want to reawaken the public's awareness of the Coca-Cola brand. In their industry survey with Pepsi last year, their brand awareness fell behind Pepsi for the first time and also Who better than you to do this go-ahead thing?

   After all, good advertisers learn from them, and smart advertisers plagiarize. It's even better to find the original artist and let him copy his own work, hahaha..."

   "Hahaha, yeah, who else is more suitable than me?" Ronald also laughed. The money I made from shooting advertisements for Pepsi-Cola has bought Coca-Cola stock and made a lot of money. No matter what, I have to give back to Coca-Cola.

   "You agreed?" Darcy Maguire was overjoyed. After all, Ronald is already a big director in Hollywood. This time, "Spicy Dance" will be released by himself and will make a lot of money. The marketing director of Coca-Cola, who originally proposed the idea, was afraid that Ronald had lost interest in small projects.

   "Two questions." Ronald tapped twice on the table with **** together.

   "Please say, I have both ears perked up to listen." Maguire took out his notebook and pen seriously and prepared to record.

"Number one, you're talking about going beyond Pepsi. It's hard to achieve, or we're going to get a more famous actor than Michael J. Fox, it's almost impossible, no one is better than him who just finished filming Back to the Future more red.

   Or find more beautiful and well-known female stars who have acted in more movies and TV series to play the heroine. This is actually very difficult. Movie stars are generally reluctant to appear in advertisements in China, which will make their images spread too widely and stereotyped.

   The last way is to increase the difficulty to overcome, making it more difficult for the hero to break through the difficulty, but this requires a more expensive action special effect team.

   So, I need financial support from Coca-Cola, and the budget for these few ads will not be cheap. "

   Ronald smiled and said the first request.

   If you say you want to surpass Pepsi, then come up with a production budget that exceeds Pepsi, let me have a good time, and then bring some actors to make some money.

   "Of course, no problem. As long as we come up with good ideas, Coca-Cola is happy to pay." Darcy Maguire smiled. For a director like Ronald, money is not a problem. Ronald didn't quite know what Coca-Cola was.

   "Well, second question. I assume, I have some recommendation and decision rights to invite celebrities? For example, some female characters?"

   "Comeon, Ronald. You know, Pepsi and Coca-Cola are enemies, and they can't let Helen Slater, who was in a Pepsi commercial, play a Coca-Cola commercial again."

   "Uh...not her." Ronald touched his nose.

   "Ah...then no problem, who do you want to use?"

   "Diane, Diane Lane, do you think it's okay?" Ronald recommended Diane. She has had several movies that have no response from the film circle, and she has no role for her for the time being. Anyway, she doesn't have any role to be remembered now. She can make some extra money by filming some commercials. Some people are more optimistic than others.

   "Is that the redhead in 'Out of the World'? She's so pretty, I don't think it's a problem in the male version of the ad."

   "It's her, what do you mean by the male version?" Ronald smiled and helped Diane if he could.

   "Haha, look at this." Darcy Maguire handed over two folders.

   "This is our proposal for Coca-Cola. The story of Pepsi is a boy who buys Pepsi in order to be appreciated by girls. We want to make two versions, not only boys can take risks for girls, but girls can also take risks for boys..."

   "Good idea!" Ronald looked up with a smile.

   He knows that Darcy Maguire has been plagued by discrimination in the workplace due to his gender. Now Coca-Cola proposes to fully surpass last year's Pepsi commercial, so what better way to surpass it than to make another version of the gender-switched commercial?

  Who says girls can't risk drinking a can of Coke for the man they like?

   "This is still your inspiration for 'Dancing Hot Body'. I am very happy to see this movie. Hollywood should have more directors like you, and make more movies with women as protagonists and stories from women's perspectives.

  You know, even if Hollywood is a heroine, most of them are the foil of the vase and the hero. That's why I especially like your films and James Cameron's films. You two especially like to tell stories from a female perspective. I think in the future, such films will have to occupy half of the Hollywood films. "

   "I strongly agree." Ronald read the storyboard and laughed. Two pages of advertising, don't you make double money?

   "Okay, I'll report to Coca-Cola. We'll meet again then."

   "I have one more question." Ronald said to Maguire who got up to leave.

"Say!"

   "Why can you accept ads from two competitors? Don't you also follow the principle of avoidance?"

   "Hahaha, because I know you. Who has an advantage over me, come and invite you? If I hire Ridley Scott's company, I'm out of the game."

   "Is that so?" Ronald felt that this flattery was of high rank and was very happy, but he knew that this could not be the whole reason.

"Of course, there are other reasons. Pepsi has left us and found another advertising agency. And Coca-Cola found out that I was the creative director of Pepsi last year. This is a battle of revenge for me and them. "

   "Understood, then let's play together again." Ronald made an OK gesture.

   "Very good", Darcy Maguire sorted out the documents and happily went to announce the good news to Coca-Cola.

   Ronald picked up the phone and called Diane:

   "Diane, I've got you a short-term job, are you interested? Be the heroine in a Coca-Cola Super Bowl commercial.

  Um...ah...yes, it's a similar 60-second commercial with a plot like last year's Pepsi, right, it's similar to Helen's scene. "

"Hee hee", Diane laughed out loud on the phone, "Thank you for remembering me, I made good money in the commercials I shot in Dongying. But my dad is going to nag again, he told me not to accept the commercials. "

   "Or should I come and talk to him? Now is not the past, and receiving commercials can also increase popularity. You can see that Michael J. Fox was the number one male star last year, and he didn't shoot anymore."

   "Okay, I told Bert that you recommended it." Diane answered while leaning on the sofa at the other end of the phone, playing with the phone line in one hand.

   "Then do you want to shoot the male version or the female version?" Ronald briefly explained the plot of the two commercials.

"What do you think?"

"It depends on you. The female version has more scenes, but the risk of actor stereotyping may be high. Your appearance is actually more suitable for American women with traditional values. If you want me to say, shoot the red dress in the female version. Girls are good too. A **** look helps you get new script offers.

   Besides, the pay for the two editions is the same. "

   "I listen to you, Bert must have the same idea anyway."

  The two chatted on the phone for a long time before Di An reluctantly put down the phone.

   "Ring, bell, bell..." The phone rang again.

"Ronald, they agreed. They all agreed to your request. I made an appointment with the marketing director of Coca-Cola to meet tomorrow. You come to us to discuss casting?" Maguire called for a long time before getting through to Rhona. German line.

   "No problem, we will determine the details and tone of the story tomorrow, how to surpass Pepsi, and then we can release the news of the audition. I hope the shooting will be completed as soon as possible. You know I am very busy."

  …

   "This is what I think, in terms of the actor's popularity and the audience's favorability, it is difficult to surpass Michael J. Fox, we just need to be consistent with his status.

   The more convenient place to exert force is to increase the difficulty of overcoming difficulties in the plot, so that the audience can remember the advertisement, and then feel more impressive than the advertisement last year. "

   In front of the Coca-Cola team, and Darcy Maguire, Ronald talked to the storyboard drawn on the whiteboard.

   "Crack, snap, snap..."

   When Ronald finished talking about the idea, the director of Coca-Cola took the lead in applauding.

   "Impressive, Director Lee, very impressive."

"You are the one who can explain things clearly among all the advertising directors I have dealt with. Many directors are very high-level, but we don't quite understand their ideas. You can let us understand from a business perspective. All the money spent on filming was spent where it was most useful, and I applaud you."

   "Thank you! Actors?"

   "Diane is very suitable for the male version of the commercial. As for the male version and the male lead, and the female version of the female lead, we still hope that there will be a star who is as famous as Michael J. Fox."

   "I'm listening in both ears." Ronald was satisfied when he heard that the Coca-Cola people agreed with Diane. But it's almost impossible to get as hot as Michael J. Fox the year Back to the Future was released. It's impossible for a star like Tom Cruise to agree to shoot an advertisement. Fox was also a big star on the first try.

   "Fox is remembered by the public for filming TV series, so this time we are also looking for TV stars."

   It turned out to be the same position as the TV series. Ronald understood. The marketing director of Coca-Cola can be described as a talent well versed in corporate politics. If he can't hire a star as famous as Fox, he will change the angle and secretly change the standard.

  Michael J Fox was famous for playing the eldest son in the TV series "Family Bonds" before he played "Back to the Future". Anyway, TV stars do not reject commercials, and they can be considered to be able to explain the past.

   "I don't know who you want to belong to?"

   "Blue Moonlight hero Bruce Willis."

   "Oh, it's him."

  Ronald remembers this comedy star with a slightly high hairline. Fox is also a sitcom, and Willis is also a sitcom. From this point of view, they are evenly matched.

   "What about the female protagonist?"

   "This is more troublesome, and there is a lack of such female stars in the TV series now. We tried to contact Sybill Sheppard, the heroine of Blue Moonlight, but she refused."

   "Maybe she still wants to be a movie star." Ronald nodded. This vixen who broke up many marriages has ambitions to be a movie star.

   "So, we're also open to auditions to Hollywood. Do you have any recommendations here?"

   "I'm afraid I can't say I have it." Ronald sighed, the female version needs to perform a lot of action scenes, and has to be very beautiful. Among the people I know, there really isn't one.

   "Then we will choose slowly."

  …

   Soon, news spread in Hollywood that Coca-Cola wanted a female star with a certain reputation to star in their big commercial.

  Now the income of female stars in Hollywood is very low, especially compared to the male stars who were raised by Stallone to $5 million a film, their remuneration has been widened by 10 times.

Shooting such an advertisement can almost top half of the film's salary, and it has a high degree of broadcast. Many female stars who have not yet climbed to the top, disregarding the practice of movie stars not to shoot advertisements, under the urging of the agent, Start attacking everywhere.

   Ronald's agent also received a lot of calls from the agents of female stars who recommended themselves. News that Ronald would be directing the ad quickly spread in no-secret Hollywood.

  Nisita and Richard blocked him all, and sent the list to Ronald. If Ronald was interested, he would contact him further.

   "I'm actually not interested, this role is not easy to pick, I don't want to delay things." Ronald doesn't even look at the list, and female stars who can do dangerous actions and take pictures are also very rare in Hollywood. However, in Xiangjiang, you can still see a lot.

   "Hello..." Ronald explained to Richard who came to deliver the list specially, and then continued to make the overseas call. "

   "Sister Jiao? Is Brother Long there? I'm Ronaldinho in Hollywood."

"Director Luo, I'm going to call Aaron right away." Sister Jiao on the other side of the phone hurried up and called Jackie Chan who was washing her socks, "Aaron, Director Luo from Hollywood has something to do with you. You didn't say you wanted to be with him last time. Working together in Hollywood?"

  JackieChan is obsessed with cleanliness. If his socks are dirty, he should wash them by hand immediately. He washed his hands and went downstairs with Sister Jiao. "So fast? Ronaldinho really sits and does what he says, with the style of our martial arts."

   "It's still good-natured, go answer the phone, they're a big Hollywood director, you have to be polite."

   "Do you know pull, hello, Director Luo? What are you looking for me for?"

   "Brother Long, I need an action team here. Coca-Cola asked me to shoot an advertisement, specifying that the scene should be more explosive than Stallone's. I thought about it, only you can do it!"

   "Brother, these words are flattering me. I didn't say anything. Who do you want? I'll send you here immediately."

   "Can you recommend it? Here I want to shoot a shot of your 'food truck', which falls from a high altitude on the canopy, and then falls to the ground smoothly."

"I see, then Corey Yuen (Yuan Kui) is the most suitable. He has been thinking about how to shoot stunts with me. He knows all the key points of that shot. Besides, in our martial arts, his English is the best, and he is in Hollywood. , you just have to take care of him. We are illiterate and afraid of being bullied."

   "When I get to Los Angeles, I'll take care of everything, don't worry. In addition, I still need female doubles, can you help me find two?"

   "Can you fight?"

   "No, that scene was shot by a female star here."

   "I really have you, I will find the best female martial arts for you."

   "Then it's settled, you report your name when the time comes, I will be responsible for all the expenses here, and then give them the highest salary of Hollywood action actors."

   "This is too polite, they are also going to see the world."

   "It's not good if you're not tall. How can you make your team look good if you're not tall?"

"a ha ha ha…"

   Ronald and JackieChan settled the matter in a few words. If you want to break through the action level of Pepsi, you will be the only one in Hollywood. Ronald remembered the gang of deadly stuntmen.

   It's time for the Americans to see what real stunts look like.

   "When the fax arrives, you can help me arrange pick-up and accommodation, both of which are the best." Ronald said to Richard.

"receive."

   "Have you chosen the heroine of the female companion commercial?"

   "Do you have a recommendation?" Ronald looked at Richard.

   "No, I went through the casting information with Rick (Nisita) at CAA for a long time today, and there is no suitable one. Either it is not beautiful enough, or the action scenes cannot be filmed."

"Okay, it really doesn't work. I'll go to Cameron and ask. The heroines of his two movies are very good, and I don't know if they are willing to make commercials." Ronald sighed, they are movie stars, willing There are not many people who lower their profile to shoot commercials.

   "Ring, bell, bell," Ronald's phone rang.

   "Hello, I'm Ronald."

   "Ronald, I remember you said that you owe me once." A hoarse, **** voice came from the phone.

   Ronald remembered, of course, that it was Demi Moore's voice. Back then, she passed the news that her boyfriend, Emilio Estevez, wanted to **** her off, and also helped Don Simpson in the Rehabilitation Center to deliver the key news of "Top Gun". Although I have helped her a few times, I can't say that I have completely returned my favor.

   "Tell me, what do you want?"

   "I want to audition for the heroine in that version of Coca-Cola's commercial." Demi Moore is thankful that she has Ronald's personal phone number and doesn't have to ask her agent to relay the other's agent like other actresses.

   "Well, I don't have the final say, but of course I can get you the audition. But I have to tell you in advance that this version of the commercial has some action scenes, and even if there is a stand-in, you have to go in and shoot some scenes yourself."

   "I heard that there are two versions of this ad, isn't that one version with less action from the heroine?" Demi Moore continued to bargain.

   "But there's less time to appear on the screen, I think you're not just for the salary?" Ronald said in his heart that I had promised Diane that role.

"Okay, you're right." Demi Moore thought about it over there and was right. Although she also needed the salary, the "wisdom" she and Emilio filmed was a mess, and her usual expenses were big. But the ultimate goal is to see the horror broadcast of Coca-Cola commercials.

  As an actress, don't start putting on a star's spectrum when you are not famous. Having this opportunity to be familiar in front of the audience is actually better than making five bad movies.

   "Well, I'll mention your name over there."

   "Thank you, Ronald." As soon as Demi Moore's thoughts went away, his voice showed a lazy state, which made Ronald feel itchy. Demi really understands a man's partner very well.

   "Are you still in the same place? I want to meet you and thank you in person!" Demi Moore deliberately emphasized the word "thank you".

   "You and Emilio?" Ronald didn't want to have an affair with someone who had an official boyfriend.

"Oh, Shxt!" Demi scolded directly over there, "He made me miserable, and now it's revealed that he has a Latino girlfriend who gave birth to two children for him, making me in front of the media like a fool.

   These Latinos are really interesting, in their world, it seems like you can have a formal white girlfriend, then add a few more informal Latino girlfriends, and delusionally I'm okay with that. "

"Isn't that because he is useless to you?" Ronald complained secretly, "Demi must have known about this before, but just pretended not to see it. Now Emilio's self-directed and self-directed movie has failed, All bad things are now sins.

   "He's really going too far." Of course, Ronald is still on Demi's side. Anyway, Emilio is a rotten person, so sinking like this is just a relief.

   "I broke up with him a long time ago, you must not read the newspaper much. Then I'll come here now." Demi said to Ronald excitedly.

  Ronald has a reputation in Hollywood for his fair trade and generous reporting of women. I have also experienced his love. It would be great to be able to get back on the line with Emilio after kicking him off.

   "Okay, you can come. Let me tell you about the drama. The difficulty of shooting this commercial is no less than that of an action movie. Maybe you can become a female action star in the future."

   "Oh, Ronald, you're joking with me again", Demi's tone of voice became more and more seductive.

   Ronald, who put down the phone, looked at his agent Richard, "It's Demi Moore, she wants a chance to audition." Ronald doesn't shy away from agents, on the contrary, he has to report to them.

   "I heard, Demi knows how to behave, I will contact her agent. You had a good night..." Richard smiled and left.

  “Ronald…”

   An hour later, a luxury car came to Ronald's room with a fragrant Demi Moore.

   "You smell so good", Ronald opened the door to invite Demi in. A few years later, the style of the woman on Demi has become more and more profound. Today, she is wearing a professional woman's suit, long black hair with big waves, bright red lipstick, a low-key black and white professional skirt, and black feet. Stockings and high heels.

   took her hat and hung it on the coat hook. Ronald also noticed that Demi's black high-heeled shoes were matched with a red sole. When he walked over, the soles were exposed with a touch of red, which was very sexy.

   "I saw your careful preparation. As an actor who has not read the script, your preparation is very good." Ronald handed a cup of Coca-Cola over.

   "This is also part of the audition, right?" Demi twitched over, picked up the Coke and poured it into her mouth. Coke slowly entered her lips, as if she was honored to be one with the beauty.

   After drinking, Demi Moore put the cup on the table, leaving a bright red lip print on it.

   "You did a perfect job." Ronald praised sincerely, Demi, a woman with vitality and vitality, drinking Coke like this really showed the attractiveness of Coca-Cola. The big red jar also echoes the color of Demi's high heels.

   "So, do you have anything else to teach me?" Demi hugged Ronald's hands and began to draw circles on his chest.

   "No, just keep it like this, I think your acting has improved a lot."

   "Really?" Demi gave Ronald a very seductive look, "Let me show you how I'm progressing elsewhere."

   "Oh oh..." Ronald's whole body was excited by the provocation, and he really improved a lot, and just one look made people feel refreshed.

   He took a deep breath, the smell on Demi, under her active attack, smelled more and more wild, like a temptation center, waiting for his exploration.

   "You smell good too, Ronald."

  "Oh", after hearing this, Ronald hugged Demi Moore, "Let's get to know each other a little more time."

   (end of this chapter)