Exploiting Hollywood 1980

  Daydream built a small screening room and made an internal screening for movie buyers from all over the world. A copy brought by Michel Cannold, with French subtitles, for viewers in Europe.

   About 30 distributors came to see the first screening of "Dancing Hot". In addition to the release manager of Daydream, the release manager of Cannonball was also present.

   After the movie, though, the buyers didn’t react as Ronald had expected, and everyone rushed to sign. Instead, they spread out and asked the people at the cannon about various news about the movie.

   "So, what do you think? Why don't they seem to talk to our guys directly? Instead go to the Cannonball guys?" Ronald whispered to Daydream's distribution manager, Cannold.

"A lot of them don't even speak English... Hairstyle doesn't work either." Cannold covered his mouth with his hand and explained in a low voice in Ronald's ear, "It was our first time selling a film in Cannes, and the Cannonball was four in a row. They have been the main sponsor of Cannes every year, and they cooperate with trust."

   "That is, they would rather talk to Cannon about the purchase of a movie than buy a copy directly from us?"

   "Yes, I talked to them, and they trust Yoram's vision for film selection. They would rather be forcibly tied by him than take risks."

  Forced tying, as Cannold said, is a common sales method in the film trading market. The distributor specifies that if you want to buy an A movie, you must buy it with a B movie, or a C movie.

  The box office prediction of movies has always been the biggest problem for Hollywood and all movie theater owners. Especially foreign films, if a country with a different language and culture is introduced, will be able to sell well, no one really can predict.

   And those movie theater owners hope that there will be enough movies to fill the release time slot. Then, the publishers that best meet their needs are companies like Cannon, which have a lot of movies and occasionally a few box-office hits.

   "Why? My break dance, can't make them trust the market potential of my movie?" Ronald felt that his name should be known to foreign countries.

   "Of course they know you, but we only have one movie and Cannon has ten for them to choose from."

"Humph…"

   Ronald understood, it was actually a question of confidence. They don't believe that "Dancing Hot" can sell ten times as many other movies at the box office. Although Ronald has made dance movies with the same theme as "Breakdance", he has also made movies like "Top Gun" that sell well in North America.

   But those distributors in Latin America, Southeast Asia, India, Europe, etc., they still prefer to have 10 movies for them to release.

   "Yoram, Yoram, you promised us, sell us the Polish distribution rights."

  Ronald was discussing countermeasures with Cannold, and Yoram of Cannon also came to the scene. As soon as he entered the door, he was surrounded by a group of buyers who spoke various languages ​​and wanted to sign a package of film introduction plans with him.

   "In just a few years, the cannon business has grown so big?" Ronald and Cannold were both envious. Cinemas in those countries, as long as they import a bunch of movies from Cannon, can fill those time slots in the off-season each year. Compared with daydreaming, negotiating with each company one by one will save too much cost.

  …

   "They didn't rely on your 'breakdance' to make a name for themselves in the European market? We can start from 'spicy dance' in our daydream and repeat their successful path."

Michelle Cannold reminded Ronald that the Cannon set uses star posters. Before the movie starts shooting, he sells the movie abroad, and then uses the pre-sale method to return home to shoot. Daydream can still learn from it. .

"Just do this. Most of them know me. I made a lot of money by breakdancing. You talk to them one by one. This time we have to learn about our overseas distribution." Ronald felt that Cannon De is right, along the road blazed by the cannon, the chances of success are not small.

"How's it going, Ronald? Did you authorize all the overseas distribution rights of 'Spicy Dancing' to us Cannon. We have strong partners in Europe, Britain, and Southeast Asia. When you hand it over to us, you will Waiting to count the money."

   Yoram dismissed the group of movie buyers and discussed with Ronald about the "hot dance".

   "No, Yoram. We want to try to release the film ourselves." Michelle Cannold came up to interrupt Yoram's thoughts and said the bottom line that he had just discussed with Ronald.

   "That's fine, you should try it out. But in overseas markets, many people have to look at America's box office performance to decide whether to buy it and how much to pay for a Hollywood movie."

   Yoram didn't force it either, shaking hands and wishing Ronald good luck.

"Thank you", Ronald felt, Yoram was more like a pure, rational businessman who made decisions based on financial statements, rather than Minahan's artist temperament and the impending pressure of all capital. gambling.

   "There are only three companies in South Africa, Dongying, and Australia who are interested in signing contracts. Distributors in other countries want to wait until the release of 'Spicy Dance' in America, and then negotiate the purchase price based on the box office performance."

   "It's already very good." Ronald flipped through the materials of three companies that were interested in introducing his "spicy dance".

  The South African one is the producer of "God is Crazy" and the distribution company of the Mia Tosky family in South Africa. Their film was in America, with help from Ronald. "Break Dance" also did well at the box office in South Africa. This time, the Tosky family explained that films directed by Ronald would all be introduced with a green light.

   Dongying's Kadokawa Bookstore was also specially explained by the president, and there are new works by director Ronald, all of which will be introduced.

  Australia is because of Ronald's relationship with Rachel Ward and Paul Hogan, and has a good reputation in the film circle there. Coupled with the fact that they are also English-speaking countries, they have a better understanding of movies, and they are also very interested.

   "The important thing is to get in touch. I feel that most producers are waiting and watching. Our box office results in America will directly determine the results of overseas distribution. After all, we don't have such a reputation as a cannonball."

   "Cannon doesn't actually have a good reputation, but their movies are cheap." Ronald knew that in fact, Cannon didn't produce any really good movies, but compared to other Hollywood productions, their movies seemed particularly cheap.

  …

   "The premiere at Cannes over the weekend may give them a little more confidence." Cannold is confident in the audience's reaction to the official premiere, feeling that it will give publishers a better signal.

  …

   After a busy day, they returned to the hotel in the evening. Ronald and Cannold went back to their room for dinner. The TV is broadcasting news content in French.

   "Isn't this Prince Charles? And his princess wife..." Cannold turned the TV louder, "Mary, Mary, help us translate."

   Ronald turned his head to the TV, the Prince and Princess of Britain, getting off the plane. The TV station in the hair country gave a long shot, broadcasting the news of their coming.

   "Prince Charles and Princess Diana will arrive in Cannes over the weekend for the Cannes Film Festival, a ceremony honoring veteran British actor Sir Alex Guinness..."

   "Time, what time?" Ronald quickly asked his daydreaming colleague Mary.

   "The Prince and the Princess will be present at this moment of glory over the weekend when Sir Guinness accepts the Lifetime Achievement Award from the Cannes Organizing Committee."

   Ronald and Cannold looked at each other quickly, didn't speak, and ate the bread in silence.

   Waiting for the daydreaming colleagues to finish their farewells, Cannold quickly closed the door.

   "It's not good news for us, it's all over the weekend."

   "Well..." Ronald also felt that it was a bad thing for Prince Charles to come to steal the limelight at this time.

   Now Britain pays great attention to using the influence of the royal family. In addition, the wedding of the century of the two is broadcast globally, and the fairy tale-like love story is deeply loved by people from all over the world. No matter where they go, they can attract everyone's attention.

  The attention of the public is just that. If it is distributed to the prince and the princess, the attention of a Hollywood non-competitive film will be much less.

   "The only way to get our premiere to be covered by the media is to have the prince and his wife come." Cannold looked at Ronald.

   "I'll find a way to send an invitation, but don't get your hopes up." Ronald has a full understanding of the nature of the work of the two royals in Cannes, which is a public relations campaign at the national level.

  Sir Alex Guinness is a treasure of the British film industry. He was awarded the Lifetime Achievement Award by the Chinese people. The British prince and his wife attended, which is a symbol of the cooperation between Britain and France.

   On Ronald's side, except that the princess loves to watch his own movies, he has no capital, so he can invite them to the premiere.

  "Sir Alex Guinness, accepted the Lifetime Achievement Award from this year's Cannes Jury President Yves Montan. Prince Charles and Princess Diana also attended the event.

  Princess Diana wore a long white dress by British designer Catherine Walker, and a long scarf added glamour to her. "

   By the weekend, the ceremony of Sir Guinness, which took place first, was unsurprisingly on the TV news. The women in the hair country began to care about the designer and brand of the dress worn by the princess.

   In addition to fully expressing the elegance and solemn temperament of the royal family, this Katherine Walker skirt also brings out Diana's **** temperament.

  In the royal family, such a bold low-cut dress is rarely worn. And in order to make up for the scarf, it also set off Diana's charm.

  …

   "She's such an attractive woman," Ronald said to Cannold, who was watching TV together.

   "The invitations have been sent? Is there any hope for them to come?" Cannold still had a hint of fantasy.

   "I haven't heard back yet, I don't know if the invitation was seen by them." Ronald knew the red tape of the royal family.

  …

   "Can't you wear normal clothes?" In the hotel suite where the prince and his wife stayed, Charles was complaining that Diana was wearing a designer and was of civilian origin, which did not conform to royal traditions.

  "I like this dress", Diana didn't like the rules of the royal family very much, and the dress was one of the few things she could show her personal charm and have the right to decide.

   "Don't let them laugh at us, for tomorrow's visit, can you wear designer clothes for the royal family?"

   "Okay", Diana agreed to her husband's request, "Will you go to read with the children tomorrow with me?"

   "I have other royal assignments, and I'm going back tomorrow." Charles always used various excuses to avoid the assignment of attending formal occasions with Diana.

  I don’t know why, but the media always mocked the Prince’s promotion of advanced issues such as green, environmental protection, vegetarian food, etc., mocking him as a prince who ate grass, delusional every day that the sea level would rise and drown London.

   Diana, on the other hand, was always praised when the media mentioned her. Whether it is the taste of clothing, or the gracious charm of the public.

   "Crack", Diana, who had taken off the pearl necklace, heard that her husband was going back early again. She was angry and slapped the necklace heavily on the dresser.

  Diana found a pile of documents on the table. In order to relieve her depression, she picked it up and quickly checked to see if there were any personal letters from London. Especially a certain officer's wife.

   "Hey, whose invitation is this?" Unexpectedly, Diana saw an invitation inviting them to the premiere, not an invitation from the Cannes Organizing Committee.

   "It was sent by a staff member in the afternoon. He said it was the movie premiere of the princess' old friend." The staff member of the royal family replied by the side.

   "Hope your eldest son likes the 'Top Gun' video I gave him." Diana laughed as she read the invitation. When I was in London for the royal premiere, it was such a joy to be able to watch the latest Hollywood movies like I did when I was a teenager.

   "What's my schedule for tomorrow?" Diana asked the staff.

   "In the afternoon, I went to an elementary school in Cannes to read with the children..."

   "Plus an event, I'm going to see an old friend's new movie."

  …

   "The princess will come to the premiere and interview the media, but she can only stay for about ten minutes. Except for the filming of the TV station, you can only chat with her for about a few minutes."

  The security and public relations staff of the royal family came to Ronald first and told them about the princess's itinerary.

   "What, Prince Charles?"

   Ronald heard that only Diana came alone.

   "Prince Charles has other royal activities and has already returned to London in advance."

"Ronald, you can even invite Princess Diana?" Cannold David was surprised. After the royal staff left, he was very excited. The premiere of "Dancing Hot" will get a lot of money. Free reporting opportunities. A lot of Diana's heat.

  …

   "I sent his son a videotape of my movie, maybe the little prince likes it."

"Hahaha…"

  …

   "Your Highness, Princess, how did you meet Director Ronald?"

   Outside the Cannes Film Palace, Princess Diana appeared at the premiere of "Dancing Hot" in a conservative tawny dress.

  Although it can't compare with yesterday's style of dressing up, it also attracted many photojournalists, who took pictures of Diana wildly. After a few formal questions, reporters inevitably asked Diana what she thought of the film.

   "Ah, I saw Ronald's films in London, and Charles and I both liked his films."

   "Ronald, what do you think of the royal family's evaluation of your film?"

   "I sent them the tape, hope they like it."

   "Ronald sent you a video of Top Gun, would you show it to Prince William?"

   "I'll show William when he's older, when he's old enough to like airplanes." Diana replied politely.

   "The videotape version is rated TV-12, and you can watch it when Prince William is a little older." Ronald joked.

   Everyone entered the screening room. Diana looked at the poster and learned about the plot. She had other public relations activities and was about to leave.

   "The last movie was very good, I watched it many times. Send me a video tape this time too."

  Diana doesn't usually have much entertainment at Buckingham Palace. She still retains one of the few habits when she was a girl, which is to watch TV replays or movies on videotapes.

   "Of course, but it's not for Prince William this time. It's for girls." Of course Ronald agreed to do so.

   "Hahaha, I'd love to see it too."

   "I'll remember, this movie is really for a female audience," Ronald boasted.

  …

   "Very good, a lot of the audience came, and a lot of them came to see Diana." Cannold reported to Ronald on the second day of the premiere.

  Dongying, South African, and Australian distribution companies were very satisfied that we could get Princess Diana to attend the premiere, and they initialed the agreement.

  Other distribution companies have also seen a surge in interest in our films.

   "Very good, you can get in touch with them more. When our box office in America is released, you will know the results of overseas distribution."