Entertainment: top brokers

“The more film and television drama resources on the platform, the higher the cost when you cooperate with TV brands.”

“In particular, the more resources for good dramas and movies, the more points this platform gets from TV brands, which is why Internet platforms are now willing to fight for the online copyright of these resources.”

“In the eyes of ordinary people, spending hundreds of millions to buy a drama, even if it is membership fees and advertising fees, most of them can’t earn it back, but why do you still buy it like this?”

“Not only did it acquire like this, but the platform did not go bankrupt, and the procurement of film and television dramas was increased every year.”

“The purchase price is also getting higher and higher year by year, but I just like it.”

“Every platform says it’s a loss, but is that really the case? Of course not. ”

“We can’t just look at the surface, we have to look at the entire industry chain, so that you can understand.”

“As for why you say you are losing money? Because human nature is like that, no one will ever like to see you doing well; Even if you have money, you must say to the outside world that you have no money and that you are not doing well, so that your relatives and friends will feel comfortable. ”

“But you yourself are rich, and you say that you are rich in front of your relatives and friends, what will their hearts ~ feelings?”

“Your friends and family will feel uncomfortable knowing that you have made money, let alone your opponents-.”

“So that’s why, the major platforms always say losses to the outside world.”

After Yang Mi heard this, she swallowed her saliva even more.

Helpless, she said weakly: “Really, the intrigue of your business war is really tiring.” ”

As soon as he said this, the waiter served the food.

After the dishes were visited, they began to eat.

Yang Mi really couldn’t bear it, and she was already hungry.

From yesterday evening to eating now, she has consumed three times in a row.

Yesterday night, together with Liu Yifei, I consumed it once.

Today I woke up at noon and consumed it again.

As a result, when discussing what to eat, the discussion came and went, and she consumed it again

If it weren’t for Liang Lin’s side, she would really be fainting from hunger.

After the dishes ordered now came up, Yang Mi had already eaten and drank without regard to the image.

Instead of blowing, she now feels like she can eat a pound of rice and two or three pounds of meat.

Originally, the meeting was very physically exhausting, not to mention that she still held three meetings.

Now that I am already hungry and about to faint, can I not eat more?

“By the way, how many endorsements have you talked to the concubine this year?”

“How do I feel, the concubine’s endorsement is much older now.” To be honest, Yang Mi was really curious.

“36.” Liang Lin’s answer made Yang Mi’s eating action pause.

“How much? 36 endorsements? ”

“Well, 36 endorsements, the endorsement fee alone is already as high as 400 million.” Liang Lin was very satisfied with this masterpiece

“No, why? 36 endorsements for concubines? Yang Mi was very excited, and said resentfully: “You just talked about six endorsements for me, but you talked about 36 endorsements for concubines?” I’m unbalanced. ”

Liang Lin knew that she cared about this, and deliberately said to Yang Mi: “Among the 36 endorsements, there are also five high luxury. ”

For a moment, Yang Mi felt that these dishes were not fragrant.

“Five luxuries? You actually mean to tell me now, the concubine holds five luxuries? ”

Yang Mi grabbed Liang Lin’s soft flesh at the waist, gritted her teeth and asked her, “What about me?” ”

“What are the five luxuries?” Yang Mi wanted to know.

“Jewelry High Luxury Bulgari.”

“Six Blue Blood Louis Vuitton.”

“The watch is luxurious, Cartier.”

“Perfume high luxury Chanel.”

“Lipstick high luxury Saint Laurent.”

When Liang Lin said these five high-luxury brands, Yang Mi was even more envious until her eyes were moist.

Just kidding, you know what’s going on?

So far, there is no female star in the Zhongyi entertainment industry.

No, not a female star.

Looking at the Zhongyi entertainment industry, before Liu Yifei, no star could hold five luxuries at the same time.

But now?

Liu Yifei did it, she actually held five luxuries, do you know what this concept is?

This kind of high-luxury brand, generally a brand has several products.

A brand has several products, so a product or a series can sign a spokesperson or ambassador.

For example, Bulgari’s products are: jewelry, watches, perfumes, etc.

Then Bulgari can find a spokesperson for jewelry, or you can find a spokesperson for watches.

Just like Liu Yifei, she is the global spokesperson for Bulgari’s jewelry.

It is true that Liu Yifei is the global spokesperson of Bulgari, but it is only a single line.

Because she only endorsed the single-line product of Bulgari’s jewelry.

If you want to think about watches, you don’t have perfumes.

Although Bulgari also has watch products, Liu Yifei did not sign Bulgari’s watch endorsement, of course, she can endorse Cartier watches.

If Bulgari also signed Liu Yifei as the spokesperson for jewelry and watches.

Then Liu Yifei is Bulgari’s two-line global spokesperson.

Of course, if Bulgari’s signed Liu Yifei is the brand’s full line spokesperson, then all Bulgari products, Liu Yifei can wear, and Bulgari will give her all for free.

However, this kind of full-line spokesperson is not so easy to become, and it needs to be done slowly. (Read violent novels, just go to Feilu Fiction Network!) ）

Generally, it is first endorsed from a single-line product, so that the brand side can see the purchasing power of the spokesperson’s fans, and when the contract is renewed later, it will consider increasing cooperation and developing from a single-line spokesperson to a double-line spokesperson.

Just like the LV endorsed by Liu Yifei, its products include: handbags, ready-to-wear, watches and fine jewelry and many other products.

Liu Yifei is the single-line spokesperson of LV handbags, and there is no endorsement for regional brands such as ready-to-wear and watches.

Chanel is a luxury product, including jewelry, watches, perfumes, makeup, lipsticks, handbags, etc.

Liu Yifei endorses the single-line product of Chanel’s perfume.

In terms of lipstick, the endorsement is Saint Laurent.

As far as these high-luxury spokespersons are concerned, they are actually hierarchical.

For example, regional delineation: global spokesperson, Asia-Pacific spokesperson, loyal spokesperson.

At the same time, there is also the hierarchy of spokespersons:

Brand ambassadorsBrand best friendsBrand friends

In addition to these two, there is also a product line hierarchy:

Full line endorsement, multi-line endorsement, single-line endorsement, series endorsement, single product endorsement

Similar to the endorsement of this high-luxury brand, there are many doorways inside.

And there is not only one so-called spokesperson like this.

It mainly depends on the idea of the brand side.

If the brand side takes a fancy to your fan purchasing ability, even if the spokesperson is a spokesperson, you can sign another brand spokesperson, as long as you are popular, well-known, and your fans have enough purchasing power, then there will be high-luxury brands to find you to endorse.

“Then how much is the concubine’s endorsement fee now?” Yang Mi was about to die of envy.

“For now, let’s talk about the cost of signing these high-end endorsements.”

“Bulgari signed a contract last year, 7.5 million a year, 15 million in two years.”

“Chanel signed a contract in December last year, 10 million a year, 20 million in two years.”

“Saint Laurent signed in January this year, 9 million a year, 18 million in two years.”

“Cartier signed in February this year, 10 million a year, 20 million in two years.”

“LV signed last year, 7 million a year, 14 million in two years.”

“These five extravagant endorsement fees alone are nearly 100 million?” Yang Mi couldn’t help but shake her head.

36 endorsements, endorsement fee 400 million? It’s really not an exaggeration.

The 400 million endorsement fee is not said to be one year, but two years of endorsement fees.

But even so, on average, the endorsement fee alone is 200 million a year.

This is just the endorsement fee, and the rest of the income is not counted.

“I’m just a Chanel high-end endorsement.” When Yang Mi thought of this, she felt that the difference was so big.

This Chanel endorsement was won by Liang Lin for her, and she only signed it in March this year.

“Sure enough, the main palace is good welfare.” Yang Mi muttered to herself and said, “I have a side room, and I have three meetings today, but I still can’t get more resources than the main palace.” ”

Listening to his girlfriend’s yin and yang strangeness, Liang Lin was silent, just smiling.

He knew that Yang Mi was doing it on purpose, so he didn’t answer.

“Speak, don’t pretend to be a corpse.” Yang Mi huffed and let him speak.

“Heh, you, don’t think about holding five luxuries this year.”

“Although your box office accumulation this year is very good, but “Thai” you are just a cameo stained, not counted in it, the box office of “To Youth” is your real box office appeal.”

“But even so, next month, after the release of “Small Times”.”

“Although the box office of this movie should be very good, I can also make money.”

“But the reputation of this movie will not be too good, it depends on your performance in this movie.”

“If you are in this movie, your acting skills are very good, and you are praised and recognized, then your reputation will improve; But if your acting skills in this movie are criticized, then your reputation will fall again. ”

“The reputation that “To Youth” has accumulated for you, and the reputation that the album has saved for you.”

“This time’s “Small Times”, if you don’t perform well, you will definitely fall.”

“Once your reputation is lost, the image will definitely be damaged, and at that time, high-luxury brands will not necessarily agree to sign you, although your ability to bring goods is very powerful, and your fans’ purchasing power is also very good.”

“But high-luxury brands still look at the image and reputation of celebrities.”

Liang Lin reminded this point, Yang Mi is very confident: “I decided that my performance in “Small Times” should not be bad, but I don’t know what the audience thinks of my performance. ”

“Well, look at next month! If your “Little Times” next month has a good reputation. ”

“Then I can at least help you tear off two high-luxury single-line endorsements.” Liang Lin’s promise made Yang Mi’s eyes shine, if this is the case, it will be great.