Entertainment: top brokers

“Why can I be so confident? Because there are too few new variety shows in China, except for fast books, it is every day, or it is an interview show, and there is no novelty. ”

“This show of mine is just like your station’s “I am a singer” now.”

“It’s not a traditional variety show, but a show with freshness and creativity, do you think the attention will be low?” Liang Lin’s words made the director of the variety show department feel even more pressured.

Looking at this young man in front of him, you really can’t look at it in terms of age.

Every word of Liang Lin hit their bullseye.

Now in the mainland market, what is most needed is this kind of fresh and creative variety show.

As long as it is a new variety show, then such a variety show, the attention is absolutely very high.

“But this model, we are also trying it for the first time.”

“It’s not a variety show produced by our station, but it is broadcast on our station.”

The director of the variety show department had a embarrassed expression, but all his careful thoughts were seen through by Liang Lin.

Liang Lin said: “Of course, you can choose to refuse to cooperate. ”

“I don’t force it, as long as you refuse to cooperate, we can accept Rebirth Entertainment, no problem.”

Sometimes, a tough attitude has to be tough.

Now is different, and if it had been last year, he might have been a little humble.

But now, his company has a work guarantee and word of mouth, and now Liang Lin is more confident when negotiating

The director of the variety show department of a TV station wants to embarrass his words

So in the future, will the director be able to step on him?

“So, how about five or five?” The minister of the variety department proposed.

“Director, this is the sincerity of your mango station?” Liang Lin felt very funny, is this their sincerity? Five and a half?

The director of the variety show department, Liang Lin really did not put it in his eyes.

“You know, broadcast on our station, that is also the cost, right?”

“Yes, I gave you 30% of the advertising dividend.”

“I originally proposed that the broadcast copyright be sold to you, 1 million per issue, it is you who are not willing to spend this money, I also proposed, free to your TV station to broadcast, but all the advertising fee income of the program, we Rebirth Entertainment take 70%, give you 30% as broadcast costs and dividends, isn’t it enough?”

“I believe that the broadcast of the program should not cost much, right?”

“Otherwise, Jiuyi is divided, our company will take ninety percent, and your mango table will take one percent.”

“The program is broadcast on your TV station, the cost used, we Rebirth Entertainment to bear, how?”

Liang Lin gave a third plan, and the director of the variety department was speechless.

From Liang Lin’s tone, the director of the variety show department of Mango Station heard it.

The other party is very confident in this variety show and believes that he can get good results.

“Okay, then seven or three.” At this point, they have nothing more to say.

After talking, Liang Lin signed the contract on the spot.

“Where Did Daddy Go” is broadcast on Mango Channel, and the advertising revenue broadcast by the Mango Channel where this show is located is divided according to the proportion of seven three.

Mango TV’s variety show, how many times will an advertisement be inserted in an episode?

In fact, if you do the math, you probably know.

Take “Fast Ben” as an example, before the broadcast, there will be a 90-second commercial; Then after one section, a 30-second ad is inserted, a 30-second ad is inserted after the second session, and then a 30-second ad is inserted after the third section.

Throughout the program, 180 seconds of commercial time should be inserted before and after the fast book.

However, the advertising time of “Fast Ben” is also required.

According to the current advertising time in 2012, 80,000 in 5 seconds, 14 in 10 seconds, and 200,000 in 15 seconds.

Brand advertising, usually distinguished in this way, 5-second small advertising, is to quickly introduce the brand.

A 15-second ad is a normal length ad.

Just based on 180 seconds of advertising time,

This 180-second advertising time can be divided into 12 15-second advertising slots.

A 15-second ad slot is 200,000, and a single is 00,000.

In other words, “Where Did Daddy Go” broadcast a program, and it can earn at least 2.4 million yuan in advertising costs.

Of course, the price of this advertising fee is divided according to the situation of fast books.

If your ratings are not as good as those of the fast book, if it is the advertising space price of “Every Day Up”, the price is not as high as the fast book

But if your ratings are higher than fast books, and your popularity is higher than fast books, then the price of the advertising space of “Where Did Daddy Go” will be higher.

According to the proportion of 73 shares, of the 2.4 million advertising fees, Mango TV can share 720,000, and Liang Lin’s Rebirth Entertainment can be divided into 1.68 million.

After twelve episodes, the total advertising cost of this program is estimated to be 28.8 million.

And the mango table can be divided into 864. Rebirth Entertainment can be divided into 20.16 million.

If, according to the 1 million per episode of the program just said by Liang Lin, Mango TV paid 1200 to buy the TV broadcast rights of this program, then the 28.8 million advertising fee of this program is theirs, deducting the cost of 12 million, then they can also earn 16.8 million.

But now, they can only get 30% of the advertising fee dividends, they can only earn 8.64 million, 8.16 million less, do you say a loss?

Most importantly, the show wasn’t just broadcast once on Mango TV.

As we all know, variety shows are reruns.

For example, the fast book is broadcast on Saturday evening, right? After two o’clock on Sunday afternoon, the latest episode that aired yesterday evening will be repeated.

The advertising fee just calculated is only the cost of the new broadcast of each episode, and the cost of replay has not been calculated.

Reruns of the program also have advertising slots, and of course advertising fees are charged.

As for the replay, how much the advertising fee is, this needs to be discussed by Liang Lin at that time.

As for the short-sightedness of the director of the variety show department of Mango TV, Liang Lin didn’t say much.

The main thing is that now the variety shows of Mango TV are all done by themselves and broadcast by their own stations.

Spending 1 million to broadcast an episode, they have never tried it, and they don’t know how popular the show is. (Read violent novels, just go to Feilu Fiction Network!) ）

Therefore, they did not dare to take risks, which is why they chose to earn dividends without loss

And Liang Lin gave the price of 1200 a season of mango TV, but also thinking of earning Internet copyright fees.

After all, the first season still needs to make a name for itself, and it is okay to make money in the second season.

That’s why he gave such two plans, but Mango Tai is obviously greedy, and actually thinks that 1 million issues are still very expensive? That’s embarrassing, now he wants to make money in the first season

“You’re really good.” When leaving the conference room of the Variety Department, Luo Xin sighed.

“Huh.” Liang Lin just smiled slightly, he could have given them the mango table to make money.

But now it seems that these directors of Mango Station are too short-sighted.

But this is good, you can also earn a little more, right?

After the two-hour meeting, Liang Lin and Luo Xin returned to Kuaiben’s recording studio.

Now the recording of this show can be regarded as the end.

Liang Lin appeared in the studio, and Yang Mi, who was on the stage, was naturally very happy after seeing her man return, and there was no pressure just now

Yang Mi, who continued to record the show, looked at Liang Lin under the stage from time to time.

Liang Lin was sitting in the front row of the audience under the stage, discussing something with Luo Xin in a low voice.

The two of them were also talking about business, but others couldn’t hear it.

While chatting, Liang Lin also looked at Yang Mi, who was seriously doing the show on the stage.

When the show was finished, Liang Lin stood up and applauded the hosts and guests on the stage.

After finishing the recording of the program, Liang Lin also returned to the lounge.

“Ouch hey.” As soon as she returned, Yang Mi quickly sat down and said, “I already knew that I wouldn’t wear high heels.” ”

“Let you not listen to Liang Lin’s proposal, now it’s okay.” Assistant Jani also teased her.

“By the way, brother, how was your meeting?” Yang Mi, who took off her shoes, asked Liang Lin.

“Negotiated.” Liang Lin, who was waiting for Yang Mi to change her shoes, told her that it had been negotiated

“Is it going well?” Yang Mi, who replaced her high heels, replaced her with a pair of small white shoes.

Wearing small white shoes, I suddenly felt that my feet were much more relaxed.

Wearing high heels, her leg line is more beautiful, but again, there will be a lot of pressure

People who don’t wear high heels will not understand how much their feet hurt when they wear high heels.

Now that Yang Mi has changed her shoes, she feels that her feet finally do not need to be amputated.

“Take a break before leaving, or pack up and leave now?”

After Zhao Ruoyao asked, Yang Mi told her, “What time is our flight?” ”

“It’s still early; The plane at 9 o’clock in the evening arrives at 11 o’clock at Pudong Airport in the magic capital. ”

“It’s past 5 p.m., and there’s still about four hours before boarding.”

“Another ticket to Pudong Airport?” Yang Mi asked the agent with wide eyes in surprise.

“yes, what’s wrong?” Zhao Ruoyao didn’t understand, is there any problem with the arrival at Pudong Airport.

“Can you stop booking tickets to Pudong Airport, is it bad to book tickets to Hongqiao?”

“The boss of Pudong Airport, walking can break my two (Wang Hao) thin legs.”

“You look at my husband, she knows this, the ticket I set up, if you can choose, you are all choosing Hongqiao to take off and land in Hongqiao.” Yang Mi also praised a wave of her own men here.

Zhao Ruoyao couldn’t help but roll her eyes at her and said, “Then you let your man order you.” ”

“China Eastern’s?” Liang Lin asked Zhao Ruoyao if it was a flight of China Eastern Airlines.

“Yes, China Eastern’s.” Zhao Ruoyao didn’t understand and asked, “Is there anything that can’t be done?” ”

“Nothing! It is the flights of China Eastern Airlines, most of which are more landed in Pudong. ”

“Modu Airlines has landed a lot in Hongqiao.”

“Although the comfort and service of Modu Airlines are average, the seats of Modu Airlines are a little wider, slightly better than others, and most of them are Hongqiao landing guides.”

“Hongqiao Airport is smaller, much smaller than Pudong Airport, so you don’t have to walk too far.”

“In the future, give her a ticket to the magic capital, and there is a Hongqiao who chooses Hongqiao.”

“Otherwise, if you go to Pudong to take a ride, you have to arrive at the airport two hours in advance, and you have to walk an hour to find the boarding gate, it’s too wasteful of time, she has to show airport fashion every time she enters and exits the airport, airport fashion must wear high heels, walk more, her feet hurt.”

Liang Lin reminded Yang Mi’s executive agent and assistant to keep this in mind.

There is Yang Mi who feels pampered, especially happy, but also very sweet.