Chapter 505 Monopolize global diamonds!

Diamonds are forever, a one that will last forever. It was once regarded as an advertisement by countless jewellers. The De Beers company behind it has spent 100 years compiling a giant net that monopolizes the world.



De-Beers deserves the name of a company that can be called an “empire” in the jewelry industry. The world’s largest diamond mining and sales company once controlled 90% of the world’s rough diamond market. “Monopoly is the only source of huge profits.” The high degree of monopoly has not only brought De Beers the actual price of global diamonds in the past one hundred years.

Manipulation ability, of course, has huge profits.

How does De Beers monopolize the world’s diamond resources?

The first step is to resolve large price fluctuations and stabilize the market~expected

As the founder of De Beers, Cecil Rhodes, he will discover a diamond in South Fresh Kimberley in 1871. All the profits made by weighing 83.5 carats will be invested in mining, so that it will rapidly expand into an independent company. In 1888, it annexed BarneyBarnato and Rhodes to monopolize the South Fresh Diamond Industry.

Before De Beers intervened, prices in the diamond market were extremely chaotic and volatile. It was not until 1889 that De Beers and Diamond and Syndicate in London reached an agreement to make the purchase price of diamonds stable and reasonable, and the diamond-market was stable. when

The second step is to win over opponents by any means to form a monopoly alliance.

The De Beers decision-makers have long realized that the only way to increase the value of diamonds is to make them scarce, that is, to reduce production. “So they used various means to attract small mines and traders to join the De Beers cooperative. However. As Nanxian’s continuously competitive mines were discovered and began to refuse to join the De Beers Cooperative, De Beers’

Threats follow. Seeing that the carefully laid out plan was about to fall apart, the war gave De Beers a chance. The decision-makers found that war was inevitable before the outbreak of World War I, so Rhode personally went to the front to put pressure on the government to invest more in military rescue resources instead of strategic materials. Regardless of the advantage of being a military

Division resources are invested in the construction of fortifications, production of bullets, self-defense weapons, and the production of Cecil’s cannon. Rhodes kept De Beers in this way, but his competitors failed to survive the war. In the end, they annexed their competitors one by one and achieved absolute control over 90% of the world’s diamond industry.

The third step is to buy out the empire, the road to privatization of De Beer

In the sentence “Since the shareholders do not recognize the value of De Beers, then the company does not need to continue to make a profit for them.” After that, shareholders headed by Niki Oppenheimer bought out all of De Beers for .7 billion. Circulating stocks, privatizing them and forming cross holdings with British and American companies. After achieving absolute control over De Beers, Nikio


Benheimer has made a major strategic adjustment. In 2001, De Beers accepted Bain & Company’s suggestion to abandon the role of the last purchaser and put the inventory on the market to increase the inventory turnover rate. At the same time, it is committed to increasing demand through advertising campaigns, positioning it as a luxury. The core idea is: “A consumer will only take out 1% of the money in his pocket to buy diamonds, but

Will enjoy 10% of the money to buy luxury goods. “In this way, decades of marketing have cultivated the diamond consumer market, and the classic ad slogan has also been listed as one of the classic cases by the Harvard Business School.

……For flowers………

The fifth step is to defeat synthetic diamonds and seize the Chinese market

As a special product category, the value of natural diamond is determined by its scarcity. With the development of technology and the increase in supply, the value of diamonds should have fallen. In the face of synthetic diamonds, there is no cost advantage. In terms of synthetic diamond materials, China accounts for about 90% of the global share. However, De Beers relies on excellent market control

Manufacturing capabilities, decades of marketing, and especially popular advertising placement, have achieved absolute control over diamond prices, and synthetic diamonds have failed in the face of natural diamonds. Because there will never be overcapacity, and no one will synthesize diamonds to get married. In this way, De Beers successfully advanced into mainland China through the layout of the Xiangjiang Bridgehead.

Market and occupy market share step by step.

It can be said that Delbis’s monopoly of the diamond market is very humble.They use the intellect and vanity of those women who adore vanity to ruthlessly squeeze the vast number of men. In this case, Wang Wu is even more humble than them!

He hypnotized the heads of all senior and major shareholders of Anglo American Resources Group and De Beers, making them believe that Wang Wu, a mysterious man from China, is in charge of their destiny, and Wang Wu’s Wu Tian Group controls Anglo American Resources Group and De Beers. company.

Subsequently, Wang Wu used [hacker] technology to invade the servers of these two major companies and made some changes!

He also used [Energy Snatch] to deprive these executives and major shareholders of the life energy, making them more surrendered to the slavery of Wang Wu!

Now, the company that monopolizes global diamonds is Wang Hao’s Wu Tian Group! and,

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