Entertainment Guru Rebirth

After the two deputy directors Xiao Yuanyang and Peng Ximao left, the middle-level cadres in the film and television drama began to whisper.

"It's so imposing, you deserve to be the eldest son of the Xiao family. It's really a thunderous shot."

"Old Li, don't you see, our Young Master Xiao has begun to show off."

"Yes. We will have to be more careful in the future. The Film and Television Bureau estimates that the sky will change."

"Hmph, it should have changed a while ago. Some people did a little too much."

"Okay, keep your voice down, and be careful that the misfortune comes out of your mouth."

Xiao Yuanyang returned to his office, looked at the photo of Xiao Yunhai on the computer webpage, smiled slightly, and said in a low voice: "Cousin, your brother did a great favor for you this time. I will recognize each other later, how are you going to thank you? its me."

………………………………

In the afternoon, Xiao Yunhai, who was busy writing the script of "Love Apartment", received a call from his future father-in-law Zhao Mingsheng.

"Yunhai, let me tell you the good news first, "Zhen Huan Biography" has been approved."

Xiao Yunhai said: "Uncle, listen to what you mean, is there any bad news next?"

Zhao Mingsheng said: "That's right. The bad news is that the few TV stations I contacted with consistently good ratings have politely declined our invitation to cooperate. I think it's almost impossible for Tian Jishang to engage in it. "

Xiao Yunhai smiled and said: "It's okay. Although the deputy minister of culture has a high position, he can't really cover the sky with one hand. Besides, I really don't want to put "Zhen Huan Biography" on those high-rated TV stations. Because their foundation is good. With a solid foundation, the corresponding conditions will be lowered. In that case, after the "Zhen Huan Biography" becomes popular, we will not get much benefit."

Zhao Mingsheng said: "Are you so confident?"

Xiao Yunhai said: "Of course. Uncle, let's do that. I'll call Sister Yu and ask her to come over and discuss it. After all, she is also an investor, so we can't put people aside."

Zhao Mingsheng smiled and said, "Well, I'll go and contact other TVs first. You and Miss Yu will come here as soon as possible."

Xiao Yunhai agreed and gave Yu Yuexian a call.

"Sister Yu, what are you up to?"

Yu Yuexian said: "I'm boring at home. If you hadn't encountered that, I would have gone to Wanqing to play."

Xiao Yunhai smiled and said, "We haven't thanked you for your righteous action. Good guy, I have brought hundreds of thousands of fans over, and the goddess' appeal is awesome."

Yu Yuexian said angrily: "Don't sing high-profile to me. Come on, what's the matter?"

Xiao Yunhai said: "The "Biography of Zhen Huan" has been reviewed and approved. I need you, the investor, to come and hold a meeting for discussion."

Yu Yuexian said, "Didn't I entrust it to you? Why do you still use me?"

Xiao Yunhai talked about the Tian family's affairs and said, "This time we are inflicting you, I'm really sorry."

After listening to Xiao Yunhai's words, Yu Yuexian cursed directly on the phone: "This Tian Jishang is not a thing, right? It's not enough to discipline his wife and children. It's really unreasonable to report private revenge. Yunhai, what are you going to do? do?"

Xiao Yunhai said: "I plan to find some TV stations with average ratings and let them bid. To be honest, since the last time "Scary Step by Step", I am now only interested in advertising costs."

Yu Yuexian smiled and said: "You have a big heart. But, I like it. Again, I have the full power to entrust you with the "Zhen Huan Biography". I am only responsible for signing and collecting the money. Okay, try to give it to me. Make money. Goodbye."

Xiao Yunhai listened to the blind voice in the phone, shook his head, and said, "You really don't worry about me."

The next morning, Xiao Yunhai and Zhao Wanqing came to Hanhai Film and Television Company together.

Walking into the reception room, Xiao Yunhai saw more than a dozen TV stations, including Song Longqi, the deputy director of North Hebei TV station last time, but he was surprised that there was no Yunan TV station inside.

Under Zhao Mingsheng's introduction, Xiao Yunhai shook hands with everyone.

When it was Song Longqi's turn, Song Longqi laughed and shook Xiao Yunhai's hand, and said, "Last time, our TV station failed to cooperate with "Scary Step by Step". I was very upset when I went back. This time, no matter what, I will. I won't give up again."

Xiao Yunhai smiled and said, "Thank you for your attention. I believe this drama will not disappoint you."

Zhao Mingsheng said loudly: "Since everyone is here, let's go to the screening room to check the quality of "Zhen Huan Biography"."

Everyone followed Zhao Mingsheng to the screening room.

While watching the TV series, Xiao Yunhai pulled Zhao Mingsheng aside and asked softly: "Uncle, why is there no one from Yunan TV Station? Didn't you inform them?"

Zhao Mingsheng said: "I called Deputy Director Zhang, but he politely refused."

Xiao Yunhai said in surprise: "That's not right. I talked to him about this matter two days ago. Although I didn't say it clearly, he was still very interested in "Zhen Huan Biography" at that time. Why did he change his mind within two days? Up."

Zhao Mingsheng said: "I heard that Liu Qingshan and Tian Jishang of Yunan TV have a very good private relationship. Zhang Heng is just a deputy director. Without Liu Qingshan's support, he has no right to introduce TV dramas."

Xiao Yunhai shook his head and said, "Tian Jishang has really exhausted his mind. However, the presence of so many TV stations shows that our "Zhen Huan Biography" is still very attractive."

Zhao Mingsheng laughed and said: "Several big celebrities and actresses appeared in "The Legend of Zhen Huan" at the same time. This gimmick alone is enough to attract these TV stations."

Xiao Yunhai said: "Uncle, I still hope to be able to participate in the advertising share. With a large investment of 600 million yuan, I don't believe any of their TV stations can afford it alone."

The TV station is like that. With high ratings and high advertising costs, TV stations have sufficient funds to buy better movies and TV shows.

With low ratings, advertising costs are correspondingly low, and there is no money in the station to buy good dramas. This is a vicious circle, the good is better, the bad is worse.

Zhao Mingsheng nodded and smiled: "It seems that you didn't play enough last time. Okay, since you are so confident, I will tell you later."

In order to have a better understanding of "Zhen Huan Biography", these TV station executives watched it for six or seven hours. It was not until four o'clock in the afternoon that they walked out of the screening room with great enthusiasm. Lunch is directly eaten inside.

When Song Longqi saw Xiao Yunhai and Zhao Wanqing in the reception room, he immediately gave a thumbs up and said, "Exquisite, absolutely exquisite. Ms. Zhao deserves to be the Queen of Jin Zun, and she has nothing to say about her acting skills. Mr. Xiao is really. Is it the first time to direct a TV series? If I didn't know in advance, I thought it was the work of a well-known director of China?"

"Yes." Liu Changfa, deputy director of Qilu TV Station, nodded and said: "This drama is the most sophisticated Qing palace TV drama I have ever seen. Whether it is lines, scenery, costumes, props, or actors' acting skills, it is the best in the industry. Top level. It seems that we are going to bleed heavily this time."

After hearing what the two said, Xiao Yunhai and Zhao Wanqing smiled at each other.

Xiao Yunhai said, "Yunhai is completely relieved to be praised by the leaders of Jinkou."

At this moment, Wang Mingsheng said to everyone: "Everyone, I believe everyone has seen the quality of "Zhen Huan Biography". I dare to say that this TV series is definitely a rare high-quality TV series in the circle. Because of the invitation of several celebrities and actresses Joining, so the production cost has reached 600 million. It is estimated that it is not an easy task for which TV station wants to spend money to eat."

"Therefore, we feel that if everyone can use advertising sharing instead like Yunan TV Station, we will gladly accept it. Everyone, it's getting too early. Can we bid now?"

After getting everyone's approval, Zhao Mingsheng asked the staff to issue a bid for everyone.

"Jingle Bell."

While everyone was busy bidding, the mobile phones of the leaders of the major TV stations all rang.

After hearing the news on the phone, many people turned ugly, and some seemed to have a sense of fortune.

A staff member of Hanhai Film and Television Investment Company hurried over and said a few words in Zhao Mingsheng's ear. Zhao Mingsheng frowned and gave Xiao Yunhai and Zhao Wanqing a wink.

The two knew, and followed Zhao Mingsheng to the door.

Zhao Mingsheng said in a deep voice: "Just now, Hongda Entertainment announced that the epic war drama "Chu River and Han Jie" with an investment of 800 million will be registered on Mango TV next Thursday, and it will be against us. I think they are just like this. Everyone deserves the news."

Zhao Wanqing frowned and said, "Don't worry, Dad, our "Zhen Huan Biography" will definitely not lose to "Chuhe Hanjie".

Zhao Mingsheng said: "My main concern is that when these TV stations see this situation, I am afraid that many people will retreat."

Xiao Yunhai thought for a while, and said with a smile: "Not necessarily. Maybe it's good for us."

Zhao Wanqing asked puzzledly: "What do you mean by this?"

Xiao Yunhai smiled mysteriously and said, "Wait a moment, you will know after reading the tender."

Zhao Wanqing snorted and muttered: "It's so mysterious."

Zhao Mingsheng was thoughtful.

After half an hour, all the bids were put together.

Zhao Wanqing picked up a tender and saw it read: "Sixty percent of advertising costs."

Picked up another copy again: "Fifty-five percent of advertising costs."

The more than a dozen bids basically used advertising shares to pay for the purchase of "Zhen Huan Biography". Xiao Yunhai laughed and said, "Sure enough."

Zhao Mingsheng saw Zhao Wanqing, who was still there in confusion, and said, "Wanqing, don't you understand? Because of the aggressive trend of "Chu River and Han Jie", major TV stations are worried that our "Zhen Huan Biography" is not someone else. Rivals, so use this uncertain advertising share to buy this show."

"If "The Legend of Zhen Huan" loses, they will earn some advertising fees at the most and will not suffer. If "The Legend of Zhen Huan" defeated "The World of Chu River", then they only need to reap the benefits of the fisherman."

Zhao Wanqing suddenly realized: "In this way, no matter how our "Zhen Huan Biography" wins or loses, these TV stations are invincible, the difference is just how much they earn. It's amazing, are they negotiated? They all thought about it. This layer."

"There has never been a shortage of smart people in this world. However, this is exactly what I want." Xiao Yunhai took out a tender from it and said, "Uncle, Wan Qing, come and see this one from Hebei TV Station. , I think it's pretty good."

Zhao Wanqing took it and read: "The advertising share ratio depends on the rating of "Zhen Huan". The higher the rating, the higher the share. The highest rating of "Zhen Huan" is less than 3%.

, The advertising share ratio is 5:5, more than 3% is less than 5%, the ratio is 4:6, 5% to 10% is 3:7, and more than 10% is 2:8, this is the final share ratio. "

After hearing this, Zhao Mingsheng smiled and said, "This North Hebei TV station is really a good calculation."

Xiao Yunhai said, "I really like this win-win distribution method. The 2:8 advertising share is much higher than that of "Screaming".

Zhao Mingsheng said: "You are so confident?"

Zhao Wanqing smiled and said, "Dad, let alone the sea of ​​clouds, even I am confident in this drama."

Zhao Mingsheng said: "In this case, let's hand it to North Hebei TV."

In the reception room, the leaders of major TV stations were chatting there, talking about the "Zhen Huan Biography" and "Chu River and Han Jie".

"Director Song, do you think "Zhen Huan" has a chance to win against "Chu River and Han Jie"? I heard that Director Du Da has invited the big names in the film and television industry this time."

Song Longqi laughed and said: "Dr Li, there are many big names in "Chu River and Han Jie", but "Zhen Huan Biography" is not under them. Apart from anything else, there are only four after the movie emperor, plus With the super high level and quality of this movie, it is really not easy for "Chu River and Han Jie" to defeat it."

"Yeah. We just watched this drama. It is indeed a rare conscience drama. As long as the publicity is done well, "Chu River and Han Jie" may be overturned in the gutter."

"This shouldn't be possible. Mango Channel has countless loyal audiences, coupled with the influence of "Chu River Hanjie", as long as the quality is not too bad, it is very difficult to beat it."

When everyone was talking about it, Zhao Mingsheng walked in and said with a smile: "Thank you for your love of "Zhen Huan". After our unanimous assessment, Hebei North TV Station won the first round of screening rights of "Zhen Huan". Thank you for your participation. Tonight, Zhao is the host, so please have a drink.

Liu Chang, the deputy director of Qilu TV Station, said: "Mr. Zhao~www.readwn.com~ You are welcome. We have some things that will not disturb your company. Director Song, congratulations."

Song Longqi laughed and said, "Everyone has accepted."

Song Longqi has studied Xiao Yunhai carefully since the last time "Scary Step by Step". He found that Xiao Yunhai is not only talented, but also full of self-confidence and a spirit of adventure in his bones. Whether it is martial arts, music or film and television works, he likes to sign gambling contracts with people, and every time it is basically a big win.

Therefore, according to Xiao Yunhai's personality, Song Longqi used this method of swapping audience ratings for advertising divisions, and it really worked.

The heads of major TV stations came to Hanhai Entertainment, and when they left, natural red envelopes were indispensable.

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