Entertaining Children

  Chapter 507 Advertising? Movie series!

  As soon as Xiao Yao and others entered the lobby after they returned to the hotel, a blond white man who was paying attention to the movement of the door stood up from the sofa in the lounge area and walked towards Xiao Yao.

"Mr. Xiao? Hello, I'm Jill Bendermore, Mr. Grotz's assistant. Mr. Grotz just talked to you on the phone." The young man walked to Xiao Yao and stretched out his hand, with a slight accent. Greeted in English. He accompanied his boss to the awards scene of the Short Film Festival. He saw Xiao Yao on stage to receive the award, so he knew what Xiao Yao looked like.

   "Hello." Xiao Yao stretched out his hand and shook the young man's hand, smiled and said, "Where are Mr. Grotz and Mr. Sanier?"

  "They have arrived, waiting for you in the hotel cafe, please come with me." Then, the young man named Jill Bendermore made a please gesture and turned to lead the way.

"Boss, sister still, it's nothing wrong with me, or should I go back to the room first?" Pei Minyi felt that this kind of occasion does not seem to require his assistant to be present, so he still whispered to Xiao Yao and Fang, wanting to take the initiative Avoid.

   "No." Fang still refused.

   "You have to go together." Xiao Yao also said, "You don't need to talk, just watch it."

   "You don't really want to train me as an agent, do you?" Pei Minyi pouted, and said in her heart, "You are alone, why do you want so many agents?"

  The young man took Xiao Yao and others to the door of a private room in the cafe, knocked on the door lightly, and opened the door to invite a few people in.

   Sitting on the sofa in the private room are two middle-aged men, both in suits and leather shoes. They have a strong sense of businessmen and look very shrewd.

  They both stood up politely when they saw Xiao Yao and others enter the door. The middle-aged man in a dark blue suit first said, "Hello, Mr. Xiao, I am the director of the Michelin tire marketing department, Sov Sanil. This is Martin Grotz from the German headquarters of the BMW Group. Sir." As he said, Sov Sanil handed out his business card.

  After Xiao Yao took it with his polite hands, another middle-aged man in a black suit also took out his business card and handed it over: "Hello Mr. Xiao, this is Martin Grotz. Congratulations on your winning today."

"Thank you." After Xiao Yao took the two business cards with both hands, he handed both the two business cards to Fang, who was behind him, and put them away. Then he took his business card case from Fang’s hand and handed them to the two of them. A simple business card printed with name and contact information, and then introduced Fang Sui, Pei Minyi and Mu Ying to the two.

  Listening to Xiao Yao saying that Fang is still an agent, Sov Sanil and Martin Grotz both showed a look of surprise. As the award-winning short film director, Xiao Yao's youth has surprised them once at the awards ceremony. Unexpectedly, his agent is actually such a young girl who does not seem to be in her twenties. Judging from the actions of the two just now, they thought that Fang was still just Xiao Yao's assistant.

  Generally in the entertainment industry, the achievements of the stars are closely related to the hard work of the agents behind them. They found Xiao Yao this time, in addition to Xiao Yao winning the award at the Film Festival, part of the reason was because they found that Xiao Yao was the one who made United Airlines' stocks fall for more than ten days with a spoof video. People have a relationship with the Keith Craig couple in the United States. They thought that Xiao Yao could achieve this achievement at such a young age, and the agent behind him would certainly not be easy, so they were surprised that the other party was still young.

  Because they planned to have a long conversation, Sov Sanil and others directly ordered a full pot of coffee and a set of coffee cups. After greeting everyone to sit down, Jill Bendermo didn't call the waiter anymore, and poured coffee for Xiao Yao and the others by himself.

"Miss Fang, we don't have your contact information. We got your saved contact information through the staff of the film festival organizer. Unexpectedly, what you left was Mr. Xiao's phone number." Sov Sanil first asked briefly. Fang still explained.

  Unless you have a very good personal relationship with the celebrity, you usually find the celebrity to talk about work through the agent in advance. Sov Sanil wasn't that the other party was still in trepidation, but he didn't want to leave an impression of being unruly, so he explained this sentence.

"It's okay," Fang still smiled, "Actually, my agent is different from other agents. Xiao Yao always decides what job he takes, and I am only responsible for the specific contract negotiation and liaison work. He has been at the film festival these days, but I have been traveling around Clermont-Ferrand. In order not to affect my travel plan, he left his personal phone number for the organizer. But just now he gave you your business card. The phone number is his work phone. Normally, I control it.” Fang still naturally understood what Sov Sanir meant, and smiled and explained.

   "So that's the case." The two middle-aged people across from each other nodded slightly, thinking in relief, "It sounds like a senior assistant with the name of an agent. No wonder they are so young."

   But this way, the two of them are more interested in Xiao Yao.

   "Mr. Xiao, we have already said on the phone just now. I don't know what you think about coming to direct the new season of TV commercials for BMW?" Martin Grotz began to ask Xiao Yao on the subject.

It was BMW who wanted to shoot the advertisement. The people from Michelin just accompany them and help to communicate with the landlords. So when it comes to the topic, it is the people from BMW who are talking about it. Michelin’s Sov Sanil just sits on the side and does Did not even do this for you.

   "I want to ask first, are you just looking for a director? Has the advertisement been planned? What is the budget? Are the actors and production staff set?" Xiao Yao did not rush to answer, but asked a series of questions.

"None! The advertisement for the new season is currently being planned. What you just said hasn't been decided yet." Martin Grotz shook his head, "I noticed that you won the award for the short film. You are the director and screenwriter. So I want to hear if you have any good ideas. Of course, if you just want to be a director and have no idea about the content of the filming, the people in BMW’s own promotion and planning department can provide ideas, or you can find a world-class advertising company to do it. plan."

"No, on the contrary." Xiao Yao also shook his head, "I still have a job in China in the near future, so I don't think I can be an advertising director for you, but I have some ideas about the creativeness of advertising. You are willing to listen. Listen?"

  A look of disappointment flashed across Martin Grotz’s face, but he nodded and said, "Of course, please say!"

Xiao Yao took a sip of coffee and moistened his throat. Then he said, "I'm going to make the advertisement into a story: The protagonist is a very skilled driver, freelance, short-term hired to drive or transport goods. His employer was a CEO of a large company and was kidnapped. He went to meet with the kidnappers with a ransom, and then found out that the employer was not with the kidnappers..." Xiao Yao took pictures of his previous life, Wu Yusen, for BMW. The general plot of "Hostage" was told to Martin Grotz.

"It sounds good," Martin Grotz nodded nonchalantly, thinking that the plot is not very novel, like a clip taken from a movie, but this kind of plot advertisement sounds quite innovative, but the problem is ...Martin Grotz asked Xiao Yao, "Could you tell me how long your advertising idea will be?"

   "About eight to ten minutes." Xiao Yao recalled.

  As soon as Xiao Yao said this, everyone at the scene showed a look of surprise. Martin Grotz smiled bitterly: "Mr. Xiao, we at BMW want to make commercials, not short films."

  "Why can't the advertisement be made into a short movie?" Xiao Yao laughed, "Since there can be embedded advertisements in the movie, then why can't we turn the advertisement into a movie?"

   "Then can you tell me which TV station in the world will put an eight-minute commercial?" Martin Grotz said.

"No." Xiao Yao said, "but we can put this complete commercial short on your BMW's official website. As for the TV commercial, I have two suggestions: First, put the most exciting short film in dozens of seconds. The clip is intercepted and put on the TV station as an advertisement. It will involve the storyline, which will naturally bring suspense to the audience. Then we tell the audience at the end of the advertisement that if you want to see the full version of the story, you can go to BMW's official website to watch it. This will not only give the audience a deeper impression, but also bring more traffic to BMW’s official website. Second, we divide the short film into several segments and play them separately. Anyway, the advertising period you buy must be fixed, and after each segment There is a "to be continued" to announce the next part of the broadcast time, so that interested audiences can follow the advertisements like a drama. No matter which kind, I think there will be better advertising effects."

  "Take an ad as a movie and put it as a series?" Martin Grotz summed it up brilliantly, and then smiled, "This is really a very creative idea."

"You can say that." Xiao Yao nodded, "Also, we can make this commercial film into a series. I can provide you with three to five scripts, the same protagonist, but different stories. The protagonist's profession is Drivers, you can also allow the protagonist to drive different models in different stories according to your market strategy. If the previous effect is good enough, maybe you don’t need to go to the TV station to advertise in the future. As long as you release a new advertisement notice, there will be people crowding Check it out on your official website. In addition to the official website, the video website is also a good choice. You can open a channel for BMW series movies on PV."

  Previous BMW made a series of short films starring Cliff Irving. "Hostages" directed by Wu Yusen is just one of them. Xiao Yao has seen and remembered, as well as Joe Callahan's "Heart", John Frankenheimer's "Ambush", and Guy Ritchie's "Stars" "And recently Neil Blomkamp's "Escape", it is not difficult to make a series.

"Sounds very interesting!" Martin Grotz has been moved by Xiao Yao's description, and he agrees with his idea very much in his heart, and he fights for it again, "Do you really want to direct the script you provide? "

"Since it is a series of movies, maybe I will try to direct one of them in the future, but not now, not the first one you will release next season." Xiao Yao said, "In addition to my own other work arrangements, I'm not sure about my abilities for the time being. Although I won the award today, you should be able to see that this short film of mine wins with the plot, and I have no control over the action scenes. Less lacking. I think I still need to accumulate some more experience to be suitable for directing such a film."

"However, as for director candidates, I do have recommendations." Xiao Yao pointed to Mu Yingdao beside him. "This Mr. Mu is a graduate student in the director department of Southern University, familiar with Hollywood commercial films, has experience in advertising, and His short films were also shortlisted for this short film festival. Although he did not get an award, his ability to be shortlisted is an affirmation of his ability, isn't it? More importantly, he is also good at shooting action movies. The work shortlisted for this festival is an action movie."

Being good at action types, having experience in making commercials, familiar with commercial films, short films, and being shortlisted in the film festival at least proves his ability to shoot short films. Mu Ying is indeed a very suitable director candidate. The only problem is probably that he has no reputation. I know if I can hold down the star actors, this series of movies also needs a Hollywood star to be the leading role in order to be able to sustain it. However, in Xiao Yao's thoughts, this problem is actually not a big deal. After all, directors and actors are not the same. No matter which world, it is not that the first-line big names have never seen a play directed by a newcomer who is not well known.

"We will consider it. Please leave me the contact information with Mr. Mu in a while." Martin Grotz said to Mu Ying and looked at Xiao Yao again, "As you know, I'm here today just to have a preliminary discussion with you. The advertising plan is not a trivial matter. It is not something that I can make a decision by myself. It needs to be discussed and approved by the relevant person in charge of the company and other senior executives. I personally appreciate your idea and will try my best to get the company to agree. This idea. In order to make my words more convincing, I need a complete plan, at least a script, don’t know when you can provide it to me?"

   "I'm going back to China tomorrow..." Xiao Yao said.

   "It's okay, we keep in touch at any time." Martin Grotz said, "The script can be transmitted over the network. It doesn't need me to go to China or you to come to Munich."

"What I mean is that I will write the script tonight." Xiao Yao continued, "In terms of propaganda, I have already said the idea. As for how to operate, I think your company also has professionals in this area, so I don’t need this. Did the screenwriter write the detailed steps?"

   "Of course!" Martin Grotz laughed.

   "Okay, then please send me the detailed product information of your next season's main models," Xiao Yao said, "I will send my script to your mailbox before ten o'clock tomorrow morning."

   "Product information?" Martin Grotz wondered, "Isn't the car just the car of the movie's protagonist, in the form of props?"

"Of course, although this is a movie, it is also an advertisement. If you don't know the product, how do you plan for advertising?" Xiao Yao smiled, "We need to reflect the characteristics of BMW cars in the details of the movie, whether it is appearance details or performance. It’s not just a close-up shot of the car’s logo."

   "It makes sense," Martin Grotz nodded, "We didn't bring the product information with us. We will send it to you as soon as we get back to the hotel."

"OK," Xiao Yao stood up and proactively stretched out his hand, "Then let's talk about it first. Mr. Mu and I will catch the script at night. After receiving the product information, we will design the details according to the characteristics of the vehicle. I hope we can Happy cooperation."

   "I think so, I am very confident in you now." Martin Grotz held Xiao Yao's hand.

  (End of this chapter)