Entertaining Children

  Chapter 471 Co-branding

Yin Xi wants to use the resources of his own studio to help Xiao Yao build his personal brand. This is definitely a good thing that people can't ask for, but Xiao Yao didn't agree, but shook his head to Yin Xi, "Sister Xi, I think so. Not very suitable."

  "What's wrong? Isn't it possible for my sister's studio to borrow your name, so it won't work?" Yin Xi said unhappily.

"Of course I don't mean it. You help me build a personal brand and help me develop commercial value. I can't ask for this kind of thing," Xiao Yao said quickly. "It's just that I think this is your studio after all, the first fashion show. The press conference makes my personal brand inappropriate. Even if you want to promote it, you have to promote your own personal brand first."

"But..." Yin Xi straightened up and was about to rebut, Xiao Yao already waved his hand and said, "I know what you are going to say. I am not satisfied with the works of the designers you have now. I don't want to be sloppy. Come out, right?"

   Seeing Yin Xi nodding, Xiao Yao smiled and comforted, “Don’t worry, isn’t there still me? I’ll help you!”

   "How can you help? Help me design again? Didn't you just say that you can't do the work of a designer?" Yin Xi pouted to Xiao Yao.

"I can't be a fashion designer, but if I don't become a designer, it doesn't mean that I have no other way to help you. I can help you with ideas." Xiao Yao smiled, "Don't you think the designer's work is not Is it distinctive enough? I will give you something unique and absolutely eye-catching."

   "What is it?" Yin Xi immediately became interested.

"This time, Chen Chen and I were selected by the CCTV Spring Festival Gala. Have you ever watched the song "The Great Wall"? Note, it is for watching, not for listening. I am talking about the live version of our performance on the TV show." Xiao Yao asked .

   "Have you seen it." Yin Xi said strangely, "Isn't it about fashion brands? Why are you talking about singing again?"

   “Of course it’s not rap,” Xiao Yao said, “I’m talking about the clothes we wear when we perform, that kind of LED lighting suit!”

  "Are you saying that kind of lights can be added to my personal brand clothing?" Yin Xi understood immediately and said excitedly.

"Yeah." Xiao Yao nodded, "This kind of lighting costume is not just for performance costumes. Don't you think that there are lights on this kind of clothes, which can emit light and can also form patterns. It is very fashionable in itself. Feeling? Think about it, if young people wear this kind of clothes to go to a darker place like a nightclub disco, when the lights on the clothes turn on, is it very cool? Even if they are walking on the street, this kind of clothes is also It is absolutely eye-catching and distinctive enough? This patent belongs to me and you can use it whatever you want. With this element, your designers will not be unable to design works that satisfy you, right?"

At the beginning, Xiao Yao promised to the members of the Torrent Dance Troupe that the patent of this LED lighting suit was only authorized for free use by their old members. Now two years later, the professional development trend of those members has basically been clear, and Xiao is no longer needed. Haru’s lighting costume has come to help them fight for the opportunity to perform, and this time Xiao Yao put this design in the fashion circle, and it does not violate the exclusive authorization he promised for the performance occasion, so he can also do it at this time. Take it out to Yin Xi without burden.

"But when I watched you perform, the clothes with lights looked thick and hard. Can this really be combined with ordinary clothes for people to wear on the street? Also, I heard you say that the lights are used It’s controlled by the controller in the gloves, don’t all the clothes have to be equipped with a pair of gloves, right?” Yin Xi asked again.

"Sister, what do you think?" Xiao Yao smiled and shook his head. "Ours is a stage performance. The lights on our body have to change a lot of colors and group cases. We need to control and switch according to the performance at any time, so the controller is changed. Do it in the glove. Where does ordinary clothing need to be so complicated? Simple, fix a single color and pattern, and make a simple push switch in a certain place of the clothing, such as a logo trademark. For high-end ones, you can switch between two displays. Three colors and patterns are enough. Put the switch and the controller together, switch the switch plus a fixed sequence, press it to light up, press it again to change a color and pattern, several colors and patterns are displayed in turn When it's over, press it again to turn off the light and go back and forth. This is enough. Where else do I need any gloves?"

   "That's right, I think it's complicated." Yin Xi nodded and said, "I only want this element of you, and I don't copy your costumes as a whole."

"That's right," Xiao Yao continued, "there is also the problem of the hardness of the clothes. We are dancing, and we need high-hardness clothes for fear of crushing the light bulb inside. Who wears ordinary clothes and rolls on the ground? Thickness is not a problem. Ordinary clothing does not need to cover the entire body with the light-emitting position like our performance clothing, just a certain part of the clothing can be lit up, and I have an American friend who has been doing improvements in this area, and now it is very thin. The bulb is ready for use, and after the bulb is installed, it will basically not exceed the thickness of the embroidered decoration on the clothes. This is only a slightly thicker part of the situation, which is definitely acceptable."

"Why don't you just invite my American friend." At this point, Xiao Yao suggested to Yin Xi again, "My friend is Rick McCarlin, who was when I was an exchange student in the United States. A teammate of a dance team. He helped me make this kind of clothes at first. He has the most experience in making this stuff. He is now a prop artist in the United States. Life is good or bad. You are the world. A supermodel, use a high salary to tempt him, maybe you can let him give up his life in the United States and come to China to invest in your account."

   "This is a good idea," Yin Xi nodded, "If we really want to do this, we really need an experienced technician to cooperate with the designer."

  Speaking, Yin Xi looked at Xiao Yao and said, “But since it’s your friend, or a member of a dance team, do I still need to dig people? I’ll leave this task to you.”

   "Should I go please?" Xiao Yao pointed to his nose.

   "Yes," Yin Xi smiled and nodded, "What international supermodel? I don't know me. I think the friend you came forward to invite you is better than me."

   "It's okay. I'll come forward." Xiao Yao nodded, "It's just a phone call. What about salary? I have to make it clear to him in advance."

  "You can do it yourself. Whatever treatment you promise to give him, I will give him whatever treatment you promise, and I will never let you break your promise in front of your friends." Yin Xi said generously.

  "Isn't this inappropriate? He joined your studio and worked for you, but not for me. How do I know what treatment should be given to him?" Xiao Yao was a little embarrassed.

"I don't care, anyway, you can figure it out by yourself, just get someone over for me." Yin Xi waved his hand indifferently, "Let’s talk about another issue, the right to use your lighting suit’s patent. How to calculate?"

   "The right to use the patent? What's the deal with this." Xiao Yao also waved his hand, "In our relationship, of course it is for you to use it free of charge."

   "That won't work, public is public, private is private." Yin Xi shook his head firmly, "I don't take advantage of yours."

   "That's it, you are free, just look at it, just give it what you want, I don't have any opinion on how much." Xiao Yao said generously.

  "How much do I really want to give?" Yin Xi asked with a smile.

   "Of course, I said it all." Xiao Yao nodded.

   "But I didn't plan to pay a penny." Yin Xi said.

   "What do you mean?" Xiao Yao asked puzzledly, "What are you going to do?"

"I mean, the most important element of this new brand is your idea, and the patent is yours. You can use this to make your own personal brand at any time. I don't think it is appropriate to pay any patent royalties." Yin Xi said, "So I decided that the ownership of this brand is half of the two of us, and we have built it together."

   "Is this bad?" Xiao Yao hesitated.

"You use your brain, let me do it, what's wrong?" Yin Xi looked at Xiao Yao and said, "Do you think you are at a disadvantage? Then count as your own personal brand. I don't pay royalties anyway. I wait until the clothes are sold. The income is yours. I ask you for design fees, production fees, publicity fees, agency fees..."

   "It's all right!" Xiao Yao hurriedly waved his hand, "Then count as our common brand."

  "Well, since you agree, then I will trouble you one more thing. The first thing to create a brand is to name it. You give our co-brand a name." Yin Xi said.

   "Let me do the name, too?" Xiao Yao smiled bitterly.

  "This brand is half of you and me. Your brain is better than me. Who will you come?" Yin Xi said naturally.

   "Okay," Xiao Yao nodded and asked Yin Xi, "Then what is your original personal brand name?"

"Learn from you, put the first letters of your English name together." Yin Xi smiled, "My English name is "ShaniaYin", and the first letters together are SY, which are the same two letters as your name, but The position has just been reversed. This English name was used before I knew you, so you said, is it because God was destined to let us be a brand together?"

   "Well, yes, God is destined to be the best!" Xiao Yao nodded repeatedly, "Then it's called SYS."

   "What the hell? Why are you not called SOS?" Yin Xi pouted.

   "SY is you and YS is me, which means it is the brand of the two of us." Xiao Yao said, "SYYS looks too silly. Let's share the letter Y. This is simple and clear, which is good for publicity."

  Yin Xi smiled when Xiao Yao said sharing, but still said, "Why is my name in front? Why not YSY? I think this alphabetical arrangement is more beautiful."

"First of all, I didn't think YSY was better than SYS," Xiao Yao explained. "More importantly, SYS is the abbreviation of system. Our first series is the main feature of the lighting suit. To put it bluntly, it is actually a set. For the lighting system, SYS has practical meaning, and it sounds more technological. It is just right to use it as our brand name."

   "Well, I'll listen to you, it's called SYS." Yin Xi nodded and agreed.

"Speaking of which, I also have ideas for our second series," Xiao Yao suddenly slapped happily. "In addition to the lighting system, the sound system is also a system. We can put the sound in our clothes, and make it work. Clothes that make sounds. Think about it, if you have two or more speakers on your jacket that can make a sound, then it’s a walking humanoid speaker. Isn’t it cool? Others don’t say, those who like to dance hip-hop Young people like it."

"You..." Yin Xi pointed to Xiao Yao in surprise, "Although I know you have a lot of ideas, you are just an idea at the moment, too exaggerated? Sometimes I really want to cut your evildoer. Look at how your brain grows."

  (End of this chapter)