Entertaining Children

  Chapter 439 Unlucky American Airlines

  Two days later, Xiao Yao uploaded the completed music video "American Airlines Broken My Guitar" to PV, the largest video website in the United States.

This video did not include the names of the production team and actors at the end like a professional music MV, but because Xiao Yao uploaded the video at the request of Keith Craig, Betty Belet and others. I told them after I arrived on the website, so several "actors" who participated in the video performance all reposted the video on their social network accounts.

  Three world-class supermodels, a world-class rock band, their online social accounts have a lot of fans. When several celebrities reposted this seemingly "spoof" song video, this video also stood out from the videos uploaded by many netizens on the video website, and quickly attracted the attention of many people on the Internet.

The meaning of the video is also clear, that is, a passenger of American Airlines who was in the process of taking the plane, the checked guitar was broken due to the brutal operation of the bellman, he complained to the airline, but did not get satisfactory reply. Although there is no textual description, at the end of the video, a short video of the porter carrying luggage and a few damaged guitar photos released in the form of easter eggs is enough to explain the song and this video. Describes what actually happened.

  Expressing dissatisfaction with airlines by composing songs and uploading self-made videos is absolutely new in this world.

The song and the content of the video in the video are humorous and interesting, and it has the conditions for widespread dissemination. In addition, the reposting of the online social accounts of several celebrities makes this video arouse a lot of fans and netizens as soon as the video is uploaded. Attention, let this video have a very large base at the beginning of its circulation, so in just three days, this video spread from the fans and netizens of the celebrities who reposted the video to countless ordinary netizens, the video began It went viral on the Internet. Since it is a free video, video websites in many countries have also reposted this video one after another.

In three days, this video received more than 600,000 clicks on the US video site PV that the author originally uploaded. On all sites worldwide that reprinted this video, the total number of clicks on this video exceeded A million times.

  Netizens don’t just check it out. There are countless comments from netizens in the comment area under the video. In fact, this kind of baggage damage has not only happened to Xiao Yao alone. Many netizens have heard of or experienced similar things before. The parties concerned have often complained to the airlines, and most of them have also complained to the airlines. It's all the same as the song in the video, and I haven't got any satisfactory results. So while this video became a hot video on the Internet, many criticisms and complaints against American Airlines also appeared.

  As a result, the brutal operation of American Airlines bellboys and the smashing of passengers’ luggage quickly became a hot topic on the Internet.

  A video that spreads so fast in the early stage and looks full of stamina, a topic that netizens discuss so hot, the media will naturally not be indifferent. Soon, many online media began to follow up, reporting and commenting on this video and the topic discussion it caused. Then, some traditional paper news media also began to participate in reporting. Once the media gets involved, it will undoubtedly add fire to this video that is already spreading very quickly, making its spread speed and influence once again raised to a new level.

  After ten days of fermentation, the total number of web views of this video has exceeded 40 million, making it one of the most popular videos on the global web in recent time.

  The popularity of this video is worldwide, not just in the United States. Of course, this also includes Xiao Yao's motherland, China.

When this video was first transmitted to China, there was also a wave of discussion on China’s Internet, but unlike many other countries, many netizens in China recognized the protagonist who played the guitar as Xiao Yao from the beginning. Compared with netizens in the United States, Chinese netizens who have experienced Xiao Yao’s writing "Lazy Song", leading fans to play flash mobs and other wonderful works and behaviors know that only Xiao Yao can think of this, and they absolutely can do it. Come out, so they are more concerned about what effect this video can achieve. Therefore, in addition to online discussions, they have more practical actions.

  In China, Xiao Yao has always been a positive, positive and sunny teenage star. Now that Xiao Yao, the star of his own country, is obviously "bullyed" by American airlines, he will express his dissatisfaction with American airlines in this way. Many Chinese netizens have also begun to express their hatred to Xiao Yao in action. stand by.

  So in the ten days after the video was released, more and more Chinese people began to resist American Airlines and avoided taking American Airlines flights as much as possible when traveling internationally. Although this kind of behavioral boycott basically only appeared in some Huaxia people who knew Xiao Yao in China, but they still insisted on this approach after they went to other countries for various reasons, and they would inevitably be against other countries. People have some influence. This influence has further stimulated the public's negative comments on American Airlines, and the power is still very huge.

  The influence of countless netizens' comments and related media reports has formed a huge wave of public opinion. American Airlines’ corporate image has begun to decline. In addition to China’s airline ticket sales beginning to plummet, the most direct manifestation is that from the fifth day of the video’s release, American Airlines’ stock price has also continued to fall.

  At the beginning of this video, American Airlines did not notice this video, but this kind of thing is almost common in all airlines. Not only them, but almost all airlines have received similar complaints, and the results were not resolved in the end. In their view, this video is just a manifestation of a passenger as a weak person, unable to struggle, just self-catching through the Internet. As for the American stars, they just participated in a spoof boringly. They have never called on fans to boycott American Airlines in any public occasions, so this video will not have a big impact on them.

   What they didn’t expect was that the video spread so quickly, and it brought them so many negative comments in such a short period of time, and even caused the company’s share price to fall.

  In the past ten days, the influence of public opinion and the drop in stock prices have caused American Airlines to suffer considerable losses, and American Airlines finally had to stand up. So, on the eleventh day of the video release, American Airlines announced that it would hold a formal press conference for this purpose.

At the press conference, an American Airlines spokesperson spoke to many of the most influential media reporters in the United States, including the Los Angeles Times, the New York Times, and the Washington Post. It is used to educate and train the company’s employees, especially porters in carrying luggage. The company will formulate new and very strict operating specifications to prevent this phenomenon from happening again, so that the company’s customers can get better services. At the same time, the company also sincerely apologized to the passenger mentioned in the video. They did receive the complaint email from this passenger, which also included the short video and guitar photo taken by the mobile phone at the end of the song video. They promised to get in touch with the passenger as soon as possible, bear the loss of the passenger, and be responsible for repairing or compensating for his guitar.

  American Airlines, the giant airline company, apologized in front of the media, formulated new employee standards for this, and promised to compensate customers. This is public recognition. Although many people think this is what the airline should do, when they did it because of this video, many people were surprised by it.

Since Xiao Yao mentioned the brand of the guitar in the lyrics of that song, the brand logo of the guitar also appeared in the video, and the manufacturer of the guitar also publicly announced in the media that it would be willing to repair the guitar for him free of charge. Damaged guitar.

   Then, several other airlines with international flights that compete with American Airlines also publicly expressed in the media that they are willing to invite Xiao Yao to take their company’s flights for free to experience their company’s services. The implicit meaning is that the employees of their company will not damage the luggage of passengers by such brutal operations. On the one hand, it can be regarded as taking the opportunity to promote oneself and enhance its image, on the other hand, it can be regarded as a mockery of the competitor's failure.

  Seeing those competing companies' statements in the media, the people at American Airlines almost got their noses crooked. Our company is unlucky. The person who wrote the song and made the video took our company's flight. If the person who wrote the song and made the video half a month ago was on your company's flight, would you be sure that your porter would not throw luggage? Would you like to invite people to take your company’s flight for free?

  But things have happened and American Airlines can only admit that it is unlucky. In addition to holding a press conference to express their opinions in public, they can only continue to take a series of remedial measures in an attempt to restore the lost image of their company in the public mind. On the one hand, it strengthens the education and training of employees, really regulates the operation of employees in the service process, and intensifies various supervision efforts. On the other hand, it uses various preferential activities and other commercial measures to fight for those The source of passengers taken away by other airlines.

   is just the image of the corporate brand. It is easy to throw away, but it is more difficult to re-establish it. After this online video turmoil, although American Airlines is not considered a major injury, it is indeed affected. I am afraid that it will take a long time to recover.

  (End of this chapter)