Entertaining Children

  Chapter 264 MV becomes an advertisement

  The record ratings of "The Voice of China" naturally caused a heated discussion among entertainment media and netizens. Both the media and netizens know clearly that the most important reason why this program was able to set a record in ratings this year is due to Xiao Yao's performance in the program.

  The songs Xiao Yao performed on the show, except for the one with Chen Yuhan, are new original songs that have not yet been released on the market. Although the cooperative music website of this program immediately released the audio source of all the students’ songs in the current program for trial listening and downloading after each program was broadcast. However, because these audio sources are all live versions, not only the sound quality is incomparable with the official version of the recording studio, but occasionally there will be applause from the live audience, voices and even comments from the instructor, which makes it for some who pursue perfect listening enjoyment Fans of music are unhappy. Therefore, many music fans, netizens and Xiao Yao fans have made calls on the Internet for Xiao Yao to release an official album.

  Not long after the voice of this film, those netizens and fans who were looking forward to Xiao Yao’s official album were pleasantly surprised to find that Qi Jia Studio announced that Xiao Yao’s new album has been recorded and will be released soon. The news also introduced the songs of Xiao Yao’s new album: a total of eleven songs, including all seven original songs Xiao Yao sang on the show, plus two previous singles released by Xiao Yao, Xiao Yao on the Weibo Bozhong posted a self-portrait video of "Lazy Song" and "BeWhatYouWannaBe" performed during the guest performance of "Goddess' Fashion Costume". In other words, all the songs written by Xiao Yao are in this album.

  For this news, Xiao Yao’s fans are naturally overjoyed, and they are all gearing up to wait for Xiao Yao’s album to be released. After the songs began to hit the charts, they have contributed to their idols.

The voices of netizens and fans, and the hot media discussion, undoubtedly made the promotion of the new album a lot easier. In addition, Xiao Yao also had a lot of things at hand. Therefore, before the album was released, Xiao Yao did not release an album like an ordinary singer. The same goes for variety shows everywhere to promote the release of the new album.

One week after the    program was broadcast, Xiao Yao’s new album of the same name was also released simultaneously in both physical and electronic versions as scheduled. Fans and music fans have finally waited for this anticipated album. Although the songs in the album are all sung by Xiao Yao in public, the sales of the album are still hot.

  After the release of the album, the MVs of the four songs in the album have also appeared on various music channels on TV and various music websites on the Internet.

   Of all the songs of Xiao Yao, the most unbelievable is undoubtedly the "New Drunken Concubine", which shocked countless eyeballs in the finals of "The Voice of China". In the trial listening and downloading of the electronic version of the audio source of various music websites, the number of this song is also the largest. But among the MVs of the four songs on the album, the most frequently on-demand is not "New Drunken Concubine", but the MV of his first original song "The Brightest Star in the Night Sky". In addition to the most storytelling of this MV, another important reason is that this song has become an advertising song for a well-known domestic automobile brand, and the ending part of this MV has also become a TV commercial for this automobile brand.

  The MV of the song "The Brightest Star in the Night Sky" requires a lot of props. The biggest prop is the car driven by the protagonist. Originally, the studio found a well-known domestic car manufacturer, and at the cost of a clear shot of at least two seconds of the car logo in the MV screen and at least two seconds of the car’s entire exterior lens, the company discussed that the manufacturer would provide a latest model of SUV. Shooting purpose. The advertising effect of MV is not like movies and TV. It can attract many brands to implant advertisements. It is a good result to solve the problem of vehicles used for shooting at this price.

But when the finals of "The Voice of China" was broadcast and the MV for Xiao Yao's song came out, the well-known domestic automobile manufacturer named Beidou changed his mind and proposed to buy "The Brightest Star in the Night Sky". "The copyright is used as the commercial song for their new model, and it is required that the last tens of seconds of the MV be intercepted directly as their TV commercial. Of course, they also took advantage of the trend to put forward the idea of ​​hiring Xiao Yao as the spokesperson for their brand of cars.

Due to his special family background, Xiao Yao, who is neither short of money nor eager to improve his fame, has not filmed anything since his official debut in "Cheng Ying" in "Ling Yun Zhi" until now. An advertisement is clean and there is no endorsement contract. Now Beidou Motors is also the first company to explicitly propose that it wants to find Xiao Yao as a commercial spokesperson.

  General brand endorsement contracts usually include a certain amount of print and TV advertisements and new product releases of the attending brands for its platform promotion and other content. As a photographer, Xiao Yao’s interest is in taking pictures of others, but he doesn’t have much interest in letting others take pictures as the protagonist of the advertisement. As for promoting the brand’s new product launch platform, it feels boring, so is Xiao Yao. No interest at all. So in the face of this valuable endorsement contract from Beidou Motors, Xiao Yao still refused without hesitation. However, Xiao Yao generously agreed to the previous request to buy the copyright of "The Brightest Star in the Night Sky" to advertise the song.

At the same time, in order to maintain the good cooperative relationship between this well-known domestic car brand and the studio, as a little expression of his heart for rejecting the other party’s endorsement contract, when Xiao Yao sold the copyright of the song to the other party to advertise the song, he also included it. An ad slogan designed to coordinate the conversion of this MV into a TV commercial.

   "The Brightest Star in the Night Sky" was originally an inspirational song. Inspirational songs are usually related to dreams and struggles, and whether they are used as a goal of struggle or an auxiliary tool in the process of struggle, cars are easily connected with these. At the end of the MV, whether it's the four people joking in the car and regaining their old style and confidence, or leaning against the car after getting off the car and looking up at the stars with hope, this car has a great sense of existence. , It’s not surprising that after seeing this MV, the car brand wanted to directly buy the song as a commercial song, and used the last part of the MV directly as a TV commercial.

  In order to show the difference between the MV and the advertisement, while intercepting the end of the MV as an advertisement, Xiao Yao also proposed to add something to the end of the advertisement.

  Originally, the MV used the motion of the four protagonists to look up at the starry sky, pulling the camera up and pushing it toward the starry night sky as the ending scene. In the advertising version, a line of Xiao Yao’s ad slogan faded in the starry night sky at the end: “There are always various obstacles on the road to dreams. The more you pass, you will find the world in front of you.”

Then, in a starry sky, seven stars connected in the shape of the Big Dipper slowly became brighter and brighter. As the rest of the picture gradually turned into pitch black, a dark blue ellipse slowly appeared behind the Big Dipper. Shaped background. The seven stars that were originally just a light spot slowly turned into the shape of a four-pointed star, and the entire screen finally became the logo of Beidou Automobile, and the words Beidou Automobile gradually appeared next to it.

  Beidou Motors is very satisfied with this kind of modification and creativity, whether it is an advertisement or finally the Beidou car logo is gradually changed into the night sky. Directly find an advertising company to do the post-processing and production of the intercepted part of the image according to Xiao Yao's creativity. Ye Jiaying also teased Xiao Yao about this incident: "If you don't become an actor, singer, or photographer, you can also go to an advertising company to do a planning copy. It seems that you will never starve to death in the future."

  The advertising slogan and the final modification ideas were provided by Xiao Yao free of charge, but as the advertisement itself, Xiao Yao and other four actors appeared on the scene, and they also filmed a TV commercial for Beidou Motors. Therefore, in accordance with the general practice, in addition to purchasing the copyright fee for Xiao Yao's song, Beidou Automobile also needs to pay for the performance of the four actors and the production of this part of the video.

  This part of the screen is a section of the MV directly intercepted, and the studio’s production costs for this MV are calculated according to the whole. The cost simply calculated in proportion to the length of time is not the actual production cost of this scene. Therefore, in the case that Beidou Motors finds another advertising production company to produce the special effects that will be added later, the studio is also very generous to waive the production costs that Beidou Motors needs to pay for this video.

  However, the production cost of the studio is waived, and the remuneration studio for the actors is not easy to reduce or exempt. Because this involves the use of the actors themselves. Therefore, Beidou Auto paid the four actors for shooting advertisements according to the general market conditions.

  The remuneration of actors is not calculated based on how much you paid, but based on your reputation, industry status, etc., which is the so-called value. Among the four, the compensation of the two newcomers and actors is not on the same level as Xiao Yao Chengxi, but it was a surprise for them to get two rewards for one shot. Moreover, whether it is Xiao Yao's MV or the advertisement of a well-known domestic brand of Beidou Motors, they can help them as newcomers to improve their reputation, so they naturally have no opinion on this.

  Compared with Cheng Xi and Xiao Yao, although Xiao Yao is currently more topical in the media and the public, Beidou Automobile’s purchase of this MV as an advertisement is also aimed at Xiao Yao. However, when it comes to the specific value, Cheng Xi has transformed into an actor, and Cheng Xi, known as the newly promoted Xiaohuadan, has a higher value than Xiao Yao.

  General market conditions, originally, actors of the same level are worth more than singers. Although Xiao Yao is also an actor and even won a newcomer award, his last work was a few years ago. Although Xiao Yao was in a big fire this time, he became popular as a singer this time. Even now, compared with the number of fans, Xiao Yao is currently inferior to Cheng Xi.

  However, Xiao Siqi and Ye Jiaying didn't care about this situation, and Cheng Xi was not proud. Because they all know that, in terms of potential, few people in the future will be able to compare to Xiao Yao, who is a monster.

  (End of this chapter)