Entertaining Children

  Chapter 1229 Sponsorship and advertising placement

  At the opening ceremony, Xiao Yao was the biggest star, but he was not the only star. Not all the media reporters at the scene gathered around Xiao Yao to interview. When some slow-moving reporters saw reporters surrounded by Xiao Yao, others went to interview others.

After hearing what Xiao Yao said, the reporters who were around Xiao Yao interviewing director Chen Jun looked at the location of director Chen Jun, and found that there were also people interviewing Chen Jun, so they didn’t rush to leave to go to Chen Jun, but continued to ask questions. Xiao Yao said: "Why is the director in charge? Producers also have a lot of say in the choice of actors, especially in TV drama projects. Many producers have more power in the choice of actors than the director. You are Producer, producer, or screenwriter, can't you make a decision?"

"I am the producer and producer, of course I have the right to speak on the choice of actors, but I decided not to use this power." Xiao Yao laughed, "I choose to listen to the director! In this crew, the director has the most power, I only Provide suggestions, don't make the final decision!"

   "Why?" a reporter asked.

   "In this way, if the TV series's reputation after broadcasting in the future is not good, and the audience is scolded by the audience, I will find the director to blame!" Xiao Yao said.

   "..." A group of reporters were a little speechless.

   "There are many reasons for the bad reputation of film and television works," a reporter suddenly said, "If in the future the audience says that the plot is not good and scolds the screenwriter? Can you also put the pot on the head of the director?"

"If the plot is not good enough to be scolded, it is indeed the writer's pot, but the director should not be able to escape, and the audience will scold him for picking up any bad books, right?" Xiao Yao said, "In terms of lines and other details, The director has the right to make temporary changes during filming. The general plot direction cannot be changed much, but before taking the guide for this play, Director Chen has read the script and discussed it with the screenwriter team. If the script is not good, he still accepts it, which can only show that his vision is not good, and being scolded with me is not wrong to him!"

  "Ha~" The reporters were amused by Xiao Yao's remarks that sounded a bit rascal. After laughing for a while, another reporter asked, "Then if the audience says that you or Yin Xi did not perform well..."

   "Huh?" Xiao Yao stared.

"I'm sorry, I mean if," seeing Xiao Yao staring, the reporter paused, smiled and emphasized, then continued, "If the audience says that you or Yin Xi did not perform well, it is also the director's. Wok? You just said that you and Yin Xi were not chosen by Director Chen for the lead role."

"Of course it's also the director's pot!" Xiao Yao smiled, "The fact that Yin Xi and I acted as the male and female protagonists, Director Chen knew before we took this play. His willingness to accept the guide of this play shows that he approves of our acting skills. In the crew, both the directors who shouted "card" and "passed" were the directors. The actors in the play did not perform well, and the director couldn't get rid of the relationship, so if I or Yin Xi did not perform well in this play, Director Chen There must be a responsibility too!"

"But, this is a TV series, not a movie! Does the director have so much power in the crew?" The reporter said again, "We've heard that the actors in the movie are not strange to the director, but the actors in the TV series are not strange. Director’s, seems to be relatively rare, right?"

"I don't care about the other crews," Xiao Yao interrupted, waved his hand, "but in our crew, the director has the same absolute authority as the film director. I am a producer and producer, and I say listen to the director. Then everyone must listen to the director. Any shot, even if dozens of shots are repeated, must be shot until the director is satisfied. If the director does not say to close the work, the crew will not be able to close the work. Any actor, including me and Yin Xi , No one can play a big name in the crew!"

"Actually, it's not just the actors," Xiao Yao added, "In the pre-preparation, the director's participation is also very high. Although it is not a must-have, no matter whether it is in front of the scene or behind the scenes, every employee is affected. Only when the director approves the contract to enter the crew. The people in front of and behind the scenes are chosen by you or only when you agree. Every shot is talented by you. If the show is not good, then you There is nothing wrong with the pot, right?"

  A group of reporters were surprised again. One reporter asked, "You give the director so much power? Do you want to make the TV series as a movie?"

   "Really!" Xiao Yao smiled and nodded, "Our company's purpose is to shoot TV shows as movies!"

  "Really?" The expressions of the reporters were a little surprised and a little excited.

  "You said the purpose of the company?" a reporter asked, "So you are not talking about this drama, but you young people's film and television will regard every drama as a movie to shoot?"

   "As long as it is a project led by us, we will do our best!" Xiao Yao nodded again.

   "But TV shows and movies are not the same after all." The reporter asked again, "What are the specific operations? Can you tell me more specifically?"

   "I won't elaborate on this," Xiao Yao shook his head, "Let the audience see when the things come out!"

  The rules set by Xiao Yao at the company’s annual meeting are just the company’s internal rules and did not actively disclose it to the media. At this time, Xiao Yao only revealed some of the company's rules in an interview, but he still didn't intend to take the opportunity to disclose the company's rules to the media.

  The on-site opening ceremony is not a press conference. The main creative staff are not sitting on the podium, but walking around. Therefore, the interviews of the reporters are more free than the press conference.

  Xiao Yao rarely accepts interviews, but as long as he accepts interviews, his attitude is basically very good. This opening ceremony is a rare opportunity to interview Xiao Yao, but no matter how rare the opportunity is, the reporters have limited questions. Xiao Yao was not the only interviewee at the opening ceremony, so after a while, the reporters gradually dispersed and looked for other interviewees.

  On the day of the opening ceremony, the crew did not arrange the task of filming, but took advantage of the opportunity of all the main members of the crew to be present to arrange a start-up meal for the crew, so that the members of the crew could communicate with each other about their feelings. The opening ceremony takes place in the morning, and the opening meal is naturally arranged at noon.

  Xiao Yao put the interview time after the process of burning incense, worshiping the gods, exposing the camera red cloth, etc., in fact, he put the interview process after the start-up ceremony. Strictly speaking, the opening ceremony has been completed, so there are no formal steps to complete the opening ceremony. Seeing that it was almost noon, Xiao Yao asked a staff member to shout with a handheld horn, and the interview activity ended with the opening ceremony.

  Next, the crew members went to have a boot meal together.

  Since the start-up meal is arranged in advance, the restaurant where the meal is eaten is naturally also booked in advance. Due to the large number of people in the crew, the logistics of the crew directly booked a banquet hall in a hotel, so as not to disturb others.

  The crew is large, no outsiders are bothered, and no filming is needed in the afternoon, so there is not only wine, but also a lot of people drink a lot, and the atmosphere is quite lively.

  I have had a boot meal, and the crew is off in the afternoon, and I’m waiting for the official filming the next day.

  Although the filming location of this movie is in Shencheng, after the opening ceremony, even if the crew starts up, Xiao Yao will be considered officially into the crew. So after the start-up meal, Xiao Yao did not go back to his residence, but stayed in the hotel booked by the crew just like everyone else.

In terms of fame, Xiao Yao is undoubtedly the biggest star in this crew. In terms of identity, Xiao Yao is the investor, producer, screenwriter, and actor of this project, even if he listens to the director for everything. He was still the most powerful person in the crew, so when the dinner was started, Xiao Yao was toasted by almost everyone in the crew and actually drank a lot.

  However, due to the crew's holiday in the afternoon, there was a rest period of one afternoon and one night to recover, which did not have any impact on Xiao Yao. Early the next morning, Xiao Yao got up early as usual.

  After dressing and washing, Xiao Yao went out energetically.

  When Xiao Yao went out, it was around six o'clock. At this time, the hotel seems very quiet. It is not only that other ordinary residents rarely get up, but the members of the crew are basically still asleep.

  It’s not that the people on the crew drank too much and snooze yesterday, but that it’s still too early to start work.

  Filming is indeed a hard work. Many actors say that filming is about turning around without day and night, but not every film, every day is so hard and rushing.

   Unlike many crews that need to rush to work and shoot in groups, this crew is not divided into A group and B group, but only one group. This TV series is expected to be around 30 episodes, which is not particularly long, and the estimated filming cycle is about three months. Although it is not particularly long, it is not too short. Generally speaking, the shooting time is relatively loose. So at least at the beginning, the crew has no need to rush to work.

  According to the filming announcement issued by the crew yesterday, today's filming started at nine o'clock in the morning. It's only about six o'clock, about three hours before filming begins, and they are a modern urban drama, not a costume drama, and there are no difficult action dramas. The actors don't need to wear wigs or hoods, and they all have makeup and costumes. It's relatively simple, and there is no need to hang Wia and other equipment. Whether it is an actor or a staff behind the scenes, there is no need to get up too early to prepare. The reason why Xiao Yao wakes up so early is completely a personal habit, because he wants to get up early to exercise.

  When filming in the forward group, Xiao Yao will also exercise early if he doesn’t have to shoot early scenes. If the living conditions are good, Xiao Yao will mostly do it in the hotel gym. If the shooting location is remote and the accommodation conditions are poor, Xiao Yao will go for an outdoor run and then find a place where no one can exercise. But this time, Xiao Yao neither went to the hotel gym, nor did he go for an outdoor run. Instead, he switched to cycling.

  In this drama, Xiao Yao plays the role of a young man in the entrepreneurial period. Although the office is also in a commercial building in the CBD, it is a very character who rides a bicycle to get off work every day. Even the first time the protagonist and heroine meet in the play is when the protagonist meets the heroine while riding a bicycle.

  After graduating from high school, Xiao Yao hardly rides a bicycle. In playing such a role this time, Xiao Yao changed the first item of morning exercise to riding a bicycle, looking for the feeling of riding a bicycle by the way.

  Since it’s a bike ride, it must not be in the hotel, but on the street. Nowadays, there are many people who exercise on bicycles in the city. They are equipped with helmets and sunglasses. Xiao Yao also wears helmets and sunglasses when he goes out. Cycling on the street will not be too conspicuous, nor is it too conspicuous. It is likely to be recognized.

  When Xiao Yao was in junior high school, Ye Jiaying used to spend a lot of money to customize a mountain bike as a birthday gift to Xiao Yao. Considering that Xiao Yao was in adolescence at that time and he grew very fast, the seat height of that car can be adjusted in several places. The quality of the car is very good. Except for the year when he went to the United States as an exchange student, Xiao Yao spent almost five years in middle school riding that car to and from school.

  The car was a birthday gift from Ye Jiaying, Xiao Yao cherished it very much, and did a good job of daily maintenance. Even if he didn't ride a bike much after he went to university, Xiao Yao brought it to Shencheng, and he would regularly maintain the bike by himself or by finding someone to maintain it, and he can still ride it now.

  However, Xiao Yao did not bring his car when he entered the filming this time. On the one hand, the appearance of the car is too cool. Both the director and Xiao Yao feel that the car is not suitable for the character in the play. On the other hand, the car is customized from abroad. , The brand of the car is not the sponsor and advertiser of this crew.

  As a modern urban drama, it is naturally indispensable to implant ads, as well as advertisers and sponsors. However, compared to some period dramas now starting to play with ad placement frantically, the placement of ads in this modern urban drama can be said to be very conscientious.

   Xiao Yao is not the kind of person who needs to find investment everywhere to start a project. If it were a costume drama, Xiao Yao would never allow modern brands or products to appear, even variants. In Xiao Yao's view, the fact that those things can be played as soon as they are seen is really affecting the viewing experience.

  If it is a modern drama, Xiao Yao is not opposed to sponsorship and placement of advertisements. After all, the people in the drama use those things and can help the crew increase income, but the premise is not to affect the plot and the audience’s viewing experience.

Whether it’s the kind of shots or even close-up shots of a certain product or brand logo for no reason, or putting a pile of drinks on the dining table or coffee table at home, which obviously does not fit the family environment, there is absolutely no such thing in this drama. . It is even common in other dramas that the brands of electronic products such as mobile phones and computers used by people of any income class are the same, Xiao Yao does not allow it.

  In Xiao Yao's view, you are a small company that has crossed the group and just started to start your own business. The computer you are equipped with is a brand, which is simply unimaginable.

Many brands’ sponsorship and placement ads will require exclusive ownership, that is, all similar items in the entire show must be items of the brand, but Xiao Yao would rather not get sponsorship from a major brand, and will never allow props. Something unreasonable appears.

  Of course, in this way, the income from sponsorship and advertising will be relatively small, but Xiao Yao doesn't care.

  Most of the heroes in the play are still driving, and the shots of riding a bicycle are not too many. The most important thing is that when the hero and heroine meet for the first time, the hero is riding a bicycle, which can be regarded as a relatively important prop. Despite the lack of footage, the crew found a sponsor for the bicycle prop.

This sponsor is a major bicycle brand in China, and it can be considered rich. However, since the close-up of the brand will not appear on the screen in the play, even the full picture of the bicycle is not fully displayed, so the sponsorship conditions given are not considered Go high. In addition to the relatively small sponsorship fee for the project level, it is to provide the crew with a bicycle for filming.

  (End of this chapter)