Director’s Legend

In 2010, Summit Entertainment’s global box office exceeded 5 billion U.S. dollars. In 2011, "The Sun" predicted that it was 4 billion U.S. dollars, which is much lower than last year. However, "The Sun" looks at not only the box office, but also the overall plan for Summit Entertainment. . This year, Summit Entertainment slowed down the production of movies, but expanded its territory. Lionsgate, D2, Lucas Pictures, MGM, and DreamWorks, which had been hyped for several days before meeting the bosses.

Every transaction is a heavyweight, involving a lot of energy of Summit Entertainment. Even the boss of Dream Chasing Entertainment Group, Li Xiuxiu, has moved to the United States. This shows how busy Summit Entertainment is this year. Such a busy state naturally involves the company's resources and delays the film plan.

The second ensemble of the Marvel Cinematic Universe, this is a continuous box office bomb, except for a few originally scheduled. The Punisher, Blade Warrior, Daredevil, and Soul Chariot, whose copyrights have been withdrawn, have not yet launched a filming plan.

The third part of the "Detective Sherlock Holmes" series is shelved. "Teddy Bear" sequel, shelved. The sequel to "Rise of the Planet of the Apes" was shelved. Although the fourth part of the "Dancing Out of My Life" series was not ideal at the box office, the surrounding sales were good, and the sequel was so silent. Although the third box office of the "Hangover" series was unsuccessful, it was still worth more than 300 million dollars worldwide, and it was worthy of launching the fourth one, and it disappeared like this. "The Warm Corpse" sold well, and the sequel was silent.

It can be said that the gold mines of Summit Entertainment are one by one, but there is no time to mine them one by one.

And Lucasfilm's "Star Wars" series, at the last press conference, Shao Shuaijun and Lucas also mentioned the new trilogy series. Now Lucasfilm is under the umbrella of Summit Entertainment, but there is no Signs of launch.

But shelving does not mean news, these movies will eventually meet with the audience, sooner or later it is a matter of time. Once Summit Entertainment has digested this year's big moves, no one can stop it in the future. As the "Sun" said, the earth can no longer stop the rise of Summit Entertainment.

While the media was hyping, Summit Entertainment was still implementing the plan step by step. Li Xiuxiu took the overall situation and began to integrate the equity relationships of the company’s various branches. Summit Entertainment continued to play the game of big fish eating small fish under the leadership of Mitchell. . Then the media followed, saying today that Mitchell has seen Telescope Entertainment, tomorrow that Mitchell has seen Focus Entertainment, and the day after tomorrow that Mitchell and the Weinstein brothers met, making a noise.

In the blink of an eye, April 1st to 3rd, "Red Flame Battlefield 2" produced by Summit Entertainment landed in North America. The first week of the first week was $18.5 million, and it ranked second in the weekend box office list. Considering the overall market results It's not very good. The results of "Red Flame Battlefield 2" are just passable. After all, it is not a high-cost production.

At this time, Shao Shuaijun was arguing with the special effects director of ILM and the special effects director of Jiahe D2 over a sketch.

"Shao, if designed like this, the power system of the entire sky aircraft carrier is unscientific. We must ensure fluid dynamics and make the hull symmetrical." Director of ILM said.

Shao Shuaijun shook his head: "Don't fight with me. This is a sci-fi movie or a movie based on comics. I don't need any science. I only want you to design this aircraft carrier in the sky. It looks too vulgar, I need an irregular one, but it is so cool that it has an explosive effect!"

The director of D2 said: "If it is cool, we need to design the left and right graphic templates instead of copying each other. This will greatly increase the production cost?"

"Don't be stingy with money, I am worried about a lot of money now! I only want the effect, not the cost!" Shao Shuaijun clapped his hands with a firm attitude. The aircraft carrier in the sky is the headquarters of S.H.I.E.L.D., where the Women’s Federation will assemble, and a civil war will erupt at the same time. Through the civil war, several arrogant team members will work together.

In order to reflect the pulling wind of S.H.I.E.L.D., the design of the sky aircraft carrier requires a lot of special effects.

ILM and D2 love money, but Shao Shuaijun is not distressed. The Marvel Cinematic Universe Project is not a separate movie, it is a whole set of marketing. Even if the film produced 500 million US dollars, as long as the box office is so-so, it will be successful. The most important thing is to promote the Marvel superhero brand.

With a brand, superhero theme parks can be built all over the world, superhero toys and souvenirs can be sold around the world, and energy can be continuously generated.

Hollywood movies have a 1:3 income law. A movie's box office is three times the cost, which can ensure money. But for super blockbuster movies, this law is not important, especially for movies with huge profits. As long as the movie is good-looking, whether it makes a profit or not is secondary.

The simplest example is the "The Chronicles of Narnia" series of films released by Disney Productions. The first and second films were both astronomical investment and astronomical publicity. As a result, the box office was not satisfactory. . But, just like that, the third part of "The Chronicles of Narnia" has begun production.

Disney is not a hothead and has to make unprofitable movies, but the surrounding area of ​​"The Chronicles of Narnia" is too powerful, adding rich content to Disney's theme parks and attracting a large number of children. Who's money is getting better these years? One is a woman and the other is a child.

It doesn't matter if the box office is pounding or not, as long as the children like it, crying and crying, the money will be earned from his parents.

Therefore, under the influence of the subprime mortgage crisis, Disney still maintains sufficient vitality. Together with Summit Entertainment, it is now the two best-developed companies in Hollywood.

Chasing Dream Entertainment saw it in his eyes and was greedy in his heart. Only then did he decide to acquire Marvel Comics, learn from the Disney model, engage in a series of marketing, and build his own brand. Summit Entertainment keeps making movies and promoting brands. Dreaming Golden Harvest keeps constructing peripheral channels and theme parks.

In the hands of Shao Shuaijun, the special effects directors of ILM and D2, it doesn't matter if the boss has spoken, just do what you should do.

With special effects and shooting, Shao Shuaijun's life is simple and fulfilling, but it is messy outside.

Because DreamWorks Animation Company, listed on the New York Stock Exchange today, has submitted an acquisition plan.

"DreamWorks gave up its last persistence. The spirit of freedom that used to be an independent film completely lost the meaning of existence. Summit Entertainment has surfaced for the fourth time this year and spent $2 billion to acquire DreamWorks Animation Company!"-"The Sun" "It's on fire. Mitchell and Coleman were exposed at first, and they were suspected of hype. Now it has finally proved that "The Sun" is the most pervasive newspaper on the planet!

The reporters of The Sun are all great detectives!

DreamWorks President Lewis Coleman said in an interview: "DreamWorks and Summit Entertainment have reached an acquisition agreement. Mr. Katzenberg believes that the alliance with Summit Entertainment is the key to DreamWorks’ next strategy. It’s not just for selling the company, but for future development."

In DreamWorks Animation, the CEO is Katzenberg, Coleman is the president, and Coleman reports to Katzenberg. Coleman is just a worker, and Katzenberg is the owner of DreamWorks.

And soon afterwards, Katzenberg personally accepted an interview: "I talked to Mitchell about future plans. We know that DreamWorks can continue to take an independent path, but this will slow our development. In the past ten years, many excellent animation films have been produced, but they have not been able to tap more potential. After cooperating with Summit Entertainment, DreamWorks will enter the Chinese market in an all-round way. We want to build the largest animation kingdom in the East!"

As long as it is reviewed by the monopoly organization, the acquisition plan will be realized. Now Summit Entertainment and DreamWorks are no longer hiding them, and they have directly stated their intentions.

DreamWorks will become the Disney of the East!

In the past few years, Disney has not given up and continues to integrate the animation film industry's intentions, which is also eyeing DreamWorks. But Katzenberg has been procrastinating, unwilling. At the beginning, he was the chairman of Disney Animation Studios. In order to dream, he founded DreamWorks. He has been looking forward to one day creating an animation kingdom that can compete with Disney.

After waiting for nearly two decades, Disney is thriving, but DreamWorks has always struggled to make progress.

Just going back to Disney in this way, Katzenberg was not reconciled.

Just in time, Summit Entertainment ran into it.

At dinner that day, even if Shao Shuaijun didn't speak, Katzenberg was always concerned. Dreaming Entertainment Group is a giant in China, and the relationship is so intertwined. Any entertainment company who wants to come in can't get around Dreaming Entertainment. In the United States, DreamWorks is destined to be unable to surpass Disney, so the only way to fight in China is the battlefield.

Entering China is not simply saying that you can enter once you enter. The scissor hands of radio and television are not only scared by the Chinese but also by the Americans. Taking refuge in chasing dreams is the simplest and fastest step.

"Dreamcatcher has already built theme parks in Asia and the world. DreamWorks' participation will be a powerful supplement to the theme parks. The construction of theme parks will also provide DreamWorks with more peripheral income. We are not acquiring or being acquired. , We are a strong team!" Mitchell Bruce said in a full face.

The most coquettish figure in Hollywood this year is Mitchell.

"We have reported countless times of Summit Entertainment's big moves this year. I don't know how many more times will be reported. Should this year's Hollywood be renamed the Summit Year?"-"Hollywood Entertainment Report".

"The rise of large-scale entertainment studios across the eastern and western hemispheres is undoubtedly clear. Now it depends on which step the Dream Chase Entertainment is going to take. At present, Summit Entertainment has a good capital chain, and successive acquisitions have also stimulated the stock market and continued stock As for the rise, some shareholders are already looking forward to it. The next time Summit Entertainment will acquire that company, they can prepare in advance and make a profit."

The whole world knows that the pace of Summit Entertainment will not stop.

In fact, the footsteps of Summit Entertainment did not stop.

Since the listing of DreamWorks Animation, another unremarkable news came out.

Paramount Pictures has confirmed the sale. All the shares in the pay TV station Epix, which are jointly held by Paramount, MGM and Lionsgate, were sold to Summit at a discount of 360 million US dollars. entertainment. (To be continued. Please search Piaotian Literature, the novel is better and updated faster!)