Daguo Science and Technology started from the copycat system

However, facing Rebus' confused words, Lin Chen slightly shook his head and said with a smile:

"Of course you need to advertise, but you can't simply spend money on advertising, but you have to learn to use cleverness.

After all, Sugon Technology is a company that develops trade lines for technicians, and most of our profit income is used for technology research and development, factory equipment update and production expansion.

We will definitely advertise, but it is also true that our total advertising funds are not as good as others.

So advertising needs to be played, but it needs to be flexible and changeable to maximize the value of advertising! "

Hearing Lin Chen's words, Rebs' eyes showed curiosity.

What Lin Chen said is that advertising should maximize its value, which is what many marketing managers pursue all their lives, but it is easy to say but not easy to achieve.

I don't know how Lin Chen can solve the huge pressure of the current shortage of advertising funds, but he wants to maximize the effect of advertising funds?

"Network navy!"

Facing the curious eyes cast by Rebus and Chen Dong, Lin Chen gave his answer.

"Network navy?!"

A thoughtful voice and a surprised and puzzled voice came from Lin Chen's side.

The surprised and puzzled voice was Chen Dong's voice, while the thoughtful voice was Rebus's voice.

Among them, Chen Dong naturally didn't know what an online troll was, but Rebus thought of something through the noun.

Because Rebs personally likes to visit BBS forums, and also likes to use Penguin chat software, so he associates something with the term Internet trolls.

"That's right, this cleverness is the Internet troll! After all, TV commercials really hit the nail on the head, but the cost of TV commercials is too high now.

A Biao Wang advertisement cost 110 million. If you want to run a TV advertisement without tens of millions, you can’t achieve results. We can’t afford this TV advertisement.

So we can use the low-cost and effective network trolls to advertise for us. "

"What is this cyber navy?"

Chen Dong sent out his question, but at this moment his eyes were puzzled.

“Internet trolls means that we hire a group of idlers to do part-time jobs online, and then let them post favorable comments about our Sugon Technology or Sugon A1 mobile phone on BBS forums or places where netizens gather, so as to increase their desire to buy our products.

At the same time, it is discrediting other mobile phones, pointing out and magnifying the defects and deficiencies of other mobile phones, so as to discourage the purchase desire of potential consumers of other mobile phones! "

"Although I don't know how to operate it, it feels very powerful."

Chen Dong spoke his opinion in a daze.

Regarding this, Rebs on the side also said with a smile:

"It's more than powerful. This strategy of hiring netizens to be a troll army is simply unprecedented. Its effect is probably more useful than 10 TV commercials."

Lin Chen nodded after hearing the words. The concept of cyber trolls in this era has not yet been deeply rooted in the hearts of the people. Netizens today are too pure to experience the dangers of society.

Therefore, the role that the online troll can play is also the strongest, and the number of netizens this year seems to have reached 60 million according to history!

With such a huge netizen base, if one tenth of the people buy Sugon A1 mobile phone due to the influence of public opinion from the Internet trolls, then this is also a terrible sales volume!

Therefore, in this era, the role that the Internet navy can play is really the strongest, and it is also the most unexpected.

After all, they haven't seen cyber trolls yet, and they don't have a concept of what cyber trolls are.

Naturally, I didn't expect that the positive and negative comments of netizens were all fake, and they were all selfish!

"Boss is wise, I think it's really amazing that just this Internet troll strategy can save countless advertising costs and achieve the same goal."

At this time, Rebus looked at Lin Chen with admiration, as if he was looking at an alien.

He has always thought that his marketing skills are good, but at this time, compared with Lin Chen, he finds that he is still very immature.

At least he never imagined that he could find someone to work part-time as a network sailor to create momentum for the Sugon A1 mobile phone.

Artificially creating a Suguang mobile phone as a super good mobile phone, and then belittling and magnifying the defects and deficiencies of other mobile phones.

So at this time, Rebus really admired Lin Chen's insidious method, and so did Chen Dong beside him.

In this regard, Lin Chen looked at the admiration expressions of the two without any pride, but waved his hand and said:

"Okay, that's it, let's move faster."

Hearing this, Rebus and Chen Dong nodded slightly to express their understanding.

In this way, Sugon Technology fell into a busy working state.

And the outside world began to change!

...

Today, November 14th.

Bodao Mobile is under tremendous pressure from Jinli Mobile. Xu Lihua, head of Bodao Mobile, revealed in a news interview that their new mobile phone will be released in the near future, but the specific time has not yet been announced.

At the same time, an executive of TLC mobile phone company, which is now the second largest mobile phone sales volume, also revealed in an interview with reporters that TLC mobile phone is developing a new mobile phone.

As soon as these two news came out, it naturally aroused heated discussions among netizens in Daxia. Many people lamented that the next era will be the era of gaming phones.

In this way, the time passed again in the hot discussion among netizens, and the time came to the day when Jin Li mobile phone was held in a blink of an eye.

Although the Jinli mobile phone company released the special selling points and prices of the second-generation Jinli Tianchen mobile phone in the TV advertisement.

However, many details of this mobile phone are not clear to people, so Jinli mobile phone held a special product launch conference when it was officially on sale.

Moreover, the product launch event was very big, and it is said that thousands of people attended the event!

It's a pity that Lin Chen didn't participate in this product launch event. After all, Sugon Technology has a lot of things to do.

However, after the event, the reporters also dutifully reported a lot of detailed data on Jinli Tianchen's second-generation mobile phone.

Jin Li Tianchen mobile phone

Screen: The screen has 128×160 large pixels and 256 colors, which is the same model as Sugon A1 mobile phone.

Battery: The battery capacity is 650mAh, which is 50mAh more than that of Sugon A1.

Processor: adopt tcs2500 chipset, which is designed and produced by Texas Instruments. The tcs2500 chipset includes the same OMAP710 processor as Sugon Technology.

Running memory and storage memory: It has 8MB running memory and 64MB storage memory, which are the same as Sugon A1 mobile phone.

System: Saipan system is adopted, and the java format is naturally supported. Currently, it supports more than 50 popular games and many software games of the Symbian system.

Appearance: The appearance is exactly like the Sugon A1 mobile phone. If you don’t look at the brand logo, if you say that they are sister mobile phones, 90% of them agree...

"These damn bastards, don't you want to show your face?!"

In the headquarters of Sugon Technology, Chen Dong looked very angry at the analysis data of Jinli Tianchen's second-generation mobile phone in his hand.

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