Chapter 99

Tianchao Audi headquarters.

Walton, marketing director and interim CEO, is fidgeting these days.

Under his single-handed planning, several auto spare parts companies have found Baolong, and they have the bones in the egg. Finally, there are some spare parts appearance or technology patents that have rubbish or overlap with Baolong electric vehicles.

Walton used Audi’s influence and public relations capabilities to get these manufacturers to find Baolong, but in the face of the money that Baolong dropped, they all turned off.

Only AUDA, because of the large number of car light components provided to Volkswagen and Audi, and frequent business contacts, had to come to the celestial dynasty from a proud country, and wrangled with Baolong over the patent of the shape of daytime running lights.

Walton tried to use this to combat the influence of the Baolong brand, belittle Baolong’s brand value, slander Baolong electric vehicles, curb the crazy momentum of Baolong electric vehicles, and hinder the pace of the launch of Baolong C-class luxury cars.

However, when Walton’s methods were exhausted and AUDA’s patent rights protection operations were in full swing, the Baolong electric A6 was born with a new generation of vehicle lighting technology “Angel Eyes”.

This not only made Walton’s plan a complete failure, but also made the Baolong electric A6 shine, and the public’s sense of anticipation for the Baolong electric A6 was greatly enhanced.

This also means that Baolong’s electric A6 poses a greater threat to the road to the Shengshi C9 official car.

If Baolong Electric A6 becomes an official car, it will have a greater impact on Audi.

Therefore, Walton must prevent this from happening.

Maintaining the sales of Audi cars is also a top priority.

However, even if Audi tries its best, the Shengshi C9 cannot keep up with the launch of the Baolong electric A6.

So, how to deal with the impact of the Baolong electric A6 on the Audi A6 and upgraded models in the C-class car market is an issue he needs to consider urgently.

The Baolong electric A4 has already taken the crown of the Audi A4.

If the Audi A6 loses again in front of the Baolong electric A6.

Then Walton’s hope of being promoted to CEO was completely lost.

Not only that, but his current position of marketing director may not be guaranteed.

Walton paced back and forth in the office, thinking and thinking, there is only one feasible way.

That is, he must persuade the old guys in the Audi head office to drastically cut prices for Audi’s products.

After a while, Walton finally risked being scolded and dialed the number of the president of the Audi head office.

“Dear President of West, I have a very important thing to report to you, which is related to the sales of our C-class luxury cars in the Celestial Dynasty.”

“Very well, Walton, the sales of our Audi A4 and upgraded models in Tianchao have dropped by 30%. I hope that this will not happen again. Then, talk about your plan.”

“My plan is very simple. It is to reduce the price of the Audi A6 and its upgraded models to the same European price…”

“What are you talking about? Walton, are you crazy? I seem to have heard the most incredible things.”

Walton had moved the phone farther away, so as not to be numbed to the eardrums by West’s roar.

He had guessed that West would have such a reaction, so the tingling eardrum did not happen.

Walton sat in front of the computer, sent out an email, and continued: “President West, if you see my email, you will not be surprised by my proposal.”

There was silence on the other end of the phone, apparently opening and checking Walton’s mail.

Only three minutes later, West’s voice came on the other end of the phone.

This time it was not ranting, nor anger, but shock and disbelief.

“Walton, don’t tell me, these are all true.”Walton shook his head: “Very shocked, President West, I did not lie. This is the Baolong Electric A6 released by Baolong. I have personally experienced the wonder and power of the’Angel Eyes’, so. ..”

Walton didn’t say any more, because the document had perfectly interpreted what followed him.

The calm and atmospheric appearance, the low-key luxurious interior, the powerful real-time four-wheel drive design, and the eye-catching “angel ~ ~ eye”, there is no place that does not show the power of the Baolong electric A6.

There was silence again on the other end of the phone. Obviously, West also felt it. The Baolong electric A6 does not lose to the Audi A6 and upgraded models at all, and it is a higher grade.

Walton can imagine West’s face now, and now no one talks about Baolong’s brand influence anymore.

After 80 Baolong electric A8s have completed the task of welcoming guests at the Asian Economic Forum, they once again serve as other vehicles for foreign affairs and frequently appear in front of the public.

Walton felt that it was time to give West a surprise, so he said: “President of West, Baolong Electric A6 rolled off the assembly line before Hongqi Shengshi C9. This is a fact that cannot be changed.

Judging from the voices of the people of the celestial dynasty, for reasons of self-esteem, they prefer the Baolong electric A6 to become an official car to maintain their national pride.

As Baolong successfully launched several new cars and won a good market beer, coupled with the emergence of “Angel Eyes”, the Chinese people have even stronger expectations for the Baolong electric A6.

The price is from 268,000 to 10,000, and you can install “Angel Eyes” without renewal by adding 30,000 yuan. This is undoubtedly very impactful.

I really don’t dare to be like, once the Baolong electric A6 goes on the market, it will cause much disaster to the current C-class car market, and our Audi A6 series will bear the brunt. ”

After Walton finished speaking, he started the long wait again.

He is very clear about the psychological impact of what he said on West.

In the C-class luxury car market, the prices of Mercedes-Benz, BMW, Audi and other brands have remained unchanged for thousands of years, and they have established a high-end, high-end luxury car image in the eyes of the Chinese people.

If Audi suddenly makes a price cut, no one knows how much shock it will cause, and what incredible impact it will have on the auto industry. No one dares to make such a decision casually.

But Walton was the first to put it forward. As the president of Audi, West, how could he not be shocked.

This time, Walton moved the phone away, but he didn’t hear West’s growl.

Instead, he hung up after saying “It’s important, I need to convene a board meeting to discuss”.

Walton breathed a sigh of relief. Hearing these words from West, it is enough to show that his proposal has attracted the attention of Audi’s senior management, and they have to examine their proposal.

……

Powerlong R&D Department.

Lin Fan has participated in the research and development of Baolong electric Q7 in the past two days.

Because the Q7 is a wild car that is almost separated from the urban SUV.

Q7 not only has to meet the trend of today’s urban SUVs, but also has considerable off-road performance.

This is another strategic layout of Lin Fan. He wants to use Q7 to open the door of the high-end off-road vehicle market.

At this moment, Chen Huiyi took Lin Fan’s mobile phone and trot in hastily.

“Mr. Lin, the number of Director Liu of the State-owned Assets Department…”

“Um?”

Lin Fan was taken aback for a moment. He didn’t know anyone from the Ministry of State-Owned Assets, so why would someone call him?

Lin Fan is now full of oily hands, so he asked Chen Huiyi to answer and turn on the voice.

“Hello Director Liu, this is Lin Fan.”

“President Lin, I heard from your secretary that you are very busy now, are you planning to make a new model again?”

Director Liu’s voice is very kind, without any air or official accent, and it makes people comfortable to listen to.

“Uh, I am working with R&D engineers to develop a new generation of urban SUVs.”

“It’s Baolong Electric Q7, Xiaopeng told me that Guangqi is also intensively developing Q3 and Q5. President Lin has done a lot for the national automobile industry.”

Hearing the “Xiaopeng” mentioned in Director Liu’s words, Lin Fan first thought of Hu Zhipeng.

Even Hu Zhipeng’s Super 2nd generation is called “Xiaopeng” by Director Liu, and Lin Fan naturally dare not ask for a big one.

“Dr. Liu, don’t praise me. They are all ethnic cars. We should support each other. By the way, Director Liu, don’t call me Manager Lin. I can’t stand it…”

“I heard that you are not much younger than Xiaopeng, so I will ask you to be older and call you Xiaofan.”

“Okay, Director Liu, I wonder if Director Liu took the time to call me during his busy schedule. Is there anything wrong?”

There was a pause on the phone, as if organizing the language: “That’s right, Mr. Hu recommended to me the Baolong electric A6 produced by your company. I just felt it, um, it’s pretty good.

I just asked the Ministry of Industry and Information Technology. A6 has passed various strict tests. A review notification report will be issued in the next few days, which means that A6 has passed the review.

I heard that the price of the A6 is 268,000 and the bottom line of our State-owned Assets Department is 250,000. If you can meet this point, you can purchase fifty vehicles in the first batch and carry out a trial replacement. ”

Lin Fan was overjoyed when he heard Director Liu say this.

The first thing that comes to mind is that the price of 250,000, in the current form of the Shengshi C9, is definitely not possible.

You must know that Shengshi C9 has invested 10 billion in the early stage, and has not heard the news of the offline.



Moreover, Lin Fan does not believe that Tian Guangcheng can develop the three major auto parts with independent intellectual property rights in such a short period of time.

Then you can only introduce, learn from, and imitate. In this case, the cost will certainly not be low.

If the Shengshi C9 is sold at a price of 25, it can still maintain a certain profit. Lin Fan dares to live the car.

The Baolong Electric A6 is different, completely autonomous, low cost, and Lin Fan is full of confidence.

When the R&D engineer heard the call from the Ministry of State-owned Assets Supervision and Administration, he also stopped the work at hand without making any sound.

When they heard that the first batch of fifty A6s were to be purchased for pilot refitting, everyone’s face was full of joy.

Especially Wu Xinnian, the project manager of the former Hongqi Shengshi C9 project department, breathed a sigh of relief. His plan was successful.

The price that Director Liu said is not a problem for Lin Fan.

After the accumulation of A4 production experience, the production line is awesome, the efficiency is improved, and the cost is correspondingly reduced.

It is also an extension of the A4 platform. The platform chassis and central control electronics are almost shared.

Only the cost of changing the rear-wheel drive to the four-wheel drive is so high that it is more than 20,000 yuan.

Therefore, the cost of A6 is not much higher than that of A4.

Even if Wan’s exclusive model is sold at this price, Baolong can guarantee a certain profit margin.

Moreover, this is a bulk purchase, and the price must not be the same as the retail price.

In addition, it saves the 10% share of Guangqi·Baolong 4S store.

Lin Fan can sell the exclusive type to the Ministry of State-owned Assets Supervision and Administration.

For this single business, Lin Fan values ​​not only profit, but the official car label of A6.

This will give Baolong a huge increase in brand value, and it will also bring an increase in sales of A6 and all its models.

So, Lin Fan waved a big hand: “¨ Director Liu, this is no problem, and, after all, it is for the leader to sit, how can it be a comfortable type? I decided to sell the exclusive type to the Ministry of State-owned Assets for a price of 250,000. ..”After the words were finished, Director Liu’s applause immediately rang on the other end of the phone: “Well, good, Xiao Fan, you are thinking of the country in your heart, which is good, but…”

“If there are any conditions, Director Liu, please mention it, I will definitely do it if I can.”

“That “Angel Eye” is very cool, can you…”

“That must be worthy of’Angel Eyes’.”

“Well, great, haha…”

After hanging up the phone, there was a warm cheers in the R&D department.

They all know the benefits of the official car label to the A6 and to the Baolong brand.

I am proud of the fact that A6 can become an official car, because the A6 came from them.

Lin Fan pulled Wu Xinan aside and thanked him: “A6 can become an official car, thanks to you, thank you!”

Wu Xinian waved his hand and said: “It’s nothing. We all hope that the national brand cars with completely independent intellectual property rights will become official cars, not only for us, but also for the people of the celestial dynasty.”

Lin Fan nodded: “Anyway, this is something to celebrate. I decided to suspend the R&D project for a day, give everyone a day off, and take a good rest.”

Hearing what Lin Fan said, the R&D engineers were even more excited, especially those who had not been in the company for a long time, and they were even more excited.

In the past, we have deepened the transformation of existing models.

But once the new project is launched, these people will be enchanted, and they will take the initiative to work overtime without holidays.

So when I heard that there was a holiday, I was naturally happy.

……

Director Liu’s phone call really surprised Lin Fan.

The review of A6 is still in progress, and the buyer, the Ministry of State-owned Assets, is anxious.

I don’t know what procedures Hu Zhipeng’s grandfather and Sun San followed, and such an important matter was finalized so quickly.

From this point of view, Hu Zhipeng didn’t mean anything to brag, he really had powerful invisible resources.

In fact, Hu Zhipeng’s family contributed to the A6 becoming the first batch of trial official cars on the one hand, and on the other hand, it is also the truth.

The current phenomenon of official car chaos is too serious, and it has been criticized by the public for a long time.

The leaders used cars either from Toyota, Audi, or other foreign brands. Even if there are domestic brands, they are also joint ventures. In the final analysis, they are foreign vehicles.

In the first two years, the Tianchao introduced the Interim Measures for Official Cars, which did not allow local governments to purchase official cars privately. Instead, they changed to unified procurement and allocation.

However, locals are not allowed to buy them on their own. Some have not bought them for a long time, and in some places, the cars have been used for a long time.

If you use it for a long time, you have to replace it with a new one. You can’t let the leaders run back and forth in a broken car every day.

It can be said that the Ministry of State-owned Assets Supervision and Administration has a strong demand for vehicles used by the bank, and the demand is also huge.

In order to solve this problem, the big project of Hongqi Shengshi C9 was created.

However, the Shengshi C9 project has been in progress for so long, and the two have changed its owners, but there is still no hope.

At this time, the completely independent brand Baolong Electric A6 passed the audit.

Coupled with the good performance of Baolong electric vehicles in the market.

The Ministry of State-owned Assets was persuaded by Hu Zhipeng’s family and partly tried.

There is nothing to justify. .

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