City: I, A World Car Overlord

Chapter 81

Lin Fan walked out of the office, feeling refreshed, and couldn’t help blowing a whistle.

Undoubtedly, Yang Gang accepted his gift agreement, and this matter became the majority.

Seeing that his boss was so embarrassed, Wang Jun was also relieved, he hehe said: “Mr. Lin, about the comfort version of A8…”

Lin Fan’s old face was dark: “Wait until it’s done.”

“Dele, boss!”

Wang Jun rushed to the front and opened the door. It was like a little brother respectfully invites eldest brother-in general…

The reason why Wang Jun showed such flattery and flattery was for the purpose of the Baolong electric A8 priced at 980,000 yuan.

When this product completed the marketing plan, he immediately ran to Lin Fan’s office and patted Lin Fan’s chest to assure Lin Fan that this marketing plan would definitely satisfy Lin Fan, otherwise he would live the car.

Lin Fan saw that this product was so confident, he said to him: “This is what you said. I will bring you a comfortable A8. If I am not satisfied, you will eat it. If your plan is feasible. I will reward you.”

As a result, when Lin Fan saw this marketing plan, he was naturally very satisfied.

But Lin Fan didn’t reward him immediately, but waited until the matter was over.

Lin Fan has always been rewarding and penalizing, and never stingy.

The company’s top management is basically equipped with Baolong electric A4, which is the proof.

Wang Jun’s several successful marketing plans have brought huge benefits to the company.

Lin Fan has long wanted to find a suitable opportunity to give Wang Jun a good reward.

If the A8’s marketing plan is successful this time, its significance is not just a question of how much money is made.

The enhancement of Baolong’s brand value and brand influence is what the company and Lin Fan want to pursue.

Yang Gang’s office.

After Lin Fan left, the elder asked with great interest: “This is your star entrepreneur Lin Fan in Shacheng?”

Yang Gang revealed a little pride on his face: “Yes, Finance Minister Wang, he is the general manager of Baolong Company, Lin Fan.”

Finance Minister Wang nodded approvingly, “It’s amazing. At such a young age, he has created an electric car with independent intellectual property rights, filling the gap in the domestic automobile industry.

Leaving aside the other two models on the market, I heard about the A8 project when I was in Beijing. The D-class luxury car model itself has a representative meaning.

The welcoming car of the Asian Economic Forum also represents the face of the country. Before we did not produce the D-segment cars by ourselves, we used foreign ones. Now that we are good, we can finally make up for this legacy. ”

Yang Gang was so convinced that he would add a fire silently: “It’s not only the car used by the Asian Economic Forum to welcome guests, but also the car used by leaders and embassies abroad…”

Chief Financial Officer Wang interrupted Yang Gang with a smile: “Everyone can see that kid’s colorful intestines, so why did you follow Lao Yang? It’s not bad.”

Yang Gang laughed twice, he was really selfish.

Lin Fan said it was a car gift, but he actually wanted to advertise for his A8.

And if Yang Gang made the Xingzheng car also replaced with a domestic car, it would be his meritorious and proper political achievement.But Finance Minister Wang clearly understood the truth better. This matter was not as simple as Yang Gang had imagined, so he stopped Yang Gang and continued.

However, since Lin Fan’s gift of a car happened to him, he couldn’t leave it alone.

Then he said: “Old Yang, you put the matter of that kid’s gift of the car into materials, and I will talk to the Ministry of State-owned Assets Supervision and Administration. Apart from accepting his car, I have to operate it from a deeper level, so that the national entrepreneurs should not be chilled. This heart.”

“Yes, Chief Financial Officer Wang.”

Yang Gang was overjoyed, and the Chief Financial Officer Wang came forward, and the matter was considered complete.

……

Under the celebrity effect of Zhou Tianwang and the bombing of advertisements covering various channels, Acura’s publicity has achieved great success.

Day by day, Acura’s sales have also improved. Although there were only 413 units on sale on the first day, the following days showed a steady upward trend.

All other brands showed a slow decline after the peak of the first day’s promotion, and finally tended to be flat.

But Acura is the opposite. The first day is not good, but the follow-up is slightly up. It cannot be said that it is not an outlier.

On this day, when the sales report of 608 units sold yesterday was put in front of Tanaka Jinnan, the company was full of joy, and Tanaka Jinnan sang the traditional celebration song of the Sun Country on the spot.

After I turned my head over, I said to the high-spirited seniors: “Gentlemen, after these few days of hard work, our sales have achieved satisfactory results.

But this is only the beginning, because the next wave of sales will usher in a big boom, so it is time to turn our efforts into profits. ”

“Hi, Mr. Tanaka.”

“Mr. Tanaka is right.”

“Please give instructions to Mr. Tanaka, what shall we do next.”

Looking at his men full of joy and expectation, Tanaka Jinnan waved his hand: “Notify the marketing department and ask the distributors below to increase the stock, and each model has been upgraded from five to ten.”

Hearing Tanaka’s decision, the enthusiastic executives became stiff, and said in their hearts: This old man is a bit too ruthless, but I like it.

Of course, there are also high-level executives who expressed concern, “Mr. Tanaka, we have forcibly increased the number of stocks from three to five for each model before, which has already aroused dissatisfaction among dealers. Now it has doubled again, I am afraid…”

Ken Tanaka laughed and said: “Don’t worry, in addition to our existing omni-channel advertising coverage, I have good news to tell them.”

“Huh? What good news?”

“Does Mr. Tanaka have better and more marketing plans?”

“We have spent more than two billion yuan, and we should not spend huge amounts of money on advertising.”

Tanaka Jintian waved his hand: “No, gentlemen, I didn’t say to increase the cost of advertising. Let me ask you first, do you know there will be any major news in two days?”

Seeing the high-levels with a dazed expression and shaking their heads, Tanaka shook his head and said: “Two days later, the Asian Economic Forum will be held in Shacheng. Oh, yes, it is the city where Baolong is located.”

“Mr. Tanaka, I don’t understand. Does the opening of the Asian Economic Forum have anything to do with our Acura?”

Ken Tanaka straightened his back and cleared his throat: “Of course it has a relationship, and it has a great relationship. Gentlemen, it’s time to announce this news to the media.

After the communication between the head office and the government of the Sun Country, as well as between me and the embassy, ​​it has been officially confirmed that we have rejected the welcome car from the government of the Heavenly Dynasty, and instead we provide the Acura for the whole journey.

During the time when our finance minister and his entourage were in the celestial dynasty, the consumption of the celestial dynasty will be seen through their media, and our acura will frequently appear in their vision. ”

Hearing the news announced by Ken Tanaka, the senior executives cheered again.

Everyone knows how big the impact of the Asian Economic Forum is, and as the country of the Sun, as Asia’s economy second only to the Celestial dynasty, it is conceivable how much attention it has received from the media and the public.

At this time, the Acura rides by the Finance Minister and his entourage will surely follow a large number of exposures, allowing more consumers to see Acura’s luxury cars.

It will also let Chinese consumers know that even the finance minister of the Sun Country rides in Acura luxury cars. Why should those customers who want to buy luxury cars not choose Acura?

Obviously, this heavy news from Tanaka King made the senior executives extremely excited, and they also believe that this wave of operations is absolutely stable.

It will greatly help Acura’s sales, and their remuneration will increase with the tide.

After the high-level meeting, they started their work with joy one by one, and immediately issued a notice to their fourth son store, and at the same time forced them to increase their inventory to meet the upcoming peak sales.

In fact, Honda has its own sales channels, but Honda’s Acura entered the empire relatively late.

Moreover, in order to reflect the difference between Acura and Honda, Acura still sells in Tianchao as a brand agency.

The brand agency model has the same meaning as the specialty stores on the market.

It is the Acura manufacturer that authorizes the qualification of regional distributors to individuals or sales companies.

Then the individual or sales company will invest on their own and build the fourth son store according to the standards set by Acura.

Acura is positioned as a high-end, and the requirements for the construction of its fourth son store are naturally so high that there are no friends.

It is necessary to reflect the high-end atmosphere of Acura, and the location should not be too remote.

Therefore, the construction cost of Acura’s Fourth Son store is quite huge.

I won’t talk about first-tier cities like Beijing, Magic City, and Guangcheng.

In a second-tier city like Shacheng, the construction cost of a fourth son store is tens of millions.

Compared with the high construction cost and the scary rent, the higher investment cost of dealers is the inventory and stocking.

Acura originally sold six models in two major series.

Three C-class luxury models, three D-class luxury models, and now three Acura models.

Three C-class luxury models are calculated at an average of 300,000, and six D-class luxury models are calculated at an average of 1 million.

Ten units of each model are stocked, and the three C-class luxury cars are 30 units, and the inventory cost is 9 million.

············ Ask for flowers········

Six D-class luxury cars are only 60, and the inventory cost is 60 million.

Add in other miscellaneous costs, and that would cost 70 to 80 million yuan.

With so much inventory in your hands, if it can’t be sold or if it’s stagnating, then it’s GG.

Therefore, when dealers across the country received the mandatory inventory of all models from three to five, and then from five to ten, it was all overwhelming and very contradictory.

However, from the current point of view, Acura’s advertising is so strong that more than two billion yuan has been smashed in, and there are no friends.Coupled with the fact that the Finance Minister of the Sun Country also has to take an Acura car when he comes to the sky, it will definitely attract more attention.

Dealers still have certain expectations for Acura’s current models, especially Acura.

Then, after complaining and expressing dissatisfaction with Acura, he obediently prepared the goods as required.

There are more than one hundred Acura dealers across the country. There are three Acura models, and the stocks have changed from five to ten. There are 15 for one family, and more than 1,500 for more than one hundred.

As a result, Hisao Tanaka held a grand press conference, and a very eye-catching banner was displayed at the conference.

[Acura, the king comes, with a daily sales of 2,200 vehicles, breaking the daily sales record of D-class luxury cars. 】

Suddenly, bursts of chills broke out at the unidentified press conference.

Let me be a good boy. I sell 2,200 cars a day, and each car is calculated at 1 million. The daily sales turnover is more than 2 billion.

……. ….. 0

With a daily sales of 2,200 vehicles, even the century-old brands such as Mercedes-Benz and BMW have to say: The concubines really can’t do it.

Faced with such daily sales, reporters from major media raised their hands to ask questions.

“Mr. Tanaka, first of all congratulations to Acura for its gratifying results. Since it has achieved such a sales level, does it mean that Acura has officially been promoted to a first-line luxury brand, keeping pace with brands such as Mercedes-Benz and BMW?”

“Thank you for your congratulations, beautiful lady, but I still want to correct your statement. The Acura brand was originally a first-line luxury brand. There is no such thing as a first-line luxury brand. One said, the next one.”

“Mr. Tanaka, as far as we know, Baolong Electric A8 has passed the review of the Ministry of Industry and Information Technology and will be launched soon. Do you think it will affect Acura’s sales?”

Hearing the Baolong electric A8, the corners of Tanaka’s mouth twitched slightly. A8 is better than Acura on the court, but there is a lingering shadow in his heart.

Therefore, when he asked the reporter’s question, he showed dismissive eyes: “We Acura is a luxury brand under Honda. It has experienced 30 years of historical precipitation and 30 years of polishing.

And what is Baolong? His predecessor was just a small company that relied on the technical support of Mitsubishi engine assembly to build vans. I don’t think such a company can have any impact on us, the next one. ”

“Mr. Tanaka, although Baolong has been involved in the field of civilian cars and luxury cars for less than half a year, Baolong electric MPV and Baolong electric A4 have already taken the throne in the same-level car market. What is your opinion?”

Tanaka’s heart is sullen, why every press conference, these annoying reporters always talk about Baolong, this is especially the press conference of the Acura brand, okay?

Ken Tanaka is really hot, and directly said: “Sorry, gentleman, your question has nothing to do with our press conference this time, I refuse to answer your question, the next one.”

However, the next and the next reporter’s question is still related to the Baolong brand. The poor old man was so angry that a pretending press conference ended hurriedly in an atmosphere full of gunpowder.

However, Ken Tanaka was unwilling to lose weight, and launched Acura’s public relations capabilities to release the big slogan “Acura, the king is coming, with a daily sales of 2,200, breaking the daily sales record of D-class luxury cars.” through various channels.

At the same time, through the advocacy of the navy and some car media, Acura’s attention has once again increased a lot, and it has played a significant role.

Under this kind of speculation, many consumers ran into Acura’s fourth son store, regardless of whether they bought it or not, first, let’s see what the 2,200 sacred cars sold every day look like.

Suddenly, there were more than one hundred Acura Four Sons stores all over the country crowded with people. It was a lively scene, like a vegetable market, with everyone.

This is the habit of many Chinese consumers, who like to blindly follow suit.

If there are many people in front of a vegetable stall, the food at that stall is considered good.

When I see a restaurant where there are many people eating, I will go there to eat.

Acura, who used to spend money on marketing, is well versed in this. Sichuan.