Cities: from Heavy Locomotives to Industrial Overlords

"The market for expensive heavy locomotives has not yet been fully opened, so the number of consumers is naturally small."

"Just like when the market for heavy locomotives had not yet opened, consumers were reluctant to spend tens of thousands of dollars to buy a motorcycle, but now the situation is different."

Huang Kexin nodded slightly, agreeing with Su Qin's opinion, but still asked: "By the way, Mr. Su, many direct-sale stores look at Harley and ask more customers, but because of the price issue, there are relatively few transactions, so ask us Do you want to cut prices and engage in promotions and discounts?”

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Price cuts for promotions?

This is impossible!

Harley heavy locomotives are definitely going to take the luxury and expensive high-end route~.

It's not a random price cut just for the sake of sales.

Su Qin said, "Reducing the price? This is something Audi, Land Rover, and Jaguar will only do. In the end, they will only kill themselves!"

"The Harley-Davidson motorcycle is worth the price, and it will definitely not drop a penny!"

This is Su Qin's confidence.

Harley's V-twin and its powerful engine are worth the price!

Compared with imitation racing and NK performance street cars that integrate top technologies such as motorcycle R&D, design and manufacturing, American cruisers have less stringent technical requirements for depots.

Because the former has higher requirements for performance and control, so the space is very expensive. The installed components and ancillary equipment are required to be light and strong, and they must also take into account the rationality of weight distribution, so it is a test of the design and development of the car factory. The latter has a huge body and does not have such high requirements for handling and performance, so the designer has more room to play.

To put it simply, Feiyue Group's Harley Road King motorcycle is actually much simpler than Yamaha R1 and Ducati Grand Devil in terms of technical manufacturing difficulty.

But the most valuable part of Harley is the V-cylinder air-cooled engine.

This is also the most valuable.

To tell the truth, Harley is completely unable to compete with Ducati, Yamaha and other brands in motorcycle technology. Whether it is engine or vehicle design, Harley is far from the opponent of these brands.

In a word, Harley is not as technical as Yamaha and Ducati, but it is the most expensive.

Huang Kexin was a little puzzled and asked, "Mr. Su, why?"

"I looked at some wind directions and word-of-mouth evaluations on the Internet, and they all have high evaluations for the driving quality of the Harley Road King. They are all very comfortable, but they are too expensive."

Su Qin said: "This is the relationship between price and value."

"The price level can reflect the value to a certain extent. The price is the quantified value, and the value is the basis of the price, but it is not static or the only criterion."

"For example, more than [-] years ago, a VCD at that time could sell for thousands of dollars. After more than [-] years, a VCD will only cost one or two hundred dollars. ? Because the value has changed, the price is no longer strong.”

"Another example is the battle between quartz watches and mechanical watches. In 1967, the Swiss invented the first quartz watch, but only two years later, the quartz watches produced by Japan Seiko swept the global market, not only with low prices, but also with more accurate travel time and larger volume. It is small and thin, and it does not need to be wound every day or maintained, which directly leads to the survival of many traditional Swiss watch factories.”

"How to solve the predicament? The Swiss decided to package traditional mechanical watches, take the cultural route of high-end, linked with luxury goods, and separated from practicality."

"In this way, it effectively separates itself from the target user group of Japanese quartz watches."

"Patek Philippe's slogan is 'No one can really own a Patek Philippe, it's just keeping it for the next generation', which is a perfect marketing plan for the short lifespan of Japanese quartz watches. Watches are not only used for timekeeping. , but also an emotional and cultural continuation, in line with the emotional needs of the wealthy class.”

"So our Harleys are going to be the same."

"Our Harley Road King is characterized by comfortable riding, so we must do a good job of Harley culture. Deliberately tying our own products with the spirit of freedom, fairness, fraternity, enterprising and other spirits, riding a Harley is equivalent to agreeing with his values ​​and lifestyle."

"We want to give Harley's products higher-level cultural and emotional attributes, and the value of these things is intangible, and it is difficult for other cruisers to imitate. Do you want to ride a motorcycle? Ride Harley. It can give people a unique sense of dignity!"

"In this way, over time, riding a Harley can be transformed into pretending, and the second generation of the rich, handsome and rich will definitely choose Harley when they play motorcycles."

Very simple reason, the reason why luxury cars are expensive, in addition to their own value, is more of the brand's spillover value or emotional attributes such as pretending.

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Su Qin's remarks made Huang Kexin suddenly realize.

To put it simply, Su Qin intends to package Harley into a high-end B-class motorcycle, not an ordinary motorcycle, so it must not be able to reduce the price.

Otherwise, there will be no B.

And Su Qin also believes that there will be no customers.

Because there are many people who like to pretend to be aggressive, and the European and American markets still have certain replacement and sentimental attributes, the market for Prince Harley Road Cruises must be very large, but it has not been fully opened yet.

Huang Kexin nodded: "Mr. Su, I understand."

 …  

Su Qin said with a smile: "You can just ask the factory to prepare more raw materials. There will definitely be a lot of orders for Harley, so be prepared!"

As a knight, Su Qin knows what the knight's heart thinks, as well as what the person riding the Harley thinks.

Therefore, it is impossible to reduce the price.

The price can never be lowered in this lifetime.

It is a good idea not to increase the price.

Su Qin is a conscientious businessman and entrepreneur, and he will definitely not increase the price.

Just as Su Qin predicted, the order volume of Harley Road King was rising steadily.

Because they can't escape the law of true fragrance.