Chatty Hollywood

Chapter 305: Great philanthropist

"Does it feel good to live in a mental hospital?"

  Jay Leno asked Bruce Willis along the way.

   The latter shook his head,

   "It's too bad! In fact, the biggest problem there is not lack of care and things like that, but the sense of abandonment from society."

   "Abandoned?"

"Yes."

   Bruce Willis explained,

   "There, you will always feel disconnected from the outside society. This will make people who exist on the basis of society extremely uncomfortable."

   "Moreover, as many psychologists say, the world in the eyes of everyone is different. The world in the eyes of mental patients is just more different from ours."

   "However, they need to be kept in a mental hospital..."

  Speaking of this, Bruce Willis wrinkled his iconic bitter face again.

  "The shooting process made me realize this more clearly. You know, in the movie, I played a psychologist, and my patient was a little boy, he was born--"

   "Ahem!"

   Charlotte interrupted Bruce Willis’s narration with a cough,

   "Bruce, if you go on, it's spoiler!"

"Yes?"

   Bruce Willis had an embarrassed expression that he almost made a mistake, he skipped the spoiler and continued.

   "In short, through shooting this movie, I learned a lot, so I came up with an idea."

   said, he turned to Charlotte and asked in a formal tone,

   "Mr. Director, can our new movie be screened for free in orphanages, nursing homes and mental hospitals throughout the United States at the same time it premieres?"

"this……"

   Charlotte pondered.

   "It's difficult to get up and down in the U.S. After all, it's not too long since the release time, and we can't organize so many people. However, if it's only near Los Angeles, you can give it a try."

   "It's okay near Los Angeles too!"

   Bruce Willis at this time is like a sacred face of charity,

   "Even if the beginning is not perfect, this kind of thing always starts bit by bit."

"You're right!"

   Both Charlotte and Jay Leno on the side applauded approvingly...

  ********

   "The publicity effect of this program should be good!"

   After the show, on the way to leave, Charlotte concluded to Bruce Willis.

   "Charity is an eternal topic. It is a smart choice to use this to hype movies."

   Bruce Willis echoed.

   To tell the truth, he really admires the director Charlotte Booth-the high level of filming of the film, let alone such a good idea in publicity-

   You should know that although many rich people in the United States like to embellish themselves with charity, Hollywood is especially so in this regard, but it is rare to use charity to promote movies.

   Therefore, Charlotte’s proposal for free screenings in orphanages, nursing homes and mental hospitals near Los Angeles is indeed like an antelope horn, which made Bruce Willis very amazed and admired.

  -Yes, yes, Bruce Willis's charity idea is not actually his own flash of inspiration, but the result of collective research by the entire propaganda department under Charlotte's proposal.

  Bruce Willis is just the person responsible for telling the result. The real driving force behind it is actually Charlotte.

   As for why Charlotte had this idea, it was purely because he had seen more before crossing.

  In Hollywood of later generations, it is not too common to sell charity settings, and it is common to donate all the movie box office income to charities at every turn.

   Although there are a lot of tricks in it, it does sound very tall, so Charlotte now wants to experiment with the tricks of later generations.

  Although in 1996, a series of organizations such as feminist and equal rights supporting these charity games have not been active yet, on the other hand, the charity games are still relatively new and there is no bad street.

   Once in and out, the effect should not be much worse.

   Besides, Charlotte knows very well that this movie is indeed in line with the charity theme of caring for mental patients and children.

   So, why not give it a try?

  Especially, if the free screenings only in orphanages, nursing homes, and mental hospitals near Los Angeles, it would not cost too much, and it would not affect the original box office.

  -After all, most of the people who live in these places on weekdays have no need or ability to watch movies.

   Let them watch the movie for free, not only will not reduce the money they can make, but also because of the positive publicity effect, more families will choose to bring their children to watch the movie.

   This is definitely a smart solution that earns fame and box office.

Even after being persuaded by Charlotte, Warner Bros. has already prepared for the record. Once this kind of publicity program does show its effect in North America~www.readwn.com~ After that, it will be popular in other philanthropic places such as Hollywood in Europe. Similar schemes will also be adopted for important ticket warehouses.

   When the time comes, they will hold the banner of charity and quickly rush into the markets of various countries.

   Charlotte pondered a little sarcastically, but didn't say anything.

   After all, he himself is the proponent of this plan, and he is also the beneficiary.

   Moreover, in this regard, in addition to propaganda, he also hides a deeper purpose...

  ********

   However, no matter what Charlotte’s purpose is, this kind of charity propaganda by the crew is indeed higher than the several movies released in the same period.

   Many movie viewers have a good impression of this movie, and they have locked in their movie-watching goals in advance.

   This makes the warm-up effect very good.

  Especially, after knowing that it was PG-13 graded through the trailer, and there was another child protagonist in it, many families set it as their primary goal for their summer vacation.

   You know, the North American box office market, but family audiences dominate the world.

   After all, ordinary viewers will only buy one ticket for watching movies, but for a family, two are considered to be less. Then consider the fertility habits that Americans either do not have a child or have a whole life...

   Anyway, this trick used by Disney to sweep Hollywood in the future is now being used in advance by the crew.

   It can be said that before it was released, it had already won half of the box office battle with movies of the same period.

   is about to be officially released now, and the chance of winning is completely secured.

   And this day has come soon too-

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