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“Nell, and Koman, the society is developing very fast.”

“Some people always sit on dirty chairs, or nest in dirty sofas, and have thought about a question, why do the rich become richer and the poor become poorer and poorer? “

“In fact, the reason is very simple. The development speed of society is getting faster and faster. This is the reason why the gap between rich and poor is getting bigger and bigger.”

“While you are still considering where your store will be opened to attract more customers, and what services to do to improve the quality of service, your potential customer groups have been almost grabbed by others.” [19459002 ]

“We have money and you have professional knowledge, then we shouldn’t start with the stupidest start!”

“But before that, please listen to me tell a story…”

In another world, there is a catering brand known as “One of the Three Great Empires of Catering”. There are obviously no advertisements or even advanced development methods, but it is miraculously in every city. Have their own territory, and even walked out of the country.

At that time, Lynch and one of them were great characters talking about the development of their catering empire. I thought it might involve some high-end corporate business secrets, and it was not easy to make idioms.

But didn’t expect the other party did not mind to tell the secret of their rapid development and growth, that is, natural selection and the combination of interests.

In this catering empire, there are a group of people called “Pathfinder” or “Pathfinder”, they play the most important role.

They will rent a short-term storefront in each city where they think it has commercial value, and then start their simple meal and fast food work.

Take a mom-and-pop shop as an example. If the profit of this store is higher than the average salary of the local per capita per person in three months, they will send the news of this store back to the headquarters of the catering empire.

The headquarters of the restaurant empire will announce this news to the franchisees. There is an open door in a certain area of ​​a certain city. How much profit is every month, suitable for families or groups of several people.

At this time, there will be franchisees or newly joined groups bidding, and they will allot out transfer fees, equipment fees, etc., in line with the minimum bidding fees given by the “blazers”, and win this store that can be said to be profitable .

After the store is transferred, these “pioneers” will look for new business opportunities. They earn their own wages in three months, and then earn a transfer fee. In fact, they earn more than others. More.

At the same time, they also bear the risks that other franchisees do not need to bear. For example, if the store is not operating well, they may lose three months’ rent.

But overall, there is more money to make.

In this way, with the help of “pioneers”, a restaurant empire quietly spread across the country, and its silhouette can be seen overseas!

This is not the result of investing billions and tens of billions to promote it. It has never been advertised, but people have become accustomed to its existence, used to see it anywhere, and then spend a little time, Solve some stomach problems.

Of course, Lynch is impossible to tell these things in their original form. His story is processed and more in line with the values ​​of this World.

Of course, in terms of capital operation, it is also more bare naked. It doesn’t seem to be too wrong to say cruel words.

“If we opened a gym in Sabine, from the beginning of business to making enough money to run the next one, we might miss the whole wave.”

“So in this matter, we have to open the situation as quickly as the Blazers, but we should not bear the losses ourselves, we need other people to bear these losses for us.”

“We are going to adopt the company’s approach to individual partnerships for rapid promotion. I believe there must be countless fitness trainers in this industry who want to be the store manager, right, Koman?”

Coman called Lynch “Mr. Lynch”, but Lynch called him “Mr. Coman” less respectfully. The Federation is a country pursuing freedom and equality, but there is a prerequisite for this. The society classes of both parties are equal. of.

Mr. Coman, who was sitting across from Lynch, swallowed. He was nodded as if he was hell, “Yes, Mr. Lynch.” This is what Lynch usually hears the most.

There is always “Yes, Mr. Lynch”, there is rarely a “No, Mr. Lynch”, no one can refuse him!

“There are indeed many fitness coaches like me who want to make a career on their own, but…”, he hesitated.

He probably understands what Lynch said just now. Lynch wants to open a store quickly, and then he doesn’t want to take the risk by himself. He wants to pass the risk to those fitness coaches who want to open a gym.

As a fitness coach, Koeman felt that he was humiliated, but as a “Mr. Koeman” who might become the second husband of Lynch mother, he finally decided to give up discussing with Lynch this problem.

“What should I do?” he asked.

Nell sitting aside did not speak, but from the way he lighted another cigarette, he was also looking forward to what Lynch would say next, what a capitalist should do, even though Lynch did not Don’t admit that he is a capitalist.

“You have to understand that the value of a brand is not just the value of its only store. The value of a brand lies in its influence and people’s trust in it. What we have to do is to invest in the value of the brand. “

“Those coaches who want to be the store manager and run their own gym, they only invest in specific wealth. Compared with the value of the chain brand, we actually invest more.”

“They have a more or less clear understanding of the fitness groups in each city. We find the best location and rent the best store. If they don’t have enough money, they can ask us to borrow it.”

“In short, we are responsible for influence, brand planning, career development planning, and they are responsible for paying for it.”

“If the store enters a profitable period and we can make money, we will continue to keep the store. If we can’t make money, we will immediately kick out those partners to terminate the contract, and find any reason, such as complaints from customers. Do your hands and feet in the counseling…”

When Lynch was talking about how to be a capitalist, Nell suddenly interjected, “Can we also use this method to kick them off and replace them with cheaper employees when business is at its best? “

Lynch looked at Nell in surprise, while Coman looked at Nell with an expression of “you are not a fucking person”.

Nell was a bit sorry by the two, especially Coman’s expression. He scratched his head, “Am I wrong, so that we can maximize our interests.”

Lynch pointed to him, “You are right, you are also one of the shareholders, you have the right to make a decision, but I suggest that you don’t use this trick too much, just use it once in a while.”

“If we kick off the original partners on a large scale, this time our brand will become stinky, and the value of the brand will be worthless. Do you understand what I mean?”

“And our set of things is easy to copy, they have mastered the skilled and successful experience here, and soon we will have competitors.”

This is different from Lynch’s saying that the investment is unsuccessful and immediately kicks people. In fact, if these stores can’t make money, Lynch immediately terminates the partnership contract is not harmful, this is very important!

It seems that Lynch has nothing to lose. The coaches who dream of having a gym of their own have not only lost their heads, but also lost all of their money, which is not the case.

Sometimes what you see and hear is too far from the truth.

If you continue to maintain this kind of partnership, these fitness coaches will begin to be in debt, and the debt will increase as the business results are not good, and it will eventually become the debt that crushes them.

They will fall into the abyss because of the failure of this venture for the rest of their lives.

As the most conscientious and socially responsible person among capital…businessmen, Lynch will definitely not let this happen.

Although they may lose all the money to start a business, they will not take any debts because of the business. Not only will they not curse Lynch, they will also praise him!

Lynch briefly explained. Nell’s eyes changed when he saw Lynch. After a while, he nodded and realized his mistake, “You’re so fucking conscientious!”

Lynch smiled and expressed his affirmation that Nell recognized his shortcomings, and then said, “In this process, we are not doing nothing. We just want to use other people’s money to start our own business. This is wrong. “

“I ask you to sign those beauty pageants and bodybuilding champions as soon as possible, and organize a bodybuilding competition of our own, with the largest specifications possible.”

“I will find some celebrities to become our members, and let them occasionally appear in a gym somewhere, these will be transformed into our brand value and into our influence.”

“Those star chasers, will therefore walk into our gym and sweat, and they will dedicate their youth to the equipment!”

“Now, do you understand what I just said?”

Logically speaking, one after the other are two “dads”, but at this time both of them looked at Lynch with admiring eyes more like students.

shameless, but exciting.

Even knowing that there are so many twists and turns inside, Koeman is willing to join Lynch’s chain plan as a fitness coach.

Because it is very simple, everyone does not think that they will fail, nor do they think that they are inferior to others.

On the contrary, everyone thinks that he is the protagonist, the leading figure dancing the storm.

Before, they lacked an opportunity. Now the opportunity not only came, but also actively got into their hands, why not fight it?

Even if it fails, it’s just starting from scratch without debt, but what if it succeeds?

After a while, Koman asked, “What is the name of our chain brand?”

Lynch as it should be by rights said, “Youmei!”