Big play bone

There will be several works almost every year, because the strategy is unreasonable, and the effect is not satisfactory, and eventually withdraws from the competition season.

In Hollywood, Waynestan's shadow, Focusing and Fox probes are undoubtedly a masters, smell sensitive; relatively speaking, Warner Brothers, Paramount Classics and other independent issuance companies, big and small errors are always constantly constantly The exiting mistake is more uncommon, which is directly reflected in the list of Oscar and Golden Globe.

But now, "Love is crazy" is just a week, and the first week directly enters the release link? And still two thousand three hundred three-seven-seven-centuries? Is the focus of the shadow really crazy?

Although, in Toronto Film Festival, many media took "love crazy" and the famous "love notebook" in Ryan-Gausslin, the reason is very simple, Ryan and Blue Rich are friends And "Love Notebook" is the best love story movie in the box office, naturally, the media of the good things is simple and rude.

But in fact, everyone knows, "Love is crazy" is not a "love notebook", but "Blue Valentine's Day". The difference is that "love notebook" is a commercial movie, and the "Blue Valentine's Day" is an art movie, the fumet figures and the subsequent tape lease figures have clearly reflected this.

Now, the focus of the shadow is equal to the release of "Blue Valentine's Day" to work "Love Notebook", which is not to die, and find other explanations.

This is not an alarmist, but lessons learned. In 2005, "Art / Memoiled" is the lesson of blood.

In this year, this film consumed by a movie of 85 million, and went to build in the Columbia shadow and DreamWorks, gathered in China, Japan, and the United States.

At this time, with the work of "Walking Tiger", "Heroes", "10-sided ambush", and the Hollywood Red Sending Purple Seal / Zi / Yi-shee. She is self-contained / dragon, Li / Ann, the first Chinese actress in North America's name in North America, which is definitely the top, has the potential to become a first-line actor. She signed the innovative artist brokerage company - and the Blue Roman teacher out of the door, and the "Art / Memoiled" work is the innovative artist brokerage company specially built it.

After the "Art / Memory Recall", after the Toronto Film Festival, the "Hollywood Reporter", "Hollywood Week", "Mingri" and other media are striving for, think that this work is expected to compete for Oscar, the year. This also makes Sony Columbia shadow to expand, and then launched a series of publicity.

In December, the film was officially reflected in the North America, and the eight-course line created the amazing achievements of the monochemical eight5,000 US dollars, even enough to compare with the "broken mountain" released in the same year, and aroused a cheer. However, after the official point, the media review has only been a thousand feet, just getting the results of fifty-three points, and it is difficult to speak out. This is a prize season, and the competitiveness suddenly is weak.

However, the award season is never so simple. The media is high, not award, the media review of "Youth Times" is full of one hundred points, but it is lost to "Birds" on Oscar; the media review is low, does not mean out, "Iron Number "The media review is fifty-four points, Merlier Strip succeeds in the third time.

In that year, the innovative artist brokerage aimed at the nomination of Oscar's best heroine, hopes that Zhang / Yi can become the first Chinese who nominated after the first harvest movie!

In fact, Zhang / Zi / Yi is also close to this goal, she has gained a nomination of a series of film reviews, and successfully harvested the nomination of the best heroine of the Golden Ball Awards, and even harvested the United States. The nomination of the actor's winner is not exaggerated, and the distance is created, she only remains the last step.

But this is the last step, she fell in the threshold, was completed with the "arrogant and prejudi" last time, the latter was only 20 years old, and she got a career's first Oscar. Nominate!

Later, people re-review the entire award season process, it can be seen that the Sony Columbia Film is a fatal point of the revision strategy. After the excellent performance of the score, Sony decided, the times extends, expanded from the eight-colonial line to the fifty-two-storey line.

This move, let the Art / Skill Recallment "with a single 2mmity of the two thousand dollars in the posture of a single museum, got a hundred and thirteen weekend box office, accumulating box office reached two hundred and thirteen, the performance of the performance Hi out. Subsequently, Sony determined that the drums were brought, directly skipped into step-by-step deleouts, from 52, directly increased to a thousand and six hundred-storey line.

However, the performance of "Art / Somatress" is a disaster. Although the thirteenth hundred dollars of the weekend of the US dollar were obtained, the single hall has fallen to 4,300, the results are difficult to satisfy; even worse, the ordinary audience is curious After entering the cinema, it is expected that the artistic audience looks forward to watching the movie full of movies.

In an instant, instantly annihilate, just like a fireworks, the last gorgeous and , then quickly disappear. After that, the film's box office is more aberrable, the media review, the negative impact of the audience reputation began to affect the industry's feedback, and then dragged down the subsequent college public relations, and it is difficult to open the situation.

The final result is that the powerful and fierce moment is gradually weaker, and the voices of the chapter / Zi / Yi's shadow will also get the lower, and finally "arrogant and prejudice" completed counterattack in the sprint phase, and creative history.

If the media word of "Art / Memo" is more or less affects the extension effect, but in the past ten years, the media review, the rotten tomato index is excellent, and even the IMDB score, popcorn index They all have got affirmation, but after the release, the box office score is still unsatisfactory, and this situation is not a few.

The art film and the movie market are not completely completed with several numbers. Otherwise, marketing will not become a long-lasting understanding.

Now, "Love is crazy" seems to have a arrogant, blind way, very likely to step on the "Art / Skill Recall", but the problem is that the "Art / Memories" "At least for a while, but" love crazy "has just risen, Toronto Film Festival has just ended, and the moment is not coming to open; and now there is still a four-month time from Oscar. The month is bold, this ... What is going on?

In addition to the brain into the water, is there a better answer?

However, the focus of the shadow can not be Sony Colombia. In the past years, the focus of the shadow can compete with the Waynestan shadow, the Fox search light, and their public relations department, issuance strategy, and propaganda programs can be described as the top of the top. The focus of the shadow will also make mistakes, but so obvious, so stupid, so low illusion? It is almost impossible.

The only explanation is ... The focus of the shadow is changing the positioning of "Love crazy", not a award season art movie, but a award-winning commercial movie, as a "weak point" last year, 2007 "Juno "," Sunshine Little Beauty "in 2006, 2005" Broken Mountain ", the common point of these works is:

The award season is distinct, but also has the property property, unlike the "Blue Valentine's Day" or "bombing troops", the general viewer refuses to thousands of miles, and finally these works North American box office have achieved excellent Good results, often able to get six million or more box office numbers, breaking through hundreds of millions and always events.

This seems to be the best explanation. At least, this answer is much longer than "brain into water". But, "Love is crazy" really can be so expected? Also or say, Blue Rise - Hall really can continue the box office appeal? Also or said, is the focus of the shadow really did not judge the mistake?

The second week of October, "Love is crazy" held in two thousand and thirty-seven-seven-seven-storey line, and finally handed over the answer, the monet of the box office is eight thousand US dollars, and one thousand eight hundred and ninety days weekend. After tens of thousands of dollars, after adjusting the data, the exact number has just taken an integer and reaches a $ 10 million! CHAPTER;

625 box office call

When the focus of the shadow announced, "love crazy" will be released at two hundred and three hundred three-seventh courtyard, almost everyone believes that the focus of the shadow is crazy, not right, accurately, you can go " Almost, but everyone thinks. This is a gambling, and it is a gambling of a sensible, 99.999 people think that this is a will be a gamble.

However, the miracle of zero 1 percent.

Do you mean? There is no need to recall the distant memories, just the last week, "Ironboos Steel Box" just in North America, 3,340 hospital lines, single hall box office for 7900 US dollars. Although the "love crazy" venue is relatively small, but not, the fewer venues, the higher the monument, more than one thousand and five hundred rooms, the historical list of the box office is to discuss together. of. This also means that "love crazy" single hall box office even exceeded "Ironboos Steel Boxing".

A $ 25,000 invested, one investing for 10 million.

Three days and ten million US dollars on the weekend, what does this mean? This not only means "love crazy" became the only three weekend box rooms this week, but also "love crazy" became the second week of 2011, the North American weekend box office champion! A art movie, a stand-alone art film that is starting with Saint Dand, a art film that compares with the "Blue Valentine's Day", and seized the weekend box office champion! Surprise.

This is after "Juno", in the two years, the first time the independent film won.

No one is expected, even, no one dares to be so predicted, but the focus of the shadow is done, the leapfrogging of more than 2,300 institutes, the harvest of incredible returns, not only ushered in the weekend box office Big outbreak, but also defeated "Ironboos Steel Boxing", successfully captured the weekend box office champion. Even if this is the autumn file, this is still a feat.

So why?

Take carefully, the reason is complicated and complicated, and it is simple to say.

First of all, "Love crazy" is not "Blue Valentine's Day", this work is stronger, and more commensible, more suitable for the Puls Volkswagen, "New York" and even through this work "when Harry encounters Sally, the two works are switched, and they will end the works of love, and finally explain the true meaning of love. One is the comedy ending, one is a tragedy ending - strict, "love crazy" is not a tragedy . But this is indeed a certain mass base for "love crazy".

Second, "Love is crazy" is a pure love story, no "blue Valentine's Day" is so cruel, but it is more realistic. This makes people think of "Broken Mountain", and the two movies are very different, but they all tell a realistic and real love story. Accurate publicity and positioning, always able to wake up the true emotions of the hearts of the audience, this is the guarantee of the box office.

Once again, Jennifer Lawrence and Blue Rich - Hall's combination, although the heroine is Filihi-Jones, but there is no doubt, Jennifer and Blue Rich have attracted countless eyes; after entering the cinema, Firah The strong chemical response between the blue rites successfully conquered the audience, the word of mouth is straight, and the audience has won the audience.

Finally, Blue Rise - Hall.

This is the fashionable, but no one can deny that the additional effect of "Blue Rich-Hall" this name is indeed changing the audience's expectations of the movie, starting from the Amy Award last year, about blue ceremony The discourse has been boiling, and every time people have to forget, this name will always appear in front of their eyes in a new way, and leave a deep impression.

But interesting is that "the live buried" has not yet come to spread, and then it is referred to; "I am" anti-cancer "has been produced in the later stage;" Love crazy "in Santand Dance and Toronto hot lively Don't worry, but it is still half-faced. In other words, people have been curious, but they have never seen the blue ritual works, complaining, it is desirable, disdain, expecting, curious, no. In this invisibly, the expectation value continues to climb.