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In December, at the end of "Magic Girl Madoka Magica", Phoenix Company launched its most significant publicity since the carnival.

This publicity spread across all parts of China, spreading mightily and spreading across every big city with a population of one million, plus the high popularity cultivated by "Magic Girl Madoka Magica" itself, in just a few days Within this time, hundreds of millions of people knew about the release of "Magic Girl Madoka Magica".

The media exclaimed that this was a miracle. There has never been a cartoon company that would create such a large-scale advertisement for the surroundings. Phoenix's approach is completely confusing.

What’s even more surprising is that the first batch of peripherals was released on the day when "Puella Magi Madoka Magica" ended. The animation was officially released on the Internet after it was broadcast. Before, even if you wanted to buy peripherals, Possibly-because Phoenix does not have a predetermined channel.

After the last episode of the animation is broadcast, the peripherals of "Puella Magi Madoka Magica" will be sold online, but only 500,000 sets are sold online. Offline sales will also be carried out in various parts of China. The agents responsible for sales are Datang and Longquan. The stores of these two companies have penetrated into third-tier cities and can guarantee the coverage of the vast majority of people.

"Online is 500,000. Even if the two well-known game companies only have one hundred sets in each store, Phoenix has prepared more than five or six million in peripherals."

After some simple calculations, some reporters found that the number of peripherals prepared by Phoenix Company was astonishing. Five or six million sets of peripherals were more than all the comic peripherals of the previous three years combined. Can Phoenix really sell?

"impossible!"

Not many people believe that it will succeed. Although "Magic Girl Madoka Magica" is indeed very popular, it seems incredible to sell so many peripherals in an unexplored market. But this number explains another question: why Phoenix has to wait until the end of the sale.

With such a large-scale comics, the output of Phoenix Company can't keep up, and they need time to stock.

However, during the inventory period, its advertisements were spread all over the place, and everyone knew it—Zhongxia Company did not make any obstacles, and even Ninghai's advertising space was given to Phoenix Company.

This is the conclusion that Ding Yanghua came to after thinking about it for a day. "Magic Girl Madoka Magica" is already on fire, and it is useless to stop it. It is better to use this opportunity to see how much the Phoenix Company can play. If the stalemate in the surrounding markets is opened, Zhongxia Company will also be able to swarm forward.

The surrounding market expanded, and the biggest beneficiary was Phoenix, followed by Zhongxia. Zhongxia also has an advantage. Their comic reader base is not less than that of Phoenix, and they have strong funds. If the surrounding areas can develop, it can become a new battlefield for Zhongxia and Phoenix. It is not certain who wins and loses.

"Change!"

Ding Yanghua hung up a sticker in the office, with only two words on it: seeking change. The competition between Zhongxia and Phoenix has always been in comic magazines and animation. Now there is one more way. Although there is a little risk, it is also an opportunity. It is better than the suppressed one.

So he did not resist. On the contrary, Ding Yanghua was ready to cater to the storm. The center of the storm was focused on the broadcast of the final episode of "Magic Girl Madoka Magica". The advertisement has already sounded. The quality of the final episode of the animation directly determines the quality of the peripheral sales of Phoenix.

A few days passed in a flash, and soon it was the day when the twelfth episode of "Magic Girl Madoka" was broadcast.

Early that morning, after Ding Yanghua got up to wash, he sat at the dining table and ate breakfast.

"Mei Ping, turn on the TV."

He told his wife to turn on the TV. Ding Yanghua is used to watching CCTV morning news during breakfast. Every time he finishes reading the news, it happens to be his working time.

His wife turned on the TV skillfully, and Ding Yanghua watched it while eating noodles. At the beginning of the news, it was the same as usual. Nothing big happened recently. It was almost the same if you didn't watch it. However, when the news was halfway through, Ding Yanghua was stunned-an advertisement for "Magic Girl Madoka Magica" appeared on the news.

"Today I will broadcast the final words of "Magic Girl Madoka Magica": My best friend..."

It is not surprising that CCTV News advertises "Magic Girl Madoka Magica". In fact, Zhongxia Company has had CCTV advertisements several times before, and it is not the first time that "Magic Girl Madoka Magica" has appeared on CCTV news. It was posted once at the beginning of the broadcast, and in the past few days, in order to strengthen the advertising effect, an animation ending preview has also appeared on the news network.

From the end of the last episode to the present, many TV stations, including CCTV, have advertised "Magic Girl Madoka Magica". The effect is very outstanding. Ding Yanghua received the estimate report yesterday. Affected by these advertisements, the broadcast today The ratings of "Flaming Boy" will drop by more than 20% from the previous episode.

The ratings of the last episode of "Flame Boy" have been very low, and the current ratio is even more exaggerated, which is equivalent to half of its normal level. This means that when the final episode of "Magic Girl Madoka Magica" is broadcast, all other animations of the same stage in China will lose at least half of the audience.

But this is not surprising, Ding Yanghua had prepared for it a long time ago. He was surprised that this news was different from the past. This morning news actually broadcasted a one-minute CCTV interview with cartoonist He Xi. In this one-minute interview, He Xi clearly stated that "Magic The ending of Madoka Girl will be very healing.

"Cure? Are you sure that it is not causing depression?" The reporter of CCTV also confirmed with He Xi: "Teacher He Xi, your cure and depression are difficult to distinguish ~www.ltnovel.com~ Don't lie to us, can you Write these two words to us?"

"Of course!" On the TV, He Xi wrote the word'cure' on the paper, and then said: "Although the initial tone of this animation tends to be dark, the ending is warm and healed. Please rest assured. ."

The news was broadcast here. There was no preview of the last episode in the interview. The focus was on the word He Xi said ‘cure’.

Ding Yanghua was shocked: "It turned out to be a healing ending..."

Because of the previewed painting before, he felt that the ending should be very satisfactory, but after He Xi personally confessed, he still felt empty in his heart. After eleven episodes, such a sad and gloomy animation can be cured in one episode. This ability to manipulate the plot is so amazing that no one in Zhongxia can do this.

And once this news is broadcast, the viewership of "Magic Girl Madoka Magica" will definitely have to rise! r1152

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