Big Country Technology Starts with Mobile Phones

Chapter 63 Xinghuo Chi overturned?

As a result, Nebula counters everywhere became lively again, and Xinghuo-Chi's retractable hexagonal prism packaging was very eye-catching on the counter.

Liu Dalang is not afraid that users will go offline to buy mobile phones, but he is afraid that they will not go, because whether a product is useful or not cannot be seen on paper.

When selling mobile phones online, you can only fight for parameters. Who can write good copy, who can do video promotion well, and whose marketing team is more powerful.

When I got to touch it offline, once I got started, coupled with the salesperson's ridiculous lies, I didn't want to buy a mobile phone, but I couldn't help but buy it.

Nebula Technology has always launched online and offline sales simultaneously after the press conference, and almost never ran out of stock. The only time it ran out of stock was not on mobile phones.

At the beginning, the price of Dalang TV T13 was too low. At its peak, the inventory of 500,000 units was sold out in a day and a half, so it was out of stock.

As for mobile phones, from Dalang special commemorative edition, to Dalang 5, Dalang 6, and Xingyu-Mu, you can get as many as you want, there is never a shortage.

This is the advantage of having your own factory. You don’t have to worry about supply chain and capital chain issues every day, and you don’t have to wait until the product is launched.

Rebus's Xiaomi Mi 4 was released in July and was only officially launched in September. As a result, it was not available yet, and even if you wanted to buy it, you couldn't buy it.

If you can't buy it online, you have to go to dealers offline to buy it at a higher price. Otherwise, you can only wait slowly and wait for batch after batch. If you are lucky, you can grab it.

If you are unlucky enough to grab it, it will soon be sold out, or you can't get it from the beginning to the end. Is Xiaomi really out of stock, or is it just using hunger marketing?

None of this is known. Liu Dalang only knows that Xiaomi users can wait, but Nebula users cannot wait. The goods will be available after the press conference!

Nebula counters had to be opened as soon as they were told, and items sold out of stock had to be delivered within a day. Nebula Technology's marketing department took advantage of this and started vigorously promoting them.

For a time, Nebula and Xiaomi seemed to be two extremes. Fans and trolls of the two brands triggered a new wave of public opinion wars online.

In terms of the number of fans, Xiaomi definitely has more fans than Nebula. After all, they have been accumulated for four generations, but the quality of the navy is different.

Nebula Technology and Dalang Technology's naval forces, one established a positive image and carried out attacks with reason and evidence, while the other did not talk about military ethics.

If Liu Dalang hadn't banned the marketing department from making personal attacks, their cyber combat effectiveness could have been raised to another level, but the nature had changed.

We are not enemies, there is no need, and it is not good for Nebula Technology to build its brand image, and it will offend many ordinary consumers.

Users of Xiaomi can also buy Nebula mobile phones, and users of Nebula Technology can also buy Xiaomi mobile phones. Just compete openly and honestly.

Seeing that the situation was gradually becoming uncontrollable, Liu Dalang immediately called a halt to the public opinion war. It didn't matter what the specific reason was.

Later, as the chairman of Nebula Technology, he posted an update on social media:

"Nebula Technology doesn't want to touch anyone, nor does it want to be touched by anyone. We just want to make our own products. Low-quality involution is of no use!"

As soon as this post came out, it was immediately reposted hundreds of times, and many people were @Rebus, but Rebus didn’t read any of it.

At the same time, many people were asking what involution meant. For a while, the word involution spread, and Liu Dalang also had a headache.

If possible, he would not want to contact Xiaomi through this kind of public opinion war.

This is because Xiaomi is so great. Under their marketing, every time other mobile phone manufacturers release a mobile phone, they can’t help but compare it with Xiaomi.

Comparatively, other mobile phone manufacturers can't get any bargains, and they will promote Xiaomi, thereby losing their own users.

Liu Dalang does not want to engage in such a confrontational public opinion war, but this does not mean that he will not fight back. Nebula Technology has its own way of diverting traffic.

Are Spark-Chi, Nebula OS, Nebula Apps, Star Interactive Entertainment, etc. not promoted? No matter how bad it is, you can still promote Li Meng’s long legs!

Just do what you say. That night after the Spark press conference, the screens of all major mainstream media were filled with Nebula Technology’s mobile phones, copywriters and beauties.

Needless to say, the looks of Li Meng and Mingyue go without saying. Mingyue is more conservative, but Li Meng is not conservative at all. The photos from the press conference went viral.

This is the fastest way to attract traffic! There is also a blogger with millions of fans who is worried that Li Meng will freeze, so he created a special post to raise money for Li Meng's long johns.

People who didn't know about Nebula Technology originally also knew about Nebula Technology, and those who already knew it had a deeper understanding of Nebula Technology.

After the Xinghuo press conference, at the same time, Xinghuo-Chi sold nearly 150,000 units online and offline, 50,000 units more than Xingyu-Mu.

It seems that Xinghuo-Chi sold more, but in fact it cannot be calculated that way, because Xingyu-Mu only had 500 Nebula counters at the time, and the shipment volume was not enough.

Nowadays, Nebula Technology has nearly 2,000 Nebula counters. Generally speaking, Xinghuo Chi is not as good as Xingyu Mu.

Although Xinghuo-Chi doesn't sell much, it magically drives the sales of Xingyu-Mu, because offline consumers pay more attention to actual experience.

After getting two mobile phones at the same time, and comparing them, it is obvious that Xingyu-Mu's appearance is higher, more attractive, and has a unique subtle beauty.

Coupled with the thin feel and exquisite accessories, some people who originally wanted to get hands on Xinghuo Chi directly defected to the Xingyu camp.

The remaining buyers also struggled for a long time between Xinghuo-Chi and Xingyu-Mu, and finally chose the Xinghuo-Chi with a more powerful processor.

It stands to reason that Xinghuo-Chi's initial sales were pretty good, and this momentum should continue, but something went wrong within three days.

Could it be that Xinghuo-Chi overturned?

Many users have given negative reviews, saying that when watching videos, if the fan is not turned on, the Xinghuo Chi heats up a bit, and it stays warm even without using it.

After turning on the fan, the phone no longer heats up, but it makes noise and consumes electricity relatively quickly.

This is uncomfortable because the Xinghuo-Chi does not fully take into account daily use. As a gaming phone, it is not suitable for enough games.

The Nebula application is not bad, because after testing by some bloggers, the Nebula application does run faster than unadapted applications.

Dabai Evaluation from the Nebulas Technology Marketing Department also made a video specifically for Nebulas applications, directly comparing Nebulas OS with IOS.

Spark-Chi vs. Apple 6 Plus, it’s supposed to be a showdown without any suspense, but the actual test results exceeded everyone’s expectations.

When the performance mode of Spark-Chi is turned on, the temperature soars directly, and the fan is almost unable to hold down. It can be seen how fiercely the chip is scheduled.

Under these conditions, the speed at which Spark-Chi runs Nebula apps is almost the same as the speed at which Apple 6 Plus runs native iOS apps.

Even if there is a gap, it is within 0.1 seconds and cannot be felt at all. The price difference between the two mobile phones is nearly 5,000 yuan!

It's a pity that when Nebula OS runs unadapted applications, the gap suddenly appears, while the running speed of IOS has not changed at all.

Although Nebula OS is still rubbed against the ground by IOS as a whole, such test results still caused quite a stir.

It can be understood that the Snapdragon 810 is not weaker than the Apple A8 processor in terms of peak performance, and it can also be understood that the Nebula OS is as smooth as IOS.

Of course, the price you pay for smoothness is that it heats up, the fan is noisy, it consumes power quickly, the battery life is poor, and it feels heavy in the hand.

How to interpret it depends on personal understanding. At least from the test results, the performance of Xinghuo-Chi is fully worthy of its price.

It is not yet clear whether the Xinghuo-Chi has overturned or not. It may indeed be more reliable, but the price behind its high performance is not small.

Should we choose Nebulas Technology and Nebulas OS? Or give up Nebula OS, give up Android, and join the embrace of Apple IOS?

Every consumer has a different opinion. After all, the price to go from Spark-Chi to Apple 6 Plus is more than 5,000 yuan.

Why? Because the Apple 6 Plus is scheduled to be purchased on the official website until next year, and the price will be increased by 1,000 for offline purchases, but the Spark-Chi is always in stock!

In order to build momentum for Xinghuo-Chi, the Nebula Technology Marketing Department overtly and covertly promoted the test videos of Dabai Evaluation and previous mobile phone evaluations.

What Liu Dalang didn't expect was that Xinghuo Lie and Xingyu Mu became the biggest winners. Xingyu Mu's shipments increased, which was a good thing.

But the Xinghuo Lie has been discontinued, and now it is mainly used for second-hand transactions. A Xinghuo Lie with a new price of 95 yuan or more can actually be sold for 1,600!

This has almost caught up with the inventory clearance price some time ago. The reason is that the polarization between Spark and Chi is serious and a bit unbalanced.

As for Xinghuo Lie, in addition to not having 4G, the processor is the current mainstream Snapdragon 801, and it can also update Nebula OS and have Nebula applications.

The most important thing is that the second-hand price is cheaper, 1,300 yuan lower than the Xinghuo-Chi. Comparing the two, I will definitely choose the Xinghuo-Lie!

Of course, not everyone can accept that their mobile phone is a second-hand phone. They would rather spend money to buy a new one than buy a second-hand one.

Consumption concepts are different. It doesn’t matter who is right or wrong. As long as you spend money to buy the products you really need, it is a good thing.

Li Meng said at the press conference that 500+ Nebula applications and 50+ large-scale games must be adapted or developed, and they were repeatedly promoted.

For a time, Nebulas Technology, Nebulas OS, and Nebulas Applications became famous and their popularity skyrocketed.

So what if Starfire-Chi is a little overturned? Still can't cover up the shine of Nebula OS.

At the same time, many people are also concerned about whether Dalang mobile phone, which is a brand of Nebula Technology, will have Nebula applications, or similar applications?

After receiving a positive reply from Dalang Technology, the popularity of Dalang V8, Dalang 8, and Dalang Direct Store directly reached a new peak.

Compared with the Xinghuo-Chi, which starts at 2899, the Dalang V8, which starts at 599, and the low-end flagship Dalang 8, which starts at 999, are the choices of more people.

What’s interesting is that the people who used to spray Dalang’s cell phone seemed to have disappeared en masse.

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