Big Country Technology Starts with Mobile Phones

The 500 Nebula counters are just the first batch now. When Xingyu-Muyi is launched, the number of Nebula counters across the country will skyrocket.

Notch, a design that many people later complained about, felt like it was the way it should be when it first appeared in front of everyone.

What is full screen?

This is full screen!

Do you think other mobile phones dare to cancel physical buttons? Why not cancel? It’s not just because of the high cost, but also because Android is now prone to freezing.

But what Liu Dalang didn't expect was that after Xingyu-Mu released a promotional poster, a mobile phone manufacturer also released a promotional poster for a new phone.

And their mobile phones are also full-screen, but their full-screen is more like the Xinghuo-Chi's top-to-bottom symmetrical full-screen.

A black panel is left at the top for placing the front camera, earpiece, etc. For the sake of beauty, a black frame is also left at the bottom.

This manufacturer is not China Cool Alliance, nor is it HTC, Samsung, Apple and other international big names, but the domestic king of the feature phone era: Gionee.

"Gionee S5.1, dazzling full screen!"

“Extremely thin and light, as thin as 5.15mm!”

"1+16GB large body memory!"

"..."

Sure enough, Gionee, whose chairman is very radical, likes to be the first to try this kind of thing, and actually produces the product.

The 5.15mm Gionee S5.1 is enough to challenge the Guinness World Record. In fact, they succeeded, but unfortunately the record was broken not long after.

Gionee released a full-screen mobile phone, and then another mobile phone manufacturer, which is not sure whether it can be regarded as a mobile phone manufacturer, released news:

"LeTV Le Max will adopt a full-screen design for the first time and increase the screen size to 6.33 inches, with a screen-to-body ratio of 91.3%!"

interesting!

This is the Chinese mobile phone market that Liu Dalang remembers. It was so lifeless some time ago that he thought other manufacturers had become invisible.

With Gionee and LeTV taking the lead, other mobile phone manufacturers naturally followed suit. ZTE Nubia also officially announced a full-screen mobile phone on Weibo.

Lenovo is closely followed. Lenovo has seen a sharp decline in its mobile phone market share in the past six months, and they also want to find ways to break through.

Coolpad, one of the four major manufacturers, is also facing a shrinking market share, but their development strategy has always been very conservative.

Otherwise, Coolpad would not have lost its market share and withdrawn from the mainstream stage during the period when major mobile phone manufacturers separated from operators.

Huami OV, which Liu Dalang valued most, had no movement, but he didn't know that Huawei had quietly visited Leica last month.

Huawei's co-branded Leica is already inevitable, and it is precisely because of Leica that Huawei stands out from domestic manufacturers in terms of imaging.

As for the full-screen design, in their view, it is still a dispensable thing for the time being. After all, they also have symmetrical mobile phones.

It's just that the upper and lower sides are not as narrow as those made by Nebula Technology. Also, Huawei's main target users are business people.

In contrast, young people care more about cost-effectiveness, ultimate performance and design. The Honor 6 released some time ago is a good choice.

With a starting price of 1,999, it is a strong rival of Xiaomi Mi 4 and Nebula Technology, because Honor is still very cost-effective at this stage.

It's a pity that it gradually became more and more popular and started to play the unique skills of OV. The so-called sincere work of eight years makes people unable to see the slightest sincerity, only high price and low configuration.

The top priority of Nebula Technology now is definitely not co-branding. Co-branding with other brands is just the icing on the cake for Liu Dalang.

Unless it's... a joint Hubble telescope?

These things are not important for the time being. We are building momentum for Xingyu-Mu and Xinghuo-Chi online and offline.

The location selection of the first batch of 500 Nebula mobile phone counters is very interesting. They are all located in the central areas of city malls, and the rents are really expensive.

Generally, the only businesses that can withstand such high rents are businesses with serious price premiums such as jewelry, luxury goods, high-end skin care products, and clothing.

This is also the reason why there are only 500 Xingyun mobile phone counters in the first batch. If the market feedback of Xingyu-Mu is not good, the loss will not be that big.

However, Liu Dalang feels that this will not happen, because Xingyu-Mu's profits are very high and he can afford such a high rent.

According to Liu Dalang's plan, the starting price of the lowest configuration of Xingyu-Mu is 3399, which is a full 1600 more expensive than the Meizu mx4 with the same configuration.

As for whether it can be sold? It can be sold! In China, we are never afraid of not having any leeks to cut, we just need to package Xingyu-Mu from beginning to end.

If there is no spokesperson in China, then we can invite international celebrities to promote Xingyu-Mu as a customized mobile phone made by international manufacturers for the Chinese market.

People rely on clothes and horses rely on saddles. Liu Dalang had no intention of selling at a low price from the beginning, so he had to put enough effort into the outer packaging.

The exquisite handbags, antique semi-open gift boxes, and exquisite accessories will make the jeweler next door call him an expert.

In a word: How good-looking it is. A mobile phone may not be worth much, but beauty and the pursuit of beauty cannot be measured by money.

There are also original accessories such as Nebula power banks, Macaron phone cases, power adapters, headphones, tempered films, etc., all of which have been optimized to varying degrees.

The appearance and texture have been upgraded to a higher level, and it is also equipped with the Nebula two-color logo. As soon as you use it, you can immediately feel the difference.

I learned this trick from the Bulls. Back then, the cost and selling price of sockets were almost limitless. It was the Bulls who were the first to break the rules.

The thickness of the plastic is raised to a higher level, and the packaging is made thicker, so that people can feel the heavy weight as soon as they get it.

What core technologies were promoted at that time were actually only invested in research and development after making money. How could these things be available in the early stage?

However, Liu Dalang will not be like Meitu mobile phone, which will float to the limit. If a mobile phone dares to sell for 6,000 yuan, it will be self-destruction.

Brand value cannot be established all at once. It must be established step by step so that consumers know that they are paying a high price and still feel that the purchase is worthwhile.

Liu Dalang's ultimate goal is to compete with Apple for users. Now that Nebula technology is not strong enough, he doesn't need Xingyu-Mu to sell it for as much as it costs.

When Xingyu-Mu entered the stocking stage, Qu Xiangqun, director of the design department of Xingyun Technology, couldn't help but sigh: "The packaging box alone is worth 1,000 yuan."

Of course, he was lamenting that no matter how exquisite the packaging is, it doesn't matter to China's manufacturing industry.

In fact, the price of common luxury packaging boxes is lower than expected. Xingyu-Mu's packaging is already much better than many brands.

In the last half month or so, Nebula Technology has entered a state of full operation.

As the time for Xingyu-Mu's press conference was getting closer and closer, Fo Mingyuan, who was hosting the press conference, also fell into a state of great anxiety.

She originally thought that Xingyu-Mu's press conference was just a recorded press conference, but she never expected that this press conference would be broadcast live on the entire Internet.

Even if it is broadcast live on the entire network, why is the press conference held in a large conference center? Moreover, a thousand spectators from all walks of life were invited to the stage.

When she learned all this, her legs felt a little weak, and she had only one thought in her mind:

"Is it too late to regret now?"

On stage, every expression, every word, and the emotions when making introductions require very strong control, and this alone requires a long time of practice.

I want to think about it, but it’s not okay to give up on my first job, and compared to Xinghuo Chi, Xingyu Mu’s press conference is already considered good.

Xinghuo-Chi's press conference is a further test of people's ability to control the scene. If you are not confident at all on stage, the camera will magnify it infinitely.

In order to better promote the product, Yang Qi and Fo Mingyuan also used pseudonyms, one was Li Meng and the other was Mingyue.

Just as the two were preparing for the press conference, some of the legal department personnel from Nebula Technology came back and brought back a piece of bombshell news:

"Chairman! We have found the copycat manufacturer that made Erlang mobile phones and copied ours! It turns out they are from Huaqiangbei!"

"Yes, after we collected the evidence, we were ready to sue them, but their boss said that he hoped to contact you!"

contact me? Liu Dalang sneered. It seemed that he was a "friend" he had met before. Otherwise, how could the Ministry of Justice not prosecute so easily.

"I finally caught him. Come on, I want to see who this 'friend' is!"

As soon as the call was connected, a slightly sharp middle-aged male voice came from the phone:

"Hey, Mr. Liu! I'm Zhang Bo, your fan! You won't forget, right?"

Liu Dalang:? ? ?

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