Big Country Technology Starts with Mobile Phones

Chapter 142 The Third Generation of Star Rain (Part 1)

It has to be said that Nebula Technology has lagged behind Apple in terms of humanistic care, but Nebula Technology has its own development path.

From the initial focus on hardware development to the later comprehensive development of software and hardware, the temporary backwardness in humanistic care has nothing to do with it.

In Liu Dalang's view, the next stage of Nebula Technology's development of humanistic care will not be promoted in this way at press conferences.

They will promote it at the technology summit in September this year. At that time, Nebula Technology will also release the first new product of the Star flagship series.

It is not a smartphone, but a smart watch. It puts all the top hardware of Nebula Technology into it and reaches a new level of smart watch.

Of course, in addition to smart watches, they will also launch two concept products and two top-level Nebula flagship phones to enhance their influence.

From the warm-up in early March to the release of Xingyu’s new products on March 21, the half-month period in between is enough, and there is no need to extend the timeline.

Some manufacturers always like to use several months of warm-up to highlight the advantages of their products. Even if the warm-up time is long, the products are not yet available after release.

Isn't this a joke? The ultimate goal of making a product is to make money, not to keep a product popular. The replacement is too fast.

In the first half of every year, there are still models that countless people are snapping up. In the second half of the year, there are various price cuts and discounts, and the number of people buying them is not as high as expected.

Why bother?

In the past, Nebula Technology did not engage in hunger marketing. Now its size has increased several times compared to before, so naturally it will not use this method to destroy its signboard.

Although some people with ulterior motives are spreading rumors on the Internet that Nebula Technology is out of stock, they cannot affect the development momentum of Nebula Technology.

Even before the Xingyu press conference started, they started distributing products through relatively complete offline channels, and many people got the products in advance.

Of course, these people are all employees of Nebulas Technology, and they have already started cooperating with Nebulas headquarters to warm up as soon as they receive the goods.

On the day of the press conference, they will arrange the booth according to the specific conditions of each direct store, shopping mall, and counter to prepare to welcome new consumers.

At the same time, they were also the first to learn about the final pricing of Xingyu products. It was more expensive than before, but the improvement was huge, and the ecological chain was basically opened up.

Although they have not yet had actual hands-on experience, as employees of Nebula Technology, they believe that Nebula has the ability to make Xingyu products the best.

The price range of the main products is around 5,000, which is a little expensive, but not so expensive that they cannot accept it, unless the product is too expensive...

But this probability is relatively small. When the Nebula branch held a mobilization meeting, they directly stated: "This year's goal is only one: to defeat the apple!"

It is certainly unrealistic to overthrow Apple at once, but there is still a chance to increase Apple's sales of more than 50 million units in China to 30 million units.

Achieve 20 million sales in one year, another 20 million next year, and a direct negative figure the year after that... The ideal is wonderful, but it depends on whether it can be realized.

Nebulas Technology has also made corresponding arrangements for Carekit, the killer feature of Apple’s spring new product launch, and prepared new functions for Nebulas OS.

After all, the number of people suffering from Parkinson's disease is in the minority, and for the vast majority of ordinary users, their own health is the most important.

As for Parkinson's patients... To be honest, unless they have the disease themselves, few people will take the initiative to care about patients with these diseases.

Even when meeting cancer patients in real life, they will show a look of fear and avoidance, but online everyone becomes a saint.

Liu Dalang believes that this phenomenon is normal. Mental sympathy does not cost anything. In reality, people will care more about themselves.

If this is the case, they will seize people's needs and let Nebula OS cooperate with Xingyu Watch to bring users a new health experience.

Of course, smart watches are more like an upgrade and supplement to smart bracelets. If you want a more complete experience, it would be better to choose a smart watch.

But what about the price? The price of Xingyu’s first smartwatch is definitely not too cheap, but it has all the functions that a smartwatch should have.

Even esim has arranged it. If nothing else happens, Xingyu will only release a new color smart watch in March next year.

If you want to update it, you have to wait another year. After all, smart watches are different from mobile phones and it is still difficult to wear them out.

Before the Xingyu press conference, the Nebula Marketing Department was still operating according to its usual style, but they soon discovered new problems:

Compared with the new Xingyu products that are about to be released, the previous generation of Xingyu products after price reduction have opened up the indiscriminate killing mode with their extremely high cost performance.

Especially Xingyu-Qingling, the data version of Xingyu tablet after price reduction is the most popular, and the hardware is not outdated, and the Nebula OS is smooth enough.

When you buy one to play games, you can also insert a phone card, which will directly eliminate your original mobile phone. Anyone who uses the 8.2-inch large screen will know.

To sum it up in one word: value!

The reason why the previous generation Xingyu became a hit again is because Nebula Technology has a habit of discontinuing production of the previous generation after the press conference.

In other words, in less than half a month, Xingyu-Ning and Xingyu-Qingling will become out of print, and ordinary users will no longer be able to buy official products.

There are many Xingyu models circulating in the secondary market, but if conditions permit, who would buy a second-hand phone to save hundreds of dollars?

After all, no one knows what the last owner of a second-hand mobile phone did with it, and what kind of treatment it experienced when it was circulated to second-hand dealers...

There are even some second-hand dealers who directly put out promotional slogans for beauties to use for themselves, taking advantage of men's eager hearts, and the sales were quite popular.

It's fair to say that selling one for beauty's own use is reasonable, but what does it mean to sell more than a hundred units at a time? Are there so many beauties selling Xingyu models?

The mobile phone is pretty good, and it doesn’t matter who uses it. Second-hand dealers selling cars are the worst. Insider’s car has a lot of cigarette butts.

There are also many people scolding in the comment area: Beautiful women don’t smoke anymore? Are you discriminating against women? Second-hand water is deep, so it is better to buy with caution.

For Liu Dalang, it doesn't matter which generation of Xingyu products sells well, because the overall profit is about the same, and he can make money from whichever one he sells.

In general, this year's new Xingyu products will have greater performance improvements. If you don't care about performance, it is good to choose the old model.

But with the current influence of Nebula Technology, there are still a large number of people waiting for Xingyu's new products. What if the quantity is increased without increasing the price?

Unfortunately, Nebula Technology’s main target, Apple, did not invest as much marketing effort as expected in the spring new product launch.

However, as the cheapest model of Apple, the purpose of iPhone SE is to seize the Android mobile phone market and add more Apple users to them.

Apple se is equivalent to an Apple experience card. It uses low prices to attract consumers to join the Apple ecosystem, and there will be more room for subsequent operations.

After experiencing Apple mobile phones and IOS, a large number of users will focus on Apple when choosing new mobile phones.

It stands to reason that Apple would invest a lot of publicity in iPhone SE, but for some reason, this year’s publicity intensity is uncharacteristically low.

“What kind of airplane is Apple doing?”

Not only Liu Dalang has this question, but also major Android manufacturers. After investigating through various channels, they discovered one thing:

Apple seems to be developing some new technology. In just three months in 2016, it already exceeded its R\u0026D investment in the whole of last year.

Liu Dalang, who learned about this, was not only not worried, but also a little excited. Is Apple finally entering the game and starting to develop stronger technologies?

This is what a technology company should do! Liu Dalang had heard that Apple had a flip product before, but he didn’t know whether it was true or not until now.

He has very strong confidence in Nebula Technology. No matter what kind of product Apple can come up with, Nebula Technology can come up with a better one!

Nebula Technology has already secured one of Apple's two major advantages: chips and ecosystem. The remaining one is only a matter of time.

Since competitors have taken the initiative to reduce their marketing efforts, Nebula Technology will naturally not be polite and directly increase the publicity for the Xingyu press conference.

The day before the Xingyun press conference, the momentum had reached its peak, with overwhelming advertising from Nebula Technology both online and offline.

However, Nebula Technology's advertising is different from traditional advertising methods. They will erase some things in the advertisement to achieve better results.

In comparison, Apple's marketing and publicity is a bit weak. With such a good opportunity, Nebula Technology will naturally not let it go, and directly marked Apple on the day of the Xingyu press conference.

Others don’t know the price of Apple SE, but Liu Dalang knows that the starting price of 64GB is 4,088 yuan, and the starting price of 16GB is 800 yuan cheaper.

But these days, Apple users themselves know whether 16GB is enough, and they don’t need to use various excuses to comfort themselves.

In terms of pricing, Apple is still as cunning as ever. The purpose is to let more consumers spend more to buy large-memory mobile phones.

In contrast, the starting configuration of the lightweight version of Xingyu-Xi is 6+64GB, and the price is nearly 100 yuan lower than the 64GB version of Apple SE.

Needless to say, there is no need to say much about the configuration parameters. As the largest shipment of Nebula Technology, which is updated once a year, the configuration of Xingyu-Xi has been fully upgraded.

And for this year’s Xingyu press conference, the number of online live broadcast channels has increased to more than 30, making it the largest press conference in history.

Of course, this is the largest scale. It is only the largest scale of Nebula Technology. Compared with some real international giants, there is still a certain gap.

However, Liu Dalang believes that it will not be long before Nebula Technology can truly open up the international market through various methods. At that time, it will be the decisive battle between Nebula and the international giants.

At 19:30 in the evening, the online channel for the Xingyun press conference has been opened. At the same time, the offline Xingyun direct stores have also set up display stands.

Countless Nebulas users came to Nebula Mall and direct stores, and even the Nebula after-sales service center had many people waiting for the press conference.

Once the Xingyu press conference is over, it means that products in offline channels are completely unblocked, and all Xingyu products can be activated directly on site.

Although the time has not yet arrived, countless viewers have already crowded in through more than 30 online channels, waiting for the press conference to start:

"Front row!"

"Obtain a seat in the front row!"

"Everyone here, give me a favor and applaud when my girlfriend comes out!"

"What is your girlfriend? That's my dear, wait, this is a mobile phone launch conference!"

"Who wants to look at the mobile phone? Xingyu is so expensive, I can only buy a Dalang to make do..."

“But it doesn’t stop me from coming to the press conference, but I feel like there will be something new this time!”

“Damn Nebula Technology, they didn’t reveal the specific configuration of the Xingyu phone before the press conference!”

"How do we guess? Anyway, I don't buy a mobile phone, I come here for a computer!"

"+1, Xingyu's thin and light notebook is so good-looking, I don't want to buy anything else after reading it..."

"I need a new tablet. Tegra X1 has very strong performance and is perfect for playing games!"

"Why not buy Starfire-Jhin?"

"too ugly!"

"???"

If Qu Xiangqun knew that the retractable back cover he worked so hard to design was said to be ugly, he would probably faint in the bathroom crying. It would be too difficult.

Nvidia also did not expect that Nebula Technology could make their chips popular, and many manufacturers have already placed orders with them.

In the spirit of making money but not being a bastard, the shipment volume of Tegra X1 has increased significantly, which to a certain extent threatens Qualcomm's leading position.

As a result, Qualcomm can only increase its investment in chip design. There is no other way. The Snapdragon 820 is also a fire dragon. If it does not produce a good chip, it will be finished.

The new generation Xingyu tablet has even improved its performance. If the image quality is improved, it will be the only true flagship of the Xingyu series.

However, even consumers know that it is too much to ask a tablet to reach the level of a flagship phone in taking pictures.

Netizens were discussing and waiting for the Xingyu press conference to begin. In front of everyone, the promotional video for the third generation of Xingyu came...

What is different from the past is that the third generation of Xingyu products focuses on opening up the Xingyun ecological chain, so the promotional video will not use single product promotion.

But as soon as it appeared, all the products of the third generation Xingyu were connected together, and just one picture revealed a lot of information.

Both versions of Xingyu-Tide have been upgraded to dual rear cameras, and the front screen has evolved from a notch screen to a pill screen, and there is also a standard version of the tide screen, which is so visually impactful!

Paired with Xingyu tablets, thin and light notebooks, smart bracelets, smart watches, second-generation Bluetooth headsets, and various seamless interconnection functions...

Among them, even the Xingyu thin and light notebook, which people were least optimistic about before the press conference, showed innovative new features in the promotional video.

The audience was surprised to find that the Xingyu thin and light notebook actually has dual systems. In addition to the regular Windows, there is also an additional Nebula OS.

Connecting to Nebulas OS through Windows allows Nebulas products under the same Nebulas user to realize cross-screen operation. This method directly caused Luo Yulong, who was still preparing TNT, to crash in place:

"How can we play with this?"

Thank you all book friends for your rewards, monthly votes and recommendation votes! I've been staying up late every day lately, and I'm not in good shape. I'll just update a chapter, and I'll get back to it as soon as possible...

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