Big Country Technology Starts with Mobile Phones

The first batch of Nebula2 series mobile phones produced by Nebula Technology has a total inventory of two million units, which are distributed to branches in forty other cities, with each branch having only 50,000 units.

Selling two million units a day, Nebula Technology is not yet that powerful. The reason why there is insufficient inventory at the front is because each branch has to supply goods to each offline store.

In some remote areas, we still don’t know what kind of impact Nebula Technology’s first press conference will have on the Indian mobile phone market.

In the end, it took Nebula Technology a total of fifteen days to sell out two million Nebula2 series mobile phones and three hundred thousand Nebula AE 12 TVs.

"Accelerate the return of funds. After the first batch of profits arrive, we will immediately put it into production!"

The first batch of products brought Liu Dalang a total of 60,000 points, which seems to be similar to the revenue of the Nebula1 series when it first entered the market.

In fact, this is not the case, because the Nebula1 series is almost pure profit, while at least half of the profits of the Nebula2 series are used for marketing and distributed to dealers.

This is the price that must be paid to open up offline channels. I wonder why OV is sold in China for 2,000 yuan more than a mobile phone with the same configuration?

In China, all these costs are paid by consumers. In India, it is very difficult to get consumers to pay for these.

Is it possible to refer to Xiaomi’s model? The answer is no. Xiaomi has completed the integration of online channels since its establishment, and the current online channels in India have just taken shape.

Using the prices of online products to sell goods through offline channels, apart from Nebula Technology, which can keep costs so low, I am afraid only copycat mobile phone manufacturers can do this.

After all, copycat mobile phones will have various problems, and Nebula Technology is now a serious emerging mobile phone brand.

The sales volume of the Nebula2 series mobile phones has reached two million units in half a month. Together with the Nebula1 series mobile phones and the Nebula AE 12 TV, the sales volume in half a month has reached three million units.

Based on this calculation, even if the market is weak in the later period, Nebula Technology's sales in the fourth quarter of 2012 will reach the tens of millions level.

By then, the market share of Nebula mobile phones in a single quarter will reach 40%. Faced with this situation, Nokia and Samsung will naturally not sit idly by.

Nokia first launched a wave of substantial discounts on low-end feature phones, and then began to work hard in the mid-range market that Nebula Technology could not take into account, launching three new products in succession.

And the prices are all around 12,000 rupees. In the past, Nokia's price of 12,000 rupees was a complete waste.

But now, no one is paying attention to Nokia's new mid-range phone, which is priced at only 12,000 rupees and equipped with a 30-megapixel camera!

On the one hand, it can be seen that the Nokia empire is getting old. On the other hand, it can also be seen that Nokia, which clings to the Symbian system, has no way of confronting Android.

With cheaper and better-use options available, who would buy expensive and hard-to-use products anymore?

Samsung's market strategy is very similar to Nokia's. The low-end market is directly left to Nebula Technology, focusing its energy on the mid-to-high end.

After all, the arrogance of major international companies is here, and it is impossible for them to lower themselves and compete with Nebula Technology, which was born in a copycat, in the low-end market.

In addition, Samsung's main offensive firepower is currently concentrated in China, and this is the big cake.

Who would have thought that Samsung mobile phones, which are now very popular in China, would lose the Chinese market in a few years?

The two mobile phone manufacturers with the largest market share in India have acquiesced in the development of Nebula Technology, but the major TV manufacturers have quit.

"What does it have to do with you mobile phone manufacturers competing for the market? You offer a 32-inch TV set for 4,499 rupees! Isn't this a clear indication of war?"

As a result, Nebula Technology was sued in court by nine TV manufacturers in one month on the grounds of "hostile competition," "low-price dumping," and "product quality issues."

Nokia and Samsung saw it and thought, oh, there is such a good thing, so they also joined in and sued Nebula Technology on the grounds of "unqualified battery safety" and "appearance infringement".

Fortunately, Nebula Technology has made preparations in advance. Every time a lawsuit is filed, it makes bold declarations and seizes the commanding heights of public opinion.

The cost-effective Nebula Technology has undoubtedly won the strong support of civilians Asan. At the same time, some "brick experts" believe that:

In India, most rich people don’t care about the opinions of poor people at all. So what can Nebula Technology do if it has the support of civilian Asan?

Is this really true?

Nebula Technology does not have an advantage in high-level competition, but in the market, the Nebula AE 12 goes crazy. As soon as the goods come out every day, not a single one is left for sale that day.

Nebula TV was forced to stop production during the high-level showdown, but no one knows how much "inventory" there is in the Nebula Technology Industrial Park.

Don’t forget that Nebula Technology also owns Bombay Electronics City. As long as the goods are available, there is no need to worry about not being able to get rid of them.

Logically speaking, it is impossible for these TV manufacturers to sue Nebula Technology, so why do they also sue Nokia and Samsung?

The reason is that Xincheng Industrial Group, the backer behind Nebula Technology, took a cold-shoulder attitude. Not only did it not help Nebula Technology, it even aided Nebula Technology's competitors.

"This is to beat us!"

Liu Dalang sighed, understanding Xincheng Industrial Group's intentions.

It is simply because Nebula Technology initially borrowed the power of Xincheng Industrial Group to make a fortune, but did not give them enough benefits.

"Boss, what should we do?"

Amir was so anxious that although Liu Dalang had already made a decision, he still couldn't help but feel pain at the thought of giving up a large piece of cake.

"Convene a high-level meeting immediately, I have something to announce!"

——

Reliance Industries Group, Chairman Ambani is standing in his office on the top floor of his 27-story luxury villa, looking out the window at the high-altitude scenery.

This 27-story luxury villa in the center of Mumbai cost a total of US$1 billion, and the reason for building this villa was simply because his wife wanted to see the beautiful views from the sky before going to bed.

Here, there are more than 600 servants serving their family of five, and 6 of the 27 floors are dedicated to parking Ambani's luxury cars.

Other facilities are also available, including cinemas, spas, restaurants, open-air gardens, gyms, etc. Ambani also built a helicopter pad specifically for his planes.

The electricity bill for a month even exceeds 700,000 US dollars. Who would have thought that before long, Ambani would leave this place idle and just use it as a banquet hall?

Even though he lives in such a mansion, Ambani is still in a very unhappy mood. The reason is that recently a small company called "Nebula Technology" has been pretending to be powerful and prosperous.

For such small companies, he usually resorts to thunderous means, directly suppressing them, and then forcibly acquires them into his own hands.

But you won’t know if you don’t check. After checking, you find out:

Nebula Technology in New Delhi is a division of Huaxia Nebula Technology, and he can't find any information about Huaxia Nebula Technology now.

At first he didn't care, but just when he decided to order the forcible suppression of Nebula Technology, he received the Nebula 1 and 2 series mobile phones, as well as the Nebula AE 12 from his subordinates.

Ambani only kept the Nebula2 Pro and threw the others directly into the trash can. After playing with it for a while, he gave a comment:

"Looking at the useless junk phone!"

But his cadre said: "What if it only sells for 5,599 rupees?"

"Um?"

Ambani was immediately interested. When he learned that the lowest version of the Nebula mobile phone was only priced at 1,199 rupees, he suddenly realized that there was a problem with Nebula Technology.

"To be able to reduce the cost of mobile phones to this extent, Nebula Technology must have their unique technology, but their Chinese headquarters cannot be found..."

Ambani frowned, and after thinking for a moment, decided to abandon the original plan:

"Put some pressure on Nebula Technology. If they can handle it, I will ask them to customize a batch of mobile phones to use as remote controls for our home!"

This is not because Ambani is soft-hearted. On the one hand, he cannot find information about the Nebula Technology headquarters. The most important thing is that he just wants to enter 4G.

The arrival of the 4G era abroad gave him hope of unifying the Indian communications market.

According to his plan, he will first cover 100,000 4G base stations in various regions.

Then it quickly occupied the 4G mobile phone market through low-price contract phones, thus becoming India's largest 4G communication operator in one fell swoop.

But the most important aspect of this plan has not been solved. They also need a 4G entry-level mobile phone that is cheap enough.

"After all, there are only two companies in the world that can build large-scale projects from scratch - Microsoft and my company!"

——

If he hadn't seen it with his own eyes, Liu Dalang wouldn't have believed that the gap between the rich and the poor in a place could reach such an extent!

He doesn't really want to have too much contact with people from Xincheng Industrial, but the most direct and effective way to solve Nebula Technology's current problems is to cooperate.

Cooperating with Xincheng Industrial, Nebula Technology will make low-price contract phones, helping Xincheng Industry become the largest 4G communications operator in India.

In fact, Xincheng Industrial can also make mobile phones itself. With Kai OS system, the WizPhone priced as low as 500 rupees is a typical example!

Liu Dalang's confidence lies in the fact that Nebula OS is more stable in terms of stability. The two generations of feature phones Nebula 1 and 2 are based on WizPhone.

"10% of the functionality, doing 80% of the work!"

Nebula1 and 2 directly copied the WizPhone slogan.

When Liu Dalang entered the Indian market, he knew that Nebula Technology would have such a day sooner or later.

Nebula mobile phone can shorten the payback time of Xincheng Industrial by at least two years. With benefits, they have no reason not to cooperate with Nebula Technology.

Liu Dalang also knew that even if Nebula Technology succeeded, with Ambani's arrogant character, he would definitely develop Kai OS in the future and eventually replace Nebula mobile phones.

"At that time, Nebula Technology probably no longer cares about the Indian market..."

The plan formulated by Liu Dalang was perfect, but the implementer of the plan, Jiain, had a bad start.

He was humiliated by a group of wealthy businessmen at a gathering of upper-class aristocrats held by Ambani.

Not only did they fail to negotiate a cooperation, they were also kicked out by the Rockefeller family.

Fortunately, Jain was tough enough. He immediately organized the people of Nebula Technology and set off for Airtel in a mighty way. His intention was very clear.

"If you don't cooperate with us, there are people who want to cooperate with us even more!"