Big Country Technology Starts with Mobile Phones

Of course, some people like a brand so much that they are willing to be cut off, but that is another story.

After all, behind every brand, there are some stories that people will remember. Even if it is not good, there will still be people who pay for the sentiment.

Nebula Technology has brought innovative product forms to the Chinese mobile phone market, and even the entire world's mobile phone market, but problems have also arisen.

Nebula-Andromeda and Cepheus have not been able to become popular models that have been sold for a long time like Xingyu-Ning. To sum up, there are many reasons:

The Cepheus is expensive and is destined not to be suitable for ordinary users, while the Andromeda is still not as good as the Xingyu series products in terms of overall cost performance.

Although it has added or upgraded some more practical functions, such as IP68 waterproof, Nebula Flash Charge 2.0, wireless flash charge, and 120hz high refresh screen, the price is nearly 4,000 yuan more expensive.

A Nebula-Cepheus is already equivalent to the price of a Xingyu-Ning + Qingling. In that case, why not choose the latter combination?

Coupled with the disadvantages of folding screens... So the sales of the Nebula dual flagships showed a stepwise decline within half a month after they went on sale.

However, the sales volume has declined, but the reputation of these two mobile phones has never dropped, and the sales volume has not plummeted to the bottom.

Instead, it tends to be in a gentle state. According to the analysis of Nebula Technology evaluators, the monthly sales volume of Nebula-Andromeda will be stable at around 60,000 units.

The sales volume of Nebula-Cepheus will be stable at around 20,000 units. Although it is not a hit product, its influence far exceeds that of the hit product.

Now when we think of Nebula Technology and the Nebula brand, people will think of their first-ever fast charging, high-refresh screen, folding screen, etc.

The most important thing is that Nebula Technology has gradually become a technology company, not a simple mobile phone manufacturer, nor a comprador company.

In this case, the sales of Nebula-Andromeda and Cepheus are not that important, because this kind of influence cannot be measured by sales volume.

On some e-commerce platforms that Nebula Technology cooperates with, they have directly placed the dual flagships of Nebulas at the first and second place in the high-end mobile phone rankings.

Even the Apple 6s Plus can only be ranked fifth. The third and fourth places are Samsung note5 and S6 edge+ respectively. Of course, the credibility of this kind of list is not high, but the effect is not bad.

When ordinary consumers enter these e-commerce platforms and the Nebula dual flagship products are displayed, they don’t care whether they want to buy them or not. At least they leave an impression.

One day in the future, when they see Nebula products again or hear about Nebula Technology, they will implicitly think that this brand is not bad.

Following Apple, Nebula Technology also engaged in this kind of fringe publicity. When the dual flagships of Nebula began to cool down, they did three more things.

First of all, Nebula Technology officially announced two new games, namely the MOBA competitive game Freedom Battle and the racing game Shensu.

As soon as the announcement came out, coupled with Xingkong Interactive Entertainment's unremitting publicity, the two games immediately ignited the enthusiasm of netizens again.

Countless Nebula users left messages:

"Five months! Do you know how I spent these five months? The wait is finally here!"

"The purchase of Xinghuo Chi was not in vain. Fortunately, what I am waiting for is a game, not a new mobile phone..."

"The promotional picture is out! It's so handsome! Star Interactive Entertainment's artists are really amazing!"

"Of course, someone has analyzed how high the production cost of Xiaoxing Animation is before!"

"In order to sell mobile phones, Nebula Technology has worked hard! I have to say that the animation is really good!"

“Ever since I started playing Survival and experienced low-quality 90 frames, everything I watched felt laggy!”

"I'm convinced, I don't feel anything! They said it's congenital and insensitive to the refresh rate!"

"One thing to say, 90 frames is indeed smoother than 60 frames, but the difference is not that big."

"The animation optimization of Nebula OS is so good, I don't know what 120 frames looks like..."

"I suggest changing the Spark gaming phone into a performance phone, otherwise my mother won't buy it for me..."

"What games do children play?"

"Why can't children play?"

"study well!"

"..."

Originally, Freedom Fight was a Gaia Network game, but their current mobo game is still called Battle of Souls, and Penguin King is not called King yet.

It is called Heroes of War, but compared to Honor of Kings, the name Battle of Freedom is more suitable for Star Interactive Entertainment’s MOBA game.

The racing game Shensu is more like NetEase’s Ace Racing five years later. It is a racing game that also focuses on high image quality and gorgeous special effects.

But unlike NetEase and Penguin, Star Interactive Entertainment has different starting points for making games. The former is for money, while the latter is for expanding influence.

As the saying goes, Penguin can make 10,000 people charge six yuan, and the more they charge, the more powerful it becomes, while NetEase can allow one person to charge 60,000 yuan and still be a younger brother.

Compared with these two companies, the early profitability of Star Interactive Entertainment games is nothing at all. Perhaps it would be better to be a stand-alone game.

But asking them to give up even if the competitive game is such a big cake, they can't do it, and Liu Dalang has his own plans for the game.

Profitability may be weak in the early stage, but you must capture a portion of the market share, expand your brand influence, and reserve some technology at the same time.

Yes, it is a reserve of technology, because in the future, Nebula Technology will also explore higher-level hardware, and there will naturally be more game methods.

After such a long time, Nebula Technology finally fulfilled its promise and launched a non-deleted closed beta test three days after the official announcement of the two games.

At the same time, several of Penguin’s mobile games that have been inherited from PC games have also started internal testing, and there are countless people’s childhood memories in them.

When it comes to selling emotions, Penguin is really good at playing. Unfortunately, they are a bit helpless in the face of Nebula Technology's monster-level hardware optimization capabilities.

Survival is a phenomenal FPS mobile game this year. In the nearly two months since its public beta, the total number of downloads has exceeded 500 million.

The number of daily active users has even remained at around 10 million. In addition to the most basic battle royale mode, they have created more interesting content.

The most important thing is game optimization. Playing survival on Nebula mobile phone, the operating experience is much better than that on Android and Apple mobile phones.

The game is divided into three major areas, Nebula, Android, and IOS. Among the three major areas, Nebula is the only one without operating plug-ins.

It also supports high image quality and high frame rate to be turned on at the same time. During the game, the feel and small function optimization give users a better experience.

On this basis, Star Interactive Entertainment has also cooperated with several domestic live broadcast platforms, and major anchors are competing in the Nebula region.

There are also some anchors who specialize in Android and IOS and treat them as killers, but they dare not go to the Nebula area. Needless to say the reasons behind it...

There is no way, the anchors also need to eat, and they also have times when they are not in good condition, but it is always difficult to convince the audience by using unfair means.

Therefore, there is a saying in the gaming circle: The top players in Android and IOS areas are nothing. If you want to compete, go to the Nebula area and try it.

It feels like the Q zone is mocking the WeChat zone. Some people failed to gain popularity based on their own strength, so they spent money to buy a Nebula mobile phone...

This will increase sales! ?

Of course, there are not that many plug-ins in the Android and IOS areas, but once there are plug-ins, ordinary players will feel a little uncomfortable.

But Nebula mobile phones are a bit expensive, so they set their sights on Dalang 8, which is only priced at 999, and the old Spark-Lee on the secondary market.

This has also led to the unexpectedly high value retention rate of Xinghuo-Lie, which has been released for almost two years. It can still be sold for 1,200 yuan in the current secondary market.

It's a pity that where there are people, there are Jianghu, and where there are interests, there are profiteers. Some unscrupulous small workshops make profits by copying Xinghuo-lie.

Nebula Technology finally couldn't stand it anymore and started 31 small workshops in one pot. These talents finally disappeared a lot, and there were not so many fakes anymore.

It is not difficult to see from this incident that as the reputation of Nebula OS gradually improves, users who like to play games will be more inclined to Nebula mobile phones.

Nebula's marketing department took this opportunity to continue labeling Nebula mobile phones: good appearance, good quality control, high fluency, no heat...

The most important thing is to play games without getting hot! Android phones collectively warm handheld devices, and Apple phones do not dissipate heat. Nebula phones have become the optimal solution.

Sales were also boosted by Meizu and Huawei. For a time, Nebula, Huawei, and Meizu became the lights of domestic mobile phones this year.

While the market share continues to expand, it is also squeezing the market share of other mobile phone manufacturers, with Samsung, Apple, and Coolpad losing the most.

What Liu Dalang didn't expect was that Meizu, which was originally a small factory, went crazy this year, and its expansion momentum was even more fierce than he had imagined. It all depends on whether they can maintain their market share in the melee.

Xiaomi is caught in the middle. Some time ago, it released a Mi 4c with a starting price of 1,999, maintaining its cost-effective advantage.

Moreover, Xiaomi 4c actually uses a full-screen design, using the same solution as Nebula Technology, but their notch screen is more like a water drop screen.

And the overall appearance is very good. MIUI is definitely not as good as Nebula OS, but in the Android camp, the overall level of MIUI is very high.

It has to be said that in the price range of 1,500 to 2,500, Xiaomi's products are very competitive. If hardware does not make money, then it relies on the Internet to make money.

Rebus, who came back from India, seemed to be a different person. He shouted slogans less and less and did more and more practical things.

After Liu Dalang heard about it, he couldn't help but wonder, will Rebus show a new form of smartphone in next year's Xiaomi Mix?

When brands such as Xiaomi, Huawei, and LeTV entered the Internet, Nebula Technology did not fall behind, and its Internet companies were developing rapidly.

Star Interactive Entertainment has also invested in a project with companies such as Penguin. The name is PlayerUnknown's Battlegrounds, but it is not a mobile game, but a PC game.

If nothing else happens, the first round of internal testing will be launched in March next year. The PC game experience will be better than the mobile game, and it will be a phenomenal game by then.

After being silent for such a long time, the mobile game market has experienced an explosion. Many games have been launched, and Nebula users have begun to cheer.

Several major MOBA games have started a chaotic battle, such as NetEase's Vainglory, Penguin's Super God, Heroes of War, Star Interactive Entertainment's Battle of Freedom, etc.

There are more than ten MOBA games, large and small, on the market. Among them, the one with the highest popularity and the most users is Penguin Super God.

This game is not the first to be tested publicly, but it is the MOBA game that players have the best experience so far. It is a bit preconceived.

Sometimes people are surprised. After getting used to a game for the first time, they will no longer be able to accept the control of the same type of game.

Maybe some people can seamlessly switch between multiple moba games, but most people don't have the energy to play so many games.

In order to increase user stickiness, major manufacturers are making games more and more complex. It is already very difficult to fully understand one game. If there are dozens more...

Therefore, in this big battle, there can only be one final winner. The remaining games may not necessarily die, but they will also lose their game status.

On the day Freedom Battle was released, relying on the advantages of Nebula users, its downloads exceeded 10 million in one day.

When consumers entered the game, they discovered that the online celebrity brags were not bragging. Star Interactive Entertainment’s art quality is absolutely top-notch.

As a loyal fan of Nebula Technology, Chen Tianzhong has already killed everyone in Survival. As soon as Freedom Battle came out, he immediately downloaded it.

The so-called closed beta without deleting files is actually not much different from the public beta. The overall production completion of Freedom War is fully ready for public beta.

The internal beta is just a process, and by the way, some imperfections and bugs in the game process are fixed, and then the public beta is launched.

Not to mention anything else, Freedom War can crush all MOBA games on the market based on its image quality and smoothness alone, not even National Super God.

After all, one of the important reasons why National Super God lost to the King is the poor image quality and poor optimization. During the game, heat and lag are very serious.

Moreover, the development system is unfair at all. Looking at the Battle of Freedom, talent combinations and card decks have replaced the rune system.

In terms of fairness, the battle for freedom has been won. For ordinary players, this is a good thing, but it also lacks an important krypton gold point.

But for MOBA games, fairness comes first, and other things come second. The improvement of combat effectiveness by krypton gold is not significant.

Moreover, Freedom War will be easier to get started with high image quality, high art level, good-looking modeling, high fluency, and a strong sense of impact...

All these conditions add up, and this is a good game. As soon as it was launched, countless people compared Freedom War with National Super God.

Chen Tianzhong is a senior alliance player. He originally had no interest in MOBA mobile games, but the Battle of Freedom completely changed his mind.

It is simple and easy to use, allowing him to completely understand how to play the game after playing two games. At the same time, the game's playability and control limit are not low.

The combination of multiple talents, skills, and decks can allow the same hero to achieve different effects. The most important thing is that there are really few krypton gold points in the early stage.

In this comparison, although the players of National Super God are unwilling to admit it, Freedom War has already led National Super God in every aspect.

As for all the super players, the only thing left is stubbornness. After all, after playing for so long, if they are told to give up, they just can't do it.

Unfortunately, they don’t know that their favorite game will be discontinued in a few years.

Looking at Heroes of War, there were only 50,000 downloads on the first day it was released. It couldn't even beat the agent's vanity and eternal destiny. No one regarded it as an opponent.

If we follow the original historical trajectory, Heroes of War was indeed submissive in the early stage, but two years later it had 40 million daily active users.

Isn't this a proper real-life counterattack? Other manufacturers don't care, but Star Interactive Entertainment takes every one of their opponents very seriously.

Only by summing up the experience of failure can our own games develop better. In contrast, racing games debut quickly and reach their peak.

The ultra-high picture quality, smooth control, and exquisite modeling not only ensured the balance of the game, but also ensured the balance of the game. Within one day of its release, it wiped out all its opponents of the same type.

Compared with Free War, Shensu is obviously more popular. In addition to competitive games, it also has some RPG, development, and social game attributes.

The only drawback is that if the mobile phone is not good, the playing experience will not be good. If you play on the Nebula mobile phone, there will be no problem.

To sum up, Nebula OS has a unique taste in game optimization because the game experience is the most intuitive.

The experience of using daily applications is similar to that of flagship phones from major manufacturers. Without comparison, the advantages of Nebulas OS are really not obvious.

Why does OV dare to sell mobile phones with high prices and low configuration for so many years? Because their target users don’t have high demand for games, they naturally don’t understand it.

Moreover, their system optimization is pretty good. The high-priced and low-configuration machines that many people criticize every day take longer than some flagship machines.

Of course, this is not an excuse for high prices and low configurations. Liu Dalang always believes that high prices should come with high configurations. This is the attitude towards making products.

But it has to be said that the ov method is the most suitable for enterprise development, because their single product profits will be higher and their living space will be stronger.

There are countless mobile phone manufacturers that focus on cost-effectiveness. They all think that as long as the cost-effectiveness is better, users will buy their products.

In fact, this is not necessarily the case. Xiaomi has already branded its cost-effectiveness label on itself, and other manufacturers always have a bad idea when it comes to cost-effectiveness.

Once the product sales are poor and the revenue does not increase, the supply chain and capital chain will be under great pressure, and it will not be easy to make a comeback.

According to Liu Dalang's judgment, in the next year, some manufacturers will have to cool down, such as Coolpad, Gionee, etc., whose market share has shrunk sharply.

Nebula Technology is ready to take action at any time, find the right time to enter the game, and take the opportunity to squeeze out the last bit of use value of these brands.

After all, engineers are innocent. Instead of being poached by Internet companies, it is better to gather these talents and make every effort to break through technological bottlenecks.

Taking advantage of the surge in popularity of Star Interactive Entertainment's three games, Nebula Technology officially issued another announcement announcing the next-generation Spark gaming phone:

Emberless Galaxy!

Starfire-Jhin is coming!

As soon as this news came out, Nebulas users were shocked, especially those who bought the Spark gaming phone, and they immediately felt like they were stabbed in the back.

Even the games in their hands were no longer good, and some angry users went to the Nebulas community and threatened Nebulas Technology with screenshots:

"Did you see that? If you dare to release the Spark Game Phone, I will uninstall the game!"

In fact, they also know that this request is a bit unreasonable, but they cannot accept that the mobile phone they just bought has become an old model.

After seeing this, Liu Dalang wanted to say, "Child, just get used to it. Electronic products are updated so fast that you will be stabbed in the back every few months."

The progress of the Spark gaming phone is already slow. If you look at other manufacturers, they only release new models in two months. Isn’t it like a hornet’s nest?

Moreover, Nebula Technology will not give up optimizing the old models just because it releases new mobile phones, unless the hardware level is really unable to keep up.

After all, the new version of Nebula OS will be designed around higher-level chips, and the experience will not be as good when placed on older chips.

Many models are like this. It's okay if they don't update the system. Once updated, they become stuck and become overheated. In the end, they have to change to a new phone.

The solution to Nebulas users’ back tingling is also very simple. Nebula Technology’s big V and digital bloggers broke the news, promoting the new Spark-Jhin’s configuration and price as surprising, and the old model is also enough!

It's okay that they didn't break the news. Once they broke the news, some Nebulas users felt even more uncomfortable, especially those who had just bought Xinghuo-Lie from the secondary market.

I haven’t played with it for a few days, and the third generation of Spark gaming phone has come out. In fact, if you think about it, the third generation of mobile phone has spanned nearly two years.

This generation of Xinghuo gaming phones and the next generation of Xingyu mobile phones will completely stabilize the prices of the two mid-range series within a certain range.

The starting price of the Xinghuo gaming phone, including subsequent new models, will be between 3,500 and 4,000, while the starting price of the Xingyu phone will be higher, between 4,000 and 4,500.

Of course, the reason Liu Dalang dared to do this is that each generation of the Spark and Xingyu series has a point that consumers cannot refuse.

It seems that the 1500-3500 market has been given away, but in fact it is not the case. Nebula Technology will not give up completely, and they have also prepared backup plans.

In the future, they will acquire some bankrupt but influential mobile phone manufacturers, such as Gionee and Smartisan, and then use them to make their own products.

It doesn’t need to be much, just launch a commemorative model every year to harvest a wave of users who pay for sentiment without being too ruthless.

After all, there are only a few users who pay for emotions, and most people are rational. While expanding the Nebula product line, it can also leave a way for friends.

Some of the things that Nebula Technology will do in the future cannot be accomplished by themselves alone. It would be better if they could cooperate with friends and businessmen.

Just when everyone thought Nebula Technology should stop, they did something that shocked the entire Chinese mobile phone market:

Nebula Technology sued Apple!

At the same time, Pineapple Technology, India's Nebula Technology, and hundreds of thousands of IOS users in Southeast Asia also took Apple to court.

For a time, countless consumers had only one thought in their minds: "WC, what's going on!"

Again, Apple’s speed-down door can be big or small, and Samsung’s explosion door can be big or small, it all depends on the subsequent manipulation of public opinion.

The major domestic manufacturers will also not give up this excellent opportunity to reduce Apple's market share. Now it depends on who can profit from the battle.

(Second update at 23:55)

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