Big Country Technology Starts with Mobile Phones

Different from last time, this time there are only three official live broadcast channels for Nebula's annual conference, but there will be some broadcasts on other platforms.

Nebula Technology has stood up. Now it does not require the marketing department to spend money to find platforms to promote it. On the contrary, they have to pay to broadcast their press conferences.

After all, the popularity of Nebula's annual press conference is too high. As long as there is popularity, they will find ways to attract traffic even if they subsidize it.

Moreover, the marketing copywriting produced by these platforms was more exaggerated than the last. Liu Dalang almost thought that Nebula Technology had reached the number one position in the world.

In addition, due to the special nature of the two Nebula flagship phones, they will not be sold simultaneously through multiple channels after the press conference, as in the past.

No way, the price of Xingyu-Ning 3999 may be acceptable to ordinary people, but the price of Nebula flagship is more or less a bit expensive.

Before Nebula's annual press conference, major mainstream media predicted a starting price of 6,000+ for the Nebula flagship. To be honest, the prediction was a bit low.

But they don’t know this. For ordinary people, they don’t even know how many Nebula flagships there are and what their form looks like.

For people in the industry, such as Apple and Samsung, they have already guessed the form of the Nebula flagship, but that is not what matters.

It’s about specific parameters. Apple applies for appearance patents every year, but who can know the specific parameters before Apple launches a new product launch?

There have been a few times where the appearance of Apple's new phones has been made in advance by copycat manufacturers before Apple releases them, but they can't beat Apple at all.

After all, there is a saying that Apple's most valuable thing is not the A-series chips or IOS, but their Apple trademark.

As long as the Apple trademark is there, countless people will pay for it, and a large part of them don't care about performance at all.

What’s interesting is that during the pre-publicity process of Nebula Technology, although everyone knew that they were going for Apple, they could not provide any evidence.

Because in the official propaganda of Nebula Marketing Department, they have never brought out any of the competitors for comparison, and they should not do the comparison.

Instead, we should let some self-media that seems to have nothing to do with Nebula Technology, such as Wuyue Unboxing, Frontline Technology Express or big Vs, to do it.

In this case, the brand image of Nebula Technology will be improved to a certain extent. From its debut to the present, Nebula has built a very good brand image.

At the Xinghuo and Xingyu press conferences, we have never dissed any of our friends. Although we compete fiercely with our friends, we rely on our own hard power.

This is the mentality a technology company should have when it wants to hit a higher level. Likewise, Apple doesn't care about the challenges it faces.

When Apple executives learned that a technology company in China wanted to compete with Apple in China's high-end market, they were a little happy:

"Is there a new opponent?"

"Chinese mobile phone brands always like to compare parameters with our Ai Feng!"

"Such a comparison is meaningless. The advantage of Ai Feng never lies in paper parameters!"

"Nebula Technology, their flagship phone breaks the conventional restrictions in terms of appearance!"

"but--"

Cook interrupted the executives and said, "Some people think innovation is change, but I never think that way.

I believe that making something better is innovation! Try to recall that in the technical circle, there is such a strange phenomenon:

That's the definition of success, they always think success is how many active users you have and how many devices you sell in total.

But this is irrational. Jobs taught us something. He warned us not to be affected by these and focus on doing our best! "

Pursuing excellence and not being afraid of challenges is the mentality that a top technology company should have, so Apple has not been affected by Nebula Technology at all.

If Liu Dalang heard what Cook said, he would not agree with some of the content. After all, everything a person at the top says is right.

And no one will remember losers. No matter what glory they had in a certain period of time, it will not matter after failure.

In Liu Dalang's view, some of Apple's actions are undoubtedly cowardly. They have lost their innovative spirit after gradually losing their rivals.

Technical breakthroughs are the foundation of innovation, and there is no conflict between such changes and the craftsmanship of excellence.

But as a challenger, Nebula Technology will naturally pay more in all aspects. If it wants to defeat Apple, its technology must be at least two generations ahead.

The showdown between technology companies is one thing. The showdown between Nebula users and Apple users is another thing. The battle at the bottom is even more fierce.

In fact, the problems with Apple products themselves are very small, and the annoying thing is that some fans who are not guided correctly are a bit...

Among these people, there may be other purposes mixed in, or there may be people who are cheating, but the specific purpose is somewhat unknown.

Nebula fans also have unintelligent boasts, including those of major brands, but some are more and some are less. The more popular the brand, the more negative fans it has.

Of course, if these black fans are used, the results will often be unexpected. This is what the Nebula Marketing Department does.

The more anti-fans there are, the happier they are. Finally, on the day of Nebula's annual press conference, the popularity of the three official live broadcast platforms has reached its peak.

Under the spotlight, large-scale promotional posters for Nebula's annual press conference appeared on the homepages of major platforms, and the publicity power was immediately maximized.

As for the product, both Nebulas Technology's opponents and Nebulas users are paying attention, as this is related to Nebulas' future development.

In the Nebula community, some users left messages saying: "Never has a press conference made me so nervous!"

Some of Apple's top executives are also paying attention to this conference, because Apple's autumn new product conference will be held in just five hours.

"Is there going to be an accident?"

"Think too much! China's local mobile phone brands are not enough to pose a threat to us!"

Cook shook his head and was preparing backstage at the press conference. No matter what Nebula Technology did, Apple would not be afraid. Why should it be worried?

Yeah, why should he worry?

On the other side, outside the large conference center of Nebula Technology Headquarters, there were already countless reporters carrying cameras and microphones.

As soon as the Nebulas annual press conference team arrived, they immediately surrounded them. They asked each other questions incessantly:

"Will the host of this press conference be Mr. Liu himself? Or someone else?"

"Is Nebula Technology really confident that it can beat Apple in the high-end market?"

"I heard that employees within Nebula Technology resigned due to dissatisfaction with their treatment. What do you think?"

"Mainstream outside media believe that Nebula Technology has concealed its financial data sheet..."

Are you really interviewing celebrities? The Nebula team was not polite at all and followed the security staff to forcefully separate a passage and enter the main venue.

Liu Dalang has been waiting at the conference center for a long time. Fortunately, the venue of this press conference is far away from the Nebula Technology headquarters, otherwise...

He should be worried about the safety of these reporters. Of course, ordinary people are not shabby in order to make money, but professionalism cannot be thrown aside.

At 19:30 in the evening, the three official platforms of Nebula Technology, Nebula Mall, and Nebula Community started simultaneous live broadcasts. Together with the rebroadcasts on other platforms, there were more than 20 live broadcast rooms.

This is still relatively small. Xiaomi had hundreds of sponsors and live broadcast platforms at its peak. Nebula Technology still lags behind in this regard.

Of course, Xiaomi is still a bit far away from their peak period, so let’s not mention these for now.

The press conference hasn’t even started yet, but netizens on various major platforms have already begun to bicker with each other:

"I came to see how our domestic brands beat Apple on high-end phones!"

This sentence is very high-level. It is a typical anti-black speech. In one sentence, the atmosphere exploded. I couldn’t stand it and started to curse directly:

"Damn eunuch, get out of here!"

"You're an old hermaphrodite right from the start. When did Nebula Technology start talking about beating Apple?"

"Hey, are you scared now? Didn't you brag so much before the press conference? Why are you scared now?"

"666, I'm afraid if I can't get the real thing in my hands, a copycat brand will always be a copycat!"

"Yes, yes, Apple is awesome! No matter how much you brag about Apple, he is not our own!"

“But the iPhone is so easy to use!”

"Oh, I have such a bad temper!"

"..."

Liu Dalang couldn't see the situation online, but the audience at the scene was normal. After all, in the Internet age, everyone is somewhat schizophrenic.

A woman who looks gentle in real life may be a boxing champion online, while an introverted man in real life may drive online every day.

It can only be said that the Internet has exposed some of the innermost things of many people. As for whether it is good or bad, no one can say for sure.

For half an hour, a short documentary about Nebula Technology was played in the live broadcast room, as well as four new products in the Spark and Star Rain series.

Only today's Nebula flagship phone has not released a single promotional video, so the waiting process is particularly long and it is simply a torture!

Finally, there is only the last minute left. Netizens in the live broadcast rooms on various platforms are excited. The focus battle is finally about to begin:

"One more minute!"

"Mr. Liu, come out and kill Apple!"

"But Mr. Liu is not as beautiful as the bright moon!"

"It's 20:00, why hasn't it started yet! Where's the picture!? Why is it still a promotional video!"

"Dalang! What's wrong with you?"

"Come out and get beaten!!!"

"???"

As soon as I saw it, the live broadcast room was still a promotional video for Xinghuo, and all question marks appeared on the barrage, and the names of netizens also changed: one second it was Mr. Liu, and the next second he became Da Lang.

It's not that Nebula Technology is not punctual, they are also holding the watch, but the live broadcast screen is delayed, and they will definitely not be able to appear on time 100%.

However, the difference of more than ten seconds before and after does not affect the enthusiasm of netizens, and there is no need to catch someone wrong. The delay of Apple's press conference will be even higher.

After a brief black screen, the live broadcast room screen finally cut to the Nebula annual press conference. The overall layout on the stage was very simple.

There was a large pure black screen, and there was nothing on the stage from the previous Xinghuo and Xingyu press conferences. Obviously, the more extreme something is, the simpler it is.

Then the lights at the scene dimmed, and about three seconds later, the spotlight came on again, shining on a straight figure in the center of the press conference stage.

It was Liu Dalang. At the same time, the pure black screen behind him lit up, and a line of large characters appeared on the screen: Nebula Annual Conference.

Liu Dalang stood in the center of the conference stage. It is definitely not appropriate to describe him as suave, but he has the unique temperament of a real man:

"Good evening everyone, after such a long time, I finally have the opportunity to host a new product launch conference. To be honest, I am still a little excited.

There may be many friends who don’t know me at the scene or in the live broadcast room, so I will briefly introduce myself. I am from Nebula Technology...

Before today's press conference begins, I want to say one thing first. Maybe our media friends are a little impatient, but I think it's better for us to be a little more sensible and polite!

Okay, without further ado, welcome everyone to our Nebula Technology annual press conference! I first want to ask a question:

In your opinion, what kind of mobile phone can be called a flagship mobile phone? What kind of mobile phone can be called a top flagship mobile phone? "

A question arises behind Liu Dalang: What is a top flagship? Screen? photography? processor? Or do you need them all?

“In our opinion, a flagship is a brand’s most dominant product, and a top-tier flagship must surpass ordinary flagships in every aspect!

Today, we at Nebula Technology will redefine the standard of a top flagship phone! "

As soon as these words came out, applause immediately broke out on the scene, and the major live broadcast rooms were already excited. They didn't know why they were excited.

Anyway, that’s it for being excited. Some people were skeptical and said:

"Is there something real or fake? Don't let the wind blow your tongue later!"

This barrage appeared for less than a second before it was submerged in the sea of ​​barrages. The most common barrage was: Kill Apple!

It was normal at first, but within a few seconds, the probability of "Da Lang Niu b!" surpassed that of "Kill Apple", and the screen began to swipe.

Liu Dalang didn't do any ink and directly skipped the water blowing process: "The first new product brought to you by Nebula Technology is——"

Before he finished speaking, the lights at the scene went out again, and the promotional poster of Astronaut Little Star appeared on the big screen, changing from static to dynamic.

As the camera switched, the galaxy icon of Cepheus lit up and slowly rotated into the center of the screen where the nebula Cepheus was located.

Immediately afterwards, the screens came together from both sides, the fuselage was twisted 90 degrees, and at the same time as the external screen appeared, a second mobile phone separated from the back of the fuselage.

One shows the front, and the other shows the back cover, a vertical three-camera module, a pure white ceramic back cover, and the Nebula logo zoomed to the lower right corner.

On the front is a 21:9 screen, which is overall slim and long. The most eye-catching thing after turning on the screen is the ultra-high screen-to-body ratio and the front camera.

It is the consistent style of Nebula Technology to put the top products at the beginning. Obviously, Nebula-Cepheus is stronger than Andromeda.

As soon as the promotional video came out, the 500 spectators at the scene, including the media, almost stood up. They did not expect that Nebula Technology actually made a folding screen!

And it was done successfully! There are so many elements in the promotional video that they can’t even react, including dual screens, folding screens, three cameras...

It also has an ultra-high screen-to-body ratio, with no bangs on the front, only a small round hole, which, if nothing else, is the front camera!

Even the netizens in major live broadcast rooms all mentioned "666" and "Da Lang Niu b". When have they ever seen such a scene?

Samsung and Apple’s flagship phones are not so crazy! Regardless of whether Nebula-Cepheus is easy to use or not, they have already won if they dare to take it out!

Some stubborn anti-fans are still saying: "What's the use of just looking good? It's definitely not useful! It's big and heavy, and only fools like it!"

Of course, their stubborn speeches could not change anything. In less than 0.1 seconds, they disappeared into the sea of ​​barrages and no one could see them.

At the press conference, the audience cheered and applauded, took pictures with their mobile phones and cameras, and various flashlights began to light up.

In 2015, bringing out a product that would be considered a top folding screen flagship five years later in 2020 was simply a dimensionality reduction blow!

Domestic friends who paid attention to this conference immediately understood why Nebula Technology is getting stronger and stronger as soon as they saw the promotional video.

"Hey! It will take us at least two years to make such a mobile phone!"

"You hide it so deeply!"

"..."

Liu Dalang didn't know the situation online. Judging from the audience's reaction, he knew that Nebula-Cepheus was stable, but——

When the lights on the scene came on again, Liu Dalang held the Nebula-Cepheus demonstration machine in one hand and covered his eyes with the other hand, feeling helpless:

"Everyone... I understand everyone's excitement, but we will put this promotional video on the official website after the press conference.

When the time comes, you can download it directly and reprint it. No need to take pictures. Let’s take a look at our first top flagship first! "

first set?

As soon as Liu Dalang said this, both the major media and the audience were a little confused. Does this mean that there will be a second one later?

Before they could think about it, an excited audience shouted directly at the scene:

"Da Lang Niu b!!!"

The audience laughed, and Liu Dalang took over: "It would be better if Dalang was changed to Nebula. Of course, it would be better to have both!"

Simply to liven up the atmosphere, he continued: "You have also seen the promotional video. Our first top-end flagship is exactly the Nebula-Cepheus in the Genting color scheme in my hand!

This is a distant galaxy. It is named after the galaxy because we feel that the development of science and technology is as difficult as exploring the starry sky!

I won’t go into the specific R\u0026D story. We will publish a special video in the future, and the product itself will be more important!

The Nebula-Cepheus in my hand has brought about breakthrough changes that everyone can see, so I will start with the simplest introduction.

In the mobile phone industry, we have never stopped exploring product body materials, including glass, aluminum alloy, plastic, and even wood...

But our Nebula-Cepheus adopts the industry's first all-ceramic body. The difference from the previous one is that the middle frame is also made of ceramic.

We in China have a long history of ceramics. Using ceramics as the body of the machine has greatly improved the texture, appearance, and feel of the whole machine.

You can simply take a look at the warm and jade-like texture under the light. Of course, the phone is heavier and may be slippery.

Therefore, during use, you can hold it tighter or wear our custom-made plain leather protective case officially produced by Nebula Technology.

The protective case will be introduced later, let’s go through it one by one. In addition to the all-ceramic body, the most conspicuous thing is the rear camera module..."

Three cameras, 28-megapixel main camera, 13-megapixel telephoto, and 12-megapixel ultra-wide angle, a typical flagship image combination.

The sensor and lens are all customized because Nebula Technology cannot currently manufacture them by itself. The telephoto supports 5x hybrid zoom, 20x digital zoom, and has OIS and EIS dual anti-shake.

There are also two front cameras, one is the center front camera on the outer screen, and the other is the left front camera on the inner screen, both of which are 20-megapixel lenses.

This combination may be at the level of a thousand-yuan machine five years from now, but now, it has even surpassed people's concept of top-notch products.

Although Nebula Technology cannot produce outsole sensors themselves, their imaging algorithm has made a qualitative leap compared to before.

It is no exaggeration to say that the current Nebula mobile phones have reached the first echelon in terms of imaging capabilities. A single camera may not have obvious advantages, but what about the three combined?

In addition, they have also added a variety of image modes, including the ability to shoot in dark light environments, color restoration in complex scenes...

How does the Apple 6s Plus compare? Apple XS max is almost there! But obviously, Nebula-Cepheus's strength is far more than that.

“The 6.5-inch external screen and the 7.8-inch internal screen after unfolding are both 2K resolution OLED screens that support up to 120hz refresh rate!

It also has an adaptive refresh rate developed by Nebula Technology, with six levels of adjustment from 1hz to 120hz, which can bring better battery life!

In order to prevent the damage to the eyes caused by the strobing of the OLED screen, Nebula-Cepheus also supports DC dimming. This is a specific demonstration of the effect! "

On the big screen behind Liu Dalang, a comparison picture of DC dimming without and with DC dimming on appeared. The effect was very obvious, but after it was turned on, the color display on the screen would be a little inaccurate.

However, the eye protection effect has been greatly improved. Especially for users who are sensitive to stroboscopic light, DC dimming is simply too important. If I have to say it, Nebula Technology is the first to do DC dimming.

Although many viewers at the scene and in the live broadcast room do not understand the purpose of this function, this does not prevent them from affirming the DC dimming effect!

In addition, Nebula-Cepheus also supports screen-time display. In the screen-time display state, the screen refresh rate will automatically be reduced to 1hz to save power!

"Our engineers have produced 52 interest-screen display styles for Nebula-Cepheus, which are enough to meet a variety of needs in daily life!"