Big Country Technology Starts with Mobile Phones

(The content of Chapter 8 has been updated!)

The product design problem has finally been solved. The appearance of Nebula AE 12, Nebula Technology’s first-generation TV product, already has some shadows of future smart TVs.

The two-centimeter bezel is narrow enough now, and the thickness of the whole machine is controlled to less than three centimeters. The screen is still a D-class LCD screen, and the graininess of 480P is quite impressive.

It can be said that the entire product has no merit except for a slightly higher screen-to-body ratio and being thinner and lighter. However, its cost is very low, costing only 217 yuan per unit.

The highest proportion of costs is still the screen. Fortunately, with the Earth Recycling Station, various raw materials are continuously sent to the Nebula Technology Industrial Park, so the cost can be directly reduced.

Liu Dalang immediately opened a second D-class LCD screen production line, increasing the output to 3,000/hour. As long as screens are produced, they are not afraid of being useless.

At the same time, the production plant in Nebula Technology Industrial Park has been further expanded, because the first generation TV products also did not reach D level.

Moreover, the production capacity of the fully automatic assembly line is limited. If you open a separate production line, the calculated cost is not as good as using workers to assemble it directly.

According to Liu Dalang's plan, after the first D-class fully automatic assembly line reaches full capacity, it will be used to produce two mobile phones, Nebula2s and Nebula2 Pro.

Open another D-level assembly line to produce Nebula1 series mobile phones.

After November, all Nebula1 series mobile phones will be discontinued, leaving the market for the Nebula2 series mobile phones with increased volume and no price increase.

In mid-September, Liu Dalang asked Amir's people to release some news. As a new generation of Nebula mobile phones in the Indian market, it naturally attracted a lot of attention.

It's a pity that "MILK", one of the four major national mobile phone brands in India, was knocked down by Nebula Technology before it even made its mark.

Finally, they readjusted their strategy and prepared to make a comeback to compete with Nebula Technology in the low-end market. As a result, Nebula Technology turned around and released the news: Nebula 2 is coming!

"Nebula Technology! Five months! Do you know how we spent these five months!?"

Jayne's eyes were red when he looked at the news in the Awakening Daily that Nebula Technology was about to hold a new product launch conference, while the employees beside him had worried faces.

"BOSS! Here we are..."

"Why don't we postpone the press conference to a later date? I'm a bit out of reach of Nebula Technology!"

"Or we can hold a press conference before their press conference and take advantage of the time difference. Maybe we can make a small profit..."

"It's just our pricing..."

After cutting back on food and clothing, Micromax finally kept costs down and created an entry-level smartphone that costs only 3,587 rupees.

But after comparison, they found that this smartphone couldn't even beat the Nebula 1s, which is priced at only 3,399 rupees.

Forget it, the hardware is not as good as it is. As for the software, they only have a dozen technicians, and the system uses native Android. They just made a set of skins for the native Android that are a little more beautiful.

Using the same MediaTek chip, Nebula1s completely surpasses their reskinned Android system in terms of software response speed, real-time network speed, signal, functions, and system fluency.

Jayne also understood that Micromax might not be able to defeat Nebula Technology, but he just couldn't reconcile it. Why was such a good situation disrupted by an outsider?

What he doesn't know is that the competition in the Indian mobile phone market is too mild compared to the Chinese mobile phone market. The Chinese mobile phone market is the real chaos of demons and blood!

This is the reason why Liu Dalang is unwilling to return to China now. The fighting in the country is too fierce.

If Nebula Technology does not accumulate enough capital, it will easily become cannon fodder in the melee.

In the 3G era, domestic smartphones once cost less than 200 yuan. What is the concept? The production cost of a smartphone priced at RMB 200 is lower than that of Nebula1s.

Without the support of operators, what can Nebula Technology do? In addition, the 4G era is coming soon, and the domestic mobile phone battlefield will only become more fierce, which is not conducive to the development of Nebula Technology.

Liu Dalang's plan is very simple: to defeat his Indian opponents one by one, occupy as much of the Indian mobile phone market share as possible, rapidly grow himself, and complete capital accumulation.

Nebula Technology may not be able to get involved in the domestic 4G era, but Nebula Technology in India has every opportunity to compete in the 4G era. This is Nebula Technology's best opportunity to dominate the Indian market.

Of course, this does not mean that Liu Dalang will be content to be a local emperor in India. Even if there is no chance in the domestic 4G era, there is still the 5G era!

In the past few years, what Nebula Technology has to do is to continuously accumulate capital, continue to develop new technologies, and prepare for the future.

Under the leadership of Liu Dalang, Nebula Technology is ambitious and aims at their main competitor at this stage: Nokia!

As for Samsung, they can't compete even if they want to. Moreover, Samsung is not interested in Nebula Technology. Their main market is not in India, so there is no need to fight with Nebula Technology.

Even if Samsung does nothing, there will still be countless people willing to buy Samsung mobile phones at higher prices. This is a major international manufacturer!

Nokia, once the king of the feature phone era, was determined to compete with Nebula Technology in the market, but the problem was that it couldn't compete!

Nokia, which is slow to move, cannot compete with Nebula Technology in the current situation!

In the third quarter of 2012, the shipment volume of Nebula mobile phones in India has been rising steadily, and it has been catching up with the shipment volume of Samsung mobile phones.

Nebula Technology's market share in a single quarter reached 14.1%. If it were not limited by production capacity, this number would be even higher.

Samsung's market share is still as stable as an old dog, hovering between 20% and 25%, while Nokia on the other side has dropped to 40.5%.

At the same time, the counterfeit forces in Mumbai Electronics City have risen rapidly, and the market share of counterfeit mobile phones has expanded rapidly, reaching 16.3%.

One of the cheapest copycat smartphones has been priced at 2,000 rupees.

Mumbai Electronics City’s copycat capabilities, expansion speed and copycat machine shipments are terrifying.

Nebula Technology's shipments of ultra-low-price accessories are not large, but Nebula Technology also has channels for copycat accessories in China and other countries.

The former "King of Copycats" is not called for nothing, there are as many copycat accessories as you want.

There's just one thing. Counterfeit accessories and low-priced accessories are two different things and cannot be confused.

When Liu Dalang saw the strong expansion of Mumbai Electronics City, he doubted himself for a while, and then figured out that copycats would not last long.

By relying on temporary copycats, you may be able to make a lot of quick money, but at the same time, you will also lose the opportunity to build a brand foundation and enter the regular market.

Nebula Technology’s goal is not just to make some quick money, they want more.

In mid-September, Liu Dalang spent 60,000 points to redeem a C-class LCD screen production line and increased the production capacity to 3,000/hour.

C-level LCD screen production line: can produce C-~C+, 720P screens with 60hz refresh rate, production capacity: 3000/hour.

With the screen in place, the first batch of prototypes of the Nebula2 series were all released. After debugging, they were immediately sent to the BIS certification center.

An interesting thing happened during the certification period. The staff who were certifying the Nebula2 series mobile phones found Jain and others with serious expressions as soon as they were finished.

Jain thought that the Nebula2 series mobile phone had not passed the certification and his press conference was going to be ruined. However, the person in charge grabbed his hand and asked seriously:

"Can we buy a Nebula2 series mobile phone? I know this is against the rules, but... we can increase the price!"

When Jain heard that there was such a thing? Each staff member participating in this certification was given a Nebula2 series mobile phone directly.

They can choose the style themselves, and most people choose Nebula2 Pro.

Not only because it is the most expensive and has the best performance, but also because its design adopts a "full screen" design.

There is no physical button on the front of the phone. In India, where feature phones are still the mainstream, full-screen smartphones are simply amazing.

However, in Liu Dalang's opinion, this full screen is not really a full screen. Due to the packaging process, the borders on all four sides are not narrow.

The screen-to-body ratio is only 85.3%. Even so, Nebula2 Pro is still the mobile phone with the highest screen-to-body ratio they have seen so far.

After getting the real machine, these staff members couldn't put it down and touched it one by one.

“Oh my gosh, this feels so good!”

“There are really no buttons on the front!”

"There's actually a fill light in front! I can finally take selfies at night!"

“The screen clarity is so high!”

"Such a big screen! I want to watch Padukone's latest movie!"

"You are being superficial. I know a website on which..."

"Ahem, okay, okay! Let's discuss these things in private, and quickly get the certification report from Nebula Technology!"

The general manager coughed twice, interrupting the chatting of the employees who were gradually wandering away. Two female employees chose the feature phone Nebula2.

Because the lowest configuration Nebula 2 has undergone a relatively large upgrade in appearance. It is a square-shaped rotating mobile phone with a smaller body, better appearance, and is more suitable for women.

The design inspiration comes from the Tianyu Rouge Box mobile phone, but Liu Dalang’s original intention of taking out this mobile phone was not to enter the Indian women’s market.

Less than 30% of women here have mobile phones, and as many as 70% of women have mobile phones but have never used the Internet.

It seems that the market potential is huge, but in fact, for various reasons, now is not the best time to enter the women's mobile phone market.

Therefore, compared with the rouge box phone, Nebula2 looks more business-like. Of course, this phone also looks very good.

When the entire Nebula2 series of mobile phones received BIS certification, Nebula Technology’s first-generation TV, Nebula AE 12, also passed various certifications.

Everything was ready. At the beginning of October, Nebula Technology released specific news, setting the time for the new product launch on October 10th, with the intervening ten days being used for warm-up.

Nebula Technology's forty branches in India started promoting it at the same time, and the advertisements that were inserted into every corner almost reached the point of annoying everyone.

Jain had been preparing for so long and finally had the first press conference in his life. The night before the press conference, he dreamed in the middle of the night and memorized the press conference speech.

Nehru Technology’s first press conference will also be held at the Nehru Stadium. This is a place where the venue is big enough and the price is cheap enough.