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After the first weekend, "Special Forces 2: Total Counterattack" ushered in the Independence Day holiday, and at the same time ushered in a strong competitor "The Amazing Spider-Man".

Sony Columbia Pictures has high hopes for The Amazing Spider-Man, hoping to be a resounding success for the older Spider-Man.

In recent years, especially after Sam Raimi's "Spider-Man" trilogy, Sony Columbia Pictures has been in trouble. Among the six major Hollywood companies, it has ranked last in performance for several consecutive years, and even rumored that Sony Rumors of preparing to sell Columbia Pictures, after all, the whole situation of Sony is not very good.

In order to get back together, Sony Columbia has invested heavily, with the production budget of "The Amazing Spider-Man" reaching as high as 230 million US dollars.

In addition, the producers took into account the superhero movie market with young people as the main body, and also made Peter Parker completely younger, such as pure high school student status and chatty personality.

Even the heroine is Gwen Stacy, Spider-Man's first love in the comics.

If the announcement cost is also included, "The Amazing Spider-Man" is definitely a top-level production with a volume of 400 million US dollars.

As one of the world's most attractive and sought-after superheroes, the cultural saga associated with "Spider-Man" has finally begun a whole new chapter in its story.

Frankly speaking, Spider-Man is actually a very lovable character. Peter Parker is neither a natural superhero (Superman) nor a billionaire **** (Batman, Iron Man), very much like an ordinary student and The big boy next door.

Ahead of the film's release, producer Columbia Pictures said that this version of Peter Parker would be transformed into "the most stylish and fun Spider-Man yet", with a new heroine played by a young Emma Stone. would be more fun.

In terms of distribution, Sony Columbia also fully considered the possible impact of Matthew's film, specially avoided the first weekend of the outbreak of "Special Forces 2", and chose to release it the day before Independence Day, hoping that the holiday will inevitably bring the box office increase. Yes, it can make "The Amazing Spider-Man" get better opening results.

But "The Amazing Spider-Man" still lost in front of "Special Forces 2" on its first day of release on July 3.

Affected by the holiday effect, "Special Forces 2" has maintained a high attendance rate. Although it can't compare with the first week of its premiere, on the 3rd day, it still cut $25.6 million from the North American market.

"The Amazing Spider-Man"'s $23.35 million opening day box office revenue is not low, but in front of Matthew and "Special Forces 2", it can only rank second in the box office list.

At the same time, "The Amazing Spider-Man" has drawn a lot of criticism, not only from the media, but also from countless fans.

As a comic book fan who is the core audience of this series, he is quite dissatisfied with the adaptation of the film. He believes that the actor Andrew Garfield is not suitable for the role of Peter Parker at all, and the heroine Emma Stone has attracted criticism from the sky. Most people thought she was a far cry from Kirsten Dunst, who played Mary Jane before.

Another part of the core audience of the "Spider-Man" movie, most of whom have not read the comics, are basically fans cultivated from the old trilogy. McGuire's hatred is deep, and he is somewhat unacceptable for the escape and chatter of the new version of Peter Parker.

There is also a point that Matthew personally thinks is very important. In order to prevent Marvel and Disney, Sony Columbia Pictures has not done much cooperation with Marvel at all, and "The Amazing Spider-Man" naturally cannot borrow the aura of Marvel's law. , can only fight alone and independently.

As a result, The Amazing Spider-Man turned out to be unflattering.

On Independence Day, the box office of "The Amazing Spider-Man" unexpectedly dropped by 33%, and the single-day harvest fell to 15.81 million US dollars, while "Special Forces 2" continued to maintain a single-day revenue of more than 20 million US dollars, firmly sitting on the ground. number one on the North American box office charts.

In the two days that followed, this was the situation for both films. Even though the box office of "Special Forces 2" steadily declined, it still firmly suppressed "The Amazing Spider-Man", occupying the top of the North American box office chart every day.

Then, "The Amazing Spider-Man" ushered in the first weekend of filming, and "Special Forces 2" will also experience its second weekend screening in North America.

This is the summer season. The most critical factor for the success or failure of commercial films is the box office, and the box office data once again proves why the Independence Day schedule is called "Matthew Horner's schedule" both inside and outside the Hollywood circle.

Three days after the weekend, "Special Forces 2" took another 63.2 million US dollars in North America, surpassing "The Amazing Spider-Man", which won 51.2 million US dollars, and won the North American box office champion!

"Special Forces 2" opened ten days, and the North American box office easily exceeded 250 million US dollars. With the same overseas box office, the global box office totaled as high as 523.8 million US dollars.

By comparison, The Amazing Spider-Man, which opened the day before Independence Day, was a bit lacklustre.

The film will cross the $100 million mark at the box office after its six-day North American release.

Although the box office of 100 million US dollars is still an unattainable number for the vast majority of Hollywood movies today, the box office of 100 million US dollars in six days looks very good at first glance, but the "The Amazing Spider-Man" is as high as 230000. That's a bit low in terms of $10,000 in production costs.

The outside world's estimates for "The Amazing Spider-Man" have also been released, generally around US$200 million in North America and US$600 million+ in the world.

This disappoints Sony Columbia Pictures. After all, such box office results cannot be compared with the old "Spider-Man" trilogy.

Only people in the industry know that after the great success of "Avengers", Sony Columbia Pictures is also planning the Spider-Man universe, intending to own the Little Green Goblin, Rhino Man, Venom, Spider Woman, Silver Sable and Black Cat. The copyrighted Marvel characters are assembled in the same movie universe.

The Amazing Spider-Man was the beginning of the franchise, which is why Sony Columbia Pictures invested so much in the project.

But this new version of Spider-Man doesn't seem to be very entertaining.

Sony Columbia Pictures did not give up. As soon as the box office of "The Amazing Spider-Man" was released in the first weekend, it announced the sequel plan, which can be regarded as a boost to the somewhat sluggish "The Amazing Spider-Man".

Facts have also proved that Spider-Man is no guarantee of a box office hit, and "The Amazing Spider-Man" did not live up to expectations, which also drove Sony Columbia Pictures a little crazy.

Even so, Sony Columbia Pictures had to bite the bullet and shoot the second film of "The Amazing Spider-Man". After all, the first film just failed to meet expectations, and it was not a big failure.

In addition, this also involves the copyright issues of Spider-Man and many of the characters in the series.

Sony Columbia Pictures must keep making Spider-Man movies or the franchise may not hold.

It is said that the franchise of 20th Century Fox's "Fantastic Four" is about to expire, and 20th Century Fox is also planning to remake the "Fantastic Four" movie, but there are also rumors that a reset version of "Fantastic Four" The trilogy, with an eye-poppingly low investment, 20th Century Fox intends to create a new Fantastic Four with ultra-low-paid actors and five-cent special effects to avoid copyright breaches.

Maybe it won't be long before Hollywood will produce the earth-shattering Fantastic Four movies.

This has nothing to do with filmmaking, it's all about profit.

While running the publicity announcement for "Special Forces 2", Matthew also analyzed the reasons why "The Amazing Spider-Man" did not meet expectations based on feedback from various parties.

After all, he's an investor and a producer in addition to being an actor.

"The Amazing Spider-Man" has many problems. After Matthew summed it up, he thinks that this film is a bit untimely. Sam Raimi's "Spider-Man 3" is all kinds of rotten, resulting in a rotten word of mouth. Sony Columbia The studio had to axe Spider-Man 4 and reboot the franchise instead.

The two films are not too far apart. Even if Sony Columbia changed the title of the film, the negative effects would still continue. Besides, Spider-Man couldn’t borrow the already formed Marvel law, plus the problem of character design, no It's reasonable to be lovable~www.readwn.com~ Also, "The Avengers" has just exploded, and now Yu Wei is still there, Peter Parker, who was originally a member of the Avengers, is fighting alone, and it is inevitable to eat People who are full of superhero lavish meals are not interested in eating hot dogs again.

To be precise, Spider-Man is being over-consumed by Sony Columbia Pictures.

In Matthew's words, what about the poor performance of Sony Columbia Pictures? It's okay, I'm doing Spider-Man! Sony Columbia Pictures faces bankruptcy crisis? Easy enough, I keep on doing Spider-Man! What if Sony Columbia Pictures wants to turn over from the bottom of the six major companies? Just kidding, close the door and let the spiders go!

What happened between Spider-Man and Sony Columbia Pictures also reminded Matthew to take a break from the racing family after Fast and Furious 7.

The short-term closing is also for more profits in the future.

With Matthew following the "Special Forces 2" crew everywhere to promote, the film also spent its third screening weekend in North America, and the North American box office is about to pass the $300 million mark, and the global box office is close to $700 million.

"The Amazing Spider-Man" suffered a 65 percent drop at the box office the following weekend, and the North American box office could only work towards $200 million.

At the same time, the two films invested by Matthew also entered the late stage of screening in North America. After the North American box office of "The Hunger Games" broke through 400 million US dollars, the popularity is already close to freezing point, and it is only one step away from the next stage.

"The Avengers" is making steady progress toward $600 million in North America, and the global box office has already surpassed the $1.2 billion mark.

Harvesting these good news that represents a large amount of money, Matthew returned to Australia in a happy mood to continue the shooting of "The Martian".

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