Best Movie Star

After the premiere, starting on Thursday evening, "The Hunger Games" aired in more than 4,200 theaters across the United States. Due to the extremely popular moviegoing crowd, some theaters even decided to show "The Hunger Games" uninterruptedly for three consecutive days on weekends to meet the constant demand. A surge of moviegoers.

The response of this film in all aspects exceeded the most optimistic estimates, even Matthew, the investor and producer, was quite surprised.

As a non-sequel film that opened in April, "The Hunger Games" set a record at the box office in advance of its premiere, breaking the midnight box office record for a non-sequel film with $19.74 million.

This even puzzles many people. After all, "The Dark Knight", which has various auras and marketed Heath Ledger's death to the extreme, only made $18.6 million in advance at the box office.

Compared to Batman, does "The Hunger Games" have any advantages in terms of character popularity or cast?

But like bad movies selling out, the movie market doesn't always make sense based on the quality of the movie.

Although there is no high-ticket bonus for 3D, it is shown in 2D format, and the schedule is also a general schedule that is not summer or non-holiday, but these cannot stop the great success of "The Hunger Games".

The Hunger Games' box office numbers are growing at a terrifying rate as Friday passes and more statistics reach Matthew's side.

On the first day of the filming on Friday, including the previous advance screening, "The Hunger Games" fetched $68.25 million in more than 4,200 theaters in North America, creating the best April opening result in the history of the North American film market.

This box office figure greatly exceeded the original expectation of about 50 million US dollars.

The $68.25 million also set a new record for the highest box office on the first day of a non-sequel film in the North American film market.

In addition, the film was naturally highly rated by audiences with fans as the mainstream group, and also gave an A score, among which the 18-year-old young audience even gave an A+; and in the eyes of film critics, Rotten Tomatoes An 88 percent freshness rating and a MetaCritic media review score of 68 also testify to the majority of positive reviews.

Facts have also proved that whether a film will get a good reputation is sometimes not directly related to the quality of the film.

Although the outside world's box office expectations for this film were high enough because of the excellent pre-sale, it turned out that their expectations were still too conservative, and even some older film industry practitioners could not understand, such a plot, thought , The structure and even the performance of the actors do not have much brilliance, why can they get such a high box office?

Perhaps, the market research report that Matthew got in his hand can explain this to a certain extent.

Among the audience who entered the theater to watch "The Hunger Games" on the first day, the proportion of audiences under the age of 25 was as high as 91%, and the proportion of female audiences exceeded 60%!

In fact, it is very simple to say. In addition to the excellent publicity and marketing work, the positioning of the film is clear, and it accurately grasps the mainstream tastes of the target audience, and this part of the audience occupies the majority position in the film market, which is enough to guarantee the popularity of "The Hunger Games". Audience base.

Of course, it is impossible for the film to continue to maintain such a high box office, and the decline is inevitable.

The single-day revenue on Saturday was 51 million US dollars, creating a new record for the highest Saturday box office in April, with a single-day drop of only 23%, which shows that in addition to fanatical fans, the film also has the ability to attract more ordinary audiences .

On Sunday, "The Hunger Games" pulled in more than $36 million, also setting the record for the best Sunday box office in April.

Three days after the first weekend, "The Hunger Games" made $155.25 million, easily reaching the top five in film history.

Matthew did not even have such a high number with the production cost and publicity investment.

On the surface, in just one weekend and three days, "The Hunger Games" has already paid for itself.

Almost at the same time that the North American box office was released in the first weekend, Matthew also officially announced that the sequel plan of "The Hunger Games" was officially launched.

That morning, the "Los Angeles Times" commented on the homepage of the official website-with at least two sequels of "The Hunger Games" following up, Matthew Horner once again successfully developed a potential unlimited for himself. Series Big Gold Mine.

The major entertainment media have used 'incredible' and 'box-office miracle' to describe this film. Even if Matthew and Warner Bros. don't have to do more work, they are willing to use large-scale articles on the front page to describe this film. an incredible youth film

And the producers with agile minds gradually felt that the era of hot youth films is coming.

As for whether this era has really come, just look at the follow-up performance of "The Hunger Games".

$10.82 million on Monday, $10.34 million on Tuesday, and $8.5 million on Wednesday... The Hunger Games has already taken $189.93 million from North America before Friday, when another weekend of North American box office charts begins to count. Dollar.

For a time, youth novels similar to "Twilight" and "The Hunger Games" on the market have become the focus of Hollywood competition. The two series "Maze Runner" and "Divergent" have more than five producers. Factories compete for film rights.

Divergent in particular, this series of novels is somewhat similar to The Hunger Games, is also a dystopian genre, and also has a heroine similar to Katniss.

Matthew got the news that Lionsgate was about to reach a copyright transfer agreement with the original author. "The Hunger Games" was a big hit at the box office. The original author directly overturned the previous negotiation and asked Lionsgate for 8,000 yuan for the trilogy. $10,000 in film rights transfer fees.

The success of "Twilight" and "The Hunger Games" seems to tell everyone that this kind of sci-fi or fantasy youth novel is very valuable...

In its second weekend in North America, The Hunger Games took another $61 million, pushing the North American box office past the $250 million mark.

As anyone knows, Matthew, the investor, made a profit.

Also this weekend, "The Hunger Games" appeared in many overseas markets. Thanks to the popularity of North America, the box office in English-speaking markets was quite good.

The UK box office hit $15.33 million in its first week; it made seven figures in Australia, and $7.53 million was enough to make Matthew laugh; even in New Zealand, due to the lack of strong competitors, the first-week box office was $2.62 million.

In addition, France, Germany, Italy, Spain in continental Europe, Hong Kong, Taiwan, Japan, etc. in the Far East are also within the scope of overseas opening this week.

However, the performance of "The Hunger Games" in these non-English speaking areas is much worse, and the box office is far from outstanding. Many local audiences think that they don't know what it means, and even many overseas media are discussing why such a strange film. Can it be sold in North America?

The film is deeply influenced by the language, culture and social environment of the region where it is located. A film that performs well in certain regions may encounter the same situation as "The Hunger Games" in another region. This is Hollywood, which is most popular in the world. produced movies.

This dystopian setting itself is not the popular culture of some countries and regions.

A heroine who is too strong will inevitably lead to the rejection of the film by male audiences in a market where women have an average status, such as the Middle East.

This is unavoidable, not every place is like North America, and there are always white leftists jumping out to do things.

On the contrary, people in many countries and regions in the world now have limited acceptance of the so-called new feminism in North America.

The opening score of "The Hunger Games" in overseas markets was 59.3 million US dollars. Compared with the North American market, it can only be said that its performance was mediocre.

But the huge success in North America is enough to ensure that Matthew gets super high income.

The explosion of the North American box office of "The Hunger Games" is inseparable from the publicity that Matthew and Warner Bros. vigorously promoted. In this day and age, no publicity means no box office.

Sales of the original novel nearly doubled in the three months or so between when the first trailer for the film was released in November last year as a Twilight Saga: Above the Dawn patch to January this year. .

As of last Friday, The Hunger Games had been on the cover of more than 50 magazines with the support of its massive resources.

Matthew asked Bella Anderson to do the exact count, and all the TV commercials and sponsorships for the film covered a population of nearly 120 million in North America.

Subsequently, "The Hunger Games", like all Hollywood blockbusters, got into trouble with plagiarism and imitation.

There are many media outside North America, especially Japanese media, claiming that there are many similarities between the original novel of "The Hunger Games" and the masterpiece "Battle Royale" by the late Japanese master of heterochromatic film Shinji Fukasaku.

At this point, Matthew was prepared when he won the copyright of the novel.

Of course, with the usual attitude of Hollywood movies, there is no need to do too much preparation, and it is enough to respond.

"The Hollywood Reporter" devoted an article to refute the claims of these non-North American media, and also listed the fundamental differences between the two.

"Battle Royale is much smaller than The Hunger Games in terms of story structure and context ~www.readwn.com~; Battle Royale is just a story of killing to survive, while The Hunger Games is a Revolution to kill; the two heroines of the two films are very different; the role and role of the media in the two films is different…”

Of course, this is talking nonsense with eyes open. How does Matthew know if it is plagiarism? The original author, Susan Collins, would not be foolish enough to say that he was plagiarizing, let alone a film investor.

How to show "The Hunger Games" or how to show it, completely ignoring the protests of the Japanese media.

This is what Hollywood movies have always done.

On the third weekend of its release, "The Hunger Games" took another $32.1 million in North America. The North American box office successfully exceeded the $300 million mark, reaching $302.45 million, and achieved three consecutive top spots in the North American box office.

However, the dominance of this film has come to an end, because with the arrival of May, the North American summer season is about to kick off.

The first weekend of the summer 2012 release is called The Avengers!