Best Movie Star

When it comes to the promotion and promotion of film and television works for young people, if Disney Pictures considers itself second in Hollywood, no one dares to say that it is the first. This can be called Disney's housekeeping ability.

Miley Cyrus jumped out, on the one hand to cheer for "Twilight" and on the other to gain attention for Disney's "Hannah-Montana" movie version, which will be released next spring.

In other words, Disney Studios and Miley Cyrus are also coming to rub the traffic of "Twilight".

Compared with those commercial blockbusters, the audience of "Twilight" and "Hannah-Montana" overlap very much, and the traffic effect of "Twilight" may be better.

Not only that, Disney Pictures also invited Matthew to make a cameo appearance in the upcoming "Hannah-Montana".

Considering the increasingly close cooperation relationship with Disney, Matthew did not refuse, and the film was shot in the Disney studio, which is a typical fast production and fast release. Get it done in an afternoon.

On Saturday, along with the box office numbers, Matthew also got a statistic about the market segment.

Among the viewers who contributed $41.2 million to the box office of "Twilight", the number of female viewers accounted for nearly 80%, and the audience under the age of 25 accounted for 65%.

Facts have proved that it is very correct to use the market segmentation strategy for promotion and marketing. "Twilight" is like a Hollywood version of Qiong Yao's drama, which has captured the hearts of countless girls.

Even the arrogant critics admit that this is a film for teenage girls.

Roger Albert said through a column in the "Chicago Sun": "Twilight" is really old-fashioned and pale, and it is simply a "vampire + youth campus love story" package. Ghost love story. The so-called "love" in this movie is lifeless, full of boring long shots aimed at handsome guys and beautiful women's pretty faces, shabby performances, protracted plots, and breathless, incoherent lines. But it's also the best teenage movie I can find so far!

So, when many adults had never heard of the name "Twilight", it became popular at once, novels became popular, and movies became even more popular...

"Ms. Meyer's delicate descriptions and succinct and elegant words arouse the readers' endless imagination, and the stories that are both real and illusory and the twists and turns of the plot arouse the reader's irresistible reading urge."

Facing the reporter's interview, Matthew not only spoke for the film, but also praised the novel, "Especially Ms. Meier's true and delicate portrayal of the protagonist's emotional confusion and complicated emotional entanglements in adolescence resonated with readers. Heartbroken by it.”

It's the quintessential fan-series that is, and future sequels actually still are, and the novel can build a solid audience base for the movie.

Speaking of movies, Matthew pushed Lily Collins, who accompanied him to the briefing, ahead of reporters.

"In a girl's daydream, there is either a tall, mighty, handsome and sunny Prince Charming; or a gloomy, gloomy, thin and charming handsome man."

Although it seems a bit simple, Lily Collins is a typical Hollywood family, and she has also been a host of Nickelodeon International Children's Channel. Facing the media, she knows what to say in her head, "and from the perspective of today's girls, Look, Prince Charming is already too out, stern, tall, and mysteriously charming boys are the most in line with their fantasy - and such an image, isn't it a vampire?"

However, when the interview was over and she left the scene behind Matthew, she whispered to Matthew, "I don't like those vampires at all."

Matthew turned to look at her and asked curiously, "Why?"

Lily Collins didn't even think about it, and said directly, "The vampires are all feminine and twisted, without any masculinity, and they don't look like men."

In the subsequent announcement, Matthew officially announced a news that Sofia Coppola and Stephanie Meyer have begun to adapt the two works "Crescent Moon" and "Eclipse", and Studio No. 13 will Continue to work with Skydance Studios to bring the second and third Twilight Saga to the big screen.

And this is not the end, the two companies will make a four-part film series according to the story pattern of the original novels.

This kind of news can imagine the excitement for fans of the original book. Many fans have entered the theater one after another, and began to brush it twice or even three times.

However, with the increase in the number of viewers who saw "Twilight", the film's reputation has declined very rapidly, not only by the media and professional reputation, but also by the audience's reputation.

As we all know, a good word of mouth may not necessarily lead to a high box office, and conversely, a high box office does not mean a good word of mouth.

Nearly 20,000 users of IMDB scored an ultra-low average score of 5.4; in Yahoo's survey, 13 media outlets scored a C overall, while Cinema's audiences scored an average of only B.

Everything seems to indicate that Twilight is going to be a bad movie at the box office.

However, the data doesn't tell the whole story.

In fact, there are also many viewers who gave "Twilight" a very high evaluation.

There is a clear trend of polarization in Cinema's audience ratings - 37% rated A, and more than 40% rated C or below; the average male audience rated D -, the average female audience rated A; among the audience under the age of 18, boys rated D, girls rated A+...

All of these are actually in line with Matthew's expectations for "Twilight", and the box office far exceeds the production cost of a low-profile bad film.

The most typical feature of this type of film is the high opening and low walking.

After consuming the enthusiasm of a large number of fans and teenage audiences on Friday, the popularity of "Twilight" began to shrink.

Under normal circumstances, the trend of the weekend box office of Hollywood movies is higher than that of Friday, even if there is a decline, it will not be much, but "Twilight" is different, the single-day box office on Saturday plummeted by % compared to Friday. Forty-one, $24.3 million.

On Sunday, the film's box-office trend continued to decline, again falling more than 40 percent to $14.1 million that day.

This trend of high opening and low walking, all the way down, made David Ellison, who was still holding the North American opening weekend box office of "Twilight Car" to conflict with 100 million US dollars, a little stunned.

"Matthew!"

In the office rented by Studio Thirteen in Century City, David Ellison sighed, "The trend of "Twilight" is too ecstasy."

Matthew sat on the transfer, but looked very relaxed, and said, "The North American box office alone is twice the production cost for a weekend of release. What else do you want?"

David Ellison shook his head, this trend indicates that the box office potential of the film is likely to be exhausted within two or three weeks, and the long-term box office may not be very successful.

"There is too much false fire, and the box office is weak!"

He said another sentence, looked up and saw that Ma Xiu was busy, so he stopped talking and picked up the newspaper in front of him and read it.

"After the hot debut of the new 007 "Quantum of Solace" last week, everyone thought that the North American film market would stop a little this week and prepare for next week's Thanksgiving, but we were all wrong... Today's girl power has become strong enough To the point of being invincible, they not only made "Twilight" the champion with twitter, but also contributed a box office that exceeded all expectations of 79.6 million US dollars!

"There is no doubt that 'Twilight' is truly a king in this weekend's box office battle, and the film's commercial success has the potential to make Studio Thirteen and Skydance a reality. Such a small film company has greatly increased its strength.”

Seeing this, David Ellison feels a lot more comfortable. After all, from the current situation, "Twilight" can recover the cost by the North American box office alone.

So, for the film "Twilight", it doesn't matter if the box office continues to drop sharply in the future, because the box office of the three-day weekend is already higher than the total box office of the average movie for several weeks. He and Matthew won A huge commercial victory is evident.

Today's $79.6 million opening weekend box office~www.readwn.com~ must have made Paramount Pictures, who refused to shoot the film, and Summit Entertainment, who was calculating and missed the opportunity in the negotiation, regret it?

Of course, he can't be carried away by the current victory. Matthew has said that "Twilight" does not have a wide public base like "Harry Potter" and "Lord of the Rings", and the future will be this series according to There is still a certain risk of operating in a multi-part mode.

Coupled with the great success of "Twilight" now, if the male and female protagonists of the film take up the sequel, Studio No. 13 will not be able to send them at the rookie price, so the production cost of the second "New Moon" It is difficult to continue to be limited to a small cost range.

After working hard in Hollywood for a few years, David Ellison has become more and more comprehensive.

He suddenly asked, "Will the poor audience reputation of "Twilight" pose a certain obstacle to our sequel plan?"

"Some adverse effects are certain." Matthew put down the document in his hand and said, "As long as we can grasp the core audience, future sequels can still make a difference."

He smiled and said, "The popularity of "Twilight" has brought a fact that no one can deny to us - the post-90s generation, who are still regarded as children, have become one of the main consumer groups of movies."

David Ellison fully agreed with Matthew's words, "Yeah." He shook his head again, "Actually, I'm still a little confused, the box office is good, the reputation is bad, and the actors are inexplicably popular. intuitive feeling."

Matthew said with a smile, "Actually, I have an idea for the sequel in the future, so that the sequel can get a triple jump in another sense."

"What? Triple jump?" David Ellison asked.

Matthew replied slowly, "The movie is getting worse and worse, the reputation is getting worse, and the box office is getting better and better!"