Best Movie Star

To build momentum, Disney Pictures kicked off a grand world premiere event at the Nokia Theater in Los Angeles.

In order to call on "Twilight" book fans from all over the world to participate in the grand premiere event, Studio No. 13 contracted the grand plaza of the Nokia Theater two days ago for book fans to camp out.

At 6 o'clock in the morning on the day of the premiere, 2,000 fans poured into the venue on time, and the scene was very lively.

In addition, the hotel near the plaza was fully booked months ago, and a large number of book fans flocked from all over the United States to witness the entire cast of "The Twilight Family" officially walk on the red carpet for the first time.

Fans of this series of novels have invested a great deal of enthusiasm in the film under the continuous promotion and marketing offensive.

Standing on the steps in front of the Nokia Theater, David Ellison watched actor after actor walk across the red carpet, turned his head suddenly, and asked Matthew next to him, "Can this movie really usher in the era of low-budget blockbusters? "

Matthew said, "Don't get your hopes up too high."

David Ellison asked curiously, "How high are the hopes too high?"

"Well..." Matthew thought for a while and replied, "Compared with those popular mass commercial movies, it must be worse."

Hearing this, David Ellison looked somewhat disappointed and said, "I thought this would be a billion work."

Matthew was helpless and asked, "David, where did you see that there could be a billion dollar box office?"

"Pre-sale." David Ellison plausibly said, "The pre-sale is very good, and it sold more than 20 million US dollars at the box office in three days over the weekend."

Matthew reminded, "Did you ignore another data?" He asked himself, "Ninety percent of the pre-sale audience are women, or book fans."

This alone shows that this is a film that is heavily biased towards women and fans.

David Ellison shrugged, "I didn't see this, I just thought we did a very good job of publicity."

Matthew nodded. "The promotion and distribution have been done within the budget." He looked at the thousands of fans who had gathered on the red carpet and Nokia Plaza. "The rest is up to the audience."

In terms of publicity, in addition to Studio No. 13 and Disney Pictures, the publisher of the series of novels is also making efforts.

Just when the film promotion entered the hottest stage, Stephanie Meyer and the publishing house took the opportunity to launch it, and in conjunction with the film promotion, there was also a wave of extraordinary promotions.

The promotion of novels and movies together is beneficial to both film companies and publishing houses.

This time, the publishing house specially hired a professional Hollywood team to plan the promotion. This team was also introduced by Matthew, who once planned the promotion and marketing of the series of novels for Warner Bros.

The entire promotion plan is divided into two stages.

In the first stage, several rounds of publicity campaigns were launched in major industry media and terminal media for key words such as sales beat, the upcoming movie adaptation, leading the US Amazon teen book bestseller list, and Stephanie Meyer being selected as one of the 2008 Top 100 People. Create hot spots.

In the second stage, before and after the listing, a three-dimensional trial reading plan was implemented, and various trial reading books went hand in hand, some were distributed in bookstores, and some were displayed on the Internet and print media. The book and the fervent desire to watch the main characters.

In the first week of listing, the novel sold more than 300,000 copies.

And each additional fan of the novel is actually the audience after the movie is released.

"By the way, Matthew." David Ellison asked suddenly, "This year's Victoria's Secret show is coming soon, are you still going?"

Matthew thought about the work schedule and slowly shook his head, "Let's talk about it later, I may not have time, and there will be too much work in the future."

After Thanksgiving, he will go back to the crew to continue shooting, and then go to the crew to report to Christopher Nolan. In the middle, he has to take time to pay attention to the post-production. It is difficult to take time to watch the Victoria's Secret Show.

Besides, Adriana Lima, Gisele Bunchen, Miranda Kerr and Carolina Kerkova, who are current or former Victoria's Secret Angels, are all old comrades-in-arms, and the rest such as Alexandra La-Ambrosio and the like don't really like it...

You can wait a year to see if Victoria's Secret Angel will produce a few more high-quality newcomers.

At the end of the group filming, Sofia Coppola walked over first and took the initiative to invite Matthew, "Together?"

Matthew nodded, stretched out his arm for Sofia Coppola to hold, and the two walked into the theater together.

"I've seen the movie," Matthew said to Sofia Coppola as he walked. "It's pretty good."

Sofia Coppola said nasally, "Be specific."

Matthew couldn't help laughing, "It's not a compliment." He thought about it and said, "You are very emotional. The treatment of the male lead is also very good. Edward has diamond-like skin, cold and fair. Like an 18 The gentleman of the century, handsome and rich, and then contrasted with real-life men in America, is perfect for the immature and rebellious teenage girls."

Hearing him say this, Sofia Coppola couldn't help laughing. After the laughter, she said in a faint nasal voice, "I accept all your compliments." She raised a finger and shook it, As he walked towards the screening room, he said, "The most successful part of this series is the heroine."

"Oh?" Matthew asked curiously. "How good is Nina Dobrev?"

Sofia Coppola shook her head, "Not the heroine of a movie, but the heroine of a novel."

Seeing Matthew's inquisitive face, she explained, "Stephanie Meyer has created a shell-like heroine. Her appearance is never described in detail, so any woman can easily slip herself in and start. Big fantasies."

Matthew looked at Sofia Coppola as he walked, and after thinking about the novel, it seemed that it was indeed like this.

Sofia-Coppola continued, "When I first read the novel, I read more than 400 pages and couldn't figure out what the heroine looked like. The only image of her in my mind was an oversized Lego toy. Appearance aside, her personality has been described as insecure, clumsy, and eccentric - traits that any woman who has gone through puberty can associate with herself."

She gestured to Matthew, "With the help of the empty shell of Isabella, the heroine becomes a suit that any woman can put herself in, rather than a person."

Having said this, Sofia Coppola shook her head and smiled, "Look at the male protagonist again, Stephanie Meier did everything possible to describe that perfect face, his pectoral muscles, clothes, hairstyle, eyes. Colors and even TMD have been written many times."

Matthew recalled, still vaguely impressed, and said, "It seems to be the case." He also smiled, "This is just right for a girl's fantasy."

"Girls need this kind of man?" Sofia Coppola shook her head again, half serious and half joking, "Actually, I think the heroine will regret it in the end, because vampires have no body temperature, and then they are as hard as a stone and cold as ice. , Bang Bang is hard, so that one is more uncomfortable than rubber. It just looks good, just like a bucket of instant noodles, reflecting the quality of modern women, only looks at the appearance, not the connotation.”

"How do you describe..." Matthew didn't know what to say. When he came to the first row of the screening room, he said, "You have a really deep understanding of the connotation of this series."

It has to be said that Sofia Coppola can become one of the leading female directors in Hollywood. On the one hand, family conditions are a factor. On the other hand, she does have something unique.

The film soon began to show, and Matthew, as an investor and producer, also saw the power of teenage fans to the film,

Just looking at the four-character title that appeared on the screen, the scene couldn't help screaming, and when the vampire protagonist, Edward Cullen, who made thousands of girls toss and turn, appeared~www.readwn.com ~ Once again caused a commotion in the audience - all this is just the beginning.

Because, he hasn't even shown those two iconic teeth yet, and hasn't let them function as they should.

Shortly after the film begins, after a brief encounter, the heroine Bella finds herself completely fascinated by the mysterious and handsome Edward, unable to extricate herself.

Judging by the screams of the audience in the theater, Bella was by no means alone.

When the concept of vampires first debuted, they originally belonged to the same camp as the sensational guys like devils and zombies, but with the prevalence of romantic YYism, the vampire identity began to move towards the front in the novels written by the majority of novelists, and they satisfied the bloodthirsty of male readers. And the lacrimal glands of female readers as their own responsibility, the impact is all over the world.

Matthew doesn't know where he saw a famous statement: vampire love has everything that is attractive in love, deathly passion, eternal lust, conquering and being conquered, **** and masochism, and pleasure go hand in hand grief, eternal life in pain and ecstasy...

Since the male protagonist Edward stays at the age of seventeen forever, it is destined to be a vampire version of pure love movie. Edward Cullen and the female protagonist Isabella met at school, surrounded by the perennial rainy Fox City background. It makes it possible to show the monsters like traditional magic movies, and to borrow a little similar campus atmosphere.

In addition, the male protagonist's innate mind-reading superpower also brings a lot of unique personal charm and plot interest.

And Isabella is a weak girl who looks like she will get leukemia at any time, Edward is a mysterious teenager with an unspeakable secret. Although their love at first sight is like a dream, it is destined to be full of twists and turns, so they must go through a hundred twists and turns. Thousands of times, the fate of love that is entangled with death.