Best Movie Star

Although everyone recognizes that Matthew's appeal has played a huge role, no one will ignore Warner Bros., the driving force behind the scenes, and the operating conditions of the six major film companies are actually different.

In the seven years from 2000 to the present, Warner Bros. Pictures has the most advantage in the box office market. When the major companies count the box office records of the year at the end of each year, Warner Bros. Pictures almost always ranks in the top three. In 2001, 2004, 2003 and 2006, Warner Bros. Pictures was the owner of the largest share of the North American box office that year, generally grabbing more than 15% of the share.

Following closely behind is Disney, but at present Warner is still one position ahead of Disney.

The entire media group of Warner Bros. has invested huge resources in "I Am Legend", and the powerful media empire behind it concentrated on pushing "I Am Legend" after the failure of "Golden Compass", plus a series of Matthew's eye-catching The initiative has given them suitable themes to play, and the publicity and promotion have really become well known to passers-by; and the movie market, which has been like backwater since Thanksgiving, has also gathered enough energy for the eruption of the box office.

In some ways, Matthew and the "I Am Legend" crew are also grateful for the failure of "The Golden Compass."

At a meeting on Sunday, Dan Feynman of Warner Bros. distribution said excitedly: "It's been a good business with Matthew Horner, who is the best box office star in the world today."

At the same time, Warner Bros. blacklisted Nicole Kidman for commercial production collaborations.

"American audiences never liked this Australian woman."

Coming out of the Warner Building in Burbank, Helen Herman said to Matthew as he walked, "The two years of her divorce from Tom Cruise, the public sympathy made her a little better, but it didn't take long. Back to the prototype..."

Matthew just came back from New York last night. He didn't sleep well at all. He stretched out and said, "What about her." When he came to the car, he opened the door to get in the car, leaned back on the seat, and waited for Helen Hull Man got into the car from the other side and said, "I'll take a nap and call me when I get there."

Next, I'm going to accept an exclusive interview with "Vanity Fair". "Vanity Fair" is going to make him the cover character of the opening issue next year. Although the opening cover character of "Vanity Fair" is not as influential as "Time Magazine"'s annual character, but There are also a number of media resources in the entertainment industry.

He was also selected as Time Magazine's Person of the Year candidate, but Helen Herman has long been informed by Warner that Time Magazine's Person of the Year in 2007 was ***.

Although Matthew is very confident, he also knows that his influence cannot be comparable to that of an existence like ***.

Helen Herman didn't mean to let Matthew rest, and said directly, "You go back to rest at night."

"Is something wrong?" Matthew looked at her and asked.

"The Screen Actors Guild has sent you a notice." Helen Herman's tone was always steady, "I want you to prepare for a strike."

Hearing this, Matthew had a headache and asked, "What do you mean?"

Helen Herman didn't think much about it, saying, "Your first identity and profession is an actor, so you have to keep pace with your union."

Matthew nodded, "I see, look at the reply."

Helen Herman warned again, "If the two actors' unions, directors' union and screenwriters union are planning to strike, and someone asks relevant questions, don't say more, you must be careful."

"The union won't really go on strike, will it?" Matthew asked curiously.

The trade unions here are not decorations. If a strike is really launched, the entire industry can be brought to a standstill. If the actors’ union, the directors’ union and the writers’ union go on strike at the same time, Hollywood will be paralyzed.

"As far as I know..." Helen Herman said indifferently, "The strikes of the Actors Guild and Directors Guild should not be launched. The Producers Union has already started contact and negotiation with these two major organizations, and it will be possible in January at most. New deal. As for the Writers Guild..."

She shook her head, "The Producers Union has rejected the conditions offered by the Screenwriters Guild, and the first two negotiations between the two sides ended in failure."

Matthew understood in an instant, "The screenwriters are going to strike again."

Twenty years ago, there was a writers strike in Hollywood, and then the Producers League signed a 20-year deal with the writers union.

"Writers' strikes are hard to avoid." Helen Herman sees it very clearly. "Writers take themselves very seriously and consider themselves, like actors and directors, as the most important part of film and television production, but others Obviously we don’t see it this way, differences cannot be easily eliminated in a short period of time, and the only way for the Screenwriters Guild to fight for their rights is to strike.”

Matthew thought about it and asked, "If the writers do strike, which side am I on?"

Helen Herman said with a blushing face and a heartbeat, "We'll talk about it at that time, we'll see the wind direction and decide which side to go to."

Matthew gave her a thumbs up, "Your response is really sound."

Inside the Warner Building, Jeff Robinoff, president of the film department, and Dan Feynman, the director of distribution, stood by the floor-to-ceiling windows, watching the conspicuous Maybach Benz fade away.

"I expected that 'I Am Legend' would be a success at the box office." Jeff Robinoff retracted his gaze and said, "I didn't expect such a film to surpass 100 million at the box office in its first weekend!"

Although it's only halfway through Sunday, everyone knows that I Am Legend's $100 million opening weekend is easy.

Dan Feynman gave a hoarse laugh, then said in the same voice, "Who made this a Matthew Horner one-man show."

Jeff Robinoff has been in charge of the Warner Bros. film department for many years, but at this moment he can't help shaking his head, "One movie after another full of negative movie reviews, all of them can be successful."

"Haven't you heard of it?" Dan Feynman said a consensus of many people, "It is recognized in the industry that the sci-fi action blockbuster starring Matthew Horner has a super 'criticism immunity', so film critics It doesn't really matter what you say about I Am Legend; in fact, with Matthew Horner, the impact of bad reviews can be more than offset by half."

Jeff Robinoff had heard of it before, so he nodded slightly.

This success is also a great help to his own performance, so Dan-Fei did not hesitate to incarnate as "Matthew Blowing", and said, "In fact, it's all about the two most reliable syllables in today's film industry: Matthew Horner! So, what does it matter what the critics say? Are audiences going to stop watching the movie because of their vitriol?"

He shook his head. "No! No... the audience will still be eager to see it and find Matthew Horner's character and performance as always to their liking."

"Dan, I have an idea." Jeff Robinoff suddenly said, "If we apply for the Oscars for "I Am Legend", can we get a few valuable golden statues back? For example, best actor. Once the award is awarded, the film's future revenue will be even greater."

Dan Feynman thought for a while, then said, "You can apply for a try. But, Jeff, I need to remind you first, the guys at the academy don't like Matthew Horner very much, and Matthew Horner He's not interested in the Oscars for acting either, he can't be active in public relations, and he probably won't invest in the promotion of the Oscars."

Jeff Robinoff nodded, then considered it for a while, and then said, "Go to declare first, and then you go to communicate with Helen Herman, this is Oscar."

"Well." Dan Feynman responded first, and then said, "It is estimated that there will be no results."

In fact, when the preview was held, he talked to Helen Herman about this. The woman Helen Herman had no interest at all.

The attitude of the agent directly reflects the attitude of the client, and no one in the circle knows that Matthew Horner has never participated in independent literary films and has always been lukewarm to Oscar.

Just when Dan Feynman called Helen Herman and was about to make an appointment to meet, Matthew had entered the studio of Vanity Fair and took a cover photo.

Compared with women, men are simpler in this regard~www.readwn.com~ and Matthew is now rich in capital, he has already communicated with Vanity Fair and will not take any large-scale photos.

"Vanity Fair" magazine has a strong reputation in North America, but it is an entertainment gossip magazine at its root, such as photos of nearly naked stars or other super-large-scale pictures, which often appear on the cover.

The shooting was limited to half an hour by Matthew, and then he came to the specially arranged venue on the side of the studio, and the interview was conducted one-on-one by the famous female reporter of "Vanity Fair" Nancy-Joe Sells and him. .

Now is the most intensive stage of publicity for "I Am Legend". There are many interviews like this in Matthew's itinerary.

In the pre-screening publicity, he and Warner Bros. used a lot of unconventional means of publicity, such as giving away real estate events and campaigning for the presidency, etc. But now the box office has exploded, everything is as smooth as expected, and there is no need to continue unconventional means. , the next step is to run the notice step by step.

Soon, Nancy-Joe-Sells asked the first question, "Matthew, did you feel challenged to take 'I Am Legend'?"

"It was a challenge in itself to take on this film. Think about it, there are about 80 pages of script in which there is only me and a dog." Matthew paused for a moment and thought, then added, "It's not easy to be a one-man show, when you don't have one. External stimuli, no one is talking to you, and you lose the concept of a stimulus-response…”

The interview continued into the evening. After the interview, Tina Brown, the editor-in-chief of Vanity Fair, invited Matthew and Helen Herman to have dinner to discuss related articles to be published after the New Year. We didn't return to Horner Manor until after ten o'clock in the evening.

The release weekend of "I Am Legend" is coming to an end, and a new week is coming soon.

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