Best Movie Star

From the beginning of Matthew's exclusive interview with "Entertainment Weekly", the "I Am Legend" crew has entered the final sprint stage of pre-screening promotion. Warner Bros. has determined that the first film will be released in mid-December. It will be released in North America this weekend, just over a month away from now.

It is not intended to target anyone at this time period. This is a film invested and produced by Warner Bros. Matthew has no say in the release time.

Although the holiday season is not as full of production as the summer season, the two weekends before Thanksgiving and Christmas are prime timetables. For a first-line big production like "I Am Legend", of course, you must choose a suitable timetable.

Besides, Matthew didn't pay much attention to "Alien vs. Predator 2" after "I Am Legend" at all. This film by 20th Century Fox, in terms of investment scale and screening scale, is worse than "I Am Legend". more than one level.

What he knew, that is, the director of "Alien vs. Predator 2" was Francis Lawrence, who once had a grudge with him.

Matthew didn't have time to entangle with such little people. After the two crews of "Twilight" and "Fast and Furious 4" got on the right track, he temporarily put them aside, and the crews were handed over to their respective producers. Most of the energy All placed on the promotion of "I Am Legend".

Warner Bros. has invested heavily in the promotion of this film, using a variety of unconventional means of publicity in addition to conventional publicity methods such as hard broadcast, soft publicity, roadshows and announcements.

Entering November, the viral marketing website established in the first half of the year has changed its rhythm, and suddenly a series of violent news broke out.

The website pushed forward with many gossip media, pushing sensational news after shocking news to the audience.

At the beginning of November, many media frequently mentioned the virus research incident that could overcome cancer reported in the previous year. After a week of bombardment, after attracting enough attention, the website and many paper media broke the news at the same time, this virus has passed nearly half a year. According to the clinical trials of 2019, the research has enough data and samples to show that the virus can effectively kill cancer cells and is harmless to the human body itself, but can increase the vitality of normal cells!

The resources that a large media group can mobilize are amazing, and this is also the advantage of the six major Hollywood companies. With the full push of Warner Bros., from the print media to the Internet, many media have forwarded it.

Of course, it's not hard for an experienced person to see through the trick, the serious and formal media are just watching.

These news have been fermented for a while, and people in the medical community have begun to refute, and quarrels in the media are often more attractive.

In mid-November, a number of media suddenly exposed an email for help, and a virus researcher revealed that people undergoing clinical trials suddenly became irritable and very aggressive, and many medical staff were bitten by them. This virus has obvious side effects, but the research institute blocked the information, and also used the security team to control all personnel to strictly prevent the leakage of information.

The researcher, who found that people in clinical trials were undergoing horrific mutations, health care workers bitten by them, and even people who weren't bitten were mutating, feared the virus had horrific properties. Airborne contagion and genetic mutation ability, so specifically seek the help of the media.

In late November, a military expert named Robert Neville stood up and announced that a virus that can transform humans into bloodthirsty monsters is spreading around the world centered on New York. If it cannot be found in time If there is a vaccine, the human world may be destroyed.

By now, basically everyone can see that this is a movie that is doing publicity.

As a result, Warner Bros. released the posters and trailers that had not been released at the same time.

"The latest stills of "I Am Legend" exposed, Matthew Horner alone in the empty city of New York!"

"The poster of the apocalyptic sci-fi film "I Am Legend" was released. The protagonist Robert Neville, played by Matthew Horner, took his dog to search for dangerous human mutants in an empty city that was in ruins."

"I Am Legend is set in the apocalyptic world, where the only person on Earth to survive a horrific biochemical war will face a group of xenomorphs that seek to wipe out humanity. The film is based on Richard Matheson's Adaptation. However, the true colors of these alien creatures cannot be seen from the posters and stills released so far.”

"I Am Legend" will be released in North America on December 14 this year."

Subsequently, the trailer of "I Am Legend" entered the Internet, TV stations and major theaters in the United States on a large scale, and began to bombard intensively.

The media also launched a larger-scale publicity campaign based on the content of the trailer.

"A terrible virus plague swept the whole of New York, and everyone turned into bloodthirsty zombies. They hid in the dark and devoured all creatures they could see. The whole world seemed to be doomsday..."

"Matthew Horner is Hollywood's box office guarantee, and his presence will make this movie even more interesting!"

During this time, Matthew has also become a trapeze, from Los Angeles to New York, from Seattle to Miami, since he is the only male protagonist, he will basically be present in relevant publicity announcements, and famous overseas London, Paris, Madrid and Sydney. The city also basically ran it before Thanksgiving.

These are all conventional propaganda methods. In addition, Warner Bros. still uses a lot of unconventional propaganda methods.

With Thanksgiving just around the corner, news came out of nowhere that Matthew wanted to run for the presidency.

As soon as the news came out, it immediately caused a sensational effect. It is not without precedent that Hollywood stars have entered politics in the past, and there are many successful people like Ronald Reagan and Arnold Schwarzenegger.

In the latest issue of "Empire" magazine, Matthew was directly selected as the cover character. On the cover, Matthew was in a suit and leather shoes, staring into the distance, looking full of style.

As a hero who saves the world all the year round, Matthew has his own momentum.

This style, coupled with the character title on the cover, is particularly shocking.

"Matthew Horner wants to run for election and hopes to be president in ten years!"

Turning the title page, the carefully concocted randomness of "Empire" magazine is equally eye-catching.

"Famous movie star Matthew Horner starred in many popular blockbusters and was named 'The World's Most Powerful Movie Star' by Newsweek in 2007. But surprisingly, Matthew Horner clearly has more Big ambitions: He's planning to run for president and wants to be in the White House within 10 years and become 'the most powerful man in the world'."

This news quickly spread in North America and became a topic of discussion among the public. Some reporters specifically asked Matthew about the matter. Of course, Matthew knew that this was news concocted by Warner Bros. with his consent, and did not respond at all.

He still adheres to the most effective strategy, neither admitting nor denying it.

Now that the end of the year is approaching, it is also the time to summarize the year. Good news about Matthew keeps appearing, and these can also become good news for "I Am Legend".

In the list of Hollywood's most influential stars jointly selected by a number of entertainment media, Matthew did his part to defeat many stars including Tom Cruise and Leonardo DiCaprio. in the top position.

"Vanity Fair" editor-in-chief Tina Brown commented after Matthew's name on the list: "Matthew Horner is the only reassuring star of this era, and his appearance is a weekend box office guarantee! To Hollywood! For filmmakers, the safest deals of the 21st century are two: one is a fantasy movie, and the other is a movie starring Matthew Horner.”

If it's just empty vernacular, few people will believe it, but the two films that Matthew participated in this year and have already been released have all hit the box office.

"Pirates of the Caribbean: At World's End" basically dropped from global theaters. The North American box office finally stopped at $362.08 million, and the global box office also exceeded $1 billion to watch, reaching $1,035.6 million.

"Transformers" also ended its North American screening, and the North American box office reached 375.6 million US dollars, but it is obviously not as good as the "Pirates of the Caribbean" series that has already launched its signature overseas~www.readwn.com~ The global box office has just exceeded 750,000. $10,000, and it will be difficult to break through $800 million in the end.

As a star backed by strong market data, Matthew occupied the top spot on the list of Hollywood's most influential stars this time without causing any criticism.

Just like the so-called future presidential campaign, Warner Bros. is making full use of Matthew to promote the film, and other methods are emerging one after another.

Hollywood movies tend to capture the whole world, and Warner Bros. has included many well-known attractions in the key publicity list in order to create an apocalyptic feeling in its promotion.

The propaganda poster adopts a strategy of adapting to local conditions. In order to let audiences all over the world feel the urgent sense of crisis coming to the end, the crew specially selected Rome, Tokyo Tower, downtown Osaka, London Bridge, Seoul, Eiffel Tower, Reykjavik, Madrid Cibeles Square, etc., presents the devastation and desolation of these attractions.

It seems that these cities, like New York, have been attacked by the terrorist virus and turned into empty cities.

In addition, something like "The Brooklyn Bridge in New York in the cold winter was filming the pushing scene in which humans learned that they were about to die, not only mobilizing a large number of people, but also closing the bridge for six days." The U.S. military's Black Hawk combat helicopter and the Coast Guard's Dolphin helicopter are really hard-working." And so on, the propaganda is also hot.

By December, "I Am Legend" unsurprisingly became the most popular film, and the limelight completely overwhelmed those award-winning films.

Many fans across the country, especially Matthew's fans, are looking forward to the film.

Phyllis Beretta was one of them, but she couldn't make it to the theater.

Please remember this book's first domain name: . 4 novel network mobile version reading website: