Best Movie Star

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On Sunday morning, a black sedan pulled into a quiet road in Beverly Hills, drove out not too far, and slowly stopped in front of a private club.

"That's it." Donadoni, who was driving, glanced at the door of the clubhouse and said to Giovanni Salvatore in the co-pilot, "Helen Herman asked for this."

Giovanni Salvatore nodded and unbuckled his seat belt, "Let's go."

He got out of the car first and came to the door of the clubhouse. After Donadoni exchanged a few words with the doorman of the clubhouse, he followed him into the door of the clubhouse.

"Milan headquarters has been decided?" Donadoni asked.

"It's decided." Giovanni Salvatore didn't hide it, and said directly, ""The Three Hundred Spartans" was released in Italy on Thursday. Mr. Giorgio Armani watched the film and gave it to The board called and he wanted Matthew Horner."

Donadoni led the way and said as he walked, "Judging from the response of the past two days, if Matthew Horner becomes the spokesperson, it should be more conducive to our promotion."

Giovanni Salvatore nodded, "Milan headquarters intends to contact the copyright owner, and wants to sign Matthew Horner as soon as possible, in time for the release of "Spartan Three Hundred Warriors" in North America and Europe Introducing the Armanis Bada Commemorative Edition."

"Good idea!" Donadoni clapped his palm, "Better be quick."

He slowed down a little and said, "Judging from the North American box office results of the past two days, "The Three Hundred Spartans" will be the biggest hit of Hollywood movies this year. Matthew Horner's Leonidas look, It is very likely to become a film history classic.”

This is also the view of Giovanni Salvatore, "In that case, Matthew Horner wants mass acceptance and mass acceptance, and style and style."

"Well." Donadoni replied first, then reminded, "Matthew Horner's style is not a problem. Don't forget, he is also the spokesperson for Mercedes-Benz and Rolex, and he has never endorsed. Other low-level products."

Giovanni Salvatore knows this, and that's one of the reasons why Armani has named Matthew Horner as a candidate.

Choosing a popular and stylish star is Armani's established strategy. After all, this is Armani's underwear endorsement. If the effect is good in the future, it will also involve men's ready-to-wear, not Armani's haute couture.

Haute Couture does not require endorsements.

For the popular influence of Matthew Horner, from "The Three Hundred Spartans", Giovanni Salvatore has enough awareness. At $38.5 million and $34.6 million, doesn't that tell the story?

Donadoni, who was in front of him, said at this time, "It took only two days for "The Three Hundred Spartans" to reach the North American box office of 73.1 million US dollars, and it will definitely become the first R-rated film in North America to exceed 100 million at the box office in its first week. ."

Giovanni Salvatore thought about it and said, "Mr. Giorgio Armani gave Matthew Horner a comment."

"Oh?" Donadoni became interested. Giorgio Armani basically didn't get involved in the company's affairs. It was very difficult to get him to comment. He couldn't help but ask curiously, "What did Mr. Armani say?"

"Matthew Horner is amazing." Giovanni Salvatore explained later, "This is what Mr. Armani said after reading Matthew Horner's resume."

Donadoni nodded and said nothing more. Giorgio Armani gave such an evaluation, and Matthew Horner must have something extraordinary.

The two quickly came to a small building, and a waiter was waiting in front of the door and led them into a reception room.

Matthew and Helen Herman arrived five minutes before Giovanni Salvatore, and Donadoni acted as an introducer after the two met.

After a simple greeting, the two sides went straight to the topic.

Matthew glanced at Giovanni Salvatore and knew that Armani was in charge.

It was the first time Giovanni Salvatore saw Matthew himself, and he just felt that this man was just like the poster, tall and straight, with a firm face, wild and mature, and he was full of that kind of stuff. The masculine charm that belongs only to men.

Perhaps there is a preconceived relationship. He saw it at first glance and thought that the Hollywood star was very suitable for Armani's brand positioning.

Of course, if he thinks like this in his head, he won't say it directly.

Giovanni Salvatore smiled and said, "Mr. Horner, you must already know that we are here, and Armani intends to invite you to be the brand spokesperson."

For the sake of later negotiation, he said only intentions, not decisions.

"It's an honor." Matthew said politely and also said with a smile, "Armani is a high-end brand I like very much. If you pay attention, the dresses I have worn on the red carpet in recent years are all from Armani."

Having said that, his eyes drifted over Helen Herman's body next to him unconsciously, and he also understood why Helen Herman suggested that all his red carpet dresses should wear Armani since he entered the front line.

Armani's endorsement contract, Helen Herman has obviously planned for a long time.

"This meeting is mainly due to some circumstances that I have to declare in advance." Giovanni Salvatore looked quite a gentleman, "Armani is a world-renowned brand, and every business cooperation advocates mutual benefit. We have The intention to cooperate with Mr. Horner, and it is a long-term win-win cooperation."

Matthew knew he wasn't finished, and didn't interrupt.

Giovanni Salvatore's voice is calm and confident, "In order to cooperate for a long time, we hope that you can maintain your current figure for a long time without major changes; if you are engaged or married, please notify Armani in advance; When appearing in public, the clothes on the body should be mainly Armani..."

These preconditions are not excessive. In fact, they are similar to the terms set by Mercedes-Benz and Rolex. Matthew listened to them and knew that if he did not agree to these conditions, there was no need for formal negotiations between the two parties.

Matthew exchanged glances with Helen Herman and said, "Okay."

Giovanni Salvatore smiled and stood up, "Hopefully our next negotiation will have an ideal outcome."

Matthew didn't expect the meeting to be so short, and stood up and said, "I hope so too."

Giovanni Salvatore shook hands with Helen Herman first, then shook hands with Matthew, and left without saying any nonsense.

When the two of them walked out of the reception room, Matthew saw the door closed and said to Helen Herman, "I asked us out to talk about this."

Helen Herman seemed to feel normal, saying, "Better than wasting time in negotiations."

Matthew shrugged, "Time is money." He muttered to himself, then asked, "Helen, how much do you think Armani can give me for an endorsement?"

"It won't be very high." Helen Herman obviously has enough knowledge, "It's just an endorsement of underwear for the time being, with a maximum of no more than 5 million US dollars."

She sat back on the sofa, "Getting the endorsement of the underwear is just the first step for us. Next, we will also strive for the endorsement of Armani's men's ready-to-wear."

Matthew took two steps back and forth and said, "I hope it goes as smoothly as the Mercedes Benz."

Helen Herman was silent for a while, and then said, "Take your time, we still have a lot of brand endorsements to fight for."

It's true, like Tom Cruise and George Clooney, they're pretty much surrounded by high-end endorsements.

Compared with them, Matthew thought he was far behind.

"By the way, Matthew." Helen Herman suddenly remembered what happened yesterday, "What's going on with Universal Pictures and "The Fast and the Furious"?"

"I think this series has gone astray." Matthew can only talk nonsense, "If you change your thinking, maybe it can be made into a brand series."

Helen Herman frowned, "Are you sure?"

Matthew shook his head, "How can this kind of thing be completely certain. I said hello to David Ellison, he has intentions, the two of us are going to try to buy the copyright from Universal Pictures."

"It's difficult to estimate." Helen Herman said honestly, "The six major companies sell the copyright of the film in their hands alone, and they may not meet two or three times a year."

This is also where Matthew finds it difficult. It is not that the six major companies have not sold the copyright of the film individually, but the number of times is too few and the price is too high.

"If you really can't, impress them with the price." Matthew couldn't find any other good way. "Let David Ellison come forward. If the "Three Hundred Spartans" can be sold this time, it is estimated that he will have more money in his hands. Lots of money."

Helen Herman nodded, "I also asked someone to see what the intentions of Universal Pictures are."

"One more thing." She added, "Oprah's appearance has been confirmed, and you will be invited to Chicago in the next week to participate in the Oprah talk show."

Matthew nodded. Originally, he wanted to participate in Oprah's talk show before the release of "Three Hundred Spartans"~www.readwn.com~ But Oprah's schedule couldn't be missed, so he simply negotiated After the film was released, it was regarded as part of the post-film promotion.

Just after she finished speaking, the phone rang. Matthew took it out and took a look. He found that the call was from King Leonidas Niebola, who was domineering in Los Angeles. He hurriedly pressed the answer button. It's good to know what to say.

In less than half a minute, Matthew hung up the phone and said to Helen Herman, "You go back and contact lawyers Elena and Wilson, there is something wrong with the Spartans on the streets of Los Angeles."

"What's wrong?" Helen Herman asked with concern.

"There was a thief who stole something and ran away at the Beverly Mall," explained Matthew, "Niebola was wearing the gear I was filming on set, and he smashed the thief down with a shield. , and now the Beverly Police Department. Irina sent two paparazzi from TMZ to follow them, and they were all filmed."

Helen Herman understood what Matthew meant, "I'll call Lawyer Wilson and ask him to go to the police station. It should be fine. Elena's side..." She pondered a little, "That's good. As for the promotional material, I see if I can let her press it, the box office is not a problem in the first week of the film, and if it is released tomorrow, it will also be conducive to the publicity and hype on the working day."