Best Movie Star

Ask for monthly tickets and recommended tickets!

Picking up the briefcase and getting out of the black car, Giovanni Salvatore walked into Armani's boutique on Rodeo Avenue and nodded to the clerk who took the initiative to say hello. Going up the stairs, I came to the third floor, which is dedicated to serving couture customers. Then I turned from the corridor to the floor, passed through a long corridor, and entered the office at the innermost part of the corridor.

He only arrived in Los Angeles from Madrid last week. His trip to Madrid was somewhat disappointing. David Beckham, one of the assessment targets, had a hard time in Real Madrid. Capello, who is also Italian, was not I like David Beckham. David Beckham can barely sit on the bench on the Galaxy battleship, and he has been in contact with Capello. Capello can be said to be quite disgusted with Beckham. Beckham's future will only get tougher.

Giovanni Salvatore put down his briefcase and sat on the boss chair behind his desk, thinking about what he saw and heard during his trip to Madrid. In any case, Beckham's root is still on the pitch. Perot's coaching position in Real Madrid is very stable at present, and he is notoriously stubborn. In the coming season, Beckham's playing time may be limited, and it is inevitable that his influence will decline.

Of course, even with playing time plummeting, Beckham is still a commercial superstar.

This point, Giovanni Salvatore sees very clearly, David Beckham is not as simple as a pure football star.

In addition, Beckham has an advantage that is difficult for other people to have. He has a wife who is very involved. If Beckham and Victoria are both the spokespersons of Armani's men's and women's underwear, they will appear together in the advertisement. Together, they can achieve The effect of one plus one is greater than three.

The biggest doubt now is to what extent will Beckham's influence decline when the time on the court is reduced?

Victoria has successfully packaged Beckham as a commercial superstar, but it's still based on football.

Armani chooses a spokesperson, not only to match the image and temperament, but also to bring enough attention to the brand for a long time. They give a long-term contract, and the spokesperson must also have long-term influence.

Beckham is over 30 years old, a football star after 30...

Giovanni Salvatore has some concerns. If it was David Beckham during the Manchester United period, Armani would not have to consider other candidates at all, just sign it directly.

It's a pity that after the flying shoe door, Beckham left Real Madrid...

On the desk, in addition to the information on David Beckham, there is another document. Giovanni Salvatore opened the document, and the first thing he saw was a large photo of a first-line red star of Ho Leiming. .

Matthew Horner is red to purple now. Even though he has spent most of his time in Italy, he knows that this is one of the hottest stars in Hollywood today.

Originally, this was not a candidate for Armani to consider. As early as a few years ago, Matthew Horner's agent contacted Armani, but Matthew Horner's wild and unruly screen image at that time was somewhat different from Armani. Because of the low-profile relationship, Armani chose an older male model at the time and gave up Matthew Horner.

This year, Armani's contract with the male model expired, and Matthew Horner's agent came to the door again.

This time is completely different from the previous time. Matthew Horner has become a first-line star in Hollywood. His influence and appeal cannot be ignored, and as he grows older, he becomes more and more mature. Below the appearance, there is more mature temperament, full of masculine charm.

Armani also included him in the reserve list, as the second choice after David Beckham.

Who should choose between David Beckham and Matthew Horner? Giovanni Salvatore, as the direct person in charge, was difficult to make a decision for a while.

Both can be said to have their own advantages.

The door of the office was suddenly pushed open from the outside, and Giovanni Salvatore frowned. Just as he was about to ask a question, he found that his old friend, Donadoni, the head of the company in Los Angeles, was holding several newspapers. Magazine came in.

"In a hurry, what's wrong?" he asked.

Donadoni put an open copy of The Hollywood Reporter on the desk in front of Giovanni Salvatore and said, "This is the latest news, related to your work."

Giovanni Salvatore picked up the newspaper, immediately saw Tom Cruise and David Beckham in huge boldface, and then quickly scanned it, his brows furrowed.

"The Hollywood Reporter" recently interviewed Tom Cruise's former agent Pat Kingsley, the agent who was fired by Tom Cruise a few years ago, and still continues to be interviewed. At the time, it was claimed that Tom Cruise and David Beckham were too close, and they continued to win Beckham into science.

On paper, it's okay to be too close. Aren't Matt Damon and Ben Affleck too close?

But Giovanni Salvatore is very clear that this will definitely make a lot of people's associations, and the person who said this is not an unrelated person, but Tom Cruise's former agent.

"Pat Kingsley has publicly spoken about Tom Cruise's abnormal beliefs and behavior in recent years." Donadoni thought of the agency that had been in close contact with him for the past two years and said On the basis of the facts, his words also have an extremely difficult to detect bias. "These have all been confirmed one by one. Now this ambiguity will definitely bring some trouble."

Giovanni Salvatore didn't speak, and asked for other newspapers in Donadoni's hands. Most of them were tabloids. The tabloids were not as cautious as The Hollywood Reporter. …

"This Pat Kingsley is a smart woman." Giovanni Salvatore is in charge of the company's media and public relations business. "What she says can cause trouble for her former employer, but it won't cause any problems. legal disputes."

He looked at Donadoni, "Beckham and Tom Cruise..."

Donadoni wouldn't be stupid enough to say anything directly, "There have been rumors in this regard, but you should know that in Hollywood, rumors are indispensable, and it's hard to tell whether it's true or false. But there's one thing, you'd better pay attention to it."

Giovanni Salvatore wondered, "What's the matter?"

"Tom Cruise is an important member of Scientology, and has been attracting stars to join the church." Donadoni's words are all verifiable facts, "Matthew Horner and Beckham were both attracted by him. After winning over, Matthew Horner took the initiative to alienate Tom Cruise after he went to Scientology once. Beckham is still often in and out of Scientology's celebrity center in Hollywood. He just bought it in Beverly Hills some time ago. The mansion, also right next to Tom Cruise's..."

Giovanni Salvatore clenched his chin, lost in thought.

Donadoni added, "Although Scientology is legal in North America, you must have heard that Scientology is strictly prohibited in most European countries. Worldwide, many governments have included Scientology on the list of cults. ."

Hearing this, Giovanni Salvatore was taken aback. If Beckham joins Scientology, it will definitely have a negative impact...

Beckham has a close relationship with Tom Cruise, he has also heard of it, and now the two are very close, it is not impossible for this aspect.

Taking a step back, between David Beckham and Tom Cruise...

Giovanni Salvatore let out a sullen breath. He didn't have an opinion on **** men. Among the top executives of Armani, **** men can be seen everywhere, even himself, when he was tired of playing female models, it was not that he never looked Male models are looking for something new and exciting.

But letting a potential **** endorse underwear is definitely a trick, and once it is exposed, it will have a huge negative impact on the brand.

Armani's underwear is a luxury product, which determines that the main consumer group is a mature male group. Armani's marketing department has already conducted a targeted survey, and the proportion of homosexuality is very low. Overt or covert disgust~www.readwn.com~ Although there are a lot of **** men in the top management of the company, most of them are very rational, and the market will not change because of the sexual orientation in the fashion design industry.

This is not other clothing products, but men's underwear, what Armani needs most is the composure and masculinity of men.

Donadoni didn't say much. As an old friend, he knew about Giovanni Salvatore. It's not good to say too much.

To this extent, it's just right.

Giovanni Salvatore thought for a while, pressed the intercom, called his assistant in, pointed to the newspaper on the desk, and said, "You put all the papers in these newspapers and magazines that involve Tom Cruise and Make a copy of the David Beckham news... well, also, go look up the Scientology materials, and fax them to the Milan headquarters together."

Speaking of which, he remembered the gossip reports about Tom Cruise's abnormal behavior that he had seen before. If homosexuality will only bring some negative effects, and Armani's spokesperson has abnormal beliefs, it will be a scandal.

Armani not only originates from Italy, but also faces the world, especially in a fast-growing market in the East, where consumer groups are extremely sensitive to religious issues.

Scientology is the real worry, rather than the ambiguous and indistinguishable issue of homosexuality.

Giovanni Salvatore stood up and said to Donadoni, "Come on, go out with me and see how Hollywood is different from Italian entertainment."

Donadoni smiled and said, "Okay, I'll show you around the Hollywood area and Burbank."

Los Angeles is still the same Los Angeles, and Hollywood is no different from the past, except that on the huge billboards in many shopping malls and roadsides, a brand new advertisement has just been replaced.

Please remember this book's first domain name: . Niaoshu.com mobile version reading website: