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At one o'clock in the afternoon, at the Four Seasons Hotel in Beverly Hills, a flashing light went on in the press hall.

After Matthew signed the contract, he took the initiative to take a step back and let Cindy Crawford, who completed the signing ceremony together, complete the contract exchange ceremony with the marketing director of Rolex. After the two people shook hands, he took the initiative to step forward. Shake hands with Rolex's marketing director, then exchange contracts in each other's hands.

This is the signing ceremony of Rolex's global image spokesperson in Los Angeles. Since Roger Federer is participating in the French Open, only Matthew and Cindy Crawford participated in the signing ceremony.

Since the beginning of June, Helen-Hellman has been in the final negotiations with Rolex on behalf of Matthew. After several rounds of negotiations, the cooperation was finally reached.

As Helen Herman said before, Rolex signed Matthew for five years with a total endorsement fee of $15 million, but after negotiation, Helen Herman also won another right for Matthew.

This totaled $15 million in endorsement fees, not involving TV commercials, and if Rolex wanted Matthew to shoot TV commercials, it would need to pay separately.

The scope of endorsements stipulated in the contract is mainly print media advertisements and Matthew must wear Rolex watches on red carpets, Oscars or other media occasions, and Rolex will provide him with a full range of high-end watch products.

As far as Matthew knows, Cindy Crawford has a similar contract to him.

After exchanging contracts, Matthew and Cindy Crawford stood in front of the huge Rolex logo, allowing the media to take pictures.

Afterwards, the two also gave a brief interview, and said nothing more than something like being happy to work with Rolex.

The signing ceremony ended soon, and Matthew and Cindy Crawford didn’t stop in the press room, but immediately went to the upper floor of the Four Seasons Hotel, entered their temporary dressing rooms, and prepared to shoot print advertisements for Rolex.

The reason why it was shortened to one day was mainly due to Matthew's request. He had other affairs to deal with in the future. In a few days, he would follow the crew to Dominica for an outside location, and the schedule was very tight.

Fortunately, Helen Herman and Cindy Crawford's agent had enough communication in advance, and Cindy Crawford had a relationship with Matthew before, and Matthew also helped her daughter. At one point, Cindy Crawford didn't have much to say about it.

The makeup artist put on makeup, put on a dark men's formal suit, and put on a classic Rolex Submariner watch. Under the guidance of a staff member, he walked into the newly-arranged temporary studio next to him.

Originally a large conference room at the Four Seasons Hotel, after a temporary renovation by a professional team hired by Rolex, it was turned into a photo booth for Matthew and Cindy Crawford's print advertisements.

Due to the slow speed of makeup for women, the photography team first shot a personal print advertisement for Matthew.

Matthew stood in front of the background panel, obeyed the photographer's instructions, and posed various shapes. The first thing that stood out during the shooting was the Rolex watch on the left wrist. After taking a set of photos, he would replace it with a new one with the assistance of his assistant. Rolex watch, continue to shoot the next set.

"A little left, a little left." Standing in front of a background board like a black starry sky, the photographer constantly adjusted Matthew's posture through the camera lens, "Raise your left hand a little, and raise it a little more, and face the dial This side of the camera."

Listening to the photographer's words, Matthew patiently adjusted his posture, posing like a thinker in the dark night.

"OK! Hold for five seconds!"

The photographer adjusted the camera lens and shot the shutter repeatedly.

At the door, Cindy Crawford walked in with his assistant and a little girl, and followed the staff to a place far from the shooting area.

"Huh..." The little girl looked at the filming area, blinked her eyes for a while, and asked hesitantly, "Mom, have we met that person?"

Cindy Crawford pulled up a chair, carried the little **** top and sat down, then pulled up another chair, sat next to the little girl, and said, "Did you forget, Kaia? We're here The gallery has seen him."

The little girl moved forward, let her legs hang down from the chair, and said, "I remember, I met my mother in hide-and-seek."

Cindy Crawford squeezed her daughter's face, "Kaya is so smart."

At this time, a staff member came over, and Cindy Crawford knew that she was going to shoot, and said to her daughter, "Kaya, mom is going to work, will you follow Auntie?"

The little girl nodded and answered seriously, "Okay, Mom."

Cindy Crawford explained a few words to the assistant and followed the staff to the shooting venue.

Matthew saw Cindy Crawford and nodded to her, "Hi, Cindy."

Cindy Crawford smiled. "Hello, Matthew."

The two briefly exchanged views, and immediately entered the working state. Under the command of the photographer, they put on some classic male and female double shooting styles.

Of course, the focus is still on showing the Rolex watches on the wrists of the two.

After taking a few looks, Matthew discovered that although Cindy Crawford had basically retired from the T-stage, Cindy Crawford's aura was still strong. Perhaps plane shooting was the basic skill of a model. Crawford's aura was suppressed, and he couldn't help but cheer up.

"Relax, too much force can lead to stiffness."

During the interval of filming, Cindy Crawford reminded him in a low voice, "Try to get yourself back to a natural state, just pretend I don't exist."

Matthew nodded lightly, "Thank you."

Compared to supermodels like Cindy Crawford, his experience shooting print ads is seriously lacking.

The shooting continued. Perhaps Cindy Crawford's reminder played a role, and Matthew's state improved significantly. This two-person print advertisement is completely different from a single-person shooting. The excellent state of the work partner can easily affect the people around him.

Although Cindy Crawford is thirty-nine years old, she is still beautiful and sexy, probably due to proper maintenance. She does not look old like traditional Western women, with her almost perfect body and skin, she still looks Like twenty years old.

Even now, she is one of the most exposed cover girls in the world, appearing in fashion magazines far more often than any other model.

The top five supermodels of the past are world-renowned, Cindy Crawford, Claudia Schiffer, Kristy Turrington, Naomi Campbell and Linda Evangelinsta created the The peak of the modeling industry, even if Matthew doesn't know much about the modeling industry now, he knows that a group of Victoria's Secret Angels can't be compared with the peak of the five supermodels.

Perhaps the future Ji Niangniang has reached the height of the top five supermodels.

Of course, appreciation for appreciation, Matthew has no other thoughts about Cindy Crawford, who is thirty-nine years old and has a stable marriage.

Just like Diane Kruger, he won't destroy other people's marriages. There are so many women in Hollywood and modeling circles, why take the risk that this will seriously damage his reputation.

Playboys will make people envious, jealous, and hateful, but third parties will make people despise.

Angelina Jolie has appeared in the media until now, and the first impression it gives is the mistress who destroys other people's families, especially on the Internet, after the lack of the film "Mr. and Mrs. Smith", scolding Angelina-Jolie There are simply too many people.

Filming went well, with Matthew finishing all of his shoots by 4pm, and Cindy Crawford continuing to shoot individual print ads.

This is only a print advertisement for preliminary publicity, and the required number is relatively small. According to Helen-Hellman, if the print advertisement responds well, Rolex will also add a TV advertising agreement with the two.

In the past, Rolex used Hollywood stars to advertise not too many times. Sean Connery, the first-generation 007 actor, used to be the spokesperson of Rolex, but celebrities in the sports world served as the spokesperson of Rolex more often.

This is also related to the positioning of Rolex~www.readwn.com~ In addition to the effect of luxury brand, Rolex mainly focuses on resistance and durability.

Perhaps in the impression of many people, Rolex is more like a special watch for the nouveau riche, but there is a saying in Hollywood - there are only three watches in the world, Patek Philippe, Rolex and others.

Matthew walked towards the exit, and when he passed the rest area, he saw a familiar child.

"Hi, Kaia." He remembered that it was Cindy Crawford's daughter. "We meet again."

The little girl beckoned to a woman who looked like an assistant next to her, and when the assistant stretched out her hand and jumped off the chair with her hand, she said in a milky voice, "Hello, I remember you, we'll see you in the gallery. Pass."

Matthew couldn't help squatting down, falling to the same height as the little girl, and said, "Yes, we met in the gallery, you've grown taller than that time."

"I'm four years old." The little girl said with her hands behind her back, shaking her body, "Of course I've grown taller."

Matthew laughed and wanted to reach out to rub the little girl's curly hair. He stretched his hand halfway and realized that it was inappropriate. He quickly retracted it and said, "Well, you will definitely grow to be as tall as your mother."

He saw it right after filming, and Cindy Crawford was wearing eight-point heels, almost as tall as him.

"Thank you." The little girl looked very well-behaved and polite.

"You're welcome." Matthew replied politely and slowly got up, "I should go. Goodbye, Kaia."

The little girl waved her hand, "Goodbye."

After Matthew went out, he went to the temporary dressing room to remove his makeup, and then drove back to Horner Manor to see Charlize Theron. The time for the two of them was running out. According to the tacit agreement reached in several aspects, he and Charlize -Theron is about to break up the engagement.

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