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The broadcast of this interview program had an immediate effect.

On the one hand, stimulated by the news that Matthew and Charlize Theron are about to get engaged, the major media have pulled out the relationship between the two and re-hyped it, and even dragged out all their past stories worth reporting. before the public.

In particular, Matthew's experience can definitely be regarded as inspirational. After all, before the age of 20, he was confused and was a super poor boy.

Therefore, there have been many reports in the tabloids such as "little driver Matthew Horner has become a winner in life and is about to marry the Oscar queen", "Fairy tales are brought into reality, and poor boys are favored by princesses".

These are just hype. Although Charlize Theron entered the industry earlier and also has the best actress in the Oscar, but when it comes to the actual net worth, Matthew is now much richer than her.

The hype in newspapers and on the Internet can also continue to expand the influence of Mr. and Mrs. Smith, helping to attract more people to the theaters.

A movie is in the screening period, no matter whether it is positive or negative, as long as it has a topical degree and can spark discussion, it can be said to be a good thing.

Even bad reviews are a hundred times better than no reviews at all.

Human psychology is often a wonderful existence. When most people or the media are talking about how bad a film is, some people will buy tickets to enter the theater to see how bad the film is.

Some bad movie crews and distribution companies will also engage in propaganda that they are not qualified to comment on the film, and some fans are trapped in the theater.

Of course, although "Mrs & Mrs. Smith" has a poor reputation among film critics, the audience's reputation is not bad. The current IMDB rating of 7.4 is also a medium rating for commercial entertainment films.

On the other hand, stimulated by the exposure of the time and place of the engagement, in front of the Horner Manor in Beverly Hills, it became a gathering place for paparazzi and entertainment reporters. The gate of Na Manor was blocked.

NBC Entertainment's OB van, which drove across from the main entrance of Horner Manor on Saturday morning, seemed to have begun preparations early to report on the engagement ceremony.

Fortunately, Horner Manor is far away from other residences. Matthew also hired professional security personnel from a reliable security company some time ago, which can effectively prevent some journalists with over-thinking from crossing the line.

In addition to the security staff, Horner Manor also hired two maids, one was introduced by Liszt; the other was hired by Helen Herman.

In addition, some maintenance work of the manor was handed over to Liszt.

The media's attention is naturally exchanged for intensive hype reports, which is also conducive to maintaining the popularity of the film. After all, the poor professional reputation of "Mr. and Mrs. Smith" will still have an impact on the future box office trend.

In addition to the publicity and hype accident, Matthew also pays special attention to the now influential Internet.

"Hello, Brian."

In a small park in the Westwood District, Bella Anderson stood beside a stone table surrounded by trees, saw the big boy walking along the small building, and took two steps forward, "We meet again."

Brian Lister glanced at the rarer brown-red hair and said, "Miss Anderson..."

"Bella!" Bella Anderson emphasized, "Did I not tell you when we last met, just call me Bella."

Brian Lister nodded and asked, "Are you looking for me this time?"

Bella Anderson gestured to the stone bench beside the stone table and said, "Let's sit down and talk."

Brian Liszt walked to the stone table and sat down, waiting for Bella Anderson to sit down too, and said, "Bella, hurry up if you have something to say, I have an appointment later."

"It's like this." Bella Anderson said directly, "Now film critics and some competing people want to suppress Matthew and deliberately give "Mr. and Mrs. Smith" a bad review, especially to discredit Matthew and the film on the Internet ."

"I've read a lot of film critics' columns." Brian Lister said angrily, "Those guys are just looking for trouble!"

Those who like to talk about entertainment and commercial films are superficial, have no connotation, and don't pay attention to humanistic thinking, they are simply fed up.

People who depreciate commercial entertainment films infinitely probably like films that seem to have good taste. If they are so tasteful, they should not watch "Mr. and Mrs. Smith". Since it is over, it proves that this film is attractive to watch. The advantages, otherwise those people are perverts who like mental self-abuse.

The focus of this film is originally the rivalry between Matthew and Charlize Theron. If you don't understand this, it's completely useless to fight hard in terms of connotation and digging of social problems in marriage. nonsense.

In fact, he admires those people very much. Originally, people on earth knew that this was a popular entertainment film, but they could still spend such a long time and tell others that it was a popular film through a column, and also listed a lot of evidence. It's really too much energy to use.

Nowadays, the quality of many film critics is very poor. The column is full of unguided and irresponsible accusatory and abusive film reviews. Apart from the author's own venting of his spirit, this kind of film review is nothing more than wanting to say that this film is a waste of his precious time. In fact, the film wasted two hours for him, and he wasted two hours when he wrote the review... Failure.

Watching a movie is also a kind of pastime. For him, if the visual effect of the movie is good, it is also a good movie, but in the eyes of some people, except for the connotation and depth, nothing else is an advantage.

Watching movies is entertainment, you have to come up with a depth and connotation, and come up with a profound social background, isn't it pretending?

By the way, who did Matthew provoke? Those film critics gave him low marks for two films in a row, and they have to watch him not pleasing to the eye?

Entertainment movies are entertainment movies. If you feel that you are not worthy of your own appreciation, go to Europe, right? After reading it, I complained that European films specialize in the next three ways.

As a commercial film, "Mrs. & Mrs. Smith" should have it all, right? A handsome guy like Matthew, with Charlize Theron, a beauty who is also first-class in Hollywood, and the action scenes are natural and smooth, tense and exciting,...

Wouldn't that be enough? An entertainment film is already very good, what else do those film critics want?

Do you want Matthew to sit with Charlize Theron and discuss the meaning of life, the meaning of marriage, and the mysteries of the universe?

Brian was pretty sure that, if that were the case, Mr. and Mrs. Smith would end horribly. ,

Bella Anderson saw the thoughtful look on Brian's face, and waited a moment before saying, "You're very influential among the fans in West Hollywood." She knew that this was an absolute **** of Matthew, father. He also has major interests with Matthew, "Brian, mobilize more people and actively speak on the Internet, especially influential movie sites like IMDB."

Brian understood what she meant and nodded in response, "No problem, leave it to me in West Hollywood."

"Try to mobilize as many people as possible." Bella Anderson warned again, "You can't let those sunspots go to Dark Matthew indefinitely."

"You can rest assured." Brian was full of confidence. "I can't guarantee that if there is more, there will still be a hundred people mobilized."

Bella Anderson stood up, "Well, I won't delay you going on a date. You have my phone number and you can call me if you have any problems."

Brian also stood up. "I'll go first. Goodbye, Bella."

Bella Anderson waved, waited for Brian to walk into the woods, took out the recording jammer in his pocket and turned it off, took out his phone, called a taxi, and quickly walked out of the small park, ready to meet in Santa Monica. Someone else.

Today, her work task is quite heavy, and she has to go to several places in person.

As far as Bella Anderson knows, including the heroine Charlize Theron and the "Mrs. & Mrs. Smith" crew, as well as the producer Summit Entertainment and the distributor Universal Pictures, are doing word-of-mouth operation and marketing of the film in various forms.

After joining the industry, Bella Anderson learned that the Internet video ratings that seem to be fair and just, have relatively perfect rules, and have many netizens directly rated ~www.readwn.com~ turned out to be not as it seems. Real, maybe the ratings will gradually become real over time, but during the release period, there are many factors behind it.

Internet word-of-mouth operation and marketing have also received more and more attention from major Hollywood companies this year.

Since Saturday afternoon, the positive rate of "Mr. and Mrs. Smith" on websites represented by IMDB has clearly begun to rise.

"A rare action movie, very exciting. The movie was very suspenseful at the beginning, as if it was a memoir and an interlude, but it was actually an action romance. The temperament of the two leading actors is very close. A combination of handsome men and beautiful women!"

"Mr. and Mrs. Smith, Matthew Horner at the most handsome time met Charlize Theron at the most beautiful time, and then the two became attached to each other because of the play. This movie actually represents a very large type of Hollywood movie. The theme is 'Agents are human too', but this one is cool, very cool, and funny, nothing to say except it looks good, especially the last shootout, bango! Bango! It's so cool!"

There are many reviews like this, and on Sunday morning, the IMDB score of "Mrs. & Mrs. Smith" quietly returned to 7.6.

Meanwhile, Saturday's box office tally is out.

Affected by the massive publicity and hype, Mr. & Mrs. Smith's Saturday box office was still bright, excluding the $8.8 million in advance screenings, up 26 percent from Friday, to $25.2 million, despite the weekly gross of $25.2 million. Day screenings have just started, but the North American box office has easily surpassed $50 million.

Compared to "Mrs. and Mrs. Smith," "Danny the Wolf" and "Kingdom of Heaven" continued to be completely suppressed, and each received $2.9 million and $3.1 million on Saturday. )!!