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On this night, not only "Mrs. and Mrs. Smith" were released on a large scale, but also "Danny the Wolf" produced by Luc Besson, as well as "Kingdom of Heaven", which opened last weekend, still maintaining the previous release. This is also the three largest films currently screened in the North American film market.

Due to the large-scale production of two new films at the same time, ceasre's theater market research specialists have been distributed in major theaters across the United States early on, in order to obtain first-hand data of theater audiences in time, analyze them, and predict the follow-up of the film. The box office trend and even the total North American box office.

Howard Miller is one of them. After a hurried dinner, he came to one of the largest and most famous commercial theater chains in West Hollywood.

While the film was still showing, Howard Miller found the manager of the theater operations department. Since he haunts West Hollywood all the year round, the important figures of several larger theaters are basically familiar with each other.

Howard Miller sat in the operations office and asked, "Kohler, how's it going with the three largest screenings?"

The manager of the operations department named Kohler was a bald middle-aged man. He took the cigarette from Howard Miller and glanced out the window. Seeing that no one was paying attention, he took a breath after lighting it, showing a look of enjoyment on his face. expression.

Howard Miller also ordered one for himself, and at the same time came to the air conditioner and switched to ventilation mode.

Kohler took a deep breath, spit out a mouthful of smoke, and said, "'Reign of Heaven' was not very good last week, and the attendance this week was also very poor. Today's box office today is not as good as the early stage sales of 'Mrs & Mrs. Smith' that night. , of course, Mr. and Mrs. Smith has a private room, and the attendance rate is amazing."

"Is there a private room?" Howard Miller looked at Kohler, "What private room?"

"It's not what you think." Kohler knew at a glance that Howard Miller was thinking, and said, "It's a fan organization of Matthew Horner in West Hollywood, and about 150 or 60 people came to the 200-person hall. people."

Howard Miller nodded, quickly took out his notebook and wrote it down, and said, "Is it just a reserved venue?"

"You mean my theater alone, or the entire ag?" Kohler asked.

"Just say it." Howard Miller smiled at him.

"I only have a private room here." Kohler thought for a while and said, "But yesterday I called the head office and heard people talk about it. It is said that many large and medium-sized cities such as New York, Seattle, Phoenix, Houston and Chicago are In the ag theaters, there are Matthew Horner fans who organized to watch the early stage of "Mr. and Mrs. Smith"."

Howard Miller realized immediately that Matthew Horner's fans were starting to form in size and organization, and if Kohler was telling the truth, these organized fans could very well make Mr. & Mrs. Smith's box office more successful than expected. good performance.

The pre-sale results of "Mrs. & Mrs. Smith" are quite good. The company's first-week box office forecast was $50 million to $55 million. Now it seems that Matthew Horner's personal appeal is still underestimated.

Thinking of this, he said in a joking tone, "Khloe, based on past experience, how much do you expect the first weekend box office of "Mrs. & Mrs. Smith"?"

Instead of answering, Kohler asked, "What about your company's forecast?"

"$50 million to $55 million," Howard Miller said.

Kohler waved his hand, "Too low! Too conservative!" He pointed to a poster of Mr. The box office is more than three times that of Kingdom of Heaven plus Danny the Wolf combined. If you look at the buzz, Matthew Horner and Charlize Theron are widely discussed, and the other two have The effect? ​​And the head office gave us a notice this afternoon, starting tomorrow, the filming rate of "Kingdom of Heaven" will drop by 15 points, all of which will be added to "Mrs. & Mrs. Smith"."

Howard Miller nodded slightly.

Kohler continued, "As long as the early box office of Mr. & Mrs. Smith is not bad, I dare say that tomorrow's filming rate in major theaters in North America will probably reach 40%!"

"Let's put it this way, Howard." He has worked in the industry for more than two decades and is quite experienced. "With the buzz of Matthew Hoan and Charlize Theron, plus the fan effect," The opening weekend of Mr. & Mrs. Smith, I personally think, should be 20 or 30 percent higher than you expected."

Kohler emphatically reminded, "Don't forget, Matthew Horner's past three films have all sold well at the box office, and the market appeal is amazing! His commercial value is definitely not comparable to those stars who rely on literary films and awards."

After he said this, Howard Miller suddenly thought of one thing, "I have read a review before, some institutions specializing in the study of the film market, think that the market appeal shown by Matthew Horner is even a lot of first-line Celebrities can't compare."

Kohler snorted coldly, "Many first-tier stars are made of style, awards, and fashion. How much box office appeal can such a star have? I dare to say that as long as "Mrs. & Mrs. Smith" is a big hit at the box office, Matthew - Horner is a solid A-lister."

"Well." Howard Miller agreed with his statement, but added, "It's a pity that he doesn't have any acting awards that he can hold."

Kohler, who runs a commercial theater chain, is extremely disdainful of this. "Performance awards? Do you ask the large and medium-sized Hollywood studios to care? The first factor that determines Matthew Horner's status in the circle is the salary, and the salary is mainly Based on the box office results of the past three films..."

Howard Miller interrupted him, "Khloe, you're just talking about box office!"

"It's not me who cares about the box office!" Kohler snuffed out the cigarette **** in his hand, "It's the Hollywood producers who care about the box office!"

Hearing the latter sentence, Howard Miller could not find any objection for a while.

Kohler looked at the cigarette butts, confirmed that the cigarette butts were completely extinguished, and threw them into the trash can next to them, saying, "When this 'Mr & Mrs. Smith' is a success, Matthew Horner's invitation to the cast will definitely be this year's Oscar winner Jamie -Several times as much as Fox!"

The electronic watch on Howard Miller's wrist beeped twice, he looked down and said, "Danny the Wolf is about to end, I'm going out."

Kohler waved his hand and said, "Come here when you're done. I'll treat you to coffee."

When he arrived at the exit of the theater, Howard Miller waited for a few minutes. The fans who had left the theater came out one after another. He hurriedly met the one who walked in front, gave a small gift, and started the on-site investigation and collection work. .

When he asked about the film he had seen, the fan was angry, "This 'Danny the Wolf' is a terrible film, I was going to go after Luc Besson and Morgan Freeman. I came here, but what I saw was a pile of rubbish, if I knew this, it would be better to watch "Mr. and Mrs. Smith" starring Matthew Horner, at least the protagonist is a handsome guy!"

After the fan left, Howard Miller stopped the second fan, the second fan was blank, "I was really bored when I saw it for half an hour, so I fell asleep. What was going on behind me? I don't know, I didn't watch it, so I won't comment."

Howard Miller was stunned, thinking how boring this film must be to make people fall asleep?

The comments of the few people he asked later were also average, and the best one just said "it's okay to watch it".

Before the people who finished the show had finished, Howard Miller left it behind and hurried to the exit where the other two cinemas were connected, because "Mr. and Mrs. Smith" was about to end.

How can Danny the Wolf compare to Mr & Mrs Smith in terms of importance and the value of the information ceasre sells?

Luc Besson is very famous, but in the North American market, his appeal is not at the same level as Matthew Horner. As for Jett Lee, who would think of his fame and market appeal in North America? Can it be compared to the Oscar queen?

Howard Miller packed his backpack~www.readwn.com~ and took a stack of questionnaires and a gift pen in his hand. Unlike when he just investigated "Danny the Wolf", ceasre was specially made for "Mrs. Smith" the questionnaire.

There are three main contents on the questionnaire, one is to evaluate the movie in one sentence, the other is to choose the score in the abcdef's rating scale, and the third is to watch the movie for what reason.

The exits of the two theaters opened one after another. The exit opened first, and a large number of fans wearing cultural shirts with the head of Matthew Horner came out. Howard Miller did not mean to come forward, and he knew all this without asking. It's a fan of Matthew Horner, let them fill out the questionnaire, and the answers they get can be imagined.

Soon, a fan came out of the other exit, and Howard Miller immediately greeted him.

Due to the limited time, he only had time to send out more than ten questionnaires. After returning it, he came to the bench next to him, sat down and roughly turned over it.

"This is a great movie!"

"It's really the thunder that stirs the fire. How can two 'sexiest people in the world' meet without sparks?"

"I like watching Matthew and Theron fight and bombard each other with heavy weapons. How powerful is this..."

I don’t know why, Howard Miller saw the bombardment and had bad associations in his head. He vaguely remembered that when Scarlett Johansson was interviewed on a notice of “Escape from Clone Island”, he said that Matthew Howard Na has a super cannon.

This thought was fleeting, and he paid attention to the questionnaire again. Among the more than ten questionnaires, the highest score was a, the lowest was b-, and on average, it was probably a-.

If other theaters are in a similar situation, the word of mouth is OK for a purely commercial entertainment film. ) Download Free Reader!!