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As expected, the news that Matthew proposed to Charlize Theron successfully grabbed the headlines of most entertainment media the next day. In just one day, related news hits on Yahoo Entertainment exceeded 2 million, and TMZ The exclusive video released in the news section was even more sensational, with 3 million views in 24 hours.

Most people are wishing Matthew and Charlize Theron to get together.

There are also media reports that this is a well-planned publicity hype, but it is not a mainstream voice and can basically be ignored.

And through the previous series of publicity and image creation, the audience who eat melons are also happy to see the two come together.

Many times, the general public only wants to believe what they want to believe.

This kind of propaganda has been tried and tested in the promotion of Hollywood movies, and there is a reason for its existence.

On the second day of the proposal, Matthew and Charlize Theron appeared together at the Tiffany store on Rodeo Avenue. Under the stalking of countless paparazzi and cameras, they purchased a pair of rings, which once again triggered media speculation. It is believed that the two have already set a wedding date.

On May 4th, the attention of the entertainment media has just turned to the upcoming summer movie. Matthew announced through his personal blog that he will hold an official meeting with Charlize Theron after the premiere of "Mr. and Mrs. Smith". engagement ceremony.

In an instant, he succeeded in grabbing the headlines again.

In the following two days, as long as the relevant news is slightly less popular, Matthew and Charlize Theron always have new news breaking out, and they have always maintained a very high topic.

After all, Hollywood is a world where people can only survive by being talked about.

The more discussions, the higher the topicality, and the greater the influence of the stars and starring works.

"Mr. and Mrs. Smith" starring Matthew and Charlize Theron has been constantly discussed and mentioned, and its popularity has obviously surpassed that of "Kingdom of Heaven", which will be released in the summer.

Taking advantage of this heat, Dior and Mercedes-Benz released new advertisements for Charlize Theron and Matthew in early May, which also made the two people with high exposure rate frequently appear in various media. above.

During this period of time in early May, the attention of the two is completely comparable to that of superstars.

It is no exaggeration to say that Matthew and Charlize Theron got together and completely achieved the effect of one plus one greater than two, or even greater than three.

Seeing that the publicity and hype related to "Mrs. Smith" is in full swing, North American theaters have also opened the "Mr. and Mrs. Smith" advance booking service. You can book the first weekend movie tickets of "Mrs. Smith" in advance by phone and online.

The Hollywood Chinese Theatre also started selling tickets for the North American premiere ten days in advance.

Although a considerable part of the film's North American premiere tickets have fallen into the hands of sponsors and cast members, for example, there are hundreds of tickets for public sales.

With the opening of pre-sale tickets for the premiere of Mr. The pre-sale queue ahead of "Mrs. & Mrs. Smith" was several times longer than the pre-sale queue ahead of this weekend's "Kingdom of Kingdom" release.

The two big-budget commercial films released two weekends before the summer season have formed a sharp contrast in terms of publicity and promotion. "Mr. and Mrs. Smith" is vigorous, and it is the focus of media attention and the object of general public discussion. The publicity basically did not leave a deep impression on people, and the sense of existence was quite insufficient.

Even with "Kingdom of Heaven" coming out, it's Matthew and Charlize Theron who dominate the entertainment media headlines most of the time.

Just before the release of "Kingdom of Heaven", TMZ broke the news again, saying that after several rounds of bargaining, Matthew and the real estate brokerage company bought the mansion in Beverly Hills with a huge sum of $25 million, as a deal with Charlize Theron. love nest.

Subsequently, Matthew and Charlize Theron confirmed this in an interview at a promotional event in New York, and successively revealed that their engagement ceremony will be held in their new home, and a certain number of guests will be invited. Attend an engagement ceremony.

The mansion in Beverly Hills that Matthew once saw was fully equipped, and even the toothbrush was prepared with a brand name, and you only needed to carry a bag to move in.

Returning to Los Angeles from New York, Matthew took lawyers and other professionals and signed a series of formal contracts with the real estate company. He became the owner of the mansion within the fastest time stipulated by law, and the original nameplate was removed. Renamed Horner Manor.

Then, he contacted Liszt from the Red Penguin Company and handed over the engagement ceremony to Liszt and his team. Anyway, the expenses of the engagement ceremony were borne by the "Mr. and Mrs. Smith" crew, Dior and Mercedes-Benz, respectively. He also doesn't have to worry about the issue of return.

And it was agreed before that after the engagement ceremony, the engagement video would be sold to TMZ, and one-third of the money would belong to Matthew.

In this engagement drama, he and Charlize Theron, as the hero and heroine, are also paid.

Red Penguin has rich experience in this area. Liszt has done similar operations before. In just one day, they came up with several plans. Matthew and Charlize Theron finally chose the relatively simple one.

During the period, Matthew received a phone call from James McAvoy and Michael Fassbender. Of course, the two would not be absent from his "engagement ceremony", and James McAvoy asked to be at the engagement ceremony. The male representative speaks.

Anyway, Matthew has no relatives here, so he simply agreed.

Another person, after hearing about the specific situation, also found Matthew and wanted to be the man's representative.

When Orlando Bloom called, Matthew asked Liszt to bring someone to clean up Horner Manor. It happened that Orlando Bloom was in Century City in Beverly Hills, and he was curious about Matthew's new home. Matthew simply told him to come here directly.

"It's a very stylish house." Standing in front of the glass curtain wall in the living room, Orlando Bloom felt that he had a panoramic view of Los Angeles. "The location is also very good."

Matthew smiled and said in a self-deprecating manner, "The mortgage is also very good."

Orlando Bloom turned to look at Matthew and said, "With your current box office appeal, at most two films will be paid off." He then took the initiative to change the subject, "I'm with you. I mentioned it on the phone, how are you thinking about it?"

"I'm very sorry, Orlando." Matthew was sincere this time. "Someone asked me to be the man's representative two days ago. I'm British like you. You've met him, James McAvoy."

Orlando Bloom immediately thought of the British actor in "Black Hawk Down," who had been hard-core friends with Matthew at the time.

"It's okay." He deliberately winked at Matthew, "I can wait for the next time."

Matthew stretched out his finger and nodded at him, "There won't be another time."

Orlando Bloom was completely wrong, smiling and shaking his head, apparently not believing that Matthew and Charlize Theron would last forever.

Then, Orlando Bloom invited, "Have time? Don't forget to attend the premiere of Kingdom of Heaven."

"I will definitely be there." Matthew has already received an invitation from Ridley Scott, and in the face of Helen Herman and Ridley Scott, he will also go, "Your first How can I be absent from the screening."

Orlando Bloom suddenly sighed, "I have a bad feeling."

"What's wrong?" Matthew asked curiously.

He wasn't worried about Orlando Bloom finding his head. Orlando Bloom became the hero of "Kingdom of the Kingdom" and had nothing to do with him.

"Have you noticed the pre-sale of Kingdom Kingdom?" Orlando Bloom asked.

Matthew shook his head, "No, I came back from the announcement and I've been busy arranging the new home."

"The pre-sale is not ideal." Orlando Bloom doesn't seem to be joking, "The pre-sale of 'Mrs & Mrs. Smith' opened more than a week later than the pre-sale of 'Kingdom of Kingdom', but the pre-sale box office of '' Kingdom of Heaven" three times."

He didn't mean to blame Matthew, but said that ~www.readwn.com~ the film's test screening reputation is not good. I watched the test screening, and it was completely different from the version that Ridley Scott had shown in the editing room. . "

Matthew thought about it and said, "I remember Ridley Scott didn't have the final cut right?"

Orlando Bloom seemed a little angry, "Twentieth Century Fox thought Ridley Scott's version was too long and too slow, forcing him to cut about 40 minutes of content, I've seen it The test version of the movie is not the same movie as before."

Matthew sighed and said, "No way, Hollywood is a producer-centric system, and it is almost impossible for the director to get the final editing rights."

"Ridley Scott said that Twentieth Century Fox's re-edited version would ruin the film." Orlando Bloom was very disappointed, "and would ruin me and Ridley Scott. ."

There is no way for Matthew to intervene in this kind of thing, let alone that he has no partnership with Twentieth Century Fox. Even if there is, it is impossible for Twentieth Century Fox to let an actor casually interfere in other large-scale projects.

Orlando Bloom obviously blamed 20th Century Fox for the poor pre-sale results, and scolded, "Damn 20th Century Fox!"

If a Hollywood first-line director like Ridley Scott interferes with his creation on a large scale, it often causes a series of problems.

Matthew also doesn't know what the people at Twentieth Century Fox think.

Orlando Bloom chatted with Matthew for a long time here, and determined that Matthew would attend the premiere of "Kingdom of Heaven". He attended the engagement ceremony of Matthew and Charlize Theron, and then left.

Before Matthew and Charlize Theron moved into their new home, Kingdom of Heaven was released in North America.

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