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With the large-scale production of "National Treasure" in North America, the word of mouth of the film is completely polarized in just one day. This polarization is not like the kind of movie that audiences who like it like and those who don't like hate it. But professional word-of-mouth and audience word-of-mouth are completely different.

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After Friday passed, the professional reputation of "National Treasure" continued to decline, Rotten Tomatoes continued to rot, and its freshness dropped directly below 50%. Professional film critics were extremely mocking for this entertainment film.

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The focus of their criticism is mainly in two aspects. One is that the plot and decryption of the film are too naive; the other is that Matthew and Dwayne Johnson are very incompatible with their respective characters.

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Even the male protagonist sneered at not swallowing the treasure in the end.

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On the contrary, the audience reputation of "National Treasure" is quite good. Cinee's first-day theater audience scored an average of "A", and the IMDB score is temporarily 7.5 points. A family audience favorite.

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Most of the parents who brought their children to watch the movie thought it was a very good family movie.

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At the same time, these people also felt that Matthew's performance was quite good, and he portrayed the male lead as a kind-hearted, courageous and resourceful actor, and he was a good actor.

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As for the so-called "No Treasures" and "Decryption" is too simple, this is a family-friendly movie. Is there a problem with this?

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In an interview with ABC TV Entertainment Channel, a movie fan was asked about professional reputation and audience reputation, and he answered it like this.

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"Which other film can withstand such scrutiny by film critics of the analysis method that the details are broken and smashed? This is an entertainment film with sufficient entertainment factors, a smooth plot, and a tense rhythm, enough! If If there is so-called reasonableness in any detail, is that still called a movie? I never felt that the movie had any obvious logical loopholes and plot pieces.”

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Some fans also said, "Thanksgiving is coming soon. Isn't it time to watch such a lighthearted movie this season?"

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Many professional film critics feel that they have the responsibility, obligation and ability to guide the development of the film industry, so as to avoid the complete entertainment and commercialization of this industry.

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In this kind of question, it can only be said that the benevolent sees the benevolent and the wise sees the wisdom.

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Even in a mature film market like North America, the involvement of film reviews and films is a mess.

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Of course, compared to the film market that has just started, there are indeed many regulations. At least there are default rules to follow. Just like Matthew will not attack film critics at will in the face of the media, no one will easily break these rules. .

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For those who break this rule, as long as the films they participate in will be released in the future, you can imagine what will happen.

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Not bad audience word of mouth, to a certain extent, dilute the impact of negative comments from film critics. "National Treasure" first reported $18.5 million in North America, easily surpassing "The Polar Express" and "The Incredibles" released in the previous two weeks. Sit on the throne of the single-day box office champion.

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In the next two days, the single-day box office trend of the film was stable, with 16.6 million US dollars and 13.1 million US dollars respectively, and 48.2 million US dollars in North America in the first three days of the first weekend, easily taking the top spot in the North American box office chart.

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At the same time, "National Treasure" also opened in more than 40 overseas markets, including the United Kingdom, France, Germany and Latin America, etc., and the overseas box office reached 52 million US dollars in the first week.

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As long as there are no major surprises, the film should be fine with US$200 million in North America and US$400 million globally.

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After the first weekend box office was released, Matthew specifically chatted with Helen Herman about the movie and about the choice of the movie. After all, the movie "National Treasure", even if he watched it himself, was actually relatively mediocre. In the movies in which he is the leading actor, the quality is slightly better than that of "The Scorpion King".

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It happens that such a film is very popular among audiences, and it can be said that it has achieved box office success.

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In this regard, Helen Herman's point of view is very simple. It is better to take ordinary films than to rashly take on the kind of projects that want to win by surprise.

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Matthew basically agrees with her point of view. Unless it is a film that has been widely spread in memory and is highly praised on the Internet, it is best not to even touch the script that is full of innovation and thinks it is astonishingly creative. .

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After staying in Hollywood for a few years, there are also a few films with male protagonists. Matthew can understand it. For Hollywood production companies and stars who want to climb up, the most common movies are stereotyped. It's actually a good movie.

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This is not just commercial entertainment movies, but also awards season movies. Hollywood commercial entertainment movies have a set of models, and awards season movies also have a mature model.

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For example, the films of "A Beautiful Mind" and "The Devil" are in this mode, and are custom-made by the production company for Oscar.

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When Hollywood production companies select scripts, they pay great attention to the use of stereotypes. A script full of innovation and anti-patternization will not surprise the production company 99% of the time, but will be put on the shelf.

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The same is true for the selection of scripts by stars and agents. Many stars and agents often only read the first ten pages and the end of the script. If it is not a typical Hollywood three-stage structure, a rising star like him is likely to choose give up.

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Film companies all over the world produce a vast number of movies every year. There are various types of movies. Among them, there are very few movies that can be famous in history. In fact, for most movies, they can be made wonderful enough to make the audience willing to Pay for it, and you're done.

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Take "National Treasure" as an example. As a treasure hunt adventure movie, is there any innovation in the theme? No. This theme has been filmed countless times, and the audience is familiar with it. Indiana Jones used a trilogy as early as the 1980s to brush the brains of the old beauty.

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Is the plot cleverly designed? Even the male protagonist, Matthew, can only be said to be average. The whole film follows the traditional routine, and there is no shocking jaw-dropping turn at the end. The whole can only be said to be quite satisfactory.

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For such an "ordinary" movie, North American audiences and even overseas movie audiences are willing to pay for it. The global box office easily exceeded 100 million US dollars in its first week, which all proves that the current Hollywood business entertainment model is not outdated.

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As we all know, to make a good commercial entertainment film, you don’t need to be innovative all the time. If you can reach the standard line according to the conventional thinking, the film is very likely to be a commercial success.

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"Entertainment Weekly", which was listed in the new week, specially wrote an article to analyze "National Treasure"'s so-called secret of success.

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"First of all, "National Treasure" has stars as a selling point. Matthew Horner's appeal among fans is unquestionable, and the personal charm shown in the film is as attractive as ever."

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"Secondly, the rhythm of the movie is well grasped, one is tight and one is loose, and the suspense is always kept to hang the audience's appetite, so that the audience is willing to watch the ending."

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"Third, although the plot is not impeccable, there are no loopholes that are big enough to make people play, and combined with extremely popular elements such as the Declaration of Independence and the treasures of the Knights Templar, it can effectively arouse the interest of the audience. ."

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"Fourth, an ordinary and plain story line. The film does not have complicated dark lines and intricate plots. It can be easily understood by adults and minors alike."

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Matthew has seen a lot of analysis in the media like this.

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This shows that "National Treasure" is a film with many advantages and few disadvantages.

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Like most successful Hollywood commercial entertainment films, "National Treasure" has no revolutionary innovations, but no major flaws. The routines are outdated, but the degree of completion is high. The audience pays for it.

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After all, audiences go to the cinema before Thanksgiving just to have some fun.

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No matter how critics criticize, "National Treasure" has achieved commercial success, and Matthew, as the leading actor, has further increased the cost and the aura of success around him. This aura is very important to Hollywood, which believes that successful people will continue to succeed. Manufacturers, have a huge attraction.

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The following week, the Thanksgiving holiday came. As a typical Disney family film, "National Treasure" can be described as the right place and the right place. The box office trend is extremely stable. It is added by the Thanksgiving holiday effect. As a holiday, Thursday to Sunday Within four days, another $45.5 million was taken from North America.

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In addition to the harvest of the previous three working days, the North American box office of "National Treasure" successfully exceeded the US$100 million mark and reached the figure of US$101.3 million.

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Due to the family-friendly style and almost no sensitive plots, the film appeared in more overseas markets this week, and the number of countries and regions screened increased to more than 80, while the movies that sold well at the North American box office, under normal circumstances, overseas The box office will not be bad~www.readwn.com~ This week, "National Treasure" took more than 53 million US dollars from overseas, and the overseas box office also exceeded 100 million US dollars.

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Within two weeks of its release, this seemingly ordinary film has grossed over $200 million at the global box office.

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As the absolute hero of the film, Matthew has been criticized by many professional film critics, but he still maintains a violent upward momentum.

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He is a star who mainly takes the commercial route. Naturally, the more widely spread the films he starred in, the more helpful it will be for him.

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The films starring him have been selling well one after another, and Matthew's influence has expanded significantly. Not only did Hollywood producers put him on the "green list" to prioritize cooperation, but some more popular luxury brands also came to the door, wanting to cooperate with him. He signed an endorsement contract.

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Choosing a brand endorsement is not as simple at all as choosing a movie. Brands need to choose the right star, and the star also needs to choose the right brand.

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Especially in Hollywood, style is directly related to coffee and big business income. 898))!!