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"The Scorpion King received an overwhelming response, and with $3.4 million in advance, it was the best in North America in April!"

"The Scorpion King, a spinoff of "The Mummy Returns," did a good job at the box office in advance, and the industry predicts that it may earn $30 million in the first weekend!"

Early Friday morning, relevant news appeared on the entertainment pages of many newspapers, continuing to build momentum for The Scorpion King.

And the gossip tabloids deliberately reminded Rex Reed.

"The Scorpion King's $3.4 million advance, Rex Reid should have prepared earlier, better brush the donkey that Matthew Horner gave him today, so as not to kiss the donkey's ass. Get some shit..."

All these publicity and hype are conducive to pulling more people to pay attention to "The Scorpion King", thus generating the desire to buy tickets.

In addition, some statistics released by third-party agencies are also more favorable to the film.

In the on-site audience survey of "", "Scorpion King" received an "A-" score, but the popcorn index exceeded 80%.

In terms of age, 68% of the audience is under the age of 22. The film is aimed at this target group, and the age structure of the audience in the early stage is quite good.

In terms of gender, the number of male audiences is about 55%, which is not much different from the number of female audiences, and the audience is relatively balanced.

Of course, as more professional film critics published film reviews, the freshness of "The Scorpion King" continued to decline. By Friday afternoon, the freshness fell below the 60% mark and dropped to 5%. Nineteen, the film's freshness on Rotten Tomatoes also changed from fresh to rotten.

At the same time, the IMDB score has also been lifted, and the score of 6.3 can only be said to be average.

In general, the reputation of "The Scorpion King" is mediocre.

Like Universal's own premiere survey, "The Scorpion King" was most criticized for its thin plot and its irrelevance to the "Mummy" series.

But the film is not without critical acclaim. This aspect is mainly focused on Matthew's male lead and Hu Kelly's female lead, especially Matthew and his action scenes, which have received little criticism.

For example, on the IMDB website where movie fans are more concentrated, the praise almost falls on Matthew.

"The highlight of the film is Matthew Horner."

"The **** plot isn't as good as Matthew Horner's physicality and fights."

"As an inexplicable rumored film, it's quite ordinary, that is, Matthew Horner and Kelly Hu are worth watching."

"It's a mediocre film in every way, and the only thing to watch is Matthew Horner's strong, toned muscles and clean hands."

"The plot is simple, full of loopholes, random fabrications, and bizarre. It's incredible that so many people watch such a poor movie! If I say the bright spot, I just think the male lead is very fierce! The figure is fierce! The action is also fierce!"

A typical commercial and entertainment movie released near the summer season is still a derivative series of a big-selling movie, and word of mouth is often difficult to affect the box office in the first weekend. Moreover, Universal Pictures' ingenious promotion and marketing have won everyone's attention.

Universal Pictures also anticipated the negative comments that the film might encounter, and prepared a floor-washing soft article early. When Matthew was reading the newspaper on a routine Friday, he saw a large number of articles that were obviously floor-washing, and at first glance, it seemed Fairly reasonable.

"A movie like "The Scorpion King" has both macho men, beautiful women, action and magic, and occasional gags... What else do you expect? Acting? Plot? Humanity? Why don't you go for these? Watch 'Last Tango in Paris'? Why not watch 'Mulholland Drive'? It's an action movie, it's a purely commercial movie, okay?"

In addition to washing the ground for the movie, this soft article also does not forget to tout the most popular actor in the current movie.

"Since the three giants Arnold Schwarzenegger, Sylvester Stallone and Bruce Willis have transformed and gone downhill, action movies seem to have encountered a hurdle, even Nicholas, who is full of literary atmosphere. -Cage has also started to play action, although it is not bad, but after all, it is not his old skill."

"Action movies seemed to have reached an era of lack of representation until Matthew Horner came out in 'The Scorpion King'..."

Those words touting Matthew's words simply praised him like nothing on earth.

The crew's hype for the film can be said to be omnipotent, even if it is a seemingly brainless soft article, as long as it can attract attention and have an effect on raising the box office, it will also actively reduce the IQ and let the media partners send it out.

To this end, even at the expense of rubbing the heat of others.

"To appreciate The Scorpion King, you must first adjust your mentality, such as from 30 to 15. If you accidentally bring your admiration for art, you may sharply turn into a chattering Woody Allen , using the aesthetics of petty bourgeoisie to ridicule the plot and lines of the film. If you are an ancient Egyptologist, you will be so stunned by the heavy makeup on history, maybe you will turn out historical materials to prove which details It’s not historically authentic. In short, compared to The Scorpion King, Pearl Harbor is an excellent historical film that can’t be more serious, and is fully worthy of 14 Oscars.”

"But The Scorpion King knows its place on the pyramid of cinematic taste, it doesn't disguise itself as an epic like Pearl Harbor, it's even more naive than last year's The Mummy Returns. It seems to say : You high school students are all pretending to be college students. I was born at the level of a junior high school student, and I played the game of a junior high school student. The honesty of "The Scorpion King" can eliminate the psychological barriers of some literary film lovers, making them relax their vigilance and return to To the superficial and childish years..."

"Having said so many bad things about "The Scorpion King", I didn't mean to deny it completely, I just wanted to prevent the audience from being confused, and put it on the hat of an art film to measure it. As a grand, simple and pure entertainment film, It is only responsible for providing sufficient sensory stimulation."

It has not been a month or two since Matthew entered Hollywood. He can understand the purpose of Universal Pictures to release this ad, attracting audiences who like this type of movies into the theater, even if it is to blame those fans who worship advanced movies.

The reason is very simple. The former may not only provide box office, but also have a certain chance to buy products such as DVD or video tapes in the later period, which is the target customer of the film.

For the latter, whether it is the crew or Universal Pictures, they don't expect a few fans who like art films to watch "The Scorpion King" at all. The line between the two sides is clear.

This does not mean that fans who like advanced movies are more advanced, nor does it mean that audiences who like brainless popcorn are simple. Everyone has their own hobbies. In this business society, hobbies are one of the key factors to pay for the bill. .

The film industry has developed to the present, whether it is admitted or not, the difference between popcorn commercial films and advanced literary films is becoming more and more obvious, and the overlap between the audiences of the two is often small.

On Friday afternoon, the crew did not arrange a publicity announcement. Matthew left the house on time and went to the fitness club in Ximu District to exercise. From the moment he walked out of the house, the paparazzi followed, and when he got off the car near the fitness club , The street shooting that used to cost money has become a gift packaged by media reporters.

There are six or seven photojournalists, the camera lens is aimed at him, and the shutter is constantly pressed.

Matthew believes that many of these photos may appear in the entertainment section of some newspapers tomorrow.

As long as the box office of "The Scorpion King" goes up, there will be more and more reports about him. A big-selling film has a very obvious bonus effect on the actors.

After he finished his daily fitness and training, he also practiced fencing for a while. When he left the gym, it was already dark, and most of the reporters and paparazzi outside the door were still waiting for him to come out.

Clearly, everything is changing with The Scorpion King's box office growth.

"Matthew Horner! Can I ask you a few questions?"

Outside the fitness club, several reporters took the initiative to show up and blocked Matthew's way. Matthew took a step back and stood at the door of the fitness club. He could retreat at any time, but he had a friendly smile on his face." Of course, I will answer if I can."

His cooperative attitude is very suitable for a newly famous actor~www.readwn.com~ The oldest male reporter among the reporters said, "Have you paid attention to the real-time box office of "The Scorpion King"?"

Matthew shook his head, "I have no way to know."

"I just asked a friend who works in the North American Cinema Alliance." Another reporter picked up the phone and put it not far in front of Matthew, and let him read the text message on it, "Ten minutes ago, he just checked the North American According to the rough statistics of the theater alliance, "Scorpion King" has always been in the leading position, and the advantage is very large!"

"Wow..." Matthew looked very happy, "This is really exciting news."

Not everyone, even entertainment reporters, is like Jelena Boyar, and the oldest looking male reporter added, "Congratulations, Matthew Horner, your first film is likely to be Box office hits.”

Matthew smiled politely, "Thank you! I hope so." He asked curiously, "How much did "The Scorpion King" have at the box office?"

The reporter with the mobile phone said, "Including yesterday's advance show, the box office on the first day is roughly US$9.4 million!"

"So much?" Matthew's surprise was not fake.

Unlike these well-informed reporters, apart from the crew, he didn't know about other channels at the box office. Since he separated from Helen Herman in the early hours of the morning, he didn't take the initiative to ask, because the crew would definitely do a routine in the next morning. Notice.

"Matthew!"

A short reporter squeezed in from behind and said loudly, "It's only eight o'clock, and it's too early to end today. The first weekend of "The Scorpion King" will definitely exceed $10 million at the box office, don't you have something to say to Rex? - Did Reid say that?"

"Well..." Matthew pondered for a while and said, "I believe that Mr. Rex-Reed is a reputable critic."