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In the following time, Matthew made relevant preparations. Whether it was for his personal promotion or for other hype, he fully cooperated with the crew's plan.

Although "The Scorpion King" only cost more than ten million US dollars, but this is the 21st century, and this money can still do a lot of things.

On the Internet, on the homepage of Yahoo Entertainment, the largest entertainment website today, news related to "The Scorpion King" is released almost every day, especially Matthew, who is the publicity center. Today is street shooting, tomorrow is fitness, and the day after tomorrow. Practicing free combat seems to have a tendency to occupy the computer screen.

Jelena Boyar has joined the editor-in-chief of Yahoo Entertainment, days after Matthew provided news about the special hobby of famous British actor Johnny Lee Miller, as well as a secret sponsorship fee from the crew. Will change tricks to tout Matthew once.

As for Johnny Lee Miller, Matthew has already offended him anyway, and it doesn't matter if there is any more, the two of them must be enemies when they meet. .

However, Matthew did not mention that Angelina Jolie still has a videotape in his hands. Johnny Lee Miller will be offended if he offends him. There is no need to provoke Angelina Jolie.

If it weren't for Winona Ryder's non-disclosure contract, he even planned to find an opportunity to sell Winona Ryder in exchange for more resources.

If you want to climb up, you always need a place to step on your feet.

In this day and age, although Hollywood's commercial entertainment films are still dominated by traditional publicity methods, they are gradually paying more attention to the role of the Internet. The official website of "The Scorpion King" not only updates relevant information in a timely manner, but also sets up a huge The countdown timer reminds fans how many days until the release of "The Scorpion King".

In addition, with the promotion of "Scorpion King", the number of followers on Matthew's personal blog also broke through the five-digit mark, and many of them were attracted by his appearance in the film.

This group of people also expresses the strongest desire to watch.

"Just like the blogger's figure, I will definitely buy a ticket to go to the cinema after the show!"

"Support! The blogger is both handsome and good-looking, and he is the type I like!"

Remarks like this appear on the message boards of Matthew's blog every day.

Matthew has also been updating his blog without interruption, from stills of the film to posters to his recent personal photos, two or three times a week.

He roughly knew that social networking sites were the future, and that social networking sites themselves could create stars.

Then there is the traditional hard and wide area, such as subway stations, aircraft factories and large squares where people are densely populated, Universal Pictures has invested a lot of resources for the crew, and the relevant huge posters can be easily seen, and the commercials are even more Half a month before the release, it appeared on the big screen and electronic billboards in Times Square in New York.

In terms of soft publicity, Universal Pictures has also done the same thing. For example, the internal screening of "Scorpion King" has been well received. The film's preview will have a favorable rating of over 95%. Advancing articles such as hard work and overcoming are emerging in an endless stream of newspapers and magazines.

In publicity and marketing, the crew includes everyone inside, and what they say may not be the truth, but it must be the most beneficial to the film.

In today's Hollywood in this era, compared with the increasingly critical tastes of the audience, although the film industry has greatly improved in terms of technology, there is still not much innovation in plots and scripts. Instead, routines and patterns are more serious. As an upcoming film The released movies must be promoted by press releases to meet the needs of the audience in order to win the box office.

In fact, the method used by the crew of "The Scorpion King" is not difficult. Even a layman like Matthew can see it. One is to highlight the protagonist. For example, in terms of actors, the crew's strategy is very clear. The protagonist is a publicity point; the second is to emphasize the director. Although Chuck Russell has not been doing well in recent years, he has had famous works such as "Geek in Disguise" and "Evaporation" in the past. "Scorpion King" is in the promotion. It has also become his ambition to make a comeback and reproduce the glory.

There are also plot scenes. Plots and scenes occupy an important position for the promotion of a movie. Many movie promotions often use plot twists, confusing or grand scenes to highlight this point. The "Scorpion King" crew focuses on promoting the Action scenes, slogans such as the classic cold weapon action, the best action design in five years, etc., are also loudly shouted.

Then there is the scandal of the main actors. At first, the crew wanted to create a fake relationship between Matthew and the heroine Kaili Hu. After it had to be cancelled due to the objective situation, this aspect was changed to promote Kaili Hu, who has entered the "X-Men". 2" The crew, Universal Pictures and Twentieth Century Fox and the cast have agreed to describe the indescribable affair between Kelly Hu and Wolverine, episode after episode in newspapers, magazines and the Internet.

It doesn't matter if it's true or not, what matters is that it attracts attention.

In order to attract actors and attract public attention, so that potential audiences can be attracted to the theater to buy tickets in the future, it is not a problem to cheat and lie.

Near the end of March, and the release of "The Scorpion King" is getting closer and closer, Yahoo Entertainment contacted the crew of "The Scorpion King" as agreed, expressing that they want to conduct an online interview with Matthew.

Whether it is the crew or Matthew, there is no reason to refuse.

Since the 9/11 incident, the communication ability of the Internet has been further verified, and the Internet means the future, which has become the consensus of many people.

"When did you become so active?"

In Yahoo Entertainment's Los Angeles branch, Matthew was sitting in an online text live broadcast room, preparing to accept an exclusive interview with Irina Boyar. Before it started, he asked curiously, "Why did you take the initiative? Got such an opportunity for me?"

He knew that Jelena Boyar had recently been promoted and had a certain amount of power in her hands.

Irina Boyar lowered her voice and said directly, "The information you provided gave me unexpected results, and this is considered a reward." She pushed a piece of paper in front of Matthew, "These These are all questions to be asked at a later meeting, I have communicated with the crew in advance, have they prepared you for it?"

"It's all ready." Matthew didn't mind being the marionette of the crew at this time. "It's just that the answer is a bit long. Remind your typists to be faster."

In addition to Matthew and Irina Boyar, there are several staff members at the scene. Some are responsible for the text entry of Yahoo Entertainment's exclusive interview chat room, some are responsible for taking pictures of the live interview and then send them to the chat room, and some are on the scene. Technical Support……

Although the Internet interview is not as high as the TV show, but it is also well prepared, and for an actor of Matthew's level, fame and resources are real before they pay attention to and emphasize the quality.

The preparations are in place and the time is almost up. After an editor came to inform Matthew and Irina Boyar, the online interview officially began.

There was a computer in front of Matthew, and he could see a lot of people crowded into Yahoo Entertainment's online chat room. Before the interview started, the number of people easily exceeded 10,000.

Elena Boyar did not ask further questions, and the entry clerk typed an introductory text first.

"Matthew Horner can be said to be an iconic figure in Hollywood's rookie actors, with sharp eyes, a rock-hard face, and a tall and strong physique. No one will find it inconsistent to let him do action scenes. In fact , he has starred in similar action films before, such as "Gladiator", and last year's "The Mummy Returns" in "The Scorpion King." However, the recent "Scorpion King" directed by Chuck Russell will return Matthew Horner's strengths and talents have been developed to new limits..."

Seeing this text, Matthew himself scratched his head embarrassedly, is this talking about himself?

However, his cheeks are thick enough to confirm in the next second~www.readwn.com~ This is him!

The more lies are repeated, the more they become true.

Surrounding Hollywood, from actors to crews to studios to the news media, it is the truest lie machine he has ever seen.

"Such an environment..." Matthew muttered to himself before the interview started, "It suits me very well."

He didn't know if there was a pure and white entertainment industry in this world. If there was, it would definitely not be Hollywood. If Hollywood was in such a circle, it is estimated that a person like him would never be able to get along in his life.

As a villain, staying among a bunch of saints is really too dazzling, and will inevitably be crowded out by the group, but hiding among the same group of villains, you will get mixed up like a duck in water.

The door of the interview room was pushed open from the outside, and an editor wearing glasses walked in, leaned over to Irina Boyar, whispered a few words in her ear, and Irina Boyar nodded lightly. , said, "I see."

The editor then left the interview room.

The entry clerk was still typing information about Matthew's past works and roles, and Irina Boyar said to the photographer, "Pause taking pictures." Then he instructed the entry clerk, "Continue text entry, don't stop!"

Then, she looked at Matthew, lowered her voice slightly, and said directly, "Someone broke the news to the gossip tabloid, saying that I was your secret girlfriend, and also took out a few photos of me entering and leaving your house, do you have any? wrong!"

Matthew shrugged slightly, "It must have been some time ago, when you visited my place, you were photographed by the paparazzi."

"It should be like this." Irina Boyar went to Matthew once last week. She had a bad temper and said angrily, "Is the world crazy? I, a gossip reporter, can be someone else. The gossip object in your mouth?"