Best Actor

Vol 2 Chapter 78: Publisher

    "Like a piece of sweet apple pie, we often make and eat it often, no matter the method or the taste, there is little change. But sometimes, some apple pie is somewhat different, in the method, taste Under similar circumstances, it tastes extraordinarily sweet, and it stays in the teeth for a long time, making people aftertaste, and "My Big Greek Wedding" is such a romantic comedy." The local Park City newspaper, in this film It was written the day after the release.

    Indeed, "My Grand Greek Wedding" has a very strange feature. As a romantic comedy, conflicts and plot twists can almost be expected, but it is very memorable. Almost everyone who has seen it, both ordinary viewers and film critics, thinks this is a very interesting film.

    The most obvious thing is that after the release, the next few shows were basically full of audiences, and most of them thought it was good. In short, the word of mouth was quite good. Although there are many high-profile and high-profile films at the film festival, and local newspapers report a lot every day, the only one that can get such unanimous praise is "My Grand Greek Wedding".

    "It was the right decision to attend the Sundance Film Festival." Sean said so again, word of mouth sometimes often determines the success of a low-budget film.

    He didn't know that in his previous life, "My Grand Greek Wedding", which was released in 2002, which did not participate in the film festival, was completely based on the audience's word of mouth. It was released in North America for almost a year and was a huge success.

    And then, in just two days - strictly speaking, it should be one and a half days - in addition to the first few film companies, many distributors also contacted Vladimir, These people all know that under this kind of word of mouth, as long as there is a certain amount of publicity, even if the movie cannot sell well, it is no problem to make a fortune.

    This kind of thing is naturally all handled by Vladimir. He is also the general manager of Samsara Pictures, and the distribution negotiation is also very important. After many independent films are released and profitable, the production side But the lawsuit was filed with the publisher, because the contract was not negotiated at the time of release, and most of the time, the publisher took advantage of the loophole, such as the "Blair Witch" in 1999.

    Of course, both Sean and Vladimir want Miramax to take over.

    "I want overseas distribution rights and a 20% distribution commission." Weinstein said so.

    On the afternoon of the third day, probably feeling that the information was almost collected, Weinstein called Sean and Vladimir and invited them to the hotel where he was staying. After they came, they sat down and said some greetings to each other, then got to the point, and then he threw out his own conditions.

    This is not a formal negotiation, but several main points of interest must be determined, and only after this is determined, can further formal negotiations begin.

    "It's too much, Harvey, you can't be so greedy, under normal circumstances, our independent film costs less than 5 million, and a 10% distribution commission is enough." Vladimir Immediately refuted.

    "I asked the distribution department, if the schedule is in April, I can contact 400 to 500 theaters," Weinstein said his conditions without caring, "So the price is very reasonable , You know, even if "My Big Greek Wedding" has a good reputation, it does not mean that the entire North American region can have such a reputation. And the subject matter is too old, Hollywood produces hundreds of romantic comedies every year, which can make money There are very few of them. Although this film has its own characteristics, it is difficult to say how much it can play a role, so there is a certain risk in releasing it.”

    "20% is still too much," Vladimir shook his head, "If we count the 5,000 box office, our profit is too small."

    "If you are not satisfied, then I have a plan," Weinstein shrugged, "We can only charge 10% commission, but only contact 100 theaters at first, and then Long-term screening, put on for a whole year, expand the influence of the film through word of mouth, and then increase the number of theaters, and let the audience buy tickets to watch it, just like the original Pulp Fiction."

    "In that case, if the movie is more attractive to the audience later, we won't make any money at all, and most of it will be taken away by the theater." Vladimir denied again.

    Weinstein spread his hands and didn't speak again. Seeing what he meant, he obviously didn't intend to make any concessions. Vladimir couldn't help frowning.

    "Harvey, can you give us some time alone?" said Sean, who had been listening.

    "No problem, I'll go to the bathroom." Weinstein smiled, got up and walked to the bathroom.

    After he went in, without waiting for Sean to speak, Vladimir asked, "Don't tell me, you want to agree."

    "I need to know what you think, where is your bottom line?" Sean shrugged.

    Vladimir was silent before saying: "It can't exceed 15%, at least we must get more than 50% of the total box office share for us."

    "So you are against long-term screening?" Sean immediately asked.

    Generally speaking, the total box office is the theater chain, and the producers and distributors will take 60% of the blockbuster and 70%, and not every distributor can get it in the theater chain To achieve such a ratio, distributors must be quite capable. In Hollywood, those who can do this are basically at the level of the eight major film companies.

      Movies, the higher the score.

    But ordinary independent films are very sad in this regard. At the beginning, only hundreds of theaters or even dozens of theaters will show, even if they can get 90% of the box office, they will not get much box office. The longer the time, the more the theaters get, and the theaters can even get 90% and the producers and distributors can only get 10%.

    Although this is a measure to encourage long-term screening of movies in theaters, it is not friendly to independent films, so long-term screenings look good, and the total box office is very smooth, but most of them are in The waist bag of the theater.

      , we have to pay 5 million to Miramax, and then deduct the promotion fee and various costs, even if it is not calculated on the book, the profit will be at most 10 million," Vladimir whispered, "And , this ratio is quite ideal, in fact it is impossible to get that high, as for the overseas box office, the share that can be obtained will only be lower.”

    Sean squeezed his chin and nodded his head from time to time. He knew about this before. After all, he set up a production company and planned to develop it, so the information in this area was collected from time to time. Will discuss this with Frederick and Vladimir as well.

    "But," he finally said, "the best publisher we can find so far is Miramax, right?"

    "Yes." Vladimir frowned, but he had to admit that Weinstein saw this through, so he opened his mouth.

    "Then...if, I mean if..." Sean pondered and said, "How about this movie's North American box office and overseas box office can exceed 100 million?"

    "...are you serious?" Vladimir looked at him with wide eyes.

    Sean didn't answer, just looked at him with persistent eyes, after a long while, the other party pinched the bridge of his nose, then helplessly sighed, and smiled with interest: "Okay. Well, I see."

    Just at this time, Weinstein also came out of the bathroom, maintaining a confident smile, and sat down in front of them: "How is it? Is there a result?"

    "Yes," Vladimir also put on a calm look, "We can accept a 20% commission, but the book must be 40%."

    As soon as the words came out, Weinstein and Sean both looked at him with surprise.

    Vladimir's meaning is very simple, remember the Hollywood-style ledger trick I said earlier? This is a type of commission that says 40%, but Miramax actually only charges 20%. As for the other 20%, Sean and Vladimir, who are producers, are naturally divided.

    “Besides, the publicity expense on the books should be 10 million,” Vladimir continued, “and, as far as possible, let us get close to 60% of the divided."

    "You know, Todd, it's impossible," Weinstein frowned, "Unless it's a very powerful publisher, there's no way the commission will exceed 30%, and 10 million publicity The fee is almost at the level of a moderately invested film, even if only on paper."

    "You mean, Miramax is not a powerful publisher?" Vladimir said leisurely, and glanced at Sean, who snickered and covered Lived on the forehead.

    Weinstein looked at Sean unmoved, then at Vladimir, frowned and thought for a long time, then suddenly laughed: "Do you like this movie?"

    "Yeah," Vladimir shrugged, "Maybe, this movie can get 200 million box office in the world."

    Weinstein was a little stunned at first, looked at them for a while and then narrowed his eyes: "It's really interesting, I really want to know who gave you such confidence."

    Vladimir didn't answer, just looked at Sean, Sean made a calm look and looked at him and Weinstein who became surprised and curious.

    "Okay, I can, but you have to pay for all the publicity," Weinstein said at last.

    "You really like to bargain, Harvey, do you want us to pay for such a small amount of publicity?" Vladimir rolled his eyes.

    "Of course, this is 10 million on the books, not a small amount." Weinstein shrugged.

    Vladimir wanted to say something else, but Sean grabbed him: "I don't think it's a good idea, Harvey, maybe we can promote it in a different way."

    "Oh?" Weinstein looked questioning.

    "You know Google, a web search engine," Sean smiled, "I'm one of their shareholders."

    Weinstein raised his eyebrows in surprise, and Sean continued: "I can be a middleman and let Google provide us as much convenience as possible in the online world, such as Search for rankings, etc., and then create some hot spots to spread on the Internet, and let netizens actively help us spread it, just like... a virus!"

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