Becoming the richest man starts with making complaints

Yao Kun recognized Cao Shen's doubts about the internal strife of the management team.

However, he has not given up completely yet. After all, he has been following this project for a long time and his inclination is already relatively high.

Now to deny it is not only to deny this project, but also to deny my own investment in the past few months.

It's like falling in love. If you invest more, even if you find something wrong with the other person, if it's not a devastating problem, you will still comfort yourself. There are shortcomings here, but there are advantages in other places.

For example, Xinyuan Semiconductor, if this H.264 decoding chip can sell well! It’s selling like crazy!

After all, the consumer electronics market is still huge.

Smart TVs based on the Android operating system are now in the process of replacing traditional TVs and have great potential in the future.

In addition, Anpei Pad is now gaining momentum.

This is the outlet!

Besides, there's internal strife.

First, as an investor, I may be able to mediate.

Secondly, after two rounds of financing, the three founders only hold 57.6% of the shares in total, and each person holds an average of 19.2% of the shares.

If there is really no reconciliation, it is not unprecedented for investors to join forces to drive out individual founders.

Driving them all away is not something that has never happened before.

As for technology research and development capabilities, it now seems that the main reason for product delays is internal strife, rather than a real lack of quality. If so, it would make people feel more at ease.

Internal strife can be dealt with.

Therefore, Yao Kun was concerned about these problems, but they were not fatal.

If the system does not settle, Cao Shen can only continue to complain.

He was a little depressed, almost wondering if Yao Kun didn't eat chicken.

Oh, yes, there is no game of chicken these days.

I must get one in the future!

Let everyone experience the lethality of a formation full of internal strife.

In his previous life, Cao Shen liked chicken very much, but he was also very good at it.

But I have a professional escort, so I don’t have to worry about it at all. I just charge into the battle and follow behind, licking bags and picking up heads.

Once, Cao Shen was so upset that he ordered three ace gods of war to play with him, all of them acting like anchors.

Think about it, be sure!

Three trump cards playing with trumpets in a diamond game like this mean they can win!

With three ace brothers, I feel that I am extremely popular and can walk sideways in any port.

As a result, I was stunned.

Three people, all three have to take command, no one obeys the other!

So the three anchors who started the live broadcast started arguing and scolding each other during the live broadcast, and then the fans started fighting.

Finally, one of the anchors threw a thunderbolt, knocking the three of them to the ground.

Oh, no, Cao Shen died immediately because he was too weak to dodge.

The one who threw the thunder didn't help anyone at all, and started taunting until the remaining two anchors were taunted to death.

As a financial backer, Cao Shen also directly gained a wave of titles such as "rookie financial backer" and "shady financial backer".

An unforgettable gaming experience...

Therefore, Comrade Yao Kun, don’t think that you can mediate everything just because you are the father of the sponsor.

Cao Shen closed his eyes and threw away the memory of paying for his suffering.

If internal strife fails, we can only complain about performance:

"Mr. Liu, since you are in charge of sales, let me ask you what is your sales strategy for this H.264 decoding chip?"

Finally, he stopped dwelling on team issues and asked about supervisor Liu Tao. He took a deep breath:

"We plan to enter the smart TV market first and cooperate with top brands. If there are successful cases of brand cooperation, it will be easy to promote it."

"Oh, which top brands does Mr. Liu plan to cooperate with?"

“We have always maintained a good relationship with Innovation Group and have been in communication with them during the development process of the H.264 decoding chip. They also have high expectations for this chip.

Once our samples come out and there are no problems, the first one will be sent to the Innovation Group, and we will work with them to develop smart TVs based on the Android operating system.

In addition, we have good relations with TV manufacturers such as TGM, Hailu, Tianxin and Changcai, and we will then work with these companies on complete machine development. "

"Why does Mr. Liu think that top brands will adopt the core products made by your startup company?

This is a risk for them..."

"Mr. Cao, it's like this.

Our chips use the 130nm process, which has advantages in power consumption, performance and price.

The current mainstream H.264 decoding chip still uses the 180nm process. "

Financial owner Yao Kun nodded. This was one of the reasons why he chose Xinyuan Semiconductor. It uses a more advanced manufacturing process than mainstream products.

Although smart TVs do not have high power consumption requirements, the advantages can be seen when used on pads.

And using 130nm means that the wafer is smaller and the product can be made thinner.

Consumer electronics are extremely price-sensitive. Even though the price of a chip is less than two US dollars, at the end of the day, it is equivalent to a product that is nearly 80 yuan cheaper.

In consumer electronics, especially in the copycat market, you have to pick out a few dollars, let alone "big money" like one or two US dollars!

And using the successful cases of brand manufacturers to endorse it is a sales strategy that he agrees with.

"Well," Cao Shen nodded: "Cooperate directly with brand manufacturers. Your overall solution is already ready? Can manufacturers use it directly and put it in a shell and sell it?"

Liu Tao pondered for a moment:

“Because the chip has not yet been taped out, the overall solution has not yet been completed.

And we will work with brand manufacturers on future plans. They have experience in making products, and we have a deeper understanding of chips.

I believe that both parties can work together to create innovative products that are different from others and win the favor of users in the market. "

Cao Shen felt that Mr. Liu was really a very romantic person.

I really thought I could come up with something, but no, I can’t say that.

Anything, as long as you spend time and effort, you can definitely get it in the end.

In a few hundred years, humans may still be able to develop warp-speed spacecraft.

But the problem is that this time cost is too high.

Using competitors' chips, trial production can be completed in two months, factory production can be completed in three months, and mass production can be completed in four months.

Your family has been completing the chip documentation, modifying parameters, and adding instruction sets for three months.

It may not be trial production for five months.

By the time you can make a product, your competitors will start selling the next wave.

There are three peak sales seasons for consumer electronics in a year, namely May, Golden Week, Silver Ten and the holidays before Christmas and Spring Festival.

All new electronic products are basically released during these three periods.

If you miss one, you will lose one-third of your income in a year.

Cao Shen worried about him and asked again:

"So what Mr. Liu means is that you don't have a solution manufacturer to cooperate with right now?"

Liu Tao waved his hand with great confidence:

“There is no need to cooperate with solution manufacturers now.

We can work with brand manufacturers to come up with plans and produce products ourselves, and this direct sales method provides better service.

We will send technical engineers and field application engineers directly to the brand manufacturers to solve any problems at any time.

As long as we complete the cases of cooperation with large companies, we will have nothing to worry about in the future. "

Liu Tao mentioned that the tone and expression of the solution manufacturer were very disdainful, as if he was giving food to others.

It is true that at the beginning of the 21st century in my previous life, many American semiconductor companies were still very arrogant towards domestic customers, picky and demanding.

But with the rise of the domestic consumer electronics industry, Americans gradually came to their senses, and their attitude towards domestic customers also changed repeatedly.

After all, the saying "whoever has breasts is a mother" is true everywhere.

But Liu Tao was obviously a little too slow. He regarded himself as an executive of an internationally renowned semiconductor company and had a sense of superiority.

They also feel that they are a well-known large company with excellent technical products and unlimited resources.

Looking down on channels, ignoring partners, and not paying attention to benefit distribution.

In the end, it is easy to become a loner and have no choice but to sell goods in person. In the end, you find that the brand is not enough, the resources are not enough, the financial strength is not enough, and the human resources are not enough.

After being severely beaten by reality, I can only scream: This world is against me!

Cao Shen smiled, this is really unreasonable arrogance, this is for sure!

He was sure that Liu Tao had never made a complete product by himself!

And Cao Shen has rich experience in being whipped!

From a chip to a complete product, there are troubles involved.

First of all, you have to make a motherboard, attach a large number of components to it, and design it reasonably and effectively solve a series of problems such as power consumption, electromagnetic interference, etc.

Generally, this motherboard needs to be repaired at least three times before problems are reported.

Then, you need to run the system up, which is prone to all kinds of bugs, some of which are inexplicable even if you check them over and over.

This kind of inexplicability is even more puzzling than ordering a takeaway cup of milk tea for your girlfriend and her suddenly turning angry.

Although there is now the Anpei operating system, which can be used for free.

However, it is not installed directly. You have to tailor and optimize the operating system according to the actual product characteristics.

You will also find that after your chip is connected to other chips and runs on the system, various "benchmarks" cannot reach the theoretical values. Then take it back and change it, or find a way to optimize it.

In the end, after going through various beatings, the product was stumblingly produced.

However, the product is not necessarily easy to use, and users are reporting crazy bugs under various arrogant operations.

Liu Tao is too confident in his team's ability to produce complete products.

Chip R\u0026D and electronic product R\u0026D are completely two different lines. You can’t just know one thing or another.

It's like if you are a farmer, the rice, tomatoes, and even chickens you grow are very good.

You know a lot about ingredients.

But that doesn’t mean you can make a great plate of tomato and egg fried rice!

Also, Liu Tao has overly romantic expectations for the R\u0026D level of complete machine manufacturers.

Although complete machine manufacturers have so-called research institutes, most of their products are actually ready-made overall solutions provided by solution companies, slightly modified, and put into a shell before being sold.

The chip manufacturers that cooperate with the research institute to produce products must be very mature chip manufacturers, and their products have been verified by large-scale shipments.

Various technical documents are complete, various bug solutions are available, and there are a large number of mature cases.

In short, no matter what problem you encounter, people will have ready-made solutions. After all, we are experienced drivers who are familiar with road conditions and have rich postures.

And very importantly, they provide a turnkey solution, commonly known as a turnkey solution, which allows the research institute to produce a complete product without too much effort.

The turnkey solution was originally developed by a company called MediaTek. This thing can greatly reduce the research and development threshold of the entire machine and achieve rapid launch of the product.

With this model, MediaTek once swept the copycat phone market.

Anti-wolf machine, eight horn machine, marquee machine, rocket machine, super long standby machine...

It can be said that solution companies are an indispensable part of the electronics industry.

Whenever a chip company launches a new product, it will go to the brand manufacturer to promote it and madly increase its presence.

But more importantly, they will find solution companies to come up with overall solutions so that their sense of presence can be turned into goods and money.

In the field of consumer electronics, there are many solution companies, but there are no large-scale companies.

The fundamental reason is that there are many types of consumer electronics, and there are no very large-scale brand manufacturers among them.

MP4, learning machine, early childhood education machine, children's camera, Anpei Pad...

Even for TVs, although there are big brands, there are so many models, and the shipment volume of a single type is not large at all.

This led to Hangchi to build an overall solution, but the shipment volume could not increase.

Moreover, consumer electronics are updated very quickly. You have just built this solution and sold it for three months to collect some money. Now it is time to develop new products.

I am extremely busy all day long, working non-stop, but the income can cover the labor costs.

There must also be solution companies in the mobile phone field, and big companies can be produced in this field because their downstream companies, mobile phone brand manufacturers, cannot be small in scale.

Upstream, mobile phone baseband chip companies have high technology and patent requirements and are very large in scale. One company can capture a large market with one chip and one solution, without having to repeatedly develop new solutions.

When making mobile phones, if the scale is small, you can only use copycat phones.

As the prices of branded mobile phones become lower and lower, copycat mobile phones have lost their glory in the era of smart phones.

The large orders brought by these large mobile phone customers allow an overall solution to deliver a lot of goods and a lot of food.

Huawei, Xiaomi, OPPO... many models of mobile phones from these companies are actually made by solution providers.

A-share Wingtech Technology started out as a mobile phone solution provider, and later made a famous acquisition called She Tun Xiang.

Acquired the internationally renowned semiconductor company Nexperia at a valuation of 34.7 billion yuan.

This directly led to the market value of Wingtech Technology soaring from 3.58 billion at the time of backdoor listing to 180 billion.

Liu Tao and his gang have obviously stayed in the United States for a long time and do not understand the core gameplay of domestic electronic product development.

If you think your skills are awesome, you will ignore the rules.

This is obviously not possible.

Even Intel will ask solution providers to provide boards, and even ARM, which does not make chips but only IP, will have a good relationship with solution providers.

You, Liu Tao, plan to roll up your sleeves and do it yourself?

After so many years of domestic development, everyone has become accustomed to the routines. Do you really think you are smarter?

Competitors directly sell major customers, solution manufacturers, and channel distributors, sharing the pressure layer by layer, working together to expand the consumer electronics market, integrate the originally fragmented market, and increase shipments.

In your family, when fighting alone, you still choose the Hard mode...

Cao Shen is now very sure that there is nothing wrong with the system. It clearly knows the future results!

I’m a little excited to post it!

Cleared his throat:

"Mr. Liu, I wonder which research institute under the Innovation Group Research Institute you are cooperating with?

As far as I know, Innovation Group does ship a lot of TV sets every year, probably around 6 million units.

However, smart TVs equipped with the Android operating system have just begun, with shipments of around 700,000 units last year.

Although the quantity seems okay, there are sixteen models in it, developed by eight R\u0026D teams.

Calculated, the quantity of each model is only tens of thousands.

Your chip is a new product. Innovation Group will definitely not give you a main model. At most, it will be a marginal model for testing the waters.

In the past, this kind of water-testing model, a dark horse with the largest shipment volume in history, only sold 40,000 units in a year.

According to your current situation, it will take at least six months to go from chip to product, then to small batch testing, to mass production of the complete machine.

To be on the safe side, you definitely can’t just work with one project team from one company, just think of seven people per project.

If you open five brand manufacturers at the same time, if you open ten projects, 70 people will work on them.

This will also involve the R\u0026D engineers at your headquarters. They have to develop new products and provide technical support for old products. Without adding more people, the pressure will be quite high. "

Liu Tao nodded: "There is pressure. Our headquarters will allocate 20 R\u0026D investment to the product support group, and recruit more than 20 new people to the research and development of new codec chips."

Cao Shen stretched out his hand, picked up his fingers and began to settle accounts with Liu Tao, mainly to settle accounts with Yao Kun:

"If you sell this H.2 Cortex-A8 CPU in mass production for 10 US dollars each, I will give you a gross profit margin of 40%, which is 28 yuan per CPU.

Now the company has two floors and about 100 employees.

There are many companies making video codec chips now. There are three companies in the science park where you are. Technology R\u0026D personnel are already scarce and everyone is scrambling for them. The overall industry salary level has increased by more than 30% compared to 2008.

Including the company part of five insurances and one housing fund, your total employee costs in the past two years would be 50 million.

In the next six months, we will be in the stage of cooperating to make complete products, and there will be no income.

And you still need to recruit 90 people, so the total is about 200 people. The cost per month is 6 million, totaling 36 million.

For tape-out, packaging and testing, I’ll give you a cost of 10 million, which comes to a total of 96 million. I won’t include other operating, leasing, marketing, and sales expenses for you.

You have to sell 3.5 million chips to cover the investment.

From now on, you will have to sell at least 214,000 pills every month to feed these people. This does not take into account the fact that as time goes by, market competition becomes fiercer and your gross profit margin decreases.

Next year, the total domestic smart TV shipments are expected to be only 8 million units.

According to Moore's Law of Semiconductors, this chip will be replaced in 18 months.

Your tape-out time was delayed by eight months, and the development of the complete machine was delayed by another six months.

Therefore, I am extremely optimistic, assuming that the highlight moment of your chip will last for a year.

With 3.5 million units, you account for half of the entire smart TV market.

I wouldn’t even dare to write like this in a novel.

And your last MPEG-2 shipped less than 70,000 units in two years.

Although you said that you have a good relationship with every customer, but with a shipment volume of 70,000 pieces, it seems that the relationship is not enough.

Is it because you always shake hands and don’t shoot...

I very much doubt whether your sales capabilities can support shipments of 3.5 million units.

Therefore, yours is not a B-round project at all. This is an "I have an Idea" angel project with a luxurious team!

What is an angel project? It’s not about the price-to-earnings ratio, it’s about the price-to-earnings ratio!

It’s time to wake up from your dream. It has been two years since the last round of financing. You have received a total of 70 million yuan, and your income is basically zero.

As soon as you settle the accounts like this, your company will immediately run out of money!

Can I still pay next month’s salary? "

Senior Liu couldn't stand it any longer. It was difficult for him to raise funds this time, and he finally met Yao Kun, who didn't know much about it. He felt that he had been deceived.

As a result, a dead boy suddenly jumped out!

After all the chaos, the key is, damn, the person is right!

Although I have rich experience and a glorious background, I am unable to refute it now.

Beat the master to death with random punches, eh!

Cao Shen finally concluded:

"Mr. Liu, I feel that rather than starting a business, you are more like returning to China to retire with a halo.

Look at your office decoration. It’s just one floor. You can’t buy it for two million, so you installed two floors. "

Tap on the table with your hands:

“Such a large solid wood table is not cheap.

Your secretary carrying the tea cup looks like a well-trained life assistant.

Also, looking at your face, you must be playing golf a lot.

This game lasted four or five hours and cost five to six thousand yuan. The life of starting a business was quite pleasant.

If you insist on entertaining clients, let me give you a suggestion.

There are many customers in consumer electronics. Do you know why there is an industry in Dongguan, which is very close to the village, that is so popular?

People don't like to play golf.

Slow and take your time.

Domestic entrepreneurship is hard work and time is spent.

Your American rhythm is too casual and a bit acclimatized. "

【Ding! Congratulations to the host, you have received the reward!

Life extension by 89 days!

The account balance increased by RMB 1.05 million, calculated as 3% of the recovery of investment losses. 】

Finally, the sound of nature is here!

An unpleasant confrontation finally ended.

Cao Shen couldn't die for the time being, so he planned to use the system to cause edge friction.

Is this a chip industrial park? I’m here to take a gamble!

After leaving Xinyuan Semiconductor's office, Mr. Liu's face was very dark. He didn't even want to see the customer away, so he just made a phone call to escape.

With excitement, Yao Kun took over the task of seeing off guests and sent Cao Shen to the door of the building.

Holding Cao Shen's hands tightly:

"Mr. Cao, you are so awesome!

Hit the nail on the head and enlightened me!

Brother, if it weren't for you, I would have almost paid for it, and the money would have been wasted.

When I look at projects in the future, brother, you must help me check them. "

If it weren't for lunch or dinner time, Yao Kun would have wanted to drag Cao Shen to have a big drink!

Cao Shen nodded businesslikely and looked outside.

He just watched Zhang Beixin scratching his head and pacing back and forth in front of the car.

Cao Shen walked over and saw, oh, he was caught.

There were cars parked in front and behind, just a punch away.

Zhang Beixin looked embarrassed when she saw Cao Shen coming:

"I parked behind this Jetta and went to the restroom. When I came back, there was a Jetta parked behind me. I tried to see if I could move out..."

I tightened my hands, could this car be pushed horizontally?

Yao Kun also followed over, and when he saw it, he was happy:

"No, no, no, no, I know the owner of the Jetta in front of me. Mr. Liu is a good driver. I'll call him and ask him to come down and move."

Cao Shen scratched his neck:

I can't tell, the old man is still an experienced driver.

But this Jetta is not like his style at all. With his status and style, even if the company is in trouble, he must at least arrange an A6 for himself, and it has to be the kind of driver!

I started to feel a little doubtful, maybe I saw the wrong person?