Basketball Fanatic: Genius Is on the Left

In the end, the release date of Zuo Li's first-generation signature sneakers was set at 12:00 noon on October 29, which is 7 hours before the Knicks' first regular season game of the new season.

The sales method has also been changed to online and offline simultaneous sales. On the day of 2009, this is definitely a pioneering work. Although AND1 has long had its own website under Zuo Li's instruction, it is definitely the first time to accept sneaker reservations. once.

Anyway, Seth still felt a little nervous.

Not only that, Zuo Li also asked AND1 to discuss cooperation with Amazon and put the sneakers on the online mall. At the same time, the distribution volume has also changed from 1 million to 1.5 million, don’t look at it only 500,000, but this is not enough for Zuo Li. The popularity of the new technology and the market's acceptance of this new technology is a major test.

As the saying goes, the center doesn't sell shoes, which means that the center's sneakers generally don't sell well.

At the time, Malone and Olajuwon were awesome or not, and did they have a lot of influence?

But it's useless, the sneaker market doesn't recognize it!

You might not believe how miserable Ma Long was at that time!

After breaking up with Converse in the 1990s, Malone, who had no shoes to wear, and Olajuwon jointly endorsed the niche brand Laguerre. The contract was only a pitiful one-year $150,000, while Jordan's contract with Nike was not mentioned in the same period. , too dazzling.

This is not the end, then Olajuwon chose to switch to Spalding (yes, Spalding, who is doing basketball), and Malone began to make shoes for himself after Laguerre quit the NBA!

do it yourself!

He and several friends invested in APEX, which was about to go bankrupt. In the following two years, Ma Long lived a self-sufficient life. However, he soon gave up APEX due to profit problems, and once needed to buy his own shoes to play games.

He then returned to the Converse camp, and the contract was only $300,000 a year. In the last few years of his career, Malone even joined the DADA camp, but they did not have a partnership. DADA just provided Malone with sneakers for free.

Miserable, a generation of postmen, who competed with Michael, was an abandoned baby in the sneaker market.

However, this is completely the market's decision. After all, an ordinary 10-year-old boy can dream of becoming another Kobe or Iverson one day, but he can't dream of becoming another Yao Ming or Shaquille O'Neal.

Strong height, huge weight, and terrifying bouncing, what these centers need to have is not even something that can be exchanged through hard work, but depends on talent.

On the other hand, the more flexible and gorgeous style of play also makes more people prefer other positions. In contrast, the bulky, unattractive, and unpopular center shoes, who wants to take a look at them?

1 million is already Seth's biggest estimate of Zuo Li's influence, and adding another 500,000 is very likely to lose money, but given Zuo Li's previous experience of failure and the expansion of the Asian market, Seth agreed.

Zuo Li naturally has his own reasons. He still remembers that when he first crossed the road, in addition to investing in Apple, he also completed an investment in San Francisco that was not favored at the time.

With 45 million US dollars before and after, Zuo Liquan smashed into a company called Alibaba. After 3 or 4 years of development, although this company is not yet a leading company, it has long since changed from what it used to be. Half of the mainland's online shopping, oh, maybe more than that, although the scale is much smaller than the era of Zuoli's crossing, but this is not important, this is still the most important channel to enter the mainland, after all, the strategy before AND is too watery, the mainland is only going north. Guang, there is no place to have a store, and opening a store is not something that can be solved overnight. Although a lot of roads have been paved this year, it has not yet reached a scale, so online shopping is the most important channel.

Therefore, most of the newly added 500,000 pairs of shoes will go to the mainland. Of course, Japan and South Korea are also key areas.

Seth left with the plan. He needed to discuss a practical plan with his staff and hurry up to implement it.

Zuo Li, on the other hand, returned home with more than a dozen pairs of shoes. The preseason starts tomorrow, and Zuo Li will also put his feet on to warm up ZL1.

As it should be, Zuo Li's new shoes have also received widespread attention. Although Zuo Li only played for 10 minutes in the first preseason game, his shoes are still eye-catching. Many commentators have talked about Zuo Li's performance. Pair of new shoes.

Gu Jie After the game, Zuo Li also posted a direct shot of the sneakers on INS with the text: "The expectation is finally here!"

And this pair of high-value sneakers also instantly attracted the attention of many fans, which is different from the cumbersome feeling of the previous center shoes. Because of Zuoli's style of play, these shoes are not very heavy and are closer to the striker. The shoes, and the big signature is also telling everyone: Zuo Li's first pair of signature shoes is finally coming!

The market feedback was perfect. Countless fans poured into INS to ask when Zuoli's shoes would be released, and even a special basketball magazine left a message below for first-hand information.

When he returned to the locker room, Zuo Li also received a lot of envious eyes, especially Randolph, whose saliva was drooling, because the entire locker room was full of calculations, and only Zuo Li had his own signature sneakers, and, really very handsome!

"Boss, can I touch your shoelaces?" Little Ewing crouched on the ground and played tricks every day.

Zuo Li, on the other hand, is very generous and promises to have one pair per person after the release.

"Big boss!"

If you win the ball and get a gift, the start of the new season must be too wonderful.

It's just that there is one person who is not in a good mood, no, is a little depressed, and that is Stephen Curry.

Zuo Li could see at a glance that Curry was in a bad mood. Of course, this depression definitely did not come from the court. Today, Curry got 27 minutes of playing time and scored 12 points, 6 assists and 2 steals, which is regarded as the start of his NBA career. Got a good head.

And Zuo Li thinks about it, it should not be far from the day when Curry and Nike's grievances and grievances come.

Sure enough, Zuo Li, who left the locker room and returned to the apartment, got the definite news from Curry, that the negotiation between him and Nike was not smooth, and Nike only wanted to use 4 years and 6 million to complete the contract with Curry.

This number is not beyond Zuo Li's expectations. Don't look at Kobe, Iverson, James, Durant, and even himself, he can sign tens of millions of sky-high sneaker contracts as soon as he enters the league, as well as his own signature. sneakers.

But this is very rare in the history of the NBA~www.readwn.com~ so-called rare, most players, even ordinary stars, have a few million, or even hundreds of thousands of endorsement fees a year, exclusive signature shoes It is completely impossible.

This is what the basketball world calls the jagged world.

In the memory of the previous life, the first shoe contract that No. 7 entered into the league was with Nike for 4 years and 6.4 million. Compared with James, it was definitely a rotten cabbage price.

After waiting for 13 years, I thought that Curry, who was playing better and better and was firmly at the core of the Warriors, would be valued by Nike. Not to mention catching up with James and Durant, at least he could fight against Irving.

Who knows that Nike doesn't care at all. In the face of Curry's team's proposal for a new endorsement contract of $4 million per year, they rejected it. They believe that Curry is not worth the price, and they are only willing to offer a price of $2.5 million per year.

In the end, there was a story of Curry leaving UA in anger. At that time, the signing fee was only 5.5 million a year.

And the story that followed, we all know.

Now, Curry is more famous than his previous life. Although it is limited, it is still bigger. New York is also a bigger stage. I didn't expect Nike to be so big.

Then it's not to blame for Zuo Li's move.

"Stephen, if you want, maybe this gift is just right for you!"

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