Back To 1995

  Chapter 937 Great success

   Losing money and earning money is the status quo of the plasma TV and LCD TV industries. If Panda LCD TVs sell more than 100,000 units a year, they can become the industry leader. One can imagine the current market situation.

  Other manufacturers such as Panasonic, Sharp, Sony, Samsung, etc. are still in the laboratory, and some small-scale trial productions have been made, but they have not been mass-produced because of the high cost.

   Panda LCD TV, in fact, does not make much money. If Song Yang did not want Panda TV to start promoting the brand and occupying the market in advance, it is estimated that it would not be mass-produced.

The early bird catches the worm. Although it can be hunted by other hunters, it still has a chance to be full. Compared with Panasonic, Sharp, Samsung, Siemens and other international brands, Panda TV has a huge influence. language, or simply can not compare.

   Now Panda TV is the first to attack and launch LCD TVs. Even if it loses money, as long as it occupies the market, it is not too bad a loss!

   "Panda TV will launch a 35-inch second-generation LCD TV. If it can meet market expectations, it is estimated that the sales volume of Panda's second-generation LCD TV will reach more than 600,000 units, and it will be able to break even and even make a profit!"

  Mashutes reported the good news to Song Yang, while Ertian was a little "indifferent" and listened to Mashutes' words.

  There is no harm if there is no comparison, even if the sales volume of Panda TV reaches one million units, it is still not as good as the Alcatel mobile phone with an annual sales volume of over 41 million mobile phones.

   Song Yang looked at the document in his hand and listened to Mashutes' words, without any expression of impatience, which made Mashutes heaved a sigh of relief.

   "What about other businesses, panel business, LCD computer screen, mobile phone screen?!"

Song Yang put down the documents in his hand and asked Ma Shutes. Across the huge Pacific Ocean, Song Yang basically knew about the panda headquarters through various documents and data. One of the largest manufacturers of electronic components in China.

The scale of the current Jinling Panda has actually exceeded its peak state in the 1970s and 1980s. It has been expanding wildly in the past few years. The number of employees has exceeded 50,000. It is impossible for so many people to be used to make TVs.

Although Song Yang has never been to Panda headquarters in person, Song Yang's support for Panda TV has never been broken. If it is really counted, Song Yang's investment in Panda is already more expensive than the original Alcatel mobile phone too much!

Back then when Soros and Wall Street were cutting leeks in Southeast Asia, Song Yang also took advantage of the situation to cut the leeks of Samsung, LG and other sticks and Japan Benzene, and sent Samsung and LG's panel business and technical personnel On the Panda TV side, this is basically the basis of the Panda TV panel business.

"This year, Panda TV is already the top three panel manufacturers in the world, the world's largest LCD computer screen supplier, and the world's largest mobile phone screen supplier. The annual shipment of LCD computer screens exceeds 6 million units, and mobile phone color screens Shipments exceeded 79 million units!"

   When it comes to this, Ma Shutes has something to say. Although LCD TVs still lose money, Panda TV is the leader among panels, LCD computer screens, and mobile phone screens.

Of course, this is also inseparable from Song Yang’s full support. Since becoming a major shareholder of Panda TV, every year in Panda TV’s commercials, the panda hero wearing a coir raincoat and holding a bamboo stick will appear in the Super Bowl of America Midfield advertising, Champions League, Serie A, Xueleshan TGA global e-sports league and other top events.

With the image of Panda TV, Western Film even produced the big animation movie "Kung Fu Panda". Although it is still in production, it is conceivable how much resources were spent on Panda TV, which made Panda TV popular in America and North America. , The popularity in Europe is not weak at all.

   Even using the Panda TV LOGO as the prototype, the sales of toys, dolls, clothes and other peripheral products are much higher than that of Panda TV...

As for Song Yang, he also brought in a large amount of resources for Panda TV. Almost all orders for the screens of Alcatel mobile phones were handed over to Panda TV. In addition, there were also Apple computers, Sega arcade machines, etc. The fat and water don't flow to outsiders' fields, as long as the screen is needed, the orders are fed to Panda TV.

  The research and development of panel technology is very costly, and it needs a large sum of dollars to invest every year. If it is not for side businesses such as LCD computer monitors and mobile phone screens, it can help Panda TV return a lot of blood every year. Song Yang probably cannot bear it.

  Song Yang looked at Ma Shutes and Ertian beside him, knowing what they were thinking.

   "General Electric's home appliance business can be handed over to Alcatel Mobile and Panda TV, or according to the previous cooperation model, Panda TV is responsible for the domestic market, and Alcatel Mobile is responsible for the international market!

  I want Alcatel mobile phones and Panda TVs. On the premise of ensuring the main business, I will start to launch new products! "

  Mashutes was refreshed. This condition was much better than he expected. General Electric's home appliance business users, market, technology, and channels are all mature, and they can produce as long as they take over.

What Panda TV needs to do is to send General Electric's home appliance production lines to Jinling and other places. Alcatel Mobile's home appliance business is basically icing on the cake. To make money, I don't have to be so tight.

Ertian didn't object either. General Electric's home appliance production line must be moved away. It is impossible for Alcatel mobile phone to take over directly. The cost of producing home appliances in America is too high. Alcatel mobile phone is only in San Jose. The R&D center and a trial production line for R&D were retained, and the rest were moved to the Alcatel Mobile Phone Industrial Park in Yanjing.

After taking over General Electric's home appliance business and cooperating with Panda TV, Alcatel Mobile is still in charge of design, research and development, publicity, public relations, etc. It is enough to directly use Alcatel Mobile's industrial chain and channels, and then directly share the dollar. Save the Alcatel cell phone trouble.

After getting what he wanted, Mashutes got up and left contentedly, ready to report the news to the Jinling Panda Headquarters. Mashutes had good eyesight and knew that Ertian must have something to talk to Song Yang. Now Mashutes Si, he has not yet qualified to participate, Ertian's status is not comparable to him...

   Seeing Ertian who was staying behind, Song Yang got up to get a glass of wine and pushed it in front of him.

   Song Yang has nothing to do with Ertian. He, Greg, Marcus and others are the people who have the closest relationship with Song Yang.

   Before Ertian could speak, Song Yang could vaguely guess what he wanted to say, and asked directly, "How is the development of the Alcatel P4 mobile phone?!"

   Seeing that it is only a few months before the annual global press conference of Alcatel mobile phone in March next year, the Alcatel mobile phone side is unusually quiet. Song Yang wants to come, but he also knows that it may not go well.

Mentioning this, Elthian’s face was also full of sadness, and he took the wine glass and downed it in one gulp. The reason why he came to Song Yang in person this time to grab General Electric’s home appliance business was to plan ahead and find out for Alcatel mobile phones in advance. For some new products and businesses, the revenue will become too ugly in time.

   "Not going well!"

  Eltian glanced at Song Yang. Alcatel launched three generations of mobile phones, almost all of which were more or less influenced by Song Yang, or developed according to Song Yang's requirements.

  Alcatel P1 introduced the concept of mobile phone system, let the mobile phone say goodbye to bricks, and connected to the mobile network, so that the mobile phone officially entered the era of functional phones.

   It can be said that the P1 mobile phone is a complete subversion for the entire mobile phone industry, and it has also established Alcatel's status in the world of mobile phones.

The concept of P2’s music phone and P3’s camera phone also shines brilliantly. The entire mobile phone industry, and even electronic users around the world, own Alcatel phones as electronics enthusiasts, and they are all waiting for the arrival of Alcatel’s P4 phones. .

   But it has always been the case that the greater the hope, the greater the disappointment. Alcatel's mobile phone research and development department has also exhausted all kinds of thoughts over the past year, wanting to develop a new trend-setting mobile phone.

   But now, P4 does have a lot of new functions, but there are no shadows of new functions like P1, P2, and P3 that completely attract users' attention.

  Song Yang also seemed to let the research and development of P4 mobile phones be laissez-faire. After the release of P3 mobile phones, he seldom interfered with the research and development of P4 mobile phones.

  “Compared with the previous three generations, the Alcatel P4 mobile phone has more enhanced functions, uses new materials, and has some waterproof, drop-proof, and waterproof functions.

  P4 mobile phone has a larger screen, higher definition, longer battery life, and supports dual mobile phone card functions.

In addition, the screen has introduced a touch pen writing function and larger memory, Zeiss and Leica have developed a new generation of mobile phone cameras for Alcatel mobile phones, Symbian Music Store will produce exclusive mobile phone ringtones and ring tones for P4, and Xueleshan Games will develop exclusive games for P4... "

   As he spoke, Ertian's voice couldn't help but get smaller and smaller.

  (end of this chapter)