Back To 1995

   Chapter 88

   As long as Hotmail mailboxes become the standard for e-mails, the latecomers, whether Yahoo Mail, Netscape mailboxes or other mailboxes, can only follow Hotmail's ass.

   So Song Yang is happy to see Adrian's implementation of the mailbox management law in Houston.

   As for why Adrian did this, first of all, fame and fortune. Hotmail has its headquarters in Houston. In Adrian's site, there is the world's largest e-mail brand, which is a political achievement for Adrian itself.

   Implementing the first e-mail management law in America and even the world will give Adrian a lot of popularity in Texas and even America.

   With this kind of fame and fortune, it is not surprising that Adrian is so active. Of course, before this, Adrian also talked to Song Yang, and "consulted" some technical standards of e-mail and so on.

   As for the other, there are some things that are under the table, which are not enough for outsiders, and they will not appear in the media reports.

  For example, once the e-mail management law is passed, the federal departments of Houston or Texas, and even the federal departments of America, need to purchase e-mail software every year.

  The e-mails used by federal departments must be different from the public versions, such as anti-virus, account loss prevention and more confidentiality, etc., which requires a customized version of the Hotmail mailbox.

  If the Hotmail mailbox is purchased by the federal government, it will be an annual income of tens of millions of dollars, and it is very stable. This order may continue for five years, ten years or even longer.

It is also impossible for the Hotmail mailbox to swallow the entire purchase fee. It will give a part to some "public relations" team, and then donate it to some foundations, or distribute it to Adrian or some people in the form of consulting fees. It's a basic exercise, but basically all the purchases made by the federal department have such a set of gameplay.

   So Song Yang didn't care much about the Hotmail class action lawsuit brought up by the vulture lawyers in New York.

  Greek glanced at Song Yang, "There is no need to worry about the class action lawsuit, but there is one thing that may require your attention!"

Saying that, Greg looked back at Erin, Erin hesitated for a while, but still said, "Federal Trade Commission, a newly transferred member Ella Cherry is the director, she may be responsible for managing the emerging American Internet media in the future. and advertising."

   Song Yang listened to this and looked at the expressions of Irene and Greck, and he could tell that this Ella was probably not a simple character.

   "Who is she?"

   The industries in Song Yang's hands, whether it is Double-click Company, Hotmail or ICQ, will rely on a lot of Internet advertising to make profits in the future. Once America's Internet advertising market changes, Song Yang's side will definitely be affected the most.

   "We don't know much yet, but Ella Cherry is a Neo-Brandeisian, even a pioneer!"

  Irene looked at Song Yang's confused expression, knowing that Song Yang didn't know who he was afraid of Brandeis, Irene was really skeptical, how did Song Yang learn American history at Devers School.

"Brandeis was the most famous federal judge in the 1920s and a representative of the new generation of antitrust. His ideas are more radical than the Sherman Law. Most of the federal antitrust figures are believed to come from Brandeis. Dyce School!"

   Song Yang understood what Ella came from when he heard this, but this made Song Yang even more depressed. No matter what, Double Click Company couldn't be regarded as the leader of the Internet, and he had to find Netscape.

   "Then this Ella, you should find Netscape or Yahoo, or else Microsoft, how could you find Double Click Company?"

  Song Yang asked rather depressedly, for Song Yang, who has never dealt with the powerful federal departments, it is not good news to get involved with Ella and the Federal Trade Commission behind her.

Gleek said at this time, "Actually, as early as a few years ago, Ella wrote a paper on Microsoft's market position and claimed that it was a "harmful giant company" that squeezed other small and medium software companies. living space!

   In addition, before Netscape went public, Ella also made many remarks about Netscape's high market share! "

  Song Yang never paid attention to this aspect. He didn't know about Netscape, but he was even manipulated.

"I think the FTC, by letting Ella in, actually wants to supervise the federal Internet advertising industry and introduce a federal Internet Advertising Management Act. company!"

Irene said with a strange expression, bragging about being targeted, I am afraid this is Double-click Company, no one thought of it, Double-click Company is just bragging, and it was directly targeted, where is this? Make sense.

  Song Yang also rubbed his teeth. Didn't he just make the official website of Double-click a little bigger, and let's talk about Double-click's occupation of America's Internet advertising market. Can you blame Double-click, and you can't blame friends and businessmen for not using it?

But still the same sentence, the speed of development of the Internet is really too fast. America does not have a federal bill to regulate Internet advertising. Internet advertising has only appeared for a few months this year. How can it be so fast? introduce a bill.

   "Then, what we need to pay attention to now is to guard against being targeted by this Ella, specifically targeting Double Click Company?" Song Yang thought for a while and said.

  Irene and Greg all nodded. They came today, in addition to reporting to Song Yang about the Double Click Company, they also wanted to remind Song Yang about Ella Cherry.

Song Yang got up, walked back and forth a few steps, and looked towards the downtown area of ​​San Jose. He could see that there were rows of company logos hanging on the buildings. In this city, thousands of American companies gathered. The company is here.

Thinking of the future generations, companies such as Google and Facebook, which were found fault every year, Song Yang knew that they couldn't hide from the first year of junior high school, but they couldn't hide from the fifteenth year. Instead, you can only occupy the position of the industry leader, and sooner or later you will meet someone like Ella Cherry.

   turned his head, Song Yang sat down again, his eyes swept across Irene, Greck, and Marcus beside him. As for Gallo, don't expect him too much of this kind of thing.

   "What should we do if we have to deal with Ella Cherry, or the investigation or lawsuit from the Federal Trade Commission?" Song Yang had to prepare in advance.

"Court settlement!"

Greck said without hesitation, as a lawyer, he said the most direct and effective way to be targeted by powerful departments such as the Trade Commission. As long as he is not facing a split, he will take a step back and lose money. This is the easiest. .

Song Yang shook his head slightly. He also knew that it was impossible to fight with these federal departments, but it was impossible for Ella to concede defeat before Ella did it. After that, whether it was someone with a little power in the federal department would dare to do so. Ride to the head of double-click and other companies.

   "Besides that, we also need a means of defense!"

Hearing Song Yang's words, Irene gritted her teeth and spit out a sentence that made the whole office take a deep breath, "If we want to solve these troubles once and for all, we can only be like Wall Street and Goldman Sachs. Ella's place!"

   "hiss"

  Song Yang, Greck, Marcus, and Gallo, the four men in the office, couldn't help but hissed. It really was the women who became ruthless. There really is nothing to do with men. Irene's method is really done once and for all.

The plan proposed by Irene is indeed a direct and effective method. Goldman Sachs of Wall Street, playing this trick, is simply superb. Amelica is in charge of the economic department, and every few years, there is a high-born executive who is in charge. This has made America few unfavorable bills against Wall Street in recent years.

   "I'm just a suggestion!" Looking at the expressions of the men in the office, Irene also blushed and explained slightly embarrassed.

   "This method is indeed feasible, but it is not suitable for a short period of time. Now you have to double-click the company and Hotmail mailboxes. This will take a long time!"

Song Yang said that in order to reach the level of Wall Street and Goldman Sachs' influence on Amelica, it would not take ten years to spend a lot of money every year. to the point.

   "Maybe consider joining other Internet companies. In MLB, the owners of major teams often form the same camp to deal with the pressure of star players and the management of the league!"

   Sitting aside, Marcus, who was silent for a while, suddenly spoke up.

   After hearing this, Erin thought for a moment and said, "You mean, Double Click Company, etc., also joined the American Better Business Bureau, Advertising Federation and other advertising associations?!"

The American Better Business Bureau, and AAF, also known as the Advertising Federation, are all jointly established by traditional media and advertising companies. They say that it is for industry self-discipline and to ensure industry fairness, but in fact, it is basically a newspaper group to keep warm. In response to the Federal Trade Commission's prosecution, there are class action lawsuits.

   However, the Advertising Federation, etc., are dominated by several traditional advertising giants. Even the WPP Group from England is not very popular, not to mention the double-click on behalf of Internet advertising companies. Internet advertising companies and traditional advertising agencies are deadly enemies.

  AAF and other associations, not to mention the protection of Double-click Company, it would be good if they didn't fall into the trap, which is why Irene didn't think about this in the first place.

   But Song Yang's eyes lit up, and he said, "Why do you want to join the advertising association that does not welcome Double Click Company?!"

   "We build one ourselves!"

   Hearing this, Irene, Greck, and even Marcus, who had just proposed to report to the group to keep warm, were all stunned. They did not expect that Song Yang was going to form a new advertising association.

   "It's called the America Interactive Advertising Association IAB. Double-click and Yahoo and other companies are jointly established to launch a set of Internet advertising standards and rules formulated by Double-click!"

   (end of this chapter)