Back To 1995

   Chapter 876 Qianjin buys horse bones

The replacement of portal websites by the search industry will not happen overnight. When the number of Internet software applications continues to increase, and the channels for obtaining news and information continue to increase, and it is no longer only possible to rely on portal websites to obtain information, the mission of portal websites is almost over. .

   What can replace the portal website is search and social networking and various professional news software. When the search page has an additional function, it means that the portal website needs a large number of users!

Hearing Song Yang's words, Larry Page and Sergey Brin couldn't help but look helpless. They also wanted to make Google the mainstream search engine in the Internet industry, but they were disappointed. .

   "Google wants to cooperate with Yahoo, Lycos, Excite and other companies, and even reduce the cost of cooperation, but they are not willing to replace the search engine with Google's!"

   Khosla also said, "I helped Google recommend those portals, but I couldn't agree to replace their engine with Google's search engine!"

   "Yahoo will agree!"

Song Yang said, Larry, Brin, and Khosla all looked at Song Yang in surprise. They didn't know why Song Yang was so sure. Before, Yahoo didn't even take a look at Google. Strictly speaking, Yahoo! And Google is still an opponent on both sides, but Google is not enough to be considered an opponent of Yahoo.

   At this time, Marcus walked in and handed a few prepared agreements to a few people. He brought a legal team over today to prepare the agreement.

   After Larry Page, Sergey Brin, Khosla and others had all signed, Song Yang finally signed the agreement, and then glanced at Marcus.

  Marcus coughed and said, "North American Global Investment Fund and Double Click Company currently hold 9% of Yahoo!"

   Hearing Marcus mention this, Khosla's eyelids jumped.

   "The North American Global Investment Foundation is going to reach an agreement with Yahoo's board of directors to allow Yahoo to use Google's search engine. For this purpose, 9% of Yahoo's equity will be returned to Yahoo!"

   Song Yang's voice fell, Khosla felt three views today and was hit again. As for Larry Page and Sergey Brin, their faces were already flushed.

What does it mean to buy a horse's bones with thousands of dollars? Song Yang actually returned 9% of Yahoo's equity to the other party for Google's sake. Although it's definitely not free, but in the ears of Larry and Brin, all of this was done for Google. of!

They haven't had much dealings with the old foxes on Wall Street. Larry, who didn't know much about Silicon Valley routines, had a feeling that "the confidant died" at this time. Now they both know why so many companies are Joining the "Bruno Gang" on the Internet is very happy, and at this time, it is estimated that they will not hesitate to let the two go all out...

Khosla also made a sound for a while before he calmed down. He knew that Song Yang was able to return 9% of Yahoo's board of directors. Taking a seat in the transaction of up to 10 billion dollars is enough to show that you value Google!

"Yahoo will use the Google search engine, and then introduce investment from Microsoft, so that Microsoft MSN and IE browsers are equipped with Google search, and the rest of ICQ, Xue Leshan online game platform, PayPal, eBay, Amazon, Wikipedia, Firefox, etc. will also be Make a deal with Google!

  What I need Google to do is to ensure that there is absolutely guarantee in technology. This year, the market share in the search industry will exceed 50%! "

Song Yang looked at Larry Page and Sergey Brin and said that they didn't talk about Google before, and it was useless. Now, Song Yang set up a stage for them and let Google perform on stage. , to see what drama it can sing!

Larry Page and Sergey Brin looked at each other. They now have a taste of the most powerful people in Silicon Valley. As soon as Google turned to Song Yang, they got resources that they never dreamed of before. .

   Yahoo, ICQ, PayPal, Xue Leshan Online, eBay, Amazon, IE browser, Hotmail mailbox, which user volume and traffic volume, not the existence of Excite search company, now all will become Google customers!

   For both Larry and Brin, what they are now thinking about is not how to increase users, but worrying about whether Google Engine will be crowded and collapsed by the swarms of users.

   Sergey Brin, who is mainly in charge of Google's technology, gritted his teeth and said, "Song, we will upgrade Google's technology and servers to ensure that Google Search will not crash!"

Song Yang nodded. With the $100 million from KPCB Ventures, Google can recruit troops, upgrade the entire Google technology on a large scale, and purchase a large number of servers. However, Song Yang feels that the growth rate of Google users may be much faster than that of Google. their imagination.

"I will let Panda TV build a giant screen for Google's new office building. This screen is connected to Google's servers. I hope Google users can use it to form a world map. Every time they use Google to search, they can With a light on this world map, Google users in the future will be able to form a real world map on that screen..."

Song Yang drew this cake, not to mention Larry Page and Sergey Brin. Even Irene and Khosla were a little nervous. A prototype of a search empire had already appeared in front of them. Not to mention whether you can eat it or not, it looks really delicious!

   "Google's advertising delivery model will also need to be changed. Double-click will work with Google to develop a new advertising delivery system!"

  Song Yang said to the crowd, seeing that the advertising revenue on the Internet has become less and less. In order to compete for advertising fees, major websites have come up with various methods, and they have almost become a Shura field.

   If Google still uses the previous billing model based on the time users browse advertisements, it will definitely lose money.

"Double-click and Google will jointly develop an automatic advertising system in the future, and make changes to the advertising billing method. You can use new "ad bidding" models such as "keyword bidding", advertising brand ranking, and search word advertising. !"

  Google is different from the portal website. The users of the portal website basically accept advertisements “passively”, while the users of Google mostly search the web by themselves.

The "advertising bidding" model is the key to saving the search industry. This thing is indeed a "gold sucking" weapon, but as to whether it is pros or cons, it depends on how users operate. Advertising, do not do any review of advertising, no matter what advertising model is used, it is a leek, the key is to look at the "conscience" of the search platform...

   Hearing the "advertising bidding" model, as an old gun of the Internet, Khosla couldn't help but shine. He felt that this "advertising bidding" model was tailor-made for Google!

Originally, Khosla was still gambling, betting on Song Yang's golden name, Irene's name, could make Google start, but hearing Song Yang's "advertising bidding" model, Khosla has completely changed his mind. As soon as the model came out, it almost solved the problem of how to make profits in the search industry, and the search industry was soaring.

   Now Khosla is a little fortunate. Just now, he has no hesitation about investing in Google or Song Yang's offer. Otherwise, if he is out, Khosla doesn't know if he will regret today in his life.

   But now, Khosla doesn't need to worry anymore, the $100 million admission ticket, he feels, is totally worth it!

Larry Page and Sergey Brin also have the feeling that a new door has been opened. They now have some understanding of why the Internet industry was so sought after by Song Yang before, and only solved how the Internet industry is profitable. The problem has caused the valuation of many Internet companies to soar and listed on the Nasdaq, which is enough for them to write a lot about Song Yang.

   And now, as the man who started Internet advertising, Song Yang has once again changed the Internet advertising industry, and of course, completely changed the fate of Google!

Larry Page and Sergey Brin, who walked out of the villa with Khosla after a dinner in Song Yang's villa, looked back at the brightly lit villa, they had a kind of The feeling of dreaming, in just one day, the fate of them and Google has undergone earth-shaking changes.

   (end of this chapter)