Back To 1995

   Chapter 869 The wild goose plucks the hair

There are many insignificant things that can earn US knives, but the huge profits are not only "Happy Xiaoxiaole" and "Candy Crush Saga", which attract money like soil, Japanese benzene games similar to these two games" "Puzzle and Dragons", a few years after its launch, has become a mobile game with a total revenue of more than $8 billion.

The game industry is a special market. You don’t have to be a top 3A masterpiece to make money. In the era of game consoles and PCs, only masterpieces can make money, but in the era of mobile phones, the threshold for games has been lowered to one per person. To the extent that a game has hundreds of millions of users, even if the payment rate is only 1%, there seem to be not many players with heavy krypton gold, but they can still make a lot of money, no worse than those big productions!

  If you don’t enter this industry, you will never think that the common square dance on the street can actually give birth to a “Jelly Bean Video” with 200 million users. It seems to become a friend of middle-aged and elderly women, and has received hundreds of millions of dollars in financing.

There is also a company that makes cards for Ultraman, which easily earns 3 billion yuan a year. In the Landlord game, the annual turnover exceeds 6 billion, so don't doubt your card skills or bad luck. Yes, it is indeed cut. Got the leeks...

After a few words with Eltien, Ken Williams said to Song Yang, "Happy Xiao Xiaole is somewhat beyond our expectations. Compared with Snake, it is more suitable for the needs of gamers of all ages. ,in addition…"

   Mentioning this, Ken Williams was obviously a little surprised, "The proportion of female users among the gamers of this game exceeds 61%, and the average game time exceeds 100 minutes!"

  Electronic products, games and other industries have always been trying to win over female users and players, but they have not been successful, and they are even considered to be somewhat insulated from female players.

After all, in the game industry, male players are born supporters of the game industry. How to attract the other half of the crowd is a problem. Think about it, if you can attract female players, the number of users of that game may double directly. , the revenue will naturally double!

Major game makers have also tossed it before, but it didn't work, but the emergence of "Happy Xiaoxiaole" broke the inherent cognition. What Xue Leshan Games did not expect was that, according to the statistics, female players were not interested in this game. This game with a cartoon style and bright colors is so popular that it is even more active than male players!

And as we all know, who is the group with the strongest spending power in the world, and which game company, if it stands in the game of female gamers, it will earn less than Dior, Chanel, Estee Lauder and the like that year. It is estimated that All will be spurned by peers and will not cut leeks.

   "Xue Leshan Games, in the future, will invest more research and development funds in the mobile game department, specializing in the development of light games suitable for female players!"

  Ken Williams said that the potential of mobile games is still far less than that of the PC market. Regardless of user scale and revenue, it has already shown potential.

   In the PC game market, in order to attract girls, let’s make a fuss about mobile games. Ken Williams plans to set up a game team to develop games that female players like.

Now Xue Leshan has a lot of money, and it is not bad at all. If you raise a few more game development teams, you will still be able to raise them. No matter how expensive the development team of mobile games is, it can be compared to Blizzard Studio, V Club, and R Star. Are the game studios under Xue Leshan still burning money? !

The "World of Warcraft" currently being developed by Blizzard has already cost tens of millions of dollars, and it is still a long way from completion. Life Games has opened up MOD to players, allowing players to develop new games based on Half-Life.

Compared with the development cost of 3A masterpieces that cost tens of millions of dollars, the mobile game funding is really nothing. Of course, this is not in the hands of "Glory of the King", "Chicken Eater", and "Yuan Shen". In the era of big game production, otherwise, the burn is no less than that of PC games. Of course, you can earn enough!

  Song Yang nodded when he heard what Ken Williams said. Now that Xue Leshan is making gold every day, there is a precedent for "Happy Xiao Xiaole".

As for the money spent, it is not a problem for Snow Mountain Games at all. As long as it can be developed, the future will be a new game market of four or five billion dollars a year, which is enough for Snow Mountain Games to earn back the principal and profit. !

   "Grand Theft Auto is about to go on sale?"

  Song Yang put down the pile of reports on Snow Le Mountain, rubbed his brows, and said to Ken Williams.

   Xue Leshan Games has now entered the right track. Its four major game studios, Blizzard, R Star, V Club, and Id Games, have all launched their own masterpieces, and now R Star is the only one left.

Last year, Rockstar's "Grand Theft Auto" and Valve's "Half-Life" appeared at the game exhibition together. As a result, more than half a year has passed, and Half-Life has sold more than 30 million sets, becoming a game The best-selling shooter game of all time, Grand Theft Auto didn't go on sale.

   I'm not afraid that the development is not completed, but because the scale is too large, whether it is in America or old Europe, it has been dawdling and has not been allowed to sell, even in major game forums, it has already been conferred gods.

   "It is expected to be on sale before May!"

When it comes to this game, Ken Williams is heartbroken for a while. He has always had high hopes for this game, Xue Leshan Games. Whether it is from market research or feedback from players who have tried it, this game is a big seller. do.

But the scale is too large. In America and other parts of Europe, the American Game Software Association, which is responsible for game review, evaluation, grading, and management, the British Game Review Bureau, the German Entertainment Software Inspection Bureau, etc., also have doubts about this game. , has not been allowed to sell.

  Xueleshan Games has spent a lot of public relations fees, and even some sales locations are required to label "Grand Theft Auto" as a game that can only be played by players over the age of 18 before it can be sold.

  Although it is a lot of trouble, it can finally be sold, so Xue Leshan and R Star can finally breathe a sigh of relief, so that they won’t be able to sell it.

   "It's just that the legal department reminded me that after this game goes on sale, there will be a lot of turmoil!"

  Ken Williams said to Song Yang in advance that after the game goes on sale, there may also be a risk of being banned, especially the British side, who seems to be quite dissatisfied with this game, and has the loudest opposition.

   "Xue Leshan Games, which started at the end of last year, is already the largest game company in America and Europe!"

After mentioning a few headaches, Ken Williams said to Song Yang that since the end of last year, Snow Mountain Games has returned to its peak, surpassing many old rivals such as Activision, Ubisoft, and EA, and has become a global player. The largest game maker and publisher!

For Ken Williams and his wife, watching the game company they built with their own hands, from crumbling, to sitting up from a dying illness, and climbing back to the top of the industry, even if the major shareholders are no longer them, but watching their own hands The established brand is still there, and for them, it still has a special meaning.

Eltien, who was sitting on the side, couldn't help but look envious when he heard the terrifyingly high profits of Xue Leshan Games. Alcatel's mobile phone revenue was much higher than Xue Leshan games. The latter's annual revenue, if Remove the Nippon Snow Leshan Game Company, which is mainly engaged in the billiard room business. It has just climbed to more than 10 billion US dollars, but the profit is almost more than half. This kind of effort to pluck the wild goose is beyond the reach of Alcatel mobile phones.

   "Currently, more than half of Snow Mountain Games' revenue is provided by the Snow Mountain online game platform. The rest of the revenue includes games published by Blizzard and other studios, Sega game console revenue, and game peripheral products!"

Ken Williams said that in the eyes of the outside world, the most profitable Xue Leshan games must depend on the games such as "Diablo" and "StarCraft" that have been released for several years and are still selling well, but in fact, these best-selling game games , Add up, it is not the largest game platform in the PC game industry, Xueleshan earns more online!

   (end of this chapter)